Sections

Microsoft hires TV celebrity Jonathan Ross as executive producer

Tuesday, 29th October 2013 09:48 GMT By Dave Cook

UK television star Jonathan Ross has been hired by Microsoft as executive producer responsible for several internal teams across Britain. Executive Phil Harrison has said the move will help “change our thinking”.

Speaking with Eurogamer, Harrison said, “We wanted to bring in new talent that would challenge the way we build games and the way we think about what an audience is and what is entertainment. We want to broaden the concept of gaming to maybe blur the distinctions about what is a traditional game and what is a traditional television programme and what is a traditional linear media. These devices and boxes now allow us to do that in a really meaningful way.”

Ross is a known gamer and his own production company Hotsauce has produced a game before, the iOS title Catcha Catcha Aliens.

In a statement sent to VG247 this morning, Ross said, “I’m thrilled to be joining forces with Microsoft Studios. The explosion in cross-media opportunities and the chance to create and develop entertainment ideas that make the most of both the traditional and the very latest platforms is tremendously exciting. My love of games, movies and TV made this partnership a no-brainer. And they said they’d give me an Xbox One for free, so how could I possibly refuse?”

Head of Microsoft Studio Lift London, Lee Schuneman has worked with Ross over the past few months and said of the experience, “We thought we should try and find someone who can think about gaming, TV, technology and toys and bring all that together.

“I’ve had the pleasure to work with him over the last few months and what I’ve really appreciated is this authenticity and passion and real understanding for what we are as gamers, and the cool films and toys we like. Our ambition is to create these new experiences that join TV and gaming together.”

Meanwhile over at Microsoft’s Redmond HQ, the company is in the market for a creative producer to assist in making transmedia content such as TV shows, films, comics and more for Xbox One’s first-party franchises.

What do you make of Microsoft’s hiring of Ross and the company’s media strategy as a whole?

Latest

13 Comments

  1. KineticCalvaria

    Weally good news for Micwoswoft.

    #1 1 year ago
  2. VibraniumSpork

    @1 http://www.reactiongifs.com/wp-content/uploads/2013/10/a-toast.gif :D

    #2 1 year ago
  3. foofly

    In other news, Microsoft hire Mr Bean as head of communications.

    #3 1 year ago
  4. Telepathic.Geometry

    :-D Genuinely laughed out loud here when I read this:

    “Ross is a known gamer…”

    :-D

    It sounds so sinister. :-)

    #4 1 year ago
  5. The_Red

    @3
    Now that would be an improvement for MS.

    #5 1 year ago
  6. Dave Cook

    @3 Actual LOL there. Kudos.

    #6 1 year ago
  7. monkeygourmet

    I wonder if MS will get him to phone up Sony and say he slept with Kaz’s daughter?

    #7 1 year ago
  8. Legendaryboss

    @3
    LOL :P Give yourself a fucking cookie for that, +100.

    #8 1 year ago
  9. zinc

    They wanted someone who could think about “gaming, tv, technology & toys & bring it all together”

    Oh dear… Thats not very reassuring …

    #9 1 year ago
  10. gomersoul

    This guy is a wanker, just add him to the rest of the wankers in charge at Ms

    #10 1 year ago
  11. sebastien rivas

    Well, it is laughable at first but I must admit it may make sense if the guy knows a tad about management and producing.

    @9 yes indeed but also someone with connection of known faces for future game production too while engaging more/better deals for TV etc…

    So why not, effectively it is not reassuring at all but why not. The guy may lay a golden egg somehow for MS.

    #11 1 year ago
  12. Mus42

    Like to know how much they are paying him for his time….

    #12 1 year ago
  13. majicship

    This is either going to be a soring success or a catastrophic cock up, but either way it will be hilarious to watch unfold.

    #13 1 year ago

Comments are now closed on this article.