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Ouya rolls out to Target stores across the US, demo kiosks to follow

Thursday, 24th October 2013 15:01 GMT By Dave Owen

Ouya isn’t giving up the fight. After some well-documented troubles of late, the console is coming to Target stores across the United States this month, with demo kiosks to follow early next year. Previously not every store at a single retailer carried the console. Now it’ll be present in all 1800 Target stores.

Speaking to Polygon, founder Julie Uhrman said that this “allows us to do national campaigns and have a national footprint.”

As a result, the Ouya box art is undergoing a redesign to “highlight and promote more games and new content.”

From November, Target will be promoting the console via and in-store video trailer and a promotion for a $10 game card with the purchase of the console. This will be followed in December by the addition of customised Ouya shelf displays. Demo kiosks will begin to enter stores in the new year. How many go out will depend on how successful they prove.

Uhrman says that Target decided to increase Ouya visibility thanks to customer demand, and that the company is currently in talks with Wal-Mart. “I would expect… us to announce something with them soon,” she said.

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2 Comments

  1. XanderZane

    Customers are actually demanding Ouyas? I haven’t heard anyone talking about Ouya or its games. It’ll be interesting to see what people think about it once they’ve tried it on those Kiosks. I hope they fix the controllers before they launch them at Target. I really don’t see any reason to get this. It’s more of a novelty then anything else. The UI is a mess from what I’ve read. Controller doesn’t work 1/2 the time. Seems to run on batteries only. You can plug the controller into the unit.

    #1 10 months ago
  2. MrWaffles

    You know what silently set record sales each christmas? Cheap, shitty, no-name plug-and-play consoles they sell on Walmart.

    Contrary to what yoy might hear from the media, this is a poor world, and people are buying cheaper every time.

    So whatever matches people’s pockets that’s what they’ll get, be it a PS4, the OUYA, or those noisy fishing games with a black and white LCD.

    OUYA is launching at the perfect time, they will make millions.

    It’s kind of sad they didn’t crowdsource the financing of the company, investors will be very happy, very soon.

    OUYA Equity Jealousy :(

    #2 10 months ago

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