EA is “clever enough to avoid cookie-cutter games”, says DICE

Monday, 25th November 2013 16:21 GMT By Sherif Saed

Battlefield 4 executive producer Patrick Bach has shed new light on how the relationship between EA and DICE works, and how things have changed throughout the years.

In an interview with OXM, Patrick Bach discussed DICE’s mindset when setting on to start a new project, “We have a tendency to – you could call it being very ambitious, or you could call it over-scoping, when you want to do everything, and you start everything, but you can’t finish everything,” he said.

“If we were clever from a business perspective we would change quite a lot, but I think the great thing with how EA’s treating DICE is that they see DICE as a growing thing – you want that feeling, that mindset to spread within EA,” he added.

While Bach is acknowledging how this mindset is challenging, he’s also keen not to be business-oriented all the time, because he thinks that going that way “you’ll start to create cookie-cutter games” and that “EA came close to becoming this, but they’re clever enough to try to avoid that.”

When asked if this is a good time to create a new IP, he replied, “I think the market is ready, EA has been scrutinising everything that’s going on within the company, trying to cut away things that don’t make sense. You could argue that a new crazy IP doesn’t make sense, but on the other hand that’s what leads to great games. You just need the right crazy IP.”

DICE is currently working on Star Wars: Battlefront, the Mirrors Edge reboot and the DLC for Battlefield 4.

Would you like DICE to create a new IP or focus on the current ones? Let us know below.




    i stopped reading after ‘EA is clever’

    #1 1 year ago
  2. gen-snake

    @1 lol

    #2 1 year ago
  3. Xazzor

    @1 Haha. You made me laugh.

    #3 1 year ago
  4. tedward01

    Making a game THAT WORKS is one of those business oriented things DICE should consider sometime.

    #4 1 year ago
  5. debug

    Just buy it a couple of weeks after launch, not hard. You probably realized by now that a couple of major publishers push hard for a release date, and ready or not, the studio has to release it. (:

    AND LET’S SUPPOSE FOR A SEC that it IS in fact the entire studio’s fault,
    there are bugs that they will only find at launch. And you still could just wait a couple of weeks after launch to have a sweet game without being frustrated.

    You’ll never have a perfect game IRL, there’re too many constraints.

    #5 1 year ago
  6. GrimRita

    @1 spat out my tea that was so funny.

    EA are clever though, in purchasing the right studios. They fail when they remove the talent that made them great and replace them with the Borg

    #6 1 year ago
  7. sh4dow

    This made me look up the definition of “cookie-cutter”. And no, I didn’t remember it wrong. Somebody should email Mr. Bach and explain the meaning of that expression to him.

    #7 1 year ago
  8. manamana

    The thing is, the moment they present the new Battlefront, I’ll be all over it. I merely hate EA and DICE at this point for ruining Battlefield, though.

    #8 1 year ago

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