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Assassin’s Creed: Ubisoft would gladly break yearly cycle to fix weak projects

Friday, 20 December 2013 14:15 GMT By Dave Cook

Assassin’s Creed publisher Ubisoft has stressed that like its recent Watch Dogs delay and the Rainbow Six: Patriots restart, it would have no trouble postponing the release of an annualised sequel to ensure a high level of quality.

It recently transpired that Watch Dogs was salvaged from a canned Driver concept. Find out what happened through the link.

Now, speaking with IGN, Ubisoft North American president Laurent Detoc said, “If we think we’ve ended up with a 70 percent Assassin’s Creed game, we’re not going to ship it. That damages the brand.

“I’m not going to give you the names of products, because you know them as well as I do, but if you start to make games at 70 percent, even with a big brand, eventually people are going to change their mind about that brand. They won’t want it any more. That’s what saves the recurrence.

“There are 30 million people or so who have been playing Grand Theft Auto. Last year, to pick a round number, we had about 10 million people playing Assassin’s Creed. When we come up with an Assassin’s Creed the next year, there’s another 10 million brand new people who might be interested in the new setting, because of the new history, or the new naval battles and the pirates. It’s a variation on gameplay from even last year.”

Detoc added, “You bring something fresh, but you have to bring quality too. There’s a lot of people who can play your game. We have fans who come back to the franchise and we’re very thankful for them, because we think we’re giving them a good game to play, and they give back to us when they buy it. But there’s a lot more people out there who we can sell games to.”

Did you feel that Ubisoft Montreal upped its game in Assassin’s Creed 4: Black Flag compared to previous efforts? let us know below.

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21 Comments

  1. monkeygourmet

    Well, I suppose Watchdogs will be the first example we get for them to show this sentiment in action.

    I wonder how it will hold up?

    #1 1 year ago
  2. Malmer

    AC4 is one of the best games in the series. Not sure which is my favorite, but I know I really like the purity and environments of the first game. The later games became too much bloat, culminating in the fragmented and super bloated ac3.

    But 4 is great. I’m not finished with it yet though.

    #2 1 year ago
  3. yeoung

    Sadly though, the “fresh gameplay” of which he speaks is merely an expansion of ACIII’s arguably most salvageable game mechanic. Also, you can’t say you’ll delay or de-annualize major franchises by pointing to a delay of an unrelated original IP. Especially considering the AC franchise is getting two sequels in 2014.

    Both Brotherhood and Revelations were 70% games, though Brotherhood managed to shake things up enough for it not to wear. That or franchise fatigue simply hadn’t set in at that point. ACIII tried fresh things, and though many feel it was a wrong direction, it did actually differentiate significantly in terms of story, narrative and gameplay. It did however quell my interest in the franchise, haven’t so much as looked at AC4.

    “We have fans who come back to the franchise and we’re very thankful for them, because we think we’re giving them a good game to play, and they give back to us when they buy it. But there’s a lot more people out there who we can sell games to.”

    This statement right here is what’s holding back AC from expanding beyond its scope.

    #3 1 year ago
  4. karma

    I didn’t like the first two very much, in fact i quit playing them after 5 or 6 hours. The settings just didnt appeal to me. I came back to the franchise when my brother loaned me AC3. The setting and gameplay definitely went more towards a direction that I enjoyed. Though it still held onto a number of “hold your hand” gameplay mechanics like the annoyingly imprecise free-running. But the naval mechanics and some actual stealth mechanics, (albeit still very clunky) really upped my enjoyment. I cant wait to play Black Flag.

    #4 1 year ago
  5. lubu

    by breaking yearly cycle they mean releasing 2 Assassin game a year ?
    1 and 2 was great, after that the series was just a repeat of the first two with new enviorments and weaker stories. AC IV is just an overrated peace of garbage that people love

    #5 1 year ago
  6. Aaron82

    really enjoyed the first one, tried playing the second but i was already bored with the franchise. just like CoD it seems to be the same every time every year.(battlefield series too)

    #6 1 year ago
  7. bradk825

    @5 They didn’t say they are breaking the yearly cycle, they said they’d be willing to if they had to.

    #7 1 year ago
  8. dontbescaredhomie92

    bullshit.

    #8 1 year ago
  9. Panthro

    “Ubisoft would gladly break yearly cycle to fix weak projects”

    If this was true they would still be making revelations because that was such a pile of shit.

    #9 1 year ago
  10. dtyk

    Iono, Revelations on PC I thought was excellent. Don’t know about the consoles.

    Now I never minded AC annual releases since, well, they literally have an army working on AC all the time. Last I heard was 300 something people.

    #10 1 year ago
  11. abdooltk

    I thinK the best assassins creed is AcII and AC4

    #11 1 year ago
  12. Natalie J. Yang

    I’m making $78 an hour working from home. I was shocked when my neighbour told me she was averaging $95 but I see how it works now. I feel so much freedom now that I’m my own boss. This is what I do,… http://goo.gl/ObvVMU

    #12 1 year ago
  13. BrahManDude

    the last 4 AC games felt around or less than 70% to be honest

    PS:there is spam on top of my post

    #13 1 year ago
  14. sebastien rivas

    what can be said here….
    If Ubisoft was really willing then they would do it… period!

    One solution instead of letting people go because there is no more yearly cycle BS then keep a good core at deving next sequel then open other IPs using the rest of the developers?
    Maybe, just maybe AC franchise brought in enough funds to do so newer IP can be done with no or limited off time??!?!?!

    I don’t know, that is just my 2 pennies

    #14 1 year ago
  15. NoPizzaNoCry

    @13 check metacritic, you”ll see it’s not 70% but much higher ;)

    #15 1 year ago
  16. azraelsefir

    Guys, Guys…Watchdogs is supposedly a modern remake of Assassin’s Creed.If anyone had bothered to read a manuscript in AC 5 ,It will show that Abstergo Industries is currently working on a monitoring and security system called cTOS ,which as you can see,is present in Watchdogs. That would imply that the main villains are templars.

    #16 1 year ago
  17. FlyBoogy

    At least the admit that the last few games were prety boring and unimaginative… havent played 3 at all but 4 is just dull… The on land stuff was simplified a lot compared to the previous games, the present day stuff is just god awfull(like my english) and almost every mission that takes place on land(and even some on the sea) have you following or escorting people… and what is it with every Ubisoft game lately has some sort of leveling or unlocking, open world, milions of pointless collectibles, climbing things to unlock the map, taking over forts/outposts and also bad/silly/out right stupid stories(Im looking at you Far Cry 3)? All of these things will most likely be in Watch Dogs as well…

    #17 1 year ago
  18. vicrysty

    Not very good news for me, still want to come every year. Assassin’s Creed the best franchise ever.

    #18 1 year ago
  19. 313714

    I was assassins creed hardcore fans… I played this game when there was only one of it then I become so mad keen to play any game from this franchise and I did…….when I was playing this game I didnt fell I am playing game,i feld so much beyond….
    but
    .
    .
    .
    but previous year….when I finished assassins creed 3 I understood that all of this time we was been played!!!
    all of those waits to see the game main story END was for nothing but just nothins…….
    and that was when that I dicided to never ever play any game from this franchis……but I never lost my hope…hoping to see thus game back….and this year those scores told me that my hope is about to come true.NOW this NEWS made me to beleave and I am going back to this franchise beacause is seems they learned a lesson to never destroy their brand….they telling this and they know what they did with us in previous game…then it must be true or this must be last time that I ever trust ubisoft…….;-)

    #19 1 year ago
  20. Catherine E. Kinyon

    just as Adam answered I am surprised that some one can profit $9628 in one month on the computer. browse around this website… http://bit.do/fEKa

    #20 1 year ago
  21. redwood

    short version … “fuck off.. it’s still making a ton of money.. you will get one sooner than you want it”

    #21 1 year ago

Comments are now closed on this article.

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    Knights of Pen & Paper 2 is very serious business so please enjoy this very serious trailer. “Return to the dicey world of Knights of Pen & Paper for a new turn-based adventure, where players get to take on the role of players, and also of the game’s encounter-designing, rules-laywering GM in a fully customizable […]

  • Amplitude looks amazing in new gameplay trailer, has a team multiplayer mode

    Amplitude may have been delayed but we still get something this March: a fine new gameplay trailer. Amplitude is coming to PlayStation 3 and PS4 sometime in northern summer. It’s a reprisal of Harmonix’s classic rhythm action game, a forerunner to its later efforts with Guitar Hero and Rock Band, and was crowdfunded. Update: Turns […]

  • DayZ creator’s “crazy”, “esoteric” next game developed with Improbable

    DayZ creator Dean “Rocket” Hall has dropped the first vague details of his new game project. “I do not want to make safe games. I do not want to make games the way we have been making them. What if the most experienced video game staff in the world collaborated on the most esoteric and […]

  • Battlefield Hardline will support AMD’s Mantle

    AMD has confirmed what most Battlefield fans thought. Battlefield Hardline will indeed support Mantle. Battlefield Hardline will support Mantle, AMD has confirmed. Some players weren’t sure whether the retail version of the game will support AMD’s API, due to its absence from the recent PC beta. AMD did not say whether the feature will be […]

  • Unreal Engine 4 GDC 2015 sizzle reel shows what the tech can do

    Unreal Engine 4 is a pretty versatile bit of tech, as this new sizzle reel shows. As one of the more ubiquitous engines, Unreal will be on show at GDC this week. Developer Epic produced the following sizzle reel to quickly demonstrate what it can do – cutting edge graphics (there are very few games […]

  • Survarium’s latest patch removes limit on battle ammo, rebalances experience gain

    The latest Survarium patch has readjusted the value of experience and reputation points gained and removed the limit to the maximum amount of ammo you can use in combat. Survarium developer Vostok Games has released patch 0.27a to the public, having recently finished testing it. The patch is a major one and covers changes to […]

  • The Hunt Begins in new Bloodborne TV spot

    Bloodborne is so close you can almost smell its coppery tang on the wind – and also you can watch commercials for it. Bloodborne arrives on PS4 at the end of this month (March 24 North America, March 25 Europe, March 27 UK) so excitement is starting to build. Sony isn’t helping keep us calm […]

  • World of Warcraft: you’ll soon be able to buy game time with gold

    Blizzard will soon allow World of Warcraft players to exchange in-game gold for game time and vice versa. Blizzard has announced a new system that will launch soon for World of Warcraft. The system is called WoW Token. Using this system, players will be able to buy game time using in-game gold. Here’s how it […]

  • 3D Realms’ Bombshell returns with the first gameplay trailer

    Remember 3D Realms’ Bombshell? The isometric ARPG that was announced last year? Well, it’s back, and we get to see gameplay footage. The game stars Shelly “Bombshell” Harrison, a bomb technician turned mercenary with a mechanical arm. She will embark on a quest to rescue the president and save Earth, all while shooting aliens. The […]

  • Unreal Engine 4 is now free for everyone to use

    Epic Games has made Unreal Engine 4 available for anyone to download and use, for free. Unreal Engine 4 is now free. Anyone can download it and start using it, the developer announced today in a blog post. The download features the the full set of tools used by Epic, and includes 100% of the […]

  • Call of Duty European Championship winner announced

    The winner of the European round of the Call of Duty Championship has been announced. This past weekend, 28 teams representing UK, France, Germany, Spain, Italy, Netherlands, Sweden, Finland, the rest of Europe and Middle East attended the final of the European round of the Call of Duty Championship. UK team Epsilon eSports was crowned […]

  • GOG brings back Insomnia sale with discounts up to 90% off

    GOG.com is bringing back its Insomnia sale event with even more games. GOG’s Insomnia sale is back with double the amount of games. This year, there will be two sets of games available at once. The sets are seasoned classics and fresh new titles. Each set will feature games with discounts up to 90% off, […]

  • 2K is shutting down NBA 2K14 online servers, won’t affect career save files

    2K will be shutting down the servers for NBA 2K14 this month. The publisher revealed yesterday that online servers for NBA 2K14 will be turned offline on March 31. “You will no longer be able to play ranked games/online association,” reads the announcement. NBA 2K14 relied on online servers to store save files for MyCareer […]

  • One Dead or Alive tournament organiser is proposing ban of “over-sexualised” costumes

    A Dead or Alive tournament organiser has suggested a soft ban on some of the game’s “over-sexualised” costumes, and not everyone is happy. Tournament organiser “The HuBBs” took to the FreeStepDodge forums to suggest a list of rules that other offline tournaments can follow. The list goes over stages, characters, moves, which is certainly in […]

  • Destiny: all the news from Bungie’s open house Q&A

    Bungie hosted an open house Q&A session with the community last week and lots of exciting news have come out of it. Arekkz Gaming has gathered all the information that came out of Bungie’s open house Q&A in one handy video. The list is massive, going over Exotic weapon balance, upcoming events, PVE, Crucible rewards, […]

  • Elite: Dangerous and Star Citizen to honour Nimoy with in-game memorials

    Developers behind space exploration games Elite: Dangerous and Star Citizen will honour the memory of Leonard Nimoy through in-game memorials. The develops of both games have confirmed separately that in-game memorials will be established to honour the memory of the late Star Trek actor, Leonard Nimoy, famous for playing Spock. Elite: Dangerous executive producer Michael […]

  • Deal: get a PlayStation 4 + three exclusives for $399

    Amazon’s latest PlayStation 4 deal is not one to miss. With purchase of a PlayStation 4 console from Amazon in the US, the online retailer will throw in digital codes for Infamous Second Son, Killzone Shadow Fall and The Last of Us: Remastered, all for the same MSRP of $399. The Last of Us Remastered […]

  • Destiny: this is how one player predicted House of Wolves details and Xur’s inventory

    The method one Redditor possibly used to leak some details from Destiny’s House of Wolves was the same one he used to predict the inventory of Xur: Agent of the Nine. Last week, Reddit user Megamanexe4 leaked a few pieces of House of Wolves expansion content. The leaks included strikes, new Crucible mode, and a […]

  • Mortal Kombat X is coming to iOS… as a card-battler

    Mortal Kombat X will be releasing on mobile devices in some form, just not the one you except. Mortal Kombat X is coming to Android and iOS devices as an extension of the main game. It will launch in April alongside the console versions. The mobile game will be part card collecting and part fighting […]

  • Metal Gear Solid 5: The Phantom Pain announcement coming this Wednesday

    Kojima Productions will unveil something about Metal Gear Solid 5: The Phantom Pain this Wednesday. Metal Gear Solid fans should standby for a Phantom Pain-related announcement on Wednesday, March 4. According to developer Kojima Productions’ Twitter, there’s going to be an announcement at 2pm GMT on Wednesday. The developer posted the following image. The image […]

  • Reader survey: time to let us get to know you better!

    We’d really appreciate it if you could fill in this survey about the websites you read and the games you buy. It massively helps! You can fill out the survey right here and obviously all the information you supply is confidential. It helps us build a better picture of the people who read our site […]

  • Battlefield Hardline Premium: here’s everything you get for $50

    Battlefield Hardline’s Premium membership will give players access to 4 new features, early access to expansion packs and more. EA detailed the offer today – it costs $50 in total (£40 in the UK) and gives players a whole bundle of new gear and content. Check it all out in handy list form below: Masks […]

  • Hayter’s gonna hate: the voice of Solid Snake wouldn’t answer my Metal Gear question

    Voice actor and Hollywood writer David Hayter discusses the differences between movies and games. And politely declines my leading question. “It might be fun to do a crazy, over-the-top film version of Saint’s Row.” Yeah, that headline is a bit cheap but you’re reading the work of a man who once asked the maker of […]

  • Xbox One bundle gets £100 price cut in UK

    Microsoft has knocked up to £100 off Xbox One bundles in the UK. The Xbox One with Kinect Assassin’s Creed bundle is now £100 cheaper and comes with a free £20 voucher to be spent on the official Microsoft online store. Over on the Xbox online store there’s a £70 price cut on the white […]

  • Pokemon Shuffle downloaded 1m times, free stuff given out to celebrate

    Free-to-play 3DS title Pokemon Shuffle has been downloaded over 1 million times. As a reward for playing the match-3 puzzle game Nintendo has gifted players a Complexity -1 item for free. The item reduces the difficulty of a level, according to Eurogamer. By all accounts Pokemon Shuffle is a cynical game with poorly implemented microtransactions. […]

  • Trine 3: The Artifacts of Power sure is pretty

    FrozenByte Games has revealed Trine 3, due for release in 2015 And what better way to reveal a new side-scrolling adventure than with a very pretty trailer full of gameplay? The latest in a series that has already sold 7 million copies is earmarked for PC and “other” formats. Trine 2 released on PS3, PS3, […]

  • Dying Light takes UK number one

    A month since it was released on digital platforms, Dying Light’s physical release has topped the UK charts. Techland and Warner’s zombie survival game has proven to be one of the big hits of the year so far. It was released on digital formats a month ago but has only just been released on good-old […]

  • GTA 5: that’s some seriously accurate grenade throwing

    Think you can take down a jet plane with a grenade throw? This guy can. In fact, he can do it twice. This is in a variation on the player-created deathmatch “Stunters Versus Snipers” which seem to be all the rage in GTA Online at the moment. One team has a sniper rifle (and grenades) […]

  • Metal Gear Solid 5: Mother Base turns pink in the morning sun

    The Phantom Pain looks nice even when Kojima just takes a quick pic with his phone. Look at that beauty. We get nice reflection in pink at the first gray of dawn. pic.twitter.com/aERTBoZT9z — HIDEO_KOJIMA (@HIDEO_KOJIMA_EN) March 2, 2015 The game doesn’t have a release date yet, which makes us a bit nervous for it […]

  • Dying Light: Underpant Gnomes and 9 other secrets you missed

    Dying Light still has legs – maybe because it’s crammed full of secret things to discover. Ten of those have been highlighted by TerraMantis’ latest YouTube video, including reference to the Underpant Gnomes, guitar lessons, farting zombies and well, we don’t want to spoil it for you. Even if you think you’ve seen everything in […]