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It’s time for Iwata to step down from Nintendo – opinion

Friday, 17 January 2014 12:26 GMT By Matt Martin

Nintendo has woken up to the reality of its own sales and slashed profits forecasts. Now it needs to change the leader at the top, says Matt Martin.

Today Nintendo finally came to its senses. It admitted that its own expectations for full-year Wii U sales were completely unrealistic and has dropped sales predictions from 9 million units to 2.8 million. It’s clearly a huge drop and it comes with a profits warning to match – Nintendo now expects to make a loss of $336 million.

“Iwata isn’t to blame for the market conditions, but he’s to blame for stubbornly sticking to his own forecasts.”

Finally, someone at Nintendo has done the maths.

As a result, Nintendo will suffer its third consecutive annual loss. Last year CEO Saturo Iwata promised to return the company to profitability. It was a big challenge then, but the company backed him to the point that even three months ago it stood by the prediction of selling 9 million Wii U consoles.

To wake up three months later and slash sales forecasts so dramatically it’s clear that where its own products are concerned, in Kyoto it has been a case of the blind leading the blind.

The first step of dealing with a problem is admitting you have one and Iwata and co. have been honest about where theirs lie, and it’s not just with the Wii U. Despite being the best-selling console in the US (and the UK) last year, the 3DS is not meeting expectations either. These are expectations set by the company itself, which makes the issues even more frustrating for onlookers. “We were ultimately unable to achieve our goal of providing a massive sales boost to Nintendo 3DS in the year-end sales season,” said Iwata in today’s company report. It’s the same issue with the Wii U, which “fell short of our targeted recovery by a large margin.”

Sales have crashed even after a price cut earlier in the year. This is Nintendo not being able to see the reality of its own sales. This is a problem that the CEO has been struggling with since launch. Iwata isn’t to blame for the market conditions, but he’s to blame for stubbornly sticking to his own forecasts.

It’s not like Nintendo has been blind to the shift in the games business outside of its own doors, either. It’s well aware of the encroachment of smartphones on handheld gaming. It can see the gradual growth of digital sales, the importance of online stores, the sampling of content and the free-to-play phenomenon. But it lost a lot of the original Wii audience to other casual forms of games playing (who knew a casual audience was just that; fickle, uncommitted, irregular) and has been unable to pull them back. Hats off, it’s tried to experiment – a second screen as the unique selling point of the Wii U console was an incredible gamble – but it’s clear now it hasn’t paid off and its time to admit that this experiment was a failure.

This is not a console market in decline anymore – just ask Microsoft and Sony about their stella sales numbers straight out of the gate. The audience for games consoles is there and its salivating for more hardware, more games, more DLC. But where the Wii U is concerned there’s just not enough interest outside of the faithful. In this financial year there’s been interest from 2.8 million people worldwide. Where on earth did Nintendo pull that magical 9 million figure from?

Basing any business on historical market data is understandable but flawed. It’s like game design by analytics. This is how people used to play, how customers used to buy our games, how it was in the old days. Nintendo has acknowledged and embraced elements of the evolution of gaming but it’s been too slow in adapting and it has focused on the wrong market.

It’s easy to say “Nintendo won’t do this, it won’t do that” but when money is leaking down the drain and your product is being gradually nudged aside for more exciting technology you have to take drastic measures. No one is denying that Nintendo has a lot of money, but that’s not to say extreme measures aren’t needed if it hopes to continue to be a significant player in the video game business.

Gamers can’t wait any longer for must-have software to arrive. The Wii U already has some incredible games but it’s not enough. You know the names – Mario, Zelda, Pikmin – the Nintendo faithful are well-catered for but they’re no longer a big enough fanbase to sustain a home console. It’s not a new idea to suggest there are multiple pieces of hardware and technology where Nintendo’s biggest franchises would be able to shine and reach an audience far beyond that of a home console.

Nintendo needs change. And it needs to start at the top for that to filter down. It needs a new CEO who honours and respects the traditions of the business, the unmatched strengths of its franchises and products, but who is also willing to embrace the reality of games consumption. To a point, the hardware is irrelevant. It’s about the games, the experience and the services, not the box you play on.

Nintendo is at the top of its game in that respect, but Iwata’s closed-platform approach has doomed the Wii U and it’s time he and the rest of Nintendo admitted that. It’s been a good run, but the company needs fresh thinking from a new leader. Someone who can act quickly, learn from mistakes, and who won’t act surprised when numbers on a spreadsheet don’t match up to the reality of sales.

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69 Comments

  1. stealth

    I agree, its probably time for Iwata to step down if only for the ridiculously off forecasting for the last few years.

    3DS is selling the best of any system though.

    #1 1 year ago
  2. FeaturePreacher

    Nintendo is not going to give up ownership of the hardware until they are in extremely dire straits. You can bet on Nintendo reaching that state this generation. I think they have one more hardware release until they finally have to give up and go the route of Sega.

    #2 1 year ago
  3. Joe Anderson

    Yeah step down Iwata your time is up. Nintendo needs to embrace mobile, perhaps by releasing spin off games which encourage players to then buy Nintendo products to experience more.

    It needs to get up to date which how gaming is moving forward, instead of constantly living in the past.

    Basically what Nintendo needs is a fresh face inside its boardroom, not a Reggie or an Iwata.

    #3 1 year ago
  4. silkvg247

    Pokemon WiiU or bust. :p

    #4 1 year ago
  5. Fin

    @3

    A European.

    #5 1 year ago
  6. xxxGamesMasterxxx

    Why is Iwata getting the blame? The whole company needs to be reformed. Otherwise they will die and become a company like Sega.

    #6 1 year ago
  7. DanWhitehead

    “stella sales numbers”

    Freudian slip? It is Friday lunchtime, after all.

    #7 1 year ago
  8. DanWhitehead

    @6

    “Just create a pokemon 3D RPG and it will sell.”

    They did. It’s called Pokemon X & Y, and it wasn’t able to help the 3DS meet sales expectations. The Wii U has had a price cut and a new Mario game, and that hasn’t made a difference. The days of saying “Oh, it just needs the right games” are long gone.

    #8 1 year ago
  9. schnide

    @3

    For as long as they make handhelds, I can’t see Nintendo embracing mobile in any way beyond simple token efforts.

    But I have to say, the user experience on my 3DS XL is bloody awful. The games are great but the interface and battery life is just embarrassing.

    Overall, it’s possible that Iwata is being seen as the Steve Ballmer of Nintendo right now.

    #9 1 year ago
  10. Dragon

    Well done Matt! Another good read.
    Completely spot on. Iwata has failed miserably, and he needs to take responsibility.
    Remember Ken Kutaragi?

    #10 1 year ago
  11. salarta

    Nintendo has a lot of glaring problems, but among the many many things Nintendo could and should do to fix themselves, I think one of them is to get new entries of their most notable IPs out there right out the gate, within a few months of each other.

    It took a whole year for the Wii U to get a Mario game. The Zelda game doesn’t really count because you can get that on the Wii just as well. And Pikmin is one of those games that, while it hasn’t been done much, only the diehard Nintendo fans would buy the console specifically for that. For the average consumer, a Pikmin game is something you’d consider AFTER you already have the console, not provide a reason to get the console itself.

    The Nintendo IPs people want to see most are Metroid and Legend of Zelda, with Smash Bros pretty high up there too for group and party fun.

    That’s not in any way to suggest that’s all they need to do. As I said, Nintendo has a LOT of problems. It has an image problem where people think the console provides nothing but family-friendly content; even though they have Bayonetta 2 coming, most people expect it to be watered down to some extent compared to the first Bayonetta in order to fit Nintendo’s family-friendly image. It doesn’t support hardcore gamers (at least in the U.S.) except when pushed to do so, as we saw with Operation Rainfall. It tries to use gimmicks like a screen controller as a substitute for remaining current with the competition, and ends up sacrificing the ability to receive ports of major games in the process. It shuts down meaningful features of its own products any time users try to do something Nintendo doesn’t approve of, like privately exchanging risque messages consensually.

    If these are all things happening because of Iwata, then he needs to step down. These issues are killing the company slowly.

    #11 1 year ago
  12. absolutezero

    Aye. ok.

    So have the games been better or worse under Iwata? I would say they’ve been pretty consistantly superb.

    So its all the industry side of things right? Why do you care about that? What if Iwata leaving negatively effects the quality of Nintendo’s output but they start selling more or move into the urgh mobile sector?

    Is that ok? Would that be ok?

    Nah fuck it. Fuck it. I’m done. I’m so done.

    #12 1 year ago
  13. monkeygourmet

    He should have just said:

    “9 million?! Hell no! That was a typo, It was supposed to read 2.9!!!”

    Then they would be closer to the target.

    #13 1 year ago
  14. dreamcastnews

    Imagine if they’d set the figure at 2 million to begin with, they’d look like fucking heroes about now haha!

    On a more serious note though, setting the console projections woefully low versus losses would have looked a tad better than 70% projection cuts AND quarter losses.

    #14 1 year ago
  15. The_Red

    @12
    Actually, games have been WORSE under Iwata. They are may still be great (Or superb as you call it) but before him, they were masterpieces.

    Mario 64 and Super Metroid are pretty much all time bests. Then there are Majora’s Mask, A Link to the Past and Ocarina of Time. Through in some Super Mario World, Super Mario Bros 3 and F-Zero to compare with modern Nintendo titles to see just how GREAT they were.

    Also, let’s not forget about the phenomenal and innovative titles of N64 like the stuff from Rare (Including GoldenEye and Banjo).

    #15 1 year ago
  16. absolutezero

    Metroid Prime and Mario Galaxy are not masterpieces?

    oh :(

    #16 1 year ago
  17. Bomba Luigi

    I don’t know if he should step down or not, he does some good Things. But in the End I have no Insight to Nintendo and how it looks there, depending who you would give Iwatas Job it could get worse and not better.

    It pretty much depends on how the Situation is inside of Nintendo and who would take his Place. I don’t know these Things, if the People at Nintendo thinks Iwata deserves another chance I can live with that.

    #17 1 year ago
  18. Legendaryboss

    @1
    Nintendo is more than the 3DS though, refusing to acknowledge Wii U will get you so far.

    @8
    Exactly spot on with the right games part.

    Article: If stepping down is what it takes to get Nintendo to fix their problems, then so be it.

    #18 1 year ago
  19. Blackened Halo

    Nintendo needs to release X!

    #19 1 year ago
  20. Francis O

    Changing leadership at this point would not help the situation. The Staff and developers like Iwata greatly. And using Iwata as a scapegoat would not fix Nintendo’s issues.

    The performance of the Wii U is only one part. The 3DS has performed well. Better than the Xbox One and PS4 over the holiday break.

    The Vita has failed to live up to sales expectations. Should Kaz Harai be fired? Of course not, Because the PS4 and PS3 did well to a extent.

    Ride things out past 2014, it things don’t improve with the software lineup they have, then look into a change. But firing Iwata right now would not do any good.

    #20 1 year ago
  21. Ireland Michael

    No exclusive game is going to save the Wii U. Not even third party support is going to benefit it at this point. It’s simply too far behind the curve for people to care.

    They might be able to sell another new console on a gimmick, but they’re done in the home console market otherwise. They simply don’t have the money or resources to create an adequate online infastructure needed to succeed in the current market.

    Their babysitting attitude towards social gaming keeps even more people away. The market isn’t primarily made up for 14 year olds anymore, and nobody is going to bother with that kind of nanny crap.

    #21 1 year ago
  22. dreamcastnews

    I really think a home console / handheld hybrid should be top on Iwata’s list for the successor of the 3DS – time that with killing Wii U off and you’ve restored a little faith, get some cash flowing for 3rd party ports / new games and hopefully that’ll sort their fractured 1st party studio output by unifying it as one machine rather than two.

    If Iwata doesn’t see that, then I feel it should be time for him to go. For now, let him try and sort this mess out, whether it’s his or not.

    #22 1 year ago
  23. Ireland Michael

    @22 Mobile hardware isn’t powerful enough to make something like that work. It’s a nice idea, but at best you’d get an underpowered console, maybe comparable to the specs of the Vita. People (and developers) want specs that handheld devices simply can’t achieve.

    #23 1 year ago
  24. dreamcastnews

    @23 maybe not now, but give it 3 years and things could be different.

    #24 1 year ago
  25. Dragon

    News just in, Nintendo stocks down over 18% in intra-day trade.
    http://www.nasdaq.com/symbol/ntdoy

    It doesn’t matter what Iwata thinks, its all about shareholders. Either he resigns, or gets fired.
    CEO gets fat salaries to prevent things like this. I doubt shareholders will be happy to pay Iwata and co. just to dive their money even further.

    Btw, do people really think that handhelds are fine? They aren’t, sorry. Its a constantly shrinking market. That said, Ninty makes money on that, which is much better than Wii U.
    But, will they really wait till their handheld biz too dives to the ground, or will they diversify before that inevitability?

    #25 1 year ago
  26. Legendaryboss

    @20
    I see someone has brought in a scapegoat to defend or should I say distract from Nintendo problems, thats a new one.

    #26 1 year ago
  27. Citrus raptor

    What Nintendo needs is a new IP (every third year or so) that’s believed in just as much as they believe in Mario and Zelda, etc.

    It’s alright to release a new verion of a classic title every other year (why 2+ Mario games the same year?!), but they need to focus their creativity on new games, instead of spending all the brain power on making new Mario power ups or Zelda items. Use those ideas for NEW GAMES!

    Mario galaxy could have been about an alien character instead of.. Mario.. Who apparantly has to do everything.. And Wind Waker could have been about a pirate.

    #27 1 year ago
  28. Fin

    @20

    You can’t compare Nintendo’s flagship to Sony’s handheld.
    Saying the 3DS outsold home consoles is bullshit too, they’re not in the same market – compare 3DS to Vita, or PS360/PS4/X1 to Wii U, but don’t cross over, you look desperate.

    #28 1 year ago
  29. Ireland Michael

    @23 And in three years, hardware specs will also have improved, making the mobile advancements redundant. Mobile will also lag behind large units. You might as well just create a mobile device with a HDMI port if they’re going to be the same specs.

    @24 Give him a break. He’s actually being reasonable about the fact that it’s a problem for once. His comment was no different to the other rationale responses in this thread. Don’t pick fights with people just for the hell of it.

    #29 1 year ago
  30. dreamcastnews

    @29 there has to be a Michael, there’s just gotta :O lol

    #30 1 year ago
  31. Legendaryboss

    @29
    Whatever you say.

    #31 1 year ago
  32. xxxGamesMasterxxx

    Nintendo need reforming.

    #32 1 year ago
  33. Moonwalker1982

    There most definitely need to be some new people there 100%. The Wii U should never have been made like this. Whoever came with the idea to put similar to PS360 hardware in it, should be fired. That recent article about that anonymous developer too. It shows that Nintendo is missing things, they miss the point. It SUCKS that i won’t be able to hear my friends get angry when i beat them in Mario Kart. Yeah we can talk to eachother if we put our Xbox 360′s on with party chat, sigh.

    This video sums it up nicely:

    http://www.youtube.com/watch?v=PtttKuSaaIg

    #33 1 year ago
  34. ManuOtaku

    I dont think fire him is the solution, the best nintendo consoles came in his leading role, in fact if the strategy approach took with the DS, Wii, 3DS, there wouldnt been nintendo right now, that three consoles helped nintendo a lot, so i think firing a good leader for just one failure is extreme.

    I still believe the WiiU will do some decent numbers, it doesnt need to be the most sold console, it could fare well as a second console for PS4 and One owners, for the diversity thing, because it brings something different than the other two.

    If they do fire him, it would do nintendo more harm than good, imho.

    #34 1 year ago
  35. lookingglass

    Nintendo has really backed themselves into a corner.

    They certainly need new leadership. That much is obvious. But they really need someone who can fundamentally change the culture of the company.

    Arrogant. Naive. Stubborn. These characteristics need to change.

    I see only two ways out of this:

    Open up the entirety of the classic Nintendo catalogue exclusively to Apple and the App Store. Millions and millions of people will pay $5-10 to play Mario on their iPhone and they’ll probably buy a few games. Collect your mountain of cash Nintendo.

    Or.

    Go all or nothing on a new console that releases outside of the PS and Xbox cycle. Drop it in 2016-2017. Have it be the best multi-platform experience possible for a couple years. Trash the Wii branding completely.

    Whether I’m wrong or right, the fundamental business culture at Nintendo needs to change. They say they don’t care about what MS and Sony do. I hate to break it to you Nintendo, but to run a successful business you have to care about your competitors. And yes, you are competitors. You’re fighting for people’s’ free time. And right now, you’re losing.

    #35 1 year ago
  36. SplatteredHouse

    @10 a great comparison there. Yes. Ken K did not have the ability (the correct direction) to move Sony in a direction that the market was willing to embrace. After the changes at the top, they have come out of the process with very solid, forward-thinking heads across ALL territories, (not like Nintendo – the European head, can you even name him? useless NoE! it would be quicker to get the games ourselves from abroad and…Oh. MORE “great” design choices sent to hide clunky, out-dated strategies.)

    I can’t support this crap, not in 2014, and I was tiring of Ninty’s “classic” market outlook around 2010…and just hoped that Wii’s approach signalled a NEW Nintendo, (with appreciation of its past, but certainly not desperately grasping to it like a life-raft as they’re found today)…No that didn’t turn out to be the case. Sony were left with, having built up over a long time, a fluid, collaborative and unified development structure.

    “But it lost a lot of the original Wii audience” Not only casual? There’s only so much looking forwards to the next trade show announcement that can be done, and there was a length of time where Nintendo just lost all control of its cart after it picked up speed. Their “no hands” stunt, just letting things run on for months on end did little to impress.

    #36 1 year ago
  37. Ireland Michael

    @30 I completely agree. There *does* have to be a Michael.

    Seriously. The idea is good, but people wouldn’t support it, especially with the DS doing so well. It would be overpriced and underpowered, and people would already be settled in with the current hardware.

    Nintendo are done in the home console market. The GameCube at least sold at a profit. The Wii U doesn’t even have that luxury.

    #37 1 year ago
  38. techkenb

    When the Wii was released, its ALL my kids would talk about. Wii Wii Wii, but now years later all they do is stare at their phones, download apps, etc. And neither one of them even cares about the Wii U. I for one like the system, but my 12 year old would rather watch Netflix on a tablet, than play Super Mario 3d World. Times have changed. I think Nintendo’s online and social strategy isn’t up to par with Microsoft and Sony. They went their OWN way, but its not working. For instance, just about every consumer electronic device with a store or shop of some kind, allows you to re-download your software/app/game on a different registered system. The 360,PS3,Ps4,Android,Iphone,Ipad,Windows8,Mac Store all allow this. Not Nintendo, your data is tied to the hardware. If your 3ds or Wii U is stolen or lost you have lost all of your downloadable games. This happened to me with the 3ds once. Why not tie the software/app/game to the Nintendo ID not to the hardware? Piracy maybe? Well piracy cant be blamed for the Wii U’s failure. So at this point Nintendo is in Rome, time to do what everyone else is doing. I don’t think it could hurt.

    #38 1 year ago
  39. dreamcastnews

    @37 I think at the minute they’re just ‘taking the Michael’

    Hahaahahahahaaha oh.

    #39 1 year ago
  40. Ireland Michael

    @38 Sadly, this is just one of a *giant* checklist of problems, but it’s definitely a major one.

    @39 Funny. =P

    #40 1 year ago
  41. dreamcastnews

    Well, whatever happens, I’ll still be buying up DK, Bayonetta, MK8, Smash, Xenoblade, Yoshi, Fire Emblem and whatever they choose to release in between / after that, if it tanks the games become worth money when it becomes retro if it does okay, fair play others can enjoy something a little different. I bought a PS4 in case 3rd party support/the machine went tits up.

    #41 1 year ago
  42. techkenb

    @lookingglass I agree with your comments. But I don’t think they would ever release Mario on some other hardware device. Maybe one of their other IP’s but not Mario. I think they are too proud for that. It would work though. This new generation, is all about tablets and phones. No time to sit in front of a tv. While the “game system that just plays games” technique is acceptable for some old school gamers like myself. Its not going to work for my kids who didn’t grow up blowing into a NES game cart to get the game to start. And one more thing Nintendo needs more IPs!! Spend some of that money to buy other game dev companies to create totally new games, exclusive to Nintendo hardware. My 17 year old is not going to buy a Wii U for Mario, but he would get one if it had a game like Uncharted on it. Which of course is exclusive to Sony.

    #42 1 year ago
  43. OneLifeCycle

    Nintendo’s gimmicks have long lost their luster. The console gaming industry is working for Microsoft and Sony and Nintendo needs to swallow its pride and look at what gamers want. More realistic, intense graphical, deep games. The mindless shit Nintendo just loves to produce should be left to the mobile market.

    Nobody in the console world takes Nintendo seriously any more. Their stubbornness and attempts to force a market their direction has cost them a lot of money. Hopefully, it also serves as a wake-up call. Us gamers don’t want your kiddie bullshit.

    #43 1 year ago
  44. dreamcastnews

    @43 speak for yourself man

    #44 1 year ago
  45. techkenb

    @The_Red, I agree which is why they should have bought Rare years ago to make banjo for the Nintendo only. They let Microsoft come along and buy Rare right under their noses. There is no way in hell Nintendo doesn’t have some cash to spare. Some people don’t think exclusives will help the Wii U but I think they will. Nintendo is too slow making games to create their own exclusives. Don’t get me wrong maybe exclusives wont help this current console, but years from now they will have enough exclusives and a whole new generation to woo.

    #45 1 year ago
  46. SplatteredHouse

    #stillwaitingonJapan What kind of strategy is that? Their fortunes are being tied to the market that’s shrinking and mobile/f2p eager. Their niche is decaying. I hope for development’s sake that the region/ilk’s just biding its time, and the concerns of former-Capcom’s Inafune: http://www.eurogamer.net/articles/2010-09-20-inafune-japan-five-years-behind-west don’t prove prophetic.

    #46 1 year ago
  47. ManuOtaku

    Seeing comments like 43, really reinforces my believe that it doenst matter if nintendo comes with a console in the likes of Sony and Microsoft, i mean with strong internet service like live or psn, powerfull enough (Graphically speaking), and brand new ips,it will not help them, the gamers with this believe and sentiment torwards nintendo, will not give them a chance no matter what, therefore there is not much they can do, than doing the same thing and offering a different thing, in the hopes that some gamers will pick them as a second (different) offering.

    #47 1 year ago
  48. SplatteredHouse

    @47 It would take for Nintendo to compete. To offer better (by whatever measure) than the other companies. Not just different to their rivals. To be successful they have to know their audience (do they?), and they have to satisfy it. Apparently, that’s not happening. And if it is, then the niche they have held may not be sustainable, and they may need to expand with fervour.

    #48 1 year ago
  49. Ilovesony

    nintendo is the new “sega”

    #49 1 year ago
  50. DBB

    ” It needs a new CEO who honours and respects the traditions of the business, the unmatched strengths of its franchises and products, but who is also willing to embrace the reality of games consumption. ”

    I’m sorry but if there is a CEO who honors and respects the tradition of the business… That will be Mr. Iwata.
    What Nintendo is clearly missing is third party. Familiar IPs that people want to play, the so called AAA crap. Nintendo needs to “sony up” and go to third parties and ask them “ok, what do you want us to do to put COD or Battlefield or GTAV right now on WiiU”. It’s the choice of crapiness that is missing on Nintendo systems.

    #50 1 year ago
  51. SplatteredHouse

    @50 Iwata is probably the last link to Yamauchi in their board. That may be why he’s so resilient to calls for his departure. THEY (the old guard) don’t want him gone.

    #51 1 year ago
  52. OneLifeCycle

    @47, which is why they may have just worked their way into irrelevance. You’re right. While they’ve been trying hard to be cutting edge to the degree that they’re so different they only grab the interest of the few, that precious time has been lost while Sony and Microsoft develop things the significant portion of the gaming community is interested in.

    Maybe Nintendo should work on time machine development so they could undo the WiiU and Grumpy Kong or whatever that disaster was at E3?

    #52 1 year ago
  53. OneLifeCycle

    Personally, Nintendo’s biggest problem is that of demographics. They’re focusing too much on the market that doesn’t have the money to buy what they’re selling. While the adults in the industry, who do have the funds, aren’t interested in the childish games and gadgets they make.

    Nintendo has a very childish image. The majority of serious gamers don’t want to be associated with that. It’s both embarrassing and uninteresting.

    #53 1 year ago
  54. OneLifeCycle

    @11, that’s the problem. Nintendo is old hat. Mario, Zelda??? How about, people are bored with that. Combined with the fact that they’re staying focused on the younger audience and not showing any interest in holding the interest of those (us) who played their games decades ago. We’re adults now. Saving little princesses is not fun anymore, at least in the manner in which they frame it.

    Our nostalgia will only hold our interest for a bit. After that, you need to keep us interested. They sure as hell aren’t doing that.

    #54 1 year ago
  55. fearmonkey

    The problems with the Wii-u are many.

    It was called the Wii-u, people confused it with an add-on for the Wii rather than a new console.

    The Wii was built around the wand controller and was $250 at launch, the Wii-u was built around the tablet controller and made more for a single player experience and much more expensive at launch.

    Nintendo drank their own Kool-aid and believed that the Wii buyers would come back for the sequel, and they didn’t. The console sold like crazy to soccer moms, nursing homes, and others that don’t traditionally buy consoles and games. It was a “IT” item like cabbage patch dolls, and those people don’t keep coming back.

    The Wii-u launched without a BIG title like Mario, and by the time it did release one, the next gen was here. The underpowered Wii-u cannot compare to the next gen consoles, and most people never considered it next gen. Only the Nintendo faithful and those that love Nintendo would call it a next gen console.

    The Question now is if Nintendo can swallow lowering the price on the unit to spur sales. Even with a new mario Cart and such titles, it’s not going to spur sales to a large degree. The Next gen consoles have arrived, they are going to get all the third party support, and first party won’t bring enough sales to make it a success. If they drop the price to close to $200, I could see that making a turnaround for the unit, but at $250 to $300 I don’t see it happening.

    Firing Iwata right now is not going to help. If they decide change is in order and He can help transition to a new leader, but getting rid of him would be a mistake.

    In my opinion, Nintendo needs to find a way to wait it out till about 2016 to 2017 and release a new console in the middle of the next gen, that has superior specs, or release a handheld-console combo that has amazing specs for it’s type. I could see that being a success. Nintendo needs a partner for Online as well. If Nintendo goes third party, it would be sad, but I would think they could be successful.

    #55 1 year ago
  56. dtyk

    I firmly believe Nintendo’s true problem is that they leave their third party games to die. They don’t provide any marketing support for them, because frankly outside of Mario and Zelda they just don’t care.

    Second problem, they released their new Mario game DURING the PS4 launch. They are so out of touch to believe that it would be a good time to release their flagship game.

    The company as a whole is out of touch. No one can really say they make bad games, because Nintendo games really are all quite good. However, they make some very questionable choices.

    #56 1 year ago
  57. sebastien rivas

    Nintemdo gave good thoughts with technology R&D, it is also implemented worldwide from brand recognition.
    Necause they have unrealistic QA, genre, type, style restriction among other breaks and negative output that cripples the brand to its lowest. But heyyy… I can’t assume wrong when I guess Nint will come with 2 or more Mario this year.
    How many Mario (all genre, type, style combined) did they make since NES???
    They did not milk it enough and still strongly believe the IP IS the spearhead of the brand?

    Having a STRONG hand on 3rd party OK. Denying all3rd party because they don’t fit in nint. scale of fun NO.
    I am not pro, I am not against Baypnneta for example. In all truth, I dont know what itis. Denying the IP on the platform while a prequel was made and demsnd and support was at least VOCAL. about it, yet refusing it because demand is not strong enough is an idiosyncratic example to the 2.9 mil unit sold while there is a shit tons of solution and solutions atctheir disposal.

    #57 1 year ago
  58. xxxGamesMasterxxx

    No he shouldn’t.

    Let’s not forget that it was Iwata in charge when the Wii was released, and it was Iwata in charge when the DS was released. The 3DS is consistently the highest selling game console. The Wii U could continue to tank for the rest of the year and frankly his track record for disruptive, industry-leading hardware would still be enviable.

    People who think Iwata leaving is the answer to the current sales down turn and subsequent financial position are, in my opinion, amazingly short-sighted.

    #58 1 year ago
  59. Stardog

    I love how video game journalists are now business men.

    Silly article.

    #59 1 year ago
  60. absolutezero

    “Serious” gamers.

    pfff aha ha ha ha ha Someone tell Pixar they are doing everything wrong. Fuck when did people forget what makes a game good?

    When did Cinematic overtake Fun in the priorities of people taking themselves far too seriously?

    #60 1 year ago
  61. NightCrawler1970

    Dig a hole esé
    http://chrisbradleysblog.files.wordpress.com/2012/11/tumblr_ma79bzm3uc1qdqlkxo1_500.jpg%3Fw%3D551

    #61 1 year ago
  62. dotfaust

    Honestly, Nintendo’s marketing for the Wii U has been disastrous. Retailers have been constantly confusing it as the original Wii, and more recently, the Wii Mini. Just a few months ago, a friend of mine thought the Wii U was just an add-on tablet controller (interestingly, he owns one now and loves it). Compare this to the launch and hype of the “Next-Gen” PS4/Xbone.

    The sad thing is that the games are there, and they’re amazing, but nobody cares. Nintendo just doesn’t seem to have that same mainstream appeal Microsoft and Sony have going on.

    IMO they need an image change and to release some contemporary IP, because it seems like people are getting tired of seeing Mario and the classic mascots.

    #62 1 year ago
  63. AsianGameing

    100% NO but Nintendo need fix Wii U fast, just like 3DS

    #63 1 year ago
  64. The_Red

    @63
    Actually, they never really fixed 3DS. It is selling rather well but only if looked at in a bubble. The console has sold 50 percent worse than DS in a comparable time and is expected to have NO major growth according to Nintendo’s own revised forecast.

    The funny thing about Wii U is that Iwata made the exact same mistakes he did with 3DS. Sure, he did try to fix it and managed to bring 3DS back from the brink of failure but he did so by a drastic price drop within first 8 months. Wii U beyond dead at this moment and Iwata not even trying the 3DS fix for it a sign that the company can’t take another hit (Remember how much the 3DS move cost Yamauchi and shares).

    #64 1 year ago
  65. salarta

    @59: And I love how a person that spends every day looking at the latest in video game news – which includes everything from growing trends to statements from business analysts dedicated specifically to the video game industry – somehow isn’t allowed to post an opinion piece that deals with the business side of a company.

    Because that makes perfect sense.

    #65 1 year ago
  66. absolutezero

    http://www.p4rgaming.com/japanese-stockholders-plan-to-murder-satoru-iwata-after-he-says-he-wont-resign/

    ho ho ho.

    Also while I’m here

    http://www.p4rgaming.com/dogs-love-watching-people-play-knack-so-is-this-game-review-proof/

    ho

    #66 1 year ago
  67. Legendaryboss

    @66
    My lord!

    #67 1 year ago
  68. Joe Musashi

    Seems legit.

    JM

    #68 1 year ago
  69. ckleuser

    Please Nintendo, is not a shame to admit you are not anymore a hardware company, but a damn good software company, so drop consoles (they usually lack profit as report says) and start making games for other platforms, Xbox One and 360, PS3 e PS4 and you’ll see the huge impact on that. Sega has done that long time ago, not in the best way because they don’t own great franchises, but Nintendo does. ;)

    #69 1 year ago

Comments are now closed on this article.

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    Blizzard has announced it will start rollout its WoW Token option in the weeks following the launch of patch 6.1.2 on March 24. WoW Token allows players to exchange in-game gold for game time and vice versa. Blizzard will release WoW Token first in realms serving North America, Oceania, and Latin America and will expand […]

  • The Evil Within: The Consequence dated for April, teaser video released

    Part 2 of Juli Kidman’s adventure in The Evil Within will arrive next month with the release of The Consequence. Above is a brief teaser showing some of the “madness” Kidman will encounter. The Consequence will arrive on Tuesday, April 21 on PC, PlayStation 3, PS4, Xbox 360 and Xbox One. European PlayStation players will […]

  • Bloodborne sometimes “struggles to run at a smooth frame-rate” per performance analysis

    Bloodborne has been analyzed by Digital Foundry and according to the report, even with a 30fps cap the game sometimes “struggles to run at a smooth frame-rate.” The game’s day-one 2.69GB update 1.01 is “essential” as it contains improvements to game performance and stability and the frame-rate tests run by Digital Foundry were in single-player […]

  • Borderlands: The Handsome Collection reviews round-up

    Borderlands: The Handsome Collection reviews are out in the wild so we decided to catch a few of them for you. Borderlands: The Handsome Collection is out today on PlayStation 4 and Xbox One. The collection packages Borderlands 2 and Borderlands: The Pre-Sequel along with each game’s DLC content on one disc. Better graphics and […]

  • Evolve, Forza Horizon 2, WWE 2K15 are this week’s Deals with Gold

    Evolve, Forza 2 Horizon and WWE 2K15 are just some of the games which are part of this week’s Xbox Deals with Gold. You can also pick up the Call of Duty: Advanced Warfare Pro Edition for 20% off as well as the standard edition for 33% off. For the Xbox 360 crowd, there’s also […]

  • Xbox 360 2015 Spring Value bundles now available starting at $250

    Microsoft is offering a discount on three Xbox 360 bundles with prices starting at $250. The Xbox 360 2015 Spring Value bundles feature various content such as a Kinect, 500GB console bundle and one month of Xbox Live Gold. Xbox 360 500GB Spring Value Bundle: comes with Plants vs. Zombies Garden Warfare download and Fable […]

  • Rainbow Six Siege beta sign ups now open

    Ubisoft is letting everyone register for the upcoming Rainbow Six Siege closed beta. Rainbow Six Siege is due for a closed beta sometime this year. Ubisoft has opened registration to everyone. All you need to do is enter your preferred platform and log in using your Uplay account. You will be entered into a waiting […]

  • Advanced Warfare: Exo Zombies map Infection is creepy

    The upcoming chapter in Call of Duty: Advanced Warfare’s Exo Zombies mode is called ‘Infection’ and Activision has been slowly revealing bits and pieces about it. A few teasers have been dropping ahead of Ascendance launch this month. The teasers are about the second episode in the Exo Zombie story, Infection. First off, the map. […]

  • This is the Bloodborne press kit in all its glory

    Bloodborne is a gorgeous game so it’s only fitting that the press kit it came in is a reflection of that. The pictures capture the many amazing bits of the Bloodborne press kit. A press kit is what’s usually sent to the reviewers alongside the review copy. They’re usually very ornate and almost all of […]

  • This Hearthstone turn is taking over 40 hours and you can watch it happen

    A very smart Hearthstone player has rigged his game to make one turn take over 40 hours, and it has been going for over 22 already. Hearthstone player Mamytwink set up a game against his friend to try and achieve the record for the longest turn in Hearthstone ever. Basically, Mamytwink set the game up […]

  • The Witcher 3: Geralt’s beard grows over time, but not Gandalf-long

    The beard of The Witcher 3 protagonist Geralt will grow over time, but you can trim it if you choose to. As part of a recently published impressions piece by German magazine Gamestar (translated by NeoGAF), The Witcher 3: Wild Hunt developers revealed that Geralt’s beard will in fact grow over time. Not content with […]

  • Sony mistakenly abandons Bloodborne trademark in the US

    The administration side of Sony Computer Entertainment has not been in the best of shapes recently. Sony has abandoned four game trademarks yesterday, one of which is for Bloodborne. The trademarks were all registered with US Patent and Trademark Office. All of the games trademarks pertain to unreleased games and Sony would’ve had to either […]

  • Payday 2 will be supported until 2017

    Payday 2 developer has announced that it will continue to support the game for the next two years. Payday 2 developer Overkill has revealed today that it’s planning to support the game until 2017. What this means is that more free content as well as paid DLC are in the works for release later. Payday […]

  • These are the top Call of Duty: Advanced Warfare weapons, according to the developer

    Based on their overall kill-to-death ratio, what are the best guns in Call of Duty: Advanced Warfare? Developer Sledgehammer reveals the top 5. Sledgehammer’s Michael Condrey has revealed on Twitter the top 5 weapons in Advanced Warfare based on their overall kill-to-death ratio. Here’s the list: ARX-160 – Hole Puncher Ameli – Heavy HBRa3 – […]

  • H1Z1 has sold more than 1 million copies

    H1Z1 has already sold over 1 million copies on Steam. H1Z1 may still be in Early Access on Steam, but it has already sold more than 1 million copies. Daybreak president John Smedley announced on Twitter earlier. H1Z1 launched in January and instantly became a hit. The game has consistently been on Steam’s top 10 […]

  • Battlefield Hardline guide: the best guns for each class

    Put your money where you mouth is. These are the best guns for each of the four classes in Battlefield Hardline. Battlefield Hardline guide: the best guns for each class If we have to have a disclaimer it’s that you’ll want to get the best gun for your own style of play and we recommend […]

  • Destiny weekly reset for March 24: Heroic and Nightfall strikes detailed

    Destiny servers have been reset for another week and the new strikes along with their modifiers have been revealed. This week’s strike is The Summoning Pits on the Moon. For The Nightfall, the strike has Arc Burn as well as Lightswitch. The same burn is active on the Heroic strike too. Arc Burn means that […]

  • Sarkeesian and PewDiePie make Time’s 30 Most Influential People on the Internet list

    Time Magazine has published a list ranking 30 of the most influential people on the internet, and two well-known names in gaming culture have made it. Popular YouTuber PewDiePie and games critic Anita Sarkeesian have made Time Magazine’s 30 Most Influential People on the Internet list. The list was published earlier this month and other […]

  • Bloodborne guide: conquer Yharnam with our detailed walkthrough

    Bloodborne is here. Let’s have at it with a full guide and walkthrough. Bloodborne guide and walkthrough Bloodborne follows in the footsteps of Demon’s Souls and Dark Souls, but for this new PS4-exclusive franchise, director Hidetaka Miyazaki has turned it up to 11. “Oh, so Dark Souls was too easy,” I imagine him chuckling into […]

  • Bloodborne reviews – all the scores in one place

    Bloodborne reviews are in. How does From Software’s latest stack up against its progenitors? Bloodborne is in an interesting position. Its lineage as a Hidetaka Miyazaki dungeon crawler means it has to live up to the expectations of fans of Demon’s Souls and Dark Souls. But as a brand new PS4 exclusive, it has to […]