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Call of Duty has become review-proof, analyst suggests, but Titanfall & Destiny will pose real challenge in 2014

Wednesday, 6th November 2013 10:33 GMT By Dave Cook

Call of Duty: Ghosts hasn’t reviewed all that well – as you can see here – but Cowen & Company analyst Doug Creutz has stressed that it’ll sell regardless. However, with Titanfall and Destiny out in 2014, he feels Activision’s franchise will face its stiffest competition yet.

Speaking with GI.biz, Creutz said, “We think CoD has become such an embedded franchise that it is somewhat review-proof. We think of CoD as being like EA’s Madden NFL, which continues to sell similar unit numbers year in and year out, regardless of reviews; Madden’s Metacritic has ranged as low as 78 in recent years.”

He added, “Given that CoD changes only incrementally from year to year, we think reviewers have become increasingly less likely to give very high review scores due to a certain degree of ennui with the franchise.”

Strangely, he stated that EA “didn’t exactly cover itself in glory” with Battlefield 4′s Metacritic score, which is in the 80s on all formats.

Is 80/100 low now? Did we miss a trick here?

Regardless, Creutz continued by saying that while both Call of Duty and Battlefield will continue to sell well regardless of scores, each franchise will face mounting pressure from 2014′s biggest shooters Titanfall and Destiny.

He explained, “Our concern lies more with next year, when Call of Duty will face competition from several new next-gen shooters, including EA’s Titanfall and Activision’s own Destiny.

“To the degree that Call of Duty may become a bit of a ‘been there done that’ experience for gamers, we think it is vulnerable to losing share as new product enters the market; even if a lot of that share goes to Destiny, as a third party title it will carry a lower margin for [Activision], and we think bullish 2014 [earnings per share] estimates assume Destiny will be more incremental than cannibalistic.”

Do you feel that Titanfall and Destiny will give the shooter pack a kick up the arse? Let us know what you think below.

We’ve got a full Call of Duty: Ghost campaign walkthrough guide here, with extra multiplayer tips.

Via OXM.

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18 Comments

  1. absolutezero

    So CoD is now directly comparable to Adam Sandler movies.

    Good to know.

    #1 10 months ago
  2. Fethennour

    Speaking of Call of Duty, have you seen this ?
    http://www.youtube.com/watch?v=5E82ZkHTiVU

    #2 10 months ago
  3. fengato

    Unlike most folk on VG247, I appreciate COD. Ghosts however is missing the mark for me (I rate MW3 MP as one of my top 3 of this gen.) Excited about Titanfall, but as a bungie fan, the Destiny concept is the thing that has me champing at the bit. Hoping that Killzone will keep me entertained until the beta.

    #3 10 months ago
  4. _LarZen_

    I am one of those people, I don’t care what the reviews say or the trash talk from people who do not like it.

    I like the COD franchise and that is all that matters.

    #4 10 months ago
  5. Lv01

    destiny will definitely challenge.
    being a multi-platform release as well allows it to challenge COD across the board.
    titanfall will challenge also, but with it only being a Microsoft exlcusive, i think that will have less of an impact than that of destiny.

    personally, i cannot wait for destiny, and is one of the reasons im not going for COD (or battlefield) this time round.
    bring it on!

    #5 10 months ago
  6. truth

    A review is just Someone’s opinion. Weather you go by it or not is your choice. If you like Something don’t be fooled not into getting it by Someone else. I like BF doesn’t mean I hate cod.

    #6 10 months ago
  7. G1GAHURTZ

    It’s not review proof.

    Besides, IYAM, the biggest factor in CoD sales is word of mouth, and I’d say that TitanFall is going to hit CoD very, very hard in that respect.

    Not on PS4 though, obviously…

    But I think it’s over for IW’s CoD now. Treyarch have overtaken them, and I think that now that that’s happened, they’ll begin to take their foot off the pedal, too.

    I also reckon it’ll only take less than 6 months after its release before Titanfall is the No.1 played game on XBL…

    #7 10 months ago
  8. SplatteredHouse

    “Strangely, he stated that EA “didn’t exactly cover itself in glory” with Battlefield 4′s Metacritic score, which is in the 80s on all formats.

    Is 80/100 low now? Did we miss a trick here?”

    Don’t the publishers gun for 90s, and it’s not unlikely to consider that 85 is a bare minimum acceptable – especially in the case of a would-be market leader. Which should also be seen to match, if not surpass the previous version.
    Those who live by the sword comes to mind,no…? The publishers AGAIN set the scorching path they now walk.

    Also, your title brings to mind Terminator and Skynet!

    #8 10 months ago
  9. G1GAHURTZ

    ^ In my experience, as far as Metacritic goes, as long as it’s green, the publishers aren’t bothered about the actual number in the box.

    #9 10 months ago
  10. absolutezero

    Maybe we can get some of the studios back from the CoD machine?

    Can I have Raven back please? Please?

    #10 10 months ago
  11. SplatteredHouse

    @9 Then, even the publishers don’t give two spits, really, about Metacritic. That’s something.

    #11 10 months ago
  12. MFBB

    I am much more excited about Destiny and The Division.

    COD and Battlefield are always the same, the new games are way more interesting.

    #9 some publishers/studios pay a bonus to the game developers if the game reaches a certain meta critic rating.

    #12 10 months ago
  13. FeaturePreacher

    I don’t think TitanFall, at least the first version, will do much to dent anything, especially since there’s no single player for that game.

    #13 10 months ago
  14. noamlol2

    #12 basic every activision&EA titles are the same

    just copy pasted, and 60$ for new maps every year yawn…

    #14 10 months ago
  15. mistermogul

    I think this guy is right but if the game does not live up to expectations then buyers for next years installment may think twice which could have a knock-on effect in years that follow.

    This could be the beginning of the end for COD’s stranglehold on the FPS market in other words… (or not?!)

    #15 10 months ago
  16. The_Red

    I hope Titanfall can crush COD the same way that old COD crushed Medal of Honor. These guys have done it once so, go Respawn.

    #16 10 months ago
  17. DSB

    @16 I like CoD, but I’m really hoping for the same thing. It’s high time we had a regicide.

    Except I’m not just obsessed about CoD, I hope it blows all multiplayer shooters away, because they’re all stale and they really seem to have lost that Counter-Strike 1.6 era frontier spirit of “How do we make this shit so much better?”.

    Now it’s “How do we make more of the same?” or “How do we add more grafix?”. Titanfall could well be the next step. I thought Brink could possibly be “the one”, at least in spirit, but sadly Splash Damage dropped all their progress on the floor.

    #17 10 months ago
  18. Virginityrocks

    How the hell can you call something free if you have to pay for it?

    #18 10 months ago

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