Are big publishers interested in virtual reality? “Probably,” says Oculus CEO

Monday, 13th January 2014 09:02 GMT By Matt Martin

Brendan Iribe believes triple-a publishers are playing the waiting game with VR to see which technology wins out.

Brendan Iribe, CEO of Oculus VR, has said that big games publishers are interested in virtual reality, but are still waiting and watching before they get heavily involved in development.

While independent developers have embraced the new technology, Iribe believes it’s just a waiting game with the bigger publishers as they keep an eye on technology developments before they place their bets.

“For the most part, developers are serious enthusiasts, some companies are startups or independent and are willing to take a leap of faith on VR,” Iribe told Gamasutra.

“But a lot of the bigger companies are looking at [Rift] saying, ‘probably VR is going to work, probably it’s going to be a good thing. Maybe it’s going to be Oculus, maybe it’s going to be one of the established guys.’”

Regardless of the speed of uptake, Iribe is confident virtual reality has the power to disrupt the entertainment and technology markets, and that we’ll look back on this year as the time when the VR dream finally became reality.

“One day, when you have VR sunglasses, do you really want to play a monitor anymore? If so, why? This won’t transform video games today – when computers came around, board games lived on – they still live on. There will be a lot of non-VR gaming in the future, but VR will disrupt games. Not overnight, but over the next 10-20 years.”

“…This might be bold to say, but I really do believe people will look back at 2013 and 2014 as a moment when virtual reality first worked — when we realized that we had a version of VR good enough to go mass market, and kick off a whole space.”



  1. naffgeek

    It has certainly disrupted my gaming.

    It might be just the desperate desire for something new after my disappointment of the so called next gen but I cannot bloody wait for this.

    Something truly new (compared to what we have now anyway).

    Dogfighting in Elite : Dangerous and being able to actually look where the enemy ship has gone is a dream come true.

    #1 11 months ago
  2. Ireland Michael

    It’ll be a fun niche, enjoyed by the people who want it and who have the money to burn. And that’s okay. Its great to have new ways of doing things. But it isn’t going to be the industry defining evolution of gaming people that some people seem to be convinced it will be. It won’t replace what we already have.

    People are isolated enough as it is. The last thing we need is to isolate ourselves even more.

    #2 11 months ago
  3. Ekona

    IMHO It’s only going to take off if they can separate the head movement from the motion of the player. For example, the last demo I saw of OR on HL2 meant that the aiming reticule pointed wherever the player looked, and that’s just silly. On something like a driving game, where you can easily separate the view from the motion, it makes sense and I’d like one.

    I simply cannot ever see VR of any kind being anything more than a passing distraction to the lucky few.

    #3 11 months ago
  4. KernelPanic

    I see the added value of it. Its nice to be able to wander in a virtual space to see what it looks like. Like that Ford-example. You could walk in a house which is for sale to see if it actually fit your needs.

    #4 11 months ago
  5. lookingglass


    It won’t be niche, it’ll be pervasive. That’s why it’s folly to bet against it. It won’t be gaming alone that it changes, it’ll be a wide variety of industries and professional fields.

    The biggest moment for Oculus will be that first month when demo units for people to try are in stores around the world.

    It’ll be the people who don’t know about Oculus that’ll really drive mass market adoption. When the lay man or woman tries this on in a store, the reaction will be profound and priceless.

    I do share some reservations however, primarily about the psychological effects of VR. There is an addictive quality to it. The level of immersion can be so high, especially with noise cancelling headphones, it’s easy to get lost in the experience.

    And you think you can imagine what I’m talking about, but you probably can’t. It’s possible for your mind to consciously and subconsciously forget where it’s really at if you focus and almost meditate, on the experience.

    It’s going to be a big decade for VR and AR. All of these issues will be explored and dealt with. Ultimately it’ll be the free market that decides where this goes, but it will go somewhere. VR will not die. It will be around until it’s successful. It is too powerful an idea to disappear.

    #5 11 months ago
  6. Panthro


    Dude stahp it, your getting me all wet.

    #6 11 months ago

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