PS4 priced at $1,850 in Brazil

Friday, 18th October 2013 05:25 GMT By Brenna Hillier

The Brazilian PlayStation Blog has confirmed local pricing for the PS4, which will go for R$3,999. At time of writing, the exchange rate between the Brazilian real and US dollar means the console costs about $1,850. Australian and European mark ups don’t look so bad now, hey? Games will cost R$179, which is about $82 – cheaper than in Australia, mostly. The PlayStation 4 arrives in North America on November 15 and comes to Europe and selected South American territories on November 29.

Thanks, Destructoid.



  1. ps4fanboy

    and i was thinking i am being robbed by inflated local price.

    #1 11 months ago
  2. Hyperx64

    That’s highway robbery. Absolutely outrageous Sony. Fix that up.

    Is this what Brazilian gamers really have to put up with? Brazil has been into gaming nearly as long as Japan and the West. As much as anyone who intends to buy a PS4, in Brazil, don’t let them charge you that much! Let’em hang till they drop the price, although it would take a lot of people to make that happen…

    #2 11 months ago
  3. OmegaSlayer

    Every tech product has an insane price in Brazil, and it’s not because of the manufacturer, but because of Government fees.
    Boycotting is useless.
    Sony can’t drop prices much more than that, because they get max $ 500,00 out of that big pot.

    #3 11 months ago
  4. GwynbleiddiuM

    the insane prices are due to imports taxation. There’s nothing Sony can do about that.

    #4 11 months ago
  5. DuckNation

    Yes this has nothing to do with Sony it’s all Brazil’s Government that is messing that crap up with tax imports but i guess it’s hard for some people to do some research before just yelling about it

    #5 11 months ago
  6. Joe Musashi

    That’s extortionate. But, then again, we’re talking about luxury products here – not bread and water. Complaining about the cost of luxury products is.. ..kinda.. yeah.

    To those saying this isn’t Sony’s doing and it’s government fees and import taxes – surely this would apply to other companies too. If it’s true that Microsoft are able to sell their product around $1000 then something doesn’t add up here.

    I’m assuming that both products are manufacturered in the same place. Unless the tax amount is different based on the nationality of the manufacturer?


    #6 11 months ago
  7. CyberMarco

    If I’m not mistaken Sony opened a factory in Brazil recently (or South America) to produce PS3 or whatever, so would it be hard to produce the PS4 in-land?

    #7 11 months ago
  8. AmiralPatate

    @4 @6
    They could manufacture in Brazil. No import, no taxes. It’s a thing some companies do in country with ridiculous import taxes. If Microsoft is manufacturing on site, then it would explain why they are cheaper.

    #8 11 months ago
  9. tezzer1985

    I guess it sucks to live in Brazil

    #9 11 months ago
  10. DrDamn

    The point that MS can release the X1 at about half the price indicates Sony Brazil has something of a hand in this at least – unless there are odd trade agreements governing the taxes applied. This is also off the back of Jack Tretton and other Sony execs making comments about how Brazil was an important market for them. Very poor show.

    #10 11 months ago

    There they go again!

    ripping off the consumer…

    #11 11 months ago
  12. Talkar

    I have no idea of how the market is in Brazil. Is there any reason at all as to of why the prices should be this high? What is the average salary for an average brazilian person? What is the cost of other Sony products?

    #12 11 months ago
  13. DrDamn

    I think others have said average monthly salary is R$1,000. So 1/4 of the price of a PS4 :O

    #13 11 months ago
  14. Wesker_Evil


    A Little more sometimes, a Little less another times

    Taxes is a LAME Sony’s excuse:

    Xbox One here = R$ 2,200. So I guess just Sony pay taxes? A guy in Sony’s brazilian official forum did the mats with PS4 price and 100% taxes, and was not even CLOSE to this stupid and insane joke.

    Just to “not brazilians” understand: With R$ 4000 here we can “build” a Last generation PC, a absurd one. Another exemple: You can buy a ticket to USA, Stay 4 days, buy the PS4, pay ALL THE TAXES and STILL will be cheaper!

    The funny part: Sony and the govern said this year a lot of things about “try to get lower taxes on PS4 to help people to buy it”

    Anyway, people will just buy a amazing PC With the money, or the Xbox One. Bad Move Sony, bad move.

    #14 11 months ago
  15. deathm00n

    With R$4000 you can buy some old cars here! We are used to be abused like this when it comes down to electronics (not only games, take Iphone 5C for example wich was supposed to be cheapest one, it costs R$2000 -> US$925). The PS3 came here costing R$5000, but there was no other option, Xbox wasn’t sold officially so it costed even more sometimes. But with PS4 there’s something fishy, how can Microsoft get a deal of R$2000 but Sony is suddenly affected to the point it costs R$4000?

    I will show to you the math at how much it would really cost without the Sony tax:
    Conversion from dollar to real US$400 x R$2,16 = R$864
    Import tax (20%) = R$172.8
    Pis(one tax of 1.65%) = R$14.2
    Cofins(another tax of 7.6%) = R$ 65.7
    ICMS(tax of my state 25%) = R$ 216
    IPI(tax over eletronics 50%) = R$ 432
    Tax replacement(have no idea what this is 35.9%) = R$ 310.2
    Total of all above = R$ 2075

    HOW will Sony explain? They applied the “Sony-doesn’t-give-a-fuck-about-one-of-their-bigger-market tax” wich amass to almost R$2000?

    EDIT: Oh yeah, and about the average pay, my city (in the contryside of São Paulo) have an average pay of R$600.00 (even tough the minimum salary is around R$700.00).

    #15 11 months ago


    Another exemple: You can buy a ticket to USA, Stay 4 days, buy the PS4, pay ALL THE TAXES and STILL will be cheaper!

    That’s shocking!

    #16 11 months ago
  17. deathm00n

    @9 “I guess it sucks to live in Brazil” You are damn right, not just because of these prices. Don’t believe that bullshit about how we are the happiest country in the world. Come to the World Cup and see for yourself how wonderful it is, a country where it’s ok to spend billions in a world cup while people starve, people die waiting in hospitals to be treated, police gets arrested for shooting criminals while the criminal is treated as a poor guy without opportunity. It’s a fucked up country, I will tell you that.


    #17 11 months ago
  18. Eregol

    @17 ‘while people starve, people die waiting in hospitals to be treated, police gets arrested for shooting criminals while the criminal is treated as a poor guy without opportunity. It’s a fucked up country, I will tell you that.’

    Sounds like Britain.

    #18 11 months ago
  19. VibraniumSpork

    A cursory glance at the internets also reveals that you can get a boob job in Brazil for about the same price, thereby adding a grim finality to the age-old question: what do you love more, boobs or video games?

    #19 11 months ago
  20. monkeygourmet


    #20 11 months ago
  21. Wesker_Evil


    Lol, the worst part: That’s true…

    You guys don’t get it: R$4000 over here is A LOT of money. We have taxes, and it’s all around us in Brazil. The prices are always high, but not this “knife-stab-on-the-ribs” high!

    A I7 PC, 8 GB, 1 TB Disc, with a Kick Ass config so you can run games like BF or Crysis 3 at 60 FPS will not be even R$ 3,500…

    #21 11 months ago

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