Ouya lures in Jawfish veteran as free-to-play expert

Thursday, 24th October 2013 22:30 GMT By Brenna Hillier

Former Jawfish creative director Tadhg Kelly has joined the team behind Android-based microconsole Ouya, bringing his free-to-play experience to bear.

At Ouya, Kelly will work on bringing new games to the system’s store and helping developers implement free-to-play mechanics; Ouya insists that every game on the platform has a trial or free-to-play option.

Kelly announced the move on his blog, saying Jawfish’s decision to exit the multiplayer mobile sphere left him a bit cold.

“Mobile has become incredibly difficult to crack without an immense bank balance because of the escalating costs of user acquisition, and the smart choice for Jawfish became to pivot into technology provision in the casino space. While wishing them all the luck in the world, that change didn’t make a lot of sense for me,” he wrote.

Kelly said that Ouya has “half-a-hundred million problems to overcome” but has potential to disrupt the traditional console market.

Thanks, GamesIndustry.



  1. XanderZane

    The executives at Ouya believe there is still a big demand for the Ouya, which is why they are setting up kiosk shops at Target and Best Buy. It’s a good start and I can see poor people who can’t afford a PS4 or XBox One grabbing one of these $100 mini game system for their kids, just so they have something to play. Kids who have no knowledge of the current games and what’s popular will eat it up. Other’s who are looking for CoD: Ghost, AC4, Ryse, etc.. will be highly disappointed. Parents will be even more disappointed when the controllers start to break.

    #1 1 year ago

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