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Xbox One: paid Machinima videos to be labelled as adverts, says Microsoft

Wednesday, 22 January 2014 10:30 GMT By Dave Cook

Microsoft has confirmed that it asked Machinima to label its paid Xbox One video content as adverts, after it was revealed that YouTubers would only be paid a higher rate for saying nice things about Xbox One in their videos.

We covered the initial Xbox One Machinima deal through the link. A clause in the initial incentive stated, “You may not say anything negative or disparaging about Machinima, Xbox One or any of its Games in your Campaign Video.” The line triggered a scathing response from gamers, who accused both firms for deceiving viewers through what are essentially, adverts.

We then posted a response from Microsoft, in which the company said that this kind of marketing deal is typical, and stressed, “The Xbox team does not review any specific content or provide feedback on content.”

Now, Microsoft has elaborated in a statement to Eurogamer, which reads, “Microsoft was not aware of individual contracts Machinima had with their content providers as part of this promotion and we didn’t provide feedback on any of the videos.

“We have asked Machinima to not post any additional Xbox One content as part of this media buy and we have asked them to add disclaimers to the videos that were part of this program indicating they were part of paid advertising.”

We’ll wait to see if such disclaimers are indeed labelled on videos. What do you make of the above?

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30 Comments

  1. Joe Musashi

    That seems a rather contrary tone to MS’s “This is typical stuff” response of yesterday.

    JM

    #1 1 year ago
  2. slk486

    Typical or not, they got caught, so damage control.

    #2 1 year ago
  3. SplatteredHouse

    @2 yeah. Someone’s knocked the inkwell over, and the text they were writing is in peril of becoming lost under the worsening spillage.

    #3 1 year ago
  4. dkpunk

    This horrible news! How dare they! Sony would never do something like this.

    #4 1 year ago
  5. TheBlackHole

    @1

    If people have only just started to realise that YouTube videos are often created with the funding of video game publishers, then they’ve all been very dense.

    This is not new or all that controversial, but unfortunately once people get up in arms about something you have no choice but to be reactive to it and try to mitigate that backlash.

    It IS typical, but that doesn’t stop people giving MS shit about it.

    Sony do the same though, make no mistake about that.

    #5 1 year ago
  6. Gheritt White

    I’ll just leave this here: http://www.youtube.com/watch?v=8TCxE0bWQeQ

    #6 1 year ago
  7. Marcus Gv

    I’m really suprised that people are surprised at this. It doesn’t bother me one bit, in fact, I think this type of funding will increase the production quality of the videos.

    The Youtubers concerned just need to realise that they need to advertise these products in an ethical manner (i.e. be honest about their opinion)

    #7 1 year ago
  8. The_Red

    @5
    Except that according to multiple YouTubers (Including Boogie and Northernlion), all other companies ask the video makers to MENTION the marketing / advertisement rather than hide it behind NDA.

    #8 1 year ago
  9. Joe Musashi

    Every single person that has uttered ‘it’s not new’ or some other dismissive defense has gone on to prove themselves to be blissfully unaware of the key difference that, in fact, makes this very new: the NDA.

    It’s a key differentiating detail from all that has gone before, and it is pivotal in the questionable legality of the practice.

    Hence all the fuss.

    If you have evidence of what you claim, then it would be helpful to provide it (perhaps show an earlier agreement from one of these other companies that shows how common the practice is).

    Adding speculative and unsupported claims to a topic only serves to muddy the waters. And on a topic such as this which has people questioning what they should trust when they see or read it, it really is a poor practice to fling out such claims so haphazardly.

    Even then, why the changing tone from Microsoft?? “Typical practice” one day, “reclassified as adverts” the next.

    Microsoft’s own behaviour shows that is far from ‘business as usual’.

    JM

    #9 1 year ago
  10. TheBlackHole

    @9

    Sorry, the NDA is also not new. The difference is that here somebody squealed. Usually, the NDA actually works and people don’t talk about it.

    I’m not sure where the questionable legality is. Perhaps you could elaborate?

    @8

    Patently not true. Many, like FreddieW, might say that ‘this game company gave us this cool access to a game’ but still fail to admit that it is tantamount to paid advertising, as they were paid to make a video designed to advertise a product in a positive way.

    #10 1 year ago
  11. Cobra951

    How is it illegal? “Reprehensible” is the worst term I can think for it. And the fallout is more publicity for them, which is seldom a bad thing.

    Was anyone here surprised? Really?

    #11 1 year ago
  12. Kreion

    @9

    No, the difference is that some people are well aware that all companies will do whatever they need to for good press – most especially big ones. They only difference here is that people have suddenly become aware that Youtubers are biased and not above being paid off.

    Go figure.

    This is perfectly legal – to suggest otherwise just shows how little you know about what companies actually get away with.

    #12 1 year ago
  13. Marcus Gv

    To all those who are upset by this, can I remind you that YouTube is a free service.

    I don’t understand this need to be told when and if someone is advertising to you. Do you get upset when you see Apple doing product placements in films & TV programmes?

    If you don’t like what a YouTuber is saying, don’t watch their channel.

    #13 1 year ago
  14. The_Red

    @10
    “I’m not sure where the questionable legality is. Perhaps you could elaborate?”

    FTC updated their guidelines last year to cover this exact same issue. The NDA for payment part is EXPLICITLY illegal.

    #14 1 year ago
  15. TheBlackHole

    “NDA for payment part is EXPLICITLY illegal”

    So if I pay for advertising I’m not allowed to have them not talk about it?

    Unless I misunderstood you.

    Link?

    #15 1 year ago
  16. The_Red

    @15
    If it is in the context of Machinima / MS contract (Influencer Deal), yes:

    http://blogs.computerworld.com/governmentindustries/23420/microsoft-breaking-law-its-secret-xbox-stealth-marketing-campaign

    http://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-publishes-final-guides-governing-endorsements-testimonials/091005revisedendorsementguides.pdf

    FTC updated its guidelines last year to cover these influencer promotions.

    #16 1 year ago
  17. Joe Musashi

    TheBlackHole (and others), before asking for links from others how about you provide some evidence of your “Everybody else does it”.

    Making claims with no proof, challenging legalities with no proof and avoiding some very curious behaviour from Microsoft (their change in tone over the last 24 hours) doesn’t make for a very convincing argument.

    Let’s see some examples to back up your insistance of both:

    a) The specific NDA clause has been present before
    b) “Sony do the same though, make no mistake about that.”

    EDIT: Well it seem #16 has been courteous enough to provide the [further] evidence you requested. I’m sure you’ll reciprocate in respect of your own, as yet unsubstantiated, claims.

    JM

    #17 1 year ago
  18. TheBlackHole

    @17

    I’m not here to convince you of anything Joe, and nor am I about to reveal who I am by telling you about deals I’ve worked on for publisher’s in the past.

    Suffice to say that this is not new to video game marketing, nor to big publishers. I really can’t say I’m bothered either way whether you believe that or not. I’m joining a discussion, not a trial.

    But I am grateful to @16 for providing the links, which I was asking about through curiosity and clarification, rather than a need to prove him wrong.

    One thing to note though – YouTubers hold MASSIVE value to publishers. Just do the maths – They can either spend £50-100,000 for a 30-60 second ad during the champions league final (those numbers are not exaggerated btw) and get 12-14 million ‘eyeballs’ who are mostly taking a piss or making tea… OR, I could pay a YouTuber with a strong audience £20-30k and get 5-10 million views from legitimate viewers who have an active interest in the channel, the content, and are watching because they want to, not because someone has decided to shove an ad between the gaps in the program they are trying to watch.

    That’s why all of a sudden these channels and users have become golddust. Why you suddenly hear that x-developer or x-publisher has sent a Youtuber a brand new demo of an unreleased game. Massive. Advertising. Potential.

    Whatever you believe about this particular issue, make no mistake that channel holders are an advertising goldmine and this stuff goes on everywhere.

    #18 1 year ago
  19. s3ltzer

    Sleazy and cheap tactics…this is Microsofts way of doing business. Anyone who has professional dealings in a an industry where Microsoft does business, can fully attest that they bribe. They’ve bribed in the telecom world for sure.

    It really shows the confidence that they have in their new product…very little.

    #19 1 year ago
  20. Joe Musashi

    Hmm. Nobody asked for identities to be revealed, proof can be provided anonymously – as we’ve just seen. More side-stepping.

    Given that you disputed the the topic before you had grasped the specifics of it (the legalities) and had already insisted that other companies did the same before knowing what Microsoft had done, adding to the numerous side-steps of the rather puzzled change in Microsoft’s tone and now your refusal/inability to substantiate your words with anything other than more unsubstantiated words…

    ..yet all the time you’re posturing as someone with more knowledge and insider information??

    Sorry. That chain of events make your words very hollow indeed.

    In this topic of mistrust, you have presented yourself as a highly qualified candidate.

    JM

    #20 1 year ago
  21. dkpunk

    I think Boogie’s (aka Francis) response sums it up pretty well. It’s pretty candid stuff.

    http://kotaku.com/those-youtube-promo-plans-are-a-lot-more-common-than-yo-1506081459

    #21 1 year ago
  22. TheBlackHole

    @20

    Aside from the elongated response that doesn’t say a lot, what exactly is your point? You don’t believe me? Fine. I’ve no problem with that.

    Choose to believe it, or not. That’s the joy of the internet.

    Also, that Kotaku piece pretty much substantiates my point.

    #22 1 year ago
  23. Joe Musashi

    And Microsoft’s behaviour, the FTC and your absolute refusal to back up any single claim you’ve made (whilst you demonstrate ingorance but insist you know more than anyone else) substantiates mine.

    Nodding at links provided by others does not substantiate your claims. Not even close.

    JM

    #23 1 year ago
  24. TheBlackHole

    @23

    Of course it does, that’s a ridiculous thing to say. What difference does it make who the source is if the points being made are the same?

    That article quite clearly presents first hand evidence that this practice is both common and widespread. Why do I need to be the one to have posted that link for its contents to be valid?

    Also, where exactly do I insist that I know more than anybody else?

    #24 1 year ago
  25. DevilishSix

    This kind of activity became illegal last year with changes to FTC regulations. Doesn’t matter who is doing it, what matters is who gets caught. Oh and TheBlackHole you might not want to disclose that you worked for publishers and know this stuff happens first hand, it puts you in arms length of illegal business practices. Fraud Examiners and Regulators read forum posts like this one all over the internet all the time, so I wouldn’t act so proud of having first hand knowledge of such activity.

    #25 1 year ago
  26. Joe Musashi

    A link that doesn’t mention specific companies and does not mention the specific NDA aspect of these ‘common’ agreements in question absolutely does not substantiate your claims regarding the specific agreement and specific terms.

    Standing on the shoulders of others who have added substance and detail and asserting it applies to your spurious claims is disingenuous and inappropriate.

    It seems everything you say you expect people to take at face value, because the instant you actually look at the detail it is apparent that, so far, absolutely none of the claims you have made have anything to support them. If true then you could provide this substance, but instead you make excuses not to and repeatedly try to divert attention away from your unwillingness/inability to do so.

    JM

    #26 1 year ago
  27. TheBlackHole

    @25 It’s not about pride, it’s about making it clear to everyone who is up in arms towards Microsoft that they are neither the first, nor only offender. This is literally the only point I’m making.

    @26

    Let me just get one thing clear, so I’m absolutely sure I understand your stance. Do you genuinely believe that this is a new, isolated case, and that other publishers haven’t done this before?

    Really?

    #27 1 year ago
  28. Joe Musashi

    What I genuinely believe and what HAS been reported with evidence, is that Microsoft’s agreement has a key difference to other, more common agreements – specifically the NDA clause which makes its legality questionable.

    I also, genuinely believe that the change in Microsoft’s tone from ‘it’s typical’ to ‘we will reclassify them as adverts’ is a significant change in tone (and a significance that, despite repeated observations, you have never acknowledged).

    What I do not believe is that, specifically the same agreements are commonplace.

    Since all this has been proven to be different in this instance and that your hollow assertion that everyone, including a specifically named company was presented before you understood the specifics of what was being discussed, that others highlighted for your benefit, and that even though you didn’t know the specifics of what you were disputing at the time you still insist that your claims are correct – inspite of your demonstration of ignorance and your insistence at never substantiating anything you say.

    If you have the ability to substantiate anything you claim, you could do so anonymously. As was done by in the Machinema/Microsft story itself. It is perfectly possible to do so without compromising yourself.

    But you refuse to do any of that. Insisting we overlook your display of ignorance and accept that you are uniquely positioned and more highly informed than anyone else on the topic.

    I would be more than happy to believe your claims, but your actions prevent me from doing so.

    JM

    #28 1 year ago
  29. TheBlackHole

    @28

    Seven paragraphs and you still couldn’t answer the question.

    You should be a politician.

    #29 1 year ago
  30. Joe Musashi

    Ah, more side-stepping.

    I answered the question comprehensively adding detail rather than being evasive or distracting from the point.

    In fact, everyone apart from you has been gracious enough to provide detail and substance to what they have said.

    You have made many responses here and, at no time, have chosen to ever provide substance to your claims.

    Every additional response that follows your proven behaviour of side-stepping and refusing to back up your claims erodes your credibility further.

    JM

    #30 1 year ago

Comments are now closed on this article.

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    Spending some time with The Witcher 3 level designer Miles Tost we were able to put some of our immediate questions to him after playing the game for over 4 hours. “That sense of improvement doesn’t happen if the monsters around you remain the same strength, there’s no sense of achievement.” Tost is a relaxed […]

  • The Witcher 3 sets a new generational standard for graphics

    The Witcher 3: Wild Hunt is the new standard in outrageously pretty. “The Witcher 3 is more than just eye-candy. Destiny, once the loveliest thing I had ever looked upon, has been outclassed.” The Witcher 3 is even better looking than the screenshots would have you believe, and until you see it in motion, running […]

  • The Witcher 3: hands-on with the RPG of the year

    Getting to know a bawdy hero; Geralt of Rivia’s third outing is accessible, untamed, and dripping with story. Warning: some spoilers are inevitable. “The Witcher 3 is horror and violence. It’s charming, witty and cheeky. Like Geralt, it knows what it wants and it’s going to grab it with both hands.” The Witcher 3: Wild […]

  • Borderlands: The Pre-Sequel gets Lady Hammerlock DLC tomorrow

    The Lady Hammerlock DLC for Borderlands: The Pre-Sequel will be released on PS3 and Xbox 360 tomorrow, January 27. The new playable character comes with three skill trees and the action skill Cold As Ice. If you haven’t bought the season pass for Borderlands: The Pre-Sequel you can download the DLC for $9.99, you lucky […]

  • A limited edition 20th Anniversary PS4 just sold for $128,000

    Sony has just auctioned one of its limited edition 20th Anniversary PS4 consoles for over $128,000. The model had the serial number 00001, according to the Wall Street Journal. “We appreciate all who participated in the auction and are surprised at the highest bid price, which was higher than our expectations,” said a rep for […]

  • Here’s Killer Instinct’s new Omen and Golem fighters in action

    Microsoft has revealed Killer Instinct Season 2′s fighter Omen in a new trailer. Stick around for the end of the video and you’ll also get a peek at another new fighter, Golem. Omen is a bonus character and as such isn’t available as part of the main season roster. He’s available for free to Ultra […]

  • Digital copies of Far Cry 4 are being deleted from Uplay

    Ubisoft appears to be deleting copies of Far Cry 4 bought through digital third-party retailers. According to the Ubisoft support forums, copies of the game acquired via G2Play and G2A are being removed from Uplay. Users had not been given any warning by publisher Ubisoft that the game will be removed, although it is now […]

  • Gearbox wants “badass” talent for the next Borderlands

    Borderlands 3 may not have been announced at PAX this weekend, but studio boss Randy Pitchford is currently recruiting for the next game in the series. We are recruiting for next Borderlands. This is the big one. Industry badass? E-mail me: heyrandy@gearboxsoftware.com pic.twitter.com/ZG9dLytX1B — Randy Pitchford (@DuvalMagic) January 26, 2015 A recruitment push would suggest […]

  • Destiny: less grind, fairer economy in House of Wolves DLC

    Destiny developer Bungie has said it aims to lessen the grind in House of Wolves, and it won’t repeat mistakes it made with rewards in The Dark Below. Gear rewards will be fairer, according to lead designer Luke Smith in a Neogaf thread. For example, buying from a vendor should not invalidate gear rewarded for […]

  • Halo: The Master Chief Disaster

    Over two months since release and Xbox One’s big Christmas game is still a turkey, says Rich Stanton. “The game has now been available for two-and-a-half months, including the blockbuster Christmas season, and by any reasonable standard it doesn’t work.” Halo: The Master Chief Collection launched worldwide on November 11, 2014. Intended as something of […]

  • Homeworld Remastered Collection dated, first gameplay footage released

    Homeworld Remastered Collection has a release date, and as promised, the gameplay footage of Gearbox Software’s remake has been released along with the news that Homeworld Shipbreaker development continues. The video was shown during the Inside Gearbox Software panel earlier this morning at PAX South. Last year, Gearbox had said hoped to release the title […]

  • Clock Tower spiritual successor Night Cry has landed on Kickstarter

    The Kickstarter for Clock Tower spiritual successor, Project Scissors, recently announced as Night Cry, has launched. A teaser directed by The Grudge director Takashi Shimizu was released for the game earlier this month, and the full short film can be viewed below. Shimizu is also creative director on the project and Silent Hill creative and environment […]

  • Toukiden Kiwami mission trailer released, pre-order bonuses detailed

    Pre-order bonuses for Toukiden Kiwami have been announced for PlayStation 4 and Vita. Here’s the pre-order bonus list for each participating retailer: North America GameStop – Armor inspired by new slayers Reki and Soma’s costumes and classic armor from Toukiden‘s six original NPC slayers. Amazon – 2 exclusive pieces of armor: a set of Tenko […]

  • More Final Fantasy Type-0 HD, Final Fantasy 15 info doled out by Tabata

    Final Fantasy Type-0 HD director Hajime Tabata took part in a Reddit AMA yesterday, and answered a variety of questions pertaining to the game and Final Fantasy 15. According to Tabata, the first playthrough of the game will last around 40 hours, but “the real fun” starts from the second playthrough which contains new events. […]

  • This video gives you an idea of what Borderlands Online is like

    A video for Borderlands Online, the China-exclusive title from 2K, Shanda Games and Gearbox, has been released. Posted on MMO Culture, the video was released to announce the “technical test” which started today. Borderlands Online is an instance-based online shooter, and will probably never reach western shores. Still, you can have a look anyway.

  • Guild Wars 2: Heart of Thorns is the MMO’s first expansion

    The first expansion for Guild Wars 2, Heart of Thorns, was announced today during PAX South, and ArenNet has posted a few content details for it on the official webiste. Heart of Thorns contains a reimagined progression with the new Mastery system, which provides new training opportunities for characters beyond level 80. Players will be […]

  • Turn-based action platformer Ronin has been polished up, nets a publisher

    Tomasz Waclawek has polished up his freeware title Ronin and will be releasing it through publisher Devolver Digital later this year. The turn-based action platformer stars a vengeful ninja who is determined to kill important memebers of a powerful corporation. Weapons at your disposal include razor wire and a katana, or you avoid combat by […]

  • Footage of cancelled Justice League brawler surfaces

    Footage of the cancelled Double Helix-developed Justice League brawler has surfaced online. The game was supposed to be a tie-in title for the also cancelled Justice League film directed by George Miller, according to leaked images and information from 2012. Jon Gwyn, the game’s artist and now Rockstar San Diego staffer, said at the time […]

  • Free Icona Vulcano DLC for DriveClub releases next week

    Sony has posted a video of the Icona Vulcano, which will be released as DLC next week for DriveClub. The video was posted on Facebook and we’ve embedded the video below courtesy of GamesHQMeida. It was announced earlier this week the Icona Vulcano would be released on the PS Store as a free download.

  • The Bard’s Tale 4 announced by inXile Entertainment at PAX South

    The Bard’s Tale 4 was announced today by inXile Entertainment CEO Brian Fargo during a panel at PAX South. inXile hinted around back in December that a sequel was in the works. Granted, The Bard’s Tale wasn’t mentioned. Still, everyone figured this was the game when Wasteland 2 project lead Chris Keenan stated the team […]

  • Here’s another Majora’s Mask 3DS vs N64 comparison video

    Last week, YouTube user Master0fHyrule uploaded a Majora’s Mask 3DS vs N64 comparison video, and we’ve embedded it for you below. The video shows 4.5 minutes of footage which appears before hitting the start button and the first meeting between Link and the Skull Kid. Another comparison video was released by another user back in […]

  • The Game Awards 2015 already in the planning stages

    The Game Awards 2015 are already in the planning stages, according to Geoff Keighley. The inaugural show took place on December 6, 2014. Keighley announced the 2015 show during his Storytime with Geoff Keighley panel at PAX South this weekend and through Twitter. He said more details will be announced in the spring. You can […]

  • Fahrenheit: Indigo Prophecy Remastered listed for January release

    It looks like Quantic Dream’s Indigo Prophecy is returning in remastered form next week, if an Amazon listing is any indication. According to the listing posted on NeoGAF, the uncut version of the game contains Steam DRM and will release January 29 at 12pm PST/3pm EST for a Linux, Mac and PC download. Titled Fahrenheit: […]

  • Indie Flash Sale kicks off on North American PS Store

    The North American end of the PlayStation Store is hosting a Flash Sale a beefy list of indie games and some films. The sales includes titles such as Resogun, Shadow Warrior, The Unfinished Swan, FEZ, Costume Quest 2, Joe Danger, Brothers: a Tale of Two Sons, and more for up to 80% off. The full […]

  • The Witcher 3 Twitch stream to show 15 minutes of new gameplay footage

    New The Witcher 3: Wild Hunt gameplay footage will be shown Monday, January 26 on GOG.com’s Twitch channel. Along with the footage, the developers will be answering questions from the community as well as providing commentary on the gameplay being shown. Live questions posted via Twitter chat will be answered by senior gameplay designer Damien […]

  • Borderlands 3 information teased for tomorrow’s Gearbox PAX South panel

    During PAX South this weekend, Gearbox Software is hosting a panel titled Inside Gearbox Software which will provide “the latest news and updates on Borderlands and upcoming Gearbox titles.” Yesterday during Gearbox’s panel called Question and Answer Time, CEO Rady Pitchford was asked “when or if” fans can expect Borderlands 3. “I’ll tell you what,” […]

  • Best Buy cancels multiple pre-order units of Limited Edition Majora’s Mask New 3DS XL

    Multiple sources reported overnight Best Buy has cancelled some pre-orders for the Limited Edition Majora’s Mask New 3DS XL. As of press time, it appears to only affect those who pre-ordered more than one system. Only one system was allotted per order, so the cancellation notices were sent out to comply with the restriction. Those […]

  • Rob Huebel is your KillCameraman in this CoD: Advanced Warfare video

    A live-action video for Call of Duty: Advanced Warfare – Havoc has been released by Activision. Subtitled: Randall Higgins: KillCameraman gives you a look at the action from a different perspective. In the video, Higgins is played by comedic actor and writer Rob Huebel (Children’s Hospital, Parks and Rec, The Mindy Project). The first DLC […]

  • Xbox App features included with Windows 10 January build outlined

    The January build of the Windows 10 Technical Preview includes a basic version of the Xbox App announced earlier this week. With the initial preview release, the team at Microsoft wanted to only include the basics such as high resolution monitor support along with keyboard and mouse input. Additional functionality will be released with each […]

  • Standalone version of DayZ has sold 3 million units

    The standalone version of DayZ sold 3 million units, Bohemia Interactive has announced. Release Just over a year ago on Steam Early Access, the milestone was hit yesterday. The standalone version was created by Dean Hall as a Arma 2 modification which has been updated 24 times since its initial release. In 2014, the development […]

  • The Witcher 3: Wild Hunt video shows gameplay clips, global hands-on events

    CD Projekt has released a video for The Witcher 3: Wild Hunt, giving a glimpse of gameplay and noting that hands-on impressions of the game will be bombarding the Internet next week. We’ll have extensive coverage of The Witcher 3 on Monday Jan 26 at 3pm GMT. The Witcher 3: Wild Hunt is coming to […]

  • Microsoft looking into possible HoloLens support for PC, Xbox One

    Microsoft’s HoloLens may be a dedicated device, but the company is obviously looking into how it could be used with PC and Xbox One. Speaking with Polygon, Xbox boss Phil Spencer said should the stand-alone product become a success, “specific scenarios” on how it could be used with Xbox One are already being brainstormed. “We […]

  • Final Fantasy Type-0 HD video compares PSP graphics to PS4, Xbox One

    A video for Final Fantasy Type-0 comparing the upcoming console version of the game to the original PSP version has been released by Square Enix. While comparing PSP graphics to those of PlayStation 4 and Xbox One seems rather unfair, it’s worth a watch anyway. Final Fantasy Type-0 HD releases March 17 in North America […]

  • Payday 2′s The Bomb Heists and Dragan Character Pack released

    In case you forgot, The Bomb Heists and Dragan Character content packs for Payday 2 were released yesterday. The new heist pack is available for $6.99/€6.99/£4.99 and the Dragan character will run you $4.99/€4.99/£3.99 through Steam and other digital distribution sites. Here’s the details: The Bomb Heists A new contact, called the Butcher, brought to […]

  • Rockstar offers tips on scaling GTA Online creations to support 30 players

    Rockstar has posted a tutorial of sorts on how to edit your GTA Online’s creations to support up to 30 players. According to the developer, when selecting Load Creation, users will be able to access any previously published Jobs and edit them in any way they wish. Users can also increase the Maximum Players races […]

  • Video for Life is Strange shows you how to rewind time

    If you could rewind time, would you change the events of your day or leave things be? In Life is Strange, you will make this choice. In the developer diary below, Dontnot Entertainment touches upon the main character’s ability to rewind time. How Max’s ability works and originated is also discussed. The first episode of […]

  • Take a look at one of the historical battles in Total War: Attila

    The Creative Assembly has revealed historical battles for Total War: Attila and shown off one of them. In the latest episode of Rally Point, developer Creative Assembly takes a look at one of the nine historical battles that will be included in Total War: Attila when it launches next month. But before you see the […]

  • ARMA 3 video lists 33 of its features, teases upcoming expansion

    ARMA 3 is an impressive military simulator, but that’s not the only thing impressive about it. In fact, this video lists 33 of the game’s most notable features. ARMA 3′s latest video gives you a tour of many of its strengths. It goes over the number of vehicles, weapons and playable area. But that’s not […]

  • No Man’s Sky dev explains what you actually do in the game

    No Man’s Sky is simultaneously the most intriguing mystery and the most scary. Developer Hello Games is asked some questions and gives some solid answers. Eurogamer asked Hello Games’ Sean Murray a number of questions that are on everyone’s mind when they think about No Man’s Sky. The biggest one being, what do you actually […]

  • Dying Light physical release set for February 27, Be The Zombie mode goes free

    The release date for the physical version of Dying Light has been confirmed for Europe, along with the release dates for all regions. Dying Light developer Techland has confirmed that the PC version of the game will release digitally, worldwide, on January 27. The physical version and the digital PS4 and Xbox One versions will […]

  • Guild Wars 2 is $10 this weekend

    ArenaNet is offering Guild Wars 2 for $10 this weekend only, and hosting a double XP event during the same period. The regular and Digital Deluxe editions of Guild Wars 2 are both offered at 75% off this weekend. The regular edition can be yours for just $10 while the Deluxe is $15. The offer […]

  • Cyberpunk 2077 development still going, but the focus is on The Witcher 3, says dev

    If you’re dying to hear anything about CD Projekt Red’s Cyberpunk 2077, you’ll be waiting a while still. The focus is on The Witcher 3 right now. Ever since Cyberpunk 2077′s announcement all the way back in 2012 developer CD Projekt Red has been really quiet about the sci-fi RPG. We’ve not seen any gameplay […]

  • Digital pet Animin gamecards get May release

    With AR being all the go, it might be worth checking out virtual pet Animin for iOS and Android. Game-cards for Animin, the virtual pet for iOS and Android, are set to appear at UK retail this May, the developers have announced. Animin sits on your touch device and does cute stuff. The little dude […]

  • You won’t need a new GPU for DirectX 12, except for some features

    Microsoft has clarified that while you’ll need a new GPU to get the full potential of DirectX 12, existing hardware will support it just fine. Microsoft’s Mike Ybarra said in a press meeting following the Windows 10 event that you will need a new graphics card to get “the full benefits” of DirectX 12. “There […]

  • Assassin’s Creed Victory: fans speculate over characters and locations

    Ubisoft has not yet started talking about Assassin’s Creed: Victory, so some eager fans are speculating about everything they can just from those leaked screens. A very popular thread right now on the Ubisoft forums attempts to gather fans’ specualtion about characters, events and story of Assassin’s Creed: Victory. What followed was quite a lot […]

  • This is what co-op looks like in Dying Light

    Dying Light’s cop-op mode has been given a short demo by developer Techland. Dying Light supports drop-in/ drop-out co-op for up to four players. The entire campaign is playable in co-op, and there are special co-op challenges. Watch as four members of developer Techland take on the game’s zombie apocalypse. Dying Light is out January […]

  • Get Saints Row 2, Saints Row: The Third and all DLC for $5

    Bundle Stars’ latest bundle packs Saints Row 2 and the complete Saints Row: The Third for $5. The Saints Row bundle is priced $5. It is live now and for another 14 days. It comes with Saints Row 2, Saints Row: The Third – The Full Package, which is basically the game plus all the […]

  • Destiny: Xur location and inventory for January 23, 24

    Xur: Agent of the Nine has made the trek to Destiny’s Tower for another week of business. Destiny’s Exotics vendor, Xur: Agent of the Nine has arrived at the Tower as per the weekly schedule. Xur will sell you Exotic weapons and armour pieces if you have the Strange Coins to afford it. He also […]

  • Bloodborne is getting two special edition PS4s in Japan

    Sony will launch two limited-edition, Bloodborne-themed PlayStation 4 bundles in Japan. Two bundles are available, one in black and another in white, complete with a controller and a headset. The hard disk cover is engraved with the title and the cover shot. Both bundles come with the collector’s edition release of the game, which was […]

  • Best Destiny videos of the week – Xur vs Cryptarch rap battle

    Destiny has once more produced a slew of entertaining, educational and occasionally baffling videos. Destiny players have repeatedly sparked crazes by exploiting the game’s little foibles – Sparrow surfing is one example. This latest one is kind of mysterious; I don’t know how it’s done, or why you would want to, but Hidden Reach has […]

  • The Sims 4 free for 48 hours with Origin Game Time

    The Sims 4 is the latest game to be offered free through Origin’s Game Time promotion. The Sims 4 is now free to download from Origin, granting you a 48 hour window to try it out and see if you want to pay for the full game. The free time starts counting as soon as […]

  • Check out Destiny’s new PvP mode, Doubles

    Destiny Crucible players can enjoy a new kind of PvP action with Doubles. Destiny may not be as PvP focused as some Halo fans were hoping, but Bungie is slowly ramping up Crucible support, starting with better Iron Banner events. Some time ago the developer promised to introduce experimental game modes, and the latest Bungie […]