If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Ouya lures in Jawfish veteran as free-to-play expert

Former Jawfish creative director Tadhg Kelly has joined the team behind Android-based microconsole Ouya, bringing his free-to-play experience to bear.

At Ouya, Kelly will work on bringing new games to the system's store and helping developers implement free-to-play mechanics; Ouya insists that every game on the platform has a trial or free-to-play option.

Kelly announced the move on his blog, saying Jawfish's decision to exit the multiplayer mobile sphere left him a bit cold.

"Mobile has become incredibly difficult to crack without an immense bank balance because of the escalating costs of user acquisition, and the smart choice for Jawfish became to pivot into technology provision in the casino space. While wishing them all the luck in the world, that change didn't make a lot of sense for me," he wrote.

Kelly said that Ouya has "half-a-hundred million problems to overcome" but has potential to disrupt the traditional console market.

Thanks, GamesIndustry.

Sign in and unlock a world of features

Get access to commenting, homepage personalisation, newsletters, and more!

Related topics
About the Author
Brenna Hillier avatar

Brenna Hillier

Contributor

Based in Australia and having come from a lengthy career in the Aussie games media, Brenna worked as VG247's remote Deputy Editor for several years, covering news and events from the other side of the planet to the rest of the team. After leaving VG247, Brenna retired from games media and crossed over to development, working as a writer on several video games.

Comments