Oculus Rift nabs former EA senior vice-president

Sunday, 22nd December 2013 23:42 GMT By Brenna Hillier

Former Origin boss and EA senior vice president David DeMartini has signed on with Oculus Rift as head of worldwide publishing.

DeMartini, who led EA Partners before stepping up as global SVP of e-commerce, left EA in October. He is the first hire for Oculus Rift’s new publishing initiative.

Speaking with Gamasutra, DeMartini said his new job isn’t that different from his old one.

“I’m figuring out how to partner effectively with big developers, small developers, all the way down to the individual who just wants to make something great for the Rift,” he said.

DeMartini’s role may eventually expand beyond outreach and tech support to providing financial backing, but at present he;s focused on ensuring a steady flow of Oculus Rift-compatible software.

The executive will travel the world to meet with developers as well as making himself readily available online, and is also interested in non-gaming uses for the software.

Oculus Rift is attracting some big industry names now; id Software founder John Carmack jumped ship for the VR tech firm. The crowd-funded headset has believers everywhere, it seems, as it managed to pull an additional $75 million in funding recently.

Thanks, MCV.



  1. sebastien rivas

    Good news, Rift passes at the offensive.

    Though a question remains, what system will Rift be used for?

    #1 1 year ago
  2. antraxsuicide

    Depends. MS was working on their own, codenamed Fortaleza. So Sony may take the Rift. But MS could just as easily pay for exclusivity. It’s a toss-up.

    #2 1 year ago
  3. Panthro



    #3 1 year ago
  4. ddtd

    @1 and 2 – Rift is being developed with just PC in mind. I think it was Carmack who pretty much shot down the hardware going to consoles.

    Sony is working on their own VR tech.

    #4 1 year ago
  5. sebastien rivas

    I know Sony is working on their own revolutionary VR.

    It is just too early to say Rift cannot be used for Xbox1 and if Sony have their own VR then perhaps MS will feel like a lonely child out there and will do something to support Rift VR which in this particular case I DO believe Xbox 1 system can be optimized for it.
    I know Xbox is too limited, especially true for mesh density but we are talking about inputs here, not mesh density per se and screen resolution “MAY NOT” need to be 1080p per se.

    You say for PC and I hope it will be released for Steam too. They truly need something that great in a market and release date right after two giants came in with their consoles.

    Thanks DDTD

    #5 1 year ago
  6. sebastien rivas

    Just for Fun for this Christmas.
    If Rift comes in during 2014, what 2014-15 games do you want to see adapted for Rift?

    #6 1 year ago
  7. Panthro


    I Don’t think it needs to be ‘released’ for Steam, I’m pretty sure the developers of games decide whether or not to support it.

    I do know that Steam has a dedicated category for OC Rift games if that’s what you mean?



    Games I want OC Rift support for… Hmmmm…

    1. Star Citizen
    2. The next Bioshock
    3. Minecraft
    4. Interstellar Marines
    5. Star Wars Battlefront
    6. Garrys mod (If they don’t already have that)
    7. DayZ

    Cant think of any more, but Im sure there is

    On the other hand, look at this simple game made for the rift… looks pretty fun.

    Also, I’m pretty sure that any game can work wit the rift as long as you calibrate it properly…
    It may not be developer level optimization for it but if it ends up working for a game that doesn’t natively have it implemented that’s a good thing… would love to go back and play BRUTAL DOOM 2 or something with it, it would look seriously weird.

    #7 1 year ago
  8. Tormenter

    I don’t like this.

    I had hopes that kickstarter may start a paradigm shift in the way businesses ventured/ distribution of wealth/ business ethics shifts, but it’s not happening at all. It’s all just the same bastards running things, these are the cunts that we rail against for making all the fucked up decisions in servitude of the almighy dollar and the innovators just hand them over the new horizons also??!!??

    Fuck Palmer lucky for hiring this cunt or at the VERY least fuck him for not keeping a tighter rein on his innovations and just pissing it away on the same ol’ same ol’ greedy, dirty business/power structure.

    #8 1 year ago
  9. sebastien rivas

    That is reassuring but Steam should step in with developers, as usual… the merrier the better.

    My game list would be
    -The Witcher 3
    -DA3 whether it is good for me or not.
    -AC Liberation
    -Might and Magic X
    -Dark Souls 2
    -Mad Max
    -Star Citizen
    -Tom Clancy Division
    -Wolfenstein New Order

    Now I wish there were also another Star Wars game and Star Trek game for Rift (not talking about SWTOR or STO!!!!)

    To be revisited I would like
    Mass Effect series
    Bf3 and BF4

    #9 1 year ago
  10. Phoenixblight


    Kickstarter was never going to be about fighting “the man” it was just going to be another option for indies and start up to get money in hopes of making a name for themselves in hopes of, you guessed it, making money the same way as all the other publishers and standard businesses have.

    Kickstarter was never going to break the mold especially with its failure rate. I have put in money in quite a few projects and 80% of them have flopped and the others haven’t been released.

    #10 1 year ago
  11. sebastien rivas


    It is all and always have been and will always be about business and cash as long as the world is and revolve in and around capitalism and business growth.

    There is absolutely nothing wrong about that. What is wrong is effectively lack of confidence or also abuse but since there is no roof top to anything then yes it can make one head spin easily if you realize that you truly don’t care for that thing anymore and see extreme cash in or that thing at hand is bigger than you or at least you perceive it that way and you have to let it go to see it come to life.

    How it will come on day 1 will mark and set a tone if Rift is viable or just a short trend.
    Personally, I am a firm believer it can have a strong impact of gaming experience; therefore a long life ahead with incremental redesign for better, faster, more performance.

    #11 1 year ago
  12. antraxsuicide

    Also, I posted my comment in relation to consoles only. I’m aware it’s definitely coming to PC. But I seriously doubt the Rift team would turn down a few million bucks to add in some console compatibility. That’d be way too tempting and easy to take.

    #12 1 year ago
  13. ddtd

    Sorry, it wasn’t Carmack, but Luckey who said it probably won’t come to consoles because of their limitations.

    Also, I was listening to Cliffy B on Joe Rogen’s podcast from a week ago and he was taking about the Rift briefly and the issues with porting existing games and playing shooters. It’s worth a listen, but the short of it is that fast paced games don’t work out well and cause motion sickness. The tech is good enough that your brain perceives motion but the body isn’t moving, therefore that disconnect causes motion sickness (it’s the same thing like being on a boat or plane).

    Also, Joe Rogan made a good point about playing games like TF2 with a Rift and an Omni setup; no one is physically fit enough to keep up with a game like that and all the running, jumping, etc… Rift works better when the games are made with its limitations in mind.

    #13 1 year ago
  14. sebastien rivas


    make us throw up, can’t be more believable than that hehehee
    Burp, free pie everyone ;)

    What I am concerned with is.. Do you remember Sega 8 bits? they had a 3d pair of glasses attachment to the system (if I remember correctly). I had a racing game with a red car, I cannot remember the title, after playing 1 hour or so I would start getting in tears so bad, though I was a kid and did not know why I was crying so hard.

    Hope Rift or any other VR won’t have this type of after effect.

    #14 1 year ago
  15. Obernox

    @6 Amnesia: The Dark Descent :D

    #15 1 year ago
  16. lookingglass

    The only way, the only possible way, that Oculus Rift gets console support is if Microsoft or Sony buys the company out.

    Both companies are far too strict and controlling when it comes to their console businesses to allow it.

    They’ll both do research and make prototypes. If they don’t come up with something they like they’ll try to buy out Occulus. If Occulus refuses they’ll just throw more money at their own project and push it out.

    #16 1 year ago
  17. ctankep


    RE: Rift target platform –
    Android w/ an upcoming iteration o’ Tegra / 4K at 60 FPS.
    This is what Carmack anticipates will be available in terms
    o’ consumer [ tablet ] screen technology at th’ end o’ 2014.

    Furthermore it makes no sense to ride a stationary horse
    [ PS4 ] at th’ moment because mobile GPUs are developing
    at an accelerated rate in comparison.


    Considering Tegra 6 “Parker” mobile GPU will provide
    around 800 GFLOPS late 2014 that’s more than double
    th’ power o’ PS3 / X360 in an ultra low power mobile
    form factor [ Maxwell ] to boot.

    Then just 1 -2 years later Tegra 8 will eclipse PS4 throughput
    at 1.8 TFLOPS. That’s th’ bigger picture an’ VR will provide
    th’ opportunity for new -types o’ games where immersion .,
    environment come to th’ fore.


    Why does Rift need Sony or Microsoft backing?
    They don’t an’ th’ development o’ consumer VR will
    likely overshadow anything video game consoles have
    achieved in th’ last 30 -years with their narrow focus
    an’ paucity o’ innovative ideas.

    There will be new software for a new paradigm an’ merely
    dropping a stero head -tracked camera into existing games
    does not make for th’ best experience. To see into th’ future
    you need to forget existing game design an’ think more
    broadly in terms o’ applications & interactivity.

    – Chuan

    #17 1 year ago

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