Deus Ex: Human Revolution’s Sarif Industries cited in The Sun – report

Thursday, 17th October 2013 05:51 GMT By Brenna Hillier

Here’s a delightful little blip: UK newspaper The Sun apparently ran a story on cybernetic implants this week, making mention of an eyeball implant manufactured by “US firm Sarif Industries”. Sarif Industries is, of course, an entirely fictional company within the universe of Deus Ex, and the eyeball shown is a piece of Eidos Montreal’s concept art from Human Revolution. Here’s a picture of the story in situ, although we can’t confirm its veracity. It’s good timing for Square Enix, though; the publisher is currently promoting the Director’s Cut re-release of Deus Ex: Human Revolution, which drops this month on Mac, PC, PlayStation 3, Wii U and Xbox 360.

Thanks, Destructoid.



  1. Dragon

    The photo link is dead, here is another one.

    #1 11 months ago
  2. Brenna Hillier

    Thanks dude, will fix now. Bit odd for an Imgur to go down.

    #2 11 months ago
  3. wildBoar

    This really makes me question the sort of qualifications you need to be a journalist..
    The cynic in me says it’s a little “mishap” as in to advertise their newspaper to us online folk.

    But hey, we need something to wrap our cod in.

    #3 11 months ago
  4. KineticCalvaria

    Haha that’s hilarious, The Sun never fails to amuse me.

    #4 11 months ago
  5. monkeygourmet

    I’m surprised they didn’t use that Dead Island Riptide ‘Torso’ as their ‘Page 3′

    #5 11 months ago
  6. TheBlackHole

    Some poor junior journo is going to get a very disapproving look.

    Almost as good as the BBC showing the UNSC badge from Halo when talking about the United Nations Security Council. Classic.

    #6 11 months ago
  7. mistermogul


    #7 11 months ago
  8. Hirmetrium

    “Almost as good as the BBC showing the UNSC badge from Halo when talking about the United Nations Security Council. Classic.” That was on Live TV. Doesn’t get much better than that.

    These places need a few more geeks to go “hey wait a minute…”

    #8 11 months ago
  9. dontbescaredhomie92

    This is The Sun we are talking about, half of the stories in their paper are either heavily fabricated or written by some opinionated half-wit, nothing new here haha

    #9 11 months ago

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