Need for Speed has partnered with professional rally driver Ken Block, who will serve in an advisory role on the series as part of a multi-year deal.
Block is part of the Hoonigan Racing Division, formerly known as the Monster World Rally Team.
Need for Speed is also sponsoring Block and his Ford Fiesta ST 2013 rally car and will work with him on the release of Gymkhana SIX, the next installment of the viral video series, via the Need for Speed YouTube channel.
The next video in this series, Gymkhana SIX, is coming November 11.
Need for Speed: Rivals is due on PC, PlayStation 3, and Xbox 360 November 19 in North America and November 22 in the UK, and is also coming to next-gen when the PS4 and Xbox One launch.