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Xbox One to “start ahead” of PS4, will last “conservatively a decade,” says Microsoft

Wednesday, 6 November 2013 19:54 GMT By Stephany Nunneley

Microsoft expects Xbox One to “start ahead” of PlayStation 4 in terms of the experiences it can deliver, according to the firm’s Canadian Xbox director of marketing who also noted the console is preselling 2-to-1 over Xbox 360.

Speaking with GI International during the firm’s X13 showcase event in Toronto, Craig Flannagan said the system is “built for the future,” and will last “conservatively 10 years.”

Flannagan feels Xbox Live and the company’s focus on social integration will give it the edge over PlayStation 4 and Wii U, as well as the game lineup as Xbox One exclusives won twice the awards of both competitors during E3.

“I’ve been here for the launch of Xbox 360,” he said. “I was here for the launch of Kinect. This is far and away the biggest launch we’ve ever done. It’s the most hardware we’ve ever produced. It’s the most we’ve ever pre-sold. We’re preselling a little over 2-to-1 from what we did with Xbox 360.

“Xbox One is going to start ahead, in terms of the experience we can deliver, and because we’re built for the future, we’re going to stay ahead. I think there is not a better experience you can buy this holiday, and there will not be a time this generation where there’s a better experience you can buy than Xbox One…And it’s probably going to be a pretty long generation.

“We’re probably here for a while because we’re built for the future. This is a console that will last you, conservatively a decade, if I had to put a bet down today.”

The Xbox One consumer pick up at retail in two weeks won’t be the same console a five years in, according to Flannagan.

“Much like 360, Xbox One’s not going to look a whole lot five years from now like it does now,” he said. “I don’t know where it’s going to go, but that’s kind of fun because we’re built for the future. We do have a connection; we can change what things look like and how it performs.”

Xbox One releases in various territories on November 22.

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27 Comments

  1. Joe Anderson

    Guess he would say that. Just enjoy whatever console you buy. Not much between either of them.

    Xbox One to “start ahead” of PS4 although it’ll reboot halfway through. hehe :D

    #1 2 years ago
  2. Jovy

    Said Xbox marketing director.

    #2 2 years ago
  3. SuperGamerDude

    Oooh that was a crafty headline if ever there was one ;)

    #3 2 years ago
  4. mistermogul

    “built for the future”

    I hope so because with the RROD fiasco 360 certainly wasn’t!

    #4 2 years ago
  5. Belazur

    HAHAAHAHAHAAHAHAHAHAHA!
    Said who? Yep, a Microsoft member.
    Hilarious!

    There is no reason to buy a XboxOne, if you don’t have a PS4.

    Protip: Buy a PS4 and later a WiiU.
    Perfect couple of consoles!

    #5 2 years ago
  6. livewired500

    I think MS took marketing lessons from Obama.

    #6 2 years ago
  7. salarta

    Water vapor to become ice ahead of water, will last conservatively until it melts, says water vapor.

    #7 2 years ago
  8. Silent Killer01

    *Xbox Live Gold required

    #8 2 years ago
  9. tenthousandgothsonacid

    AHAHAHAHAHAHAHAHAHAHAHA

    #9 2 years ago
  10. schnide

    Xbox One to “start ahead” of PS4, will last “conservatively a decade,” says Microsoft

    So like Sony said the PS3 would last ten years when it launched (which looks like it will)?

    Microsoft are even ripping off Sony’s launch PR now? I’m embarrassed for MS, I really am.

    #10 2 years ago
  11. polygem

    @5:

    “Protip: Buy a PS4 and later a WiiU.
    Perfect couple of consoles”

    this will be my setup on nov 29

    i guess that means i kinda agree

    :)

    #11 2 years ago
  12. DarkElfa

    1998 called, they want their all-caps laughing back.

    Seriously, I don’t disagree with your reasoning, but all-caps laughing is lame and makes you look like a lunatic, Arkham style.

    #12 2 years ago
  13. Legendaryboss

    @11
    I knew you would like that comment, probably getting all giddy now ;)

    #13 2 years ago
  14. Ekona

    Can the PS4 match the Kinect? No, it can’t, so he’s right in saying that the Xbone has experiences the PS4 cannot match. Whether they’ll stay ahead is another thing altogether.

    #14 2 years ago
  15. sebastien rivas

    I like the “conservatively” meaning it is a wish but reality… not sure

    #15 2 years ago
  16. fearmonkey

    MS is going to be disappointed me thinks.

    I think the time to get an Xbox One is when they launch the next Halo, and they pull out all the stops for it,

    #16 2 years ago
  17. Unknown_Gamer

    A decade of 720p’s .

    #17 2 years ago
  18. freedoms_stain

    I don’t really see how either of them can possibly start ahead when they’re launching almost simultaneously.

    If anyone starts ahead it’s going to be whoever can get most units on the shelves before Christmas.

    We’ll see how things look after NEXT Christmas. That’s when things will start to tell if there is any discernable “leader”.

    #18 2 years ago
  19. MrWaffles

    Start ahead my ass.

    Had Microsoft planned to launch the One with a full DVR, Xbox Music + NFL bundle, no added costs, then it would leave PS4 in the dust for the first 3 years, dominating the rest of the decade.

    But as of now, it’s really just an expensive box that asks you to invest even more money to deliver any advantageous value.

    #19 2 years ago
  20. Nephilimator

    We are positioned very well to start ahead with inferior hardware. Just please buy our shit guys, we promise you will get a Halo by 2014.

    #20 2 years ago
  21. TheBlackHole

    That headline is pure clickbait. Poor form Steph.

    He never mentions any other formats by name.

    #21 2 years ago
  22. omakone

    So MS built a console that looks like an old Betamax player that allows you to plug in your cable box at a time when people are cutting cable and going to internet based solutions. Way to be ahead of the game Microsoft

    Oh yeah it plays games in 720P, while the competition is concentrating on making a great game console at a lower price.

    #22 2 years ago
  23. dexfx69

    Clickbait. Blah.

    #23 2 years ago
  24. The_Red

    Holy mother of god, Xbox team has been possessed by the ghost of Sony’s past.

    Built for future, 10 years… That is exactly what Sony was saying when their $600 console was getting bad hype. Of course they were lucky that 360 had RROD or else, their console would been destroyed in the next 1-2 years. Let’s see if MS also gets their luck and PS4s are indeed overheating because if not, they are ****ed.

    #24 2 years ago
  25. RefuseBunny

    So what I get from this story is “We’re going to make the Xbox One always online again in 5 years time and increase the ad’s.”

    #25 2 years ago
  26. Hcw87

    @25
    Which part of your fanboy brain told you that?

    #26 2 years ago
  27. Ilovesony

    My interview with Penello Part 2:

    Me: So why do you guys constantly state facts about your system that have nothing to do with gaming?

    Penello: We here at microsoft are versitile… Our system is built for the future… we are ready for the flying cars. you can put your Xbox One in a flying car!!!… In the future.

    Me: See that just what Im talking about!! Gamers are interested in games.. what can you say about your games?

    Penello: well…. We got exclusive content coming… In the future…

    Me: Okay we get that.. but the PS4 launch is less then a week away..

    Penello: It is? (wipes sweat from brow).. well our system comes out right after that.. and we will ship more units then our competitors…In the future

    Me: Really?… Ok lets go back..

    Penello: To the Future?

    Me: NO!! look… I preordered a PS4 what can you tell me that will persuade me to cancel my preorder and get a Xbox One?

    Penello: Well… Our system cuts on faster then PS4

    Me: What?

    Penello: Let me finish…. our system can read QR Codes.. it plays Music CDs…

    Me: So does my computer…

    Penello: Is it from the future?

    Me: Okay…this interview is over…

    Penello: NOW HOLD ON!! I get paid alot of money to talk about this system and now its selling 2 to 1 against our own system.. and thats all that matters… OUR SYSTEM IS BUILT FOR THE FUTURE… THE FUTURE IS WHERE ITS AT.. OUR GAMES ARE FUTURISTIC… WE LOVE THE ALBUM FROM THAT RAPPER NAMED FUTURE!!! 20 YEARS FROM NOW… WHEN YOU ARE STILL PLAYING OUR SYSTEM YOU WILL SAY “THEY WERE RIGHT” THIS IS THE FUTURE… THE FUTURE IS NOW!!!

    Me: Okay.. calm down sir…

    Penello: You are focusing on today… we are ready for..

    Me: Let me guess… The Future?

    Penello: YES!! now you get it.. Do you need a job?

    Me: Thank you for your time sir…

    Penello: (Crying).. You will be back!!!…. (Whispers) In the future…

    #27 2 years ago

Comments are now closed on this article.

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    Epic Mickey seemed like a surprising follow-up project from the man who made Deus Ex, but Warren Spector has put down rumours of a difficult relationship with Disney. Epic Mickey displays several qualities found in Spector’s other games and which he has always espoused in interviews – heck, this is the man whose dream it […]

  • Ubisoft makes good on Child of Light promise with free eBook

    Child of Light fans can check out a gorgeous new illustrated book set in the world of Lumeria. Earlier this month, creator Patrick Plourde confirmed that there were more Child of Light projects on the way. As we expected from the cagey wording, at least the first of these projects isn’t a game: it’s an […]

  • Half-life episode from Junction Point would have featured a magnet gun

    Half-life seems to be on near permanent hold, but at least we can glean some insight into what might once have been. Junction Point’s cancelled Half-life game came up in Warren Spector’s Reddit AMA overnight. Commenting that he isn’t sure whether he’ll get into legal trouble for discussing the project, Spector gave a few comments […]

  • Destiny: exclusive shader, emblem on offer with Nepal benefit shirt

    Destiny developer Bungie has asked Guardians to offer their aid, and they’ve already responded in troves. A new Destiny shirt added to the Bungie Store is the object of a fundraising drive to provide aid in Nepal following a devastating earthquake this week. Bungie popped the pretty stylish shirt on sale earlier today, offering an […]

  • What does the creator of Deus Ex think of Human Revolution and Mankind Divided?

    Deus Ex creator Warren Spector seems pretty positive about the direction the sci-fi series has followed under Square Enix’s hand. Deus Ex was created by Spector and his team at Ion Storm, and remained with Eidos after the developer shuttered. When Square Enix purchased the British publisher, it put new studio Eidos Montreal to work […]

  • Protest Goat secures future for Elite Dangerous destruction derbies

    One of the stranger and more beautiful stories to manifest in the gaming world this week, I think. Elite: Dangerous has given birth to an unintended, emergent style of gameplay; a destruction derby like affair where players gather in no combat areas to both race and gleefully smash into each other until a victor limps […]

  • Destiny’s stunning landscapes captured in panoramas

    Destiny has some beautiful environments, which screenshots don’t necessarily do justice to. Walking around Destiny exclaiming over the lighting effects and the tiny animated details is the best way to experience Bungie’s tremendous achievements, but these panorama images stitched together from in-game screenshots are a good second. Click to see them fullsize. Redditor CenturyEagle made […]

  • Star Wars Disney Infinity re-release on the cards – rumour

    Star Wars is a no-brainer for Disney Infinity, and at long last it looks like it’s happening. A Star Wars re-release called Disney Infinity 3.0 has reportedly leaked from German retailers. We have to lable this one a rumour as we haven’t seen the original source, but the story was originally reported by DisKingdom, which […]

  • Award-winning mobile indie Monument Valley out now on Windows Phone

    Windows Phone’s game selection can be a bit restrictive, but has expanded delightfully today: Monument Valley is now available. Monument Valley is one of those gorgeous, mind-bending puzzlers the indie scene produces on the regular, winning awards and consuming everyone’s lives for weeks on end. Developed by Ustwo Games, with beautiful, understated art from Ken […]

  • Old-school EverQuest servers safe from legal troubles thanks to Daybreak agreement

    EverQuest rights holder Daybreak Game Company given its blessing to the wonderful Project 1999. EverQuest: Project 1999 is one of those lovely ideas that it are all too often crushed by the realities of the games industry. An entirely fan-managed affair, it provides an emulated version of the classic EverQuest experience, which is no longer […]

  • Free Dragon Age short stories fill us in on Corypheus’s followers

    Dragon Age: Inquisition developer BioWare invites you to learn more about the lore and characters that make up its beautiful role-playing setting. Dragon Age is set in Thedas, a world still only partially revealed by the three core games to date. BioWare puts a heck of a lot of work into its worldbuilding, employing a […]

  • Remember that gorgeous Luminous Engine tech demo? It now utilizes DirectX 12

    Remember the gorgeous Luminous Engine tech demo Square Enix showed off three years ago? The firm showed it again at Microsoft’s Build Conference, this time utilizing DirectX 12. The Witch Chapter 0 [cry] real-time tech demo was created from research Square conducted using real-time CG technology and DX12 in collaboration with Microsoft and Nvidia. The […]

  • Stealth Inc 2: A Game of Clones sneaks onto GOG and Steam services

    Stealth Inc 2: A Game of Clones can now be purchased through GOG and Steam. On both services it will run you £12.99/€14.99/$14.99. Links here and here. The game features: Fully explorable ‘Metroidvania’ style overworld, laying siege to a diabolical cloning facility with varied and detailed environments. A variety of special equipment to unlock new […]

  • Call of Duty: Advanced Warfare DLC Ascendance has arrived on PC, PlayStation consoles

    Call of Duty: Advanced Warfare players on PC and PlayStation consoles can now download the Ascendance DLC. The second content pack contains the OHM weapon, the OHM Werewolf custom variant, and the second entry in the Exo Zombies saga, Infection. Four new maps are also included: Perplex, Site 244, Climate, and Chop Shop. Ascendance was […]

  • Latest Xbox 360 system update is live, now supports 2TB hard drives

    Xbox 360 now supports 2TB hard drives via the latest system update for the console. Support for the drives was announced earlier this month and has been available for preview members. “In addition we will also no longer reserve space in advance on your hard drive,” said the firm. “If you are using 16GB of […]

  • Kickstarter for Banjo-Kazooie spiritual successor Yooka-Laylee launches tomorrow

    Playtonic Games has announced the Kickstarter campaign for its spiritual successor to the Banjo Kazooie series, Yooka-Laylee, will launch tomorrow. The title of the game was announced today along with the Kickstarter date. Formerly known as Project Ukulele, the 3D platformer is said to be “between the size of Banjo-Kazooie and Banjo-Tooie,” and stars Yooka […]

  • Console version of Mistwalker’s Terra Battle is in development

    Now that Mistwalker’s Terra Battle has surpassed 2 million downloads on mobile, the developer is now working on a console version of the tactical RPG. As part of the original Download Starter campaign, the 2 million milestone means the company will begin development on Terra Battle’s console version with details to be announced at a […]

  • Prison break game The Escapists is heading to PlayStation 4 from May 29

    The Escapists, Mouldy Toof’s prison break game originally released as a timed console exclusive Xbox One, has a release date for PlayStation 4. For those unfamiliar with the title, which is also a PC release, it tasks players’ time management skills as they do a bit of digging and crafting, and other prison-type stuff as […]

  • Dead Island 2 delayed into 2016 to ensure series is “taken to the next level”

    Dead Island 2 has been delayed into 2016 by Yager in order to ensure the sequel “takes Dead Island to the next level.” According to a tweet from the developer, it set “big goal” for the game, and in order to deliver what fans expect, the team needs more time to reach development goals. “We […]

  • Project Cars: here’s a list of all available cars at launch

    Project Cars will contain many, many cars and if we are counting correctly, there will be 74 total at launch. The standard edition contains 65 total, and when factoring the free car as well as the Modified and Limited Edition cars packs, you can add an additional nine cars to the mix. Comb through the […]

  • Competitive matchmaking support is coming to Team Fortress 2

    Team Fortress 2 will soon feature support for competitive matchmaking, which Valve says is a “high priority” project for it at the moment. According to a report from TeamFortress.tv, which visited Valve headquarters recently, Valve is looking into the possibility of 6v6 or 9v9 matches 9v9, a possible quick play option and it is also […]

  • GTA 5 PC patch fixes garage, Job crashes – full notes here

    Rockstar has pushed out a 353 MB patch for GTA 5 on PC The patch fixes a number of annoying bugs related to vehicles and garages, some deathmatch issues and purchase errors. It should also fix various freezing and crashing bugs, as well as a little issue with Steam. Time will tell if the patch […]

  • Fire Emblem If will come in White Kingdom and Black Kingdom versions with amiibo support

    We’ve finally got some juicy details on the next Fire Emblem game, but the most interesting aspect is that there will be two versions of the game. According to Siliconera, who translated an interview between Intelligent Systems and 4Gamer, there will a White Kingdom and a Black Kingdom version that offer different aspects of the […]

  • Deception 4: The Nightmare Princess heads west with “Golden Toilet” pre-order bonus

    Deception 4: The Nightmare Princess will debut on western PlayStation 4 systems this summer, Koei Tecmo has announced. It is also coming to PS3 and Vita. The game was produced by Keisuke Kikuchi of Fatal Frame fame and takes up where Deception 4: Blood Ties left off allowing players to relive Laegrinna’s pursuit to free […]

  • Nintendo US eShop update: Puzzle & Dragons Super Mario demo, Paper Mario, more

    Nintendo has updated the North American end of the eShop with a demo of Puzzle & Dragons Super Mario Bros. Edition, Paper Mario on Virtual Console, and amiibo Tap. The full update is below. eShop update amiibo Tap – free – Wii U Star Wars Pinball DLC – Wii U Paper Mario – Wii U […]

  • Deus Ex: Mankind Divided PC port handed off to Nixxes

    The PC port of the new Deus Ex has been handed over to Netherlands based studio, Nixxes software. After the initial reveal trailer at the beginning of April, we’ve only had a few morsels in the way of additional news. The most intriguing tidbit to date has got to be the fact that you’ll be […]

  • First-ever PC Gaming Show to take place at E3 2015 in June

    PC gaming will finally have its very own E3 press conference this year, thanks to PC Gamer and AMD. The PC Gaming Show will take place on June 16 at the Belasco Theater in Los Angeles and it will be livestreamed on Twitch. PC Gamer said speakers at the presentation will include representatives from Blizzard, […]

  • Majora’s Mask light available now on Club Nintendo for 6000 stars

    Club Nintendo shuts up shop on September 30 and members are being encouraged to spend accumulated stars before then. And what better to spend them on, than this adorable Majora’s Mask light? If you’re a member based in Europe you can nab it for 6000 stars. If you’re in Australia or New Zealand, it’ll only […]

  • Unity support announced for HoloLens, will work with Windows universal apps

    Microsoft is partnering with game engine developers Unity in order to make HoloLens compatible with apps and games which use the cross-platform engine. The partnership was announced yesterday during its Build Developer Conference. Universal apps for Windows 10 systems will also be available on Xbox One later this year, suggesting possible HoloLens functionality with the […]

  • Splatoon Nintendo Direct airs Thursday, May 7

    A Nintendo Direct focused on Splatoon, the Wii U multiplayer title, on May 7. It will kick off at 7am PDT/10am EDT/3pm UK and it can be watched via the Nintendo Direct website. You can also have a look at the game through Nintendo’s Twitch channel. The last game-specific presentation took place last week and […]

  • GTA 5 PC: clean up the streets as a member of the San Andreas PD with this new mod

    Remember the awesome mods for GTA 4 and San Andreas that let you run amok online as a member of the po-po? Well, dust off your taser and load up your gun, because it’s coming to GTA 5. The new mod for GTA 5 is currently in alpha and can be downloaded at palmbeachgames.com. You […]

  • Indie shoot ‘em up Project Root comes to Xbox One, PS4 and PSVita

    Project Root is a self-proclaimed rejig of the shoot ‘em up genre that was released on PC last year, and it’s finally coming to consoles. Combining free-roaming elements with the usual business of shooting things, Project Root was released this week for Xbox One, PS4 and the PSVita.

  • You can now bet on eSports online, starting with League of Legends

    If you’re getting bored with sticking a pony on the races, you can expand your gambling horizons at Unikrn where you can watch esports streams and get a little action on the side. The new platform was set up by Rahul Sood – previously the general manager of Microsoft Ventures. At the moment, customers are […]