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Disney Infinity sales help double Disney Interactive’s revenue this quarter

Friday, 8th November 2013 06:09 GMT By Mike Irving

Disney Interactive saw an increase in revenue of more than 100%, which the company primarily attributed to strong sales of Disney Infinity – the starter set of which sold one million units.

For the quarter ending September 28, 2013, Disney Interactive’s revenue was $396 million, up from $191 million for the same period in 2012.

“The increase at our console games business was primarily due to the fourth quarter release of Disney Infinity,” states the company’s earnings report.

For the year, the game contributed to a 26% increase, up to $1.1 billion.

The starter pack, which includes the game, figurines of Captain Jack Sparrow, Mr. Incredible and Sulley, and a portal to bring them into the virtual world, sold very well at launch. Disney Interactive will continue to support the game with new figurines, Play Sets, Toy Boxes and accessories.

Thanks, Ausgamers.

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2 Comments

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  1. TheWulf

    Disney Interactive doesn’t seem to actually do that well though, do they? I mean, how much have they actually put out? I mean, all I can remember from them was Lumines (forever ago), and looking at Wikipedia I see the likes of Disney House Wives mentioned, which I’m going to assume didn’t exactly rake in the money.

    And considering that they’ve had a series of development offices close, I can’t imagine they were that profitable. So an extra 100% per cent of not very profitable is still only double of not very profitable. That’s a strange number to cite rather than, say, 480,000 starter kits sold (or something).

    All of the statistics Disney has given us thus far have been big numbers which have ultimately meant nothing. Like when they tried to prove the popularity of Disney Infinity with the amount of toyboxes opened.

    Everything I’ve read about the sales of this and Swap Force indicate that it’s lagging a good ways behind, and the gap is only continuing to increase. This was my original worry when I saw A.) the poor characters they’d chosen (kids wouldn’t be as interested in playing what Disney Infinity offers as much as what Swap Force offers), and B.) how cheap and phoned in it looked.

    And considering that they dumped an Iron Man game in favour of this, and the ridiculous amount of money that this was supposedly said to have costed. Well.

    I don’t know. Infinity seemed dumb to me from the get-go. An ugly, unimaginative take on Skylanders and Minecraft, and with more boring characters to boot. Plus, after looking into it, the sandboxes are way, way more limited than I realised. I feel sorry for any kids who’ll be getting this for Christmas.

    #1 9 months ago
  2. felixbrownSLC

    Wulf,
    Read this article and realize your Disney hate lives outside of reality.

    http://venturebeat.com/2013/11/06/xbox-one-playstation-4-and-pokemon-are-part-of-the-reasons-skylanders-swap-force-isnt-selling-as-well-according-to-activision/

    Activision blames Xbox One, PS4, Disney, and Pokémon — basically, everything but Obama — for Skylanders’ dipping sales

    #2 9 months ago