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Xbox One has the “right” launch line-up, but next six months are key, says marketing boss

Monday, 18th November 2013 14:53 GMT By Dave Cook

Xbox One launch game reviews have just started, and Microsoft’s UK marketing boss Harvey Eagle has claimed that while the console has the “right” launch line-up, it’s also important to keep the releases flowing strong over the next six months.

If you want to see all the review scores for Dead Rising 3, Killer Instinct, and more Xbox One games so far, head over to our review round-up.

Speaking with MCV, Eagle was asked how his team found the year leading up to Xbox One’s launch, given all the marketing challenges along the way. He replied, “We unveiled Xbox back in May and it has been an interesting journey for us, I don’t think that will be a surprise for me to say. Where we are now, a few days from launch, we are in a good spot.

“There’s great demand for the console out there and we are wholly focused on launch. There have been challenges along the way, and I think we have done our best to respond in what we think has been in the right way for our fans. And we think we have a great launch line-up for games.”

The site asked Eagle why Microsoft’s marketing has recently shifted from towing the entertainment line, to focusing closely on Xbox One launch games. He replied, “When the judges at E3 give us 110-odd awards for our launch line-up, which is far in excess of what the competition has got, then it is clear there is an appreciation that we have a set of great games for launch. When you are selling a console, and people are thinking about buying a console, at some point they’ll ask themselves: “What are the games I want to play?” So that is critically important.

“We have the right line-up and a good balance between some great third-party titles and first party titles. But what is also really important is that we have a great pipeline of games coming after launch, which is something that perhaps the industry hasn’t done tremendously well over previous years. We tend to get very focused on the Christmas period. But I think it’s important to have a good line-up throughout the year. And with Xbox One, not only do we have that great launch line-up – which is imperative – but also some great games coming over the next six months.”

What do you think? Does Xbox One have the right line-up? Will the next six months flesh out that offering considerably with big-hitters like Titanfall on the way? Let us know below.

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14 Comments

  1. Doppleganger

    Xbox One has everything right and it won’t take long for the thick skulls of PS fan boys to realize Xbox One is actually a better console. PS4 owners are gonna get bored of their console before christmas, only with COD and BF4 saving their butts.

    #1 1 year ago
  2. xxJPRACERxx

    That’s why the best is to wait to see how things are developing before committing.

    #2 1 year ago
  3. Fin

    NEXT-GEN COMMENT THREAD BINGO

    Someone saying PS4 is shit ✓
    Someone saying X1 is shit x
    Someone saying consoles are shit x
    Someone waiting for more games ✓

    TRY HARDER

    #3 1 year ago
  4. poisonfart

    PC is shit?

    #4 1 year ago
  5. Fin

    @4

    People rarely complain about PCs, it’s usually PC master race people saying consoles are shit because who can play games at less than 4k resolution at 120fps.

    #5 1 year ago
  6. antraxsuicide

    I think it’s why MS and EA are thrilled by the Titanfall delay. EA doesn’t wanna cannibalize their Battlefield sales, and MS gets to have a huge system seller release after the launch period in what is traditionally a drought.

    That and Watch Dogs will keep everyone busy until E3, which is when we’ll get more game announcements and (more importantly) some summer releases.

    #6 1 year ago
  7. Legendaryboss

    @6
    Titanfall delay? Was it not always early 2014 then March 2014.

    #7 1 year ago
  8. Arcnail

    @7 I thought it was aimed to be a release title but got delayed as well. Could be wrong though.

    #8 1 year ago
  9. CycloneFox

    Titanfalls delay (if it is a dalay anyway) is no problem when it comes to consolewars, as the PS4 also has enough delays of important launch games.

    The real concern is, that it’s actually no exclusive game. Even if I were interested in EA games, I would just get it on the PC, where all of my friends are playing anyway and would never feel the need to get an Xbox One for this.

    #9 1 year ago
  10. mistermogul

    What exactly does Xb1 have releasing in the next 6 months? Other than the launch lineup and Titanfall I’m not sure I know of anything else?

    #10 1 year ago
  11. Legendaryboss

    @10
    A shitload of third party games and the possible start of indies coming to it.

    #11 1 year ago
  12. Obernox

    ^That’s a really good question. Besides Titanfall, alot of their exclusives are TBA for dates.

    #12 1 year ago
  13. bradk825

    Titanfall and Destiny are going to cause people in my life to think I died or moved away.

    #13 1 year ago
  14. Nephilimator

    Dvrboxone plays games? I thought it was all about scanning qr codes, recordingsoap operas, and checking the weather channel while you Skype with the in laws?

    #14 1 year ago

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