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Xbox One: Microsoft to launch first instance of original programming in early 2014

Saturday, 14th December 2013 18:46 GMT By Stephany Nunneley

The first original programming for Xbox will be coming early next year, according to Microsoft’s president of entertainment and digital media, Nancy Tellem.

Speaking during a “Variety Dealmakers Breakfast” and reported by Variety, Tellem said the firm hopes to “put something up in the first quarter, at minimum second quarter.”

“We aren’t Netflix, we aren’t Amazon,” Tellem said. “We’re a different animal. We’re neither or we’re a little like them. It all depends. The lack of black and white and this is the template and this is what we’re following is very difficult. As we continue to do deals everyone’s going to get more comfortable.

“I’m incredibly ambitious and impatient [but] we’re here to support the artists and the talent. We don’t have the layers traditional media has. Our studio is very lean which allows us to be a lot more nimble and have a direct relationship with talent and help them realize their vision.”

Tellem is in charge of producing original content for the Xbox platform and during Xbox One’s reveal in May, the firm announced it had a high-profile project based around “Halo,” being produced by Steven Spielberg.

Other original programming could also include a football reality show called Every Street United that “aims to highlight the best undiscovered talent in different countries around the world,” which is rumored to be in the pipeline.

The shows will be available on both Xbox 360 and Xbox One through Xbox Live.

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9 Comments

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  1. NiceFellow

    Not to be a Debbie Downer but surely on of the first things the new MS CEO is going to ask himself is why the company is doing this?

    #1 4 months ago
  2. Ireland Michael

    @1 Desperatation.

    If the Xbox One brand fails to turn a profit this gen, I can see Microsoft pulling out of the market completely. The company itself seems to feel like it’s a stinking leech, sucking money from the company, and that wouldn’t be far from the truth.

    #2 4 months ago
  3. SCAssassin

    Go get em Nancy Tellemvision.

    #3 4 months ago
  4. Opalauge

    @ 1+2:

    Huh?!?

    “If the Xbox One brand fails to turn a profit this gen…”

    Ok, the 360 was expensive because oft the extended RAM before production and the ROD issue…but that was by far compensatet by the profit generated with XBL.
    Sonys financial situation is a LOT worse than MS’s.

    #4 4 months ago
  5. sebastien rivas

    @2

    I disagree, Microsoft does not want to pull out and I don’t think they can afford to pull out even if the Xb1 fails in terms of sells because you have all profitable attachments to the Xb1 such as XBL, brand notoriety, and finally stock market.
    Of course, they may dump Xb1 and XBL inside the cellular phone dpt generated profits. But one in all, XB may be a real drag financially but as long as it does not influence negatively other generated profit and/or influence negatively Microsoft and it stock market then it will stay alive. Now I agree, XB1 is ready to get a good slap in the face for next 1 or 2 quarters and it is likely Microsoft will understand that being a media for XB is sweet and cool and nothing there for gamers! Also I agree with @ 5 regarding financial situation but that was for PS3 vs 360.
    Will live, will see but I seriously doubt MS will pull out unless they bring back tons of unsold Xb1 and sell for parts but this is far from being true!

    #5 4 months ago
  6. ddtd

    It’s kind of hard to say that either console has failed, seeing how they’re both selling way more units than they did when the previous iterations launched years ago.

    #6 4 months ago
  7. NiceFellow

    @4 to be clear I’m talking purely amount spending money to make their own TV programmes. The XB1 seems to be selling well but making their own programmes seems a step to far for me in terms of being worthwhile and I think that would be one of the first things questioned when the new management arrives.

    #7 4 months ago
  8. pukem0n

    actually original programming like Netflix does with House of Cards or other shows might be a big selling point over the PS4.

    The PS4 is being praised as a pure gaming machine, so it doesnt intend to do any kind of media consumption.
    i know it can do netflix and other things too, but thats just there and not actively being pursued as a selling point or in any other way.

    While the X1 has always been designed to be for media consuption and games, even though i wish they would have concentrated on the games point a bit more.

    it will be very interesting to see where both consoles stand in 2-3 years.
    the X1 wont fail even if you really really want to.
    the PS4 propably will sell more, possibly at the same rate the 360 outsold the PS3. we know how that ended and Sony actually sold more LTD.

    #8 4 months ago
  9. reask

    @2
    Kinda confused as to why you think it will fail.
    I actually thought the same prior to launch but it seems to be selling out quite fast whenever it gets restocked.

    Heres a thread done on the 13th @ 16.53

    http://www.vg247.com/2013/12/13/xbox-one-back-in-stock-at-amazon-asda-to-have-more-ps4-xbox-one-in-stock-next-week/

    I commented on it @ 7.50 pm.
    Quote

    They seem to be gone again.
    Saying buy from these sellers at 729 or something.

    Now the price from sellers is 709 to 999.

    I mean this thing is looking to be pretty close sales whise thus far.

    I know Sony are claiming supply issues but I just do not think the majority of 1 sales are because they cannot get a 4.

    Let,s be honest here launch games on both are pretty drab to say the least so I just cannot imagine folks saying hey look no PS4 ah f**k it I will get an xbone instead.

    #9 4 months ago