Nintendo keen to make Wii U “The Console That Every Developer Wants To Publish On”

Tuesday, 8th October 2013 11:09 GMT By Dave Cook

Wii U is still getting some high-profile third-party titles, but there’s still a notable absence of a few high-rollers. Still, Nintendo of America’s executive vice president of sales & marketing Scott Moffitt has underlined the company’s “strong” relationship with third-parties, and hopes to make the format more attractive to developers moving forward.

Speaking with Forbes, Moffitt explained, “We have strong relationships with third parties and have a strong lineup of upcoming games from key partners such as Ubisoft, Disney, SEGA and Warner Bros., among others.

“We realize that we need to continue to build the installed base to demonstrate that making games for Wii U is a good investment. We’re confident that we have the games necessary—both first- and third-party—to have a strong holiday season and expand the audience for Wii U.

“We don’t see this as an either-or proposition. Nintendo is in the unique position of being both a hardware manufacturer as well as a software producer. We want Wii U to be the console that every developer wants to publish on. A key way to make that happen is to grow the installed base of Wii U owners, and we know that current Wii U owners are very happy with their purchases.

“Our great lineup in the second half of the year will create more buyers, and beyond that third-party support is important to attract as diverse an audience as possible. (Second-half 2013 is) just the start of a steady flow of great games coming to Wii U, with lots more to come in 2014.”

We are going to see a strong selection of new, exclusive titles coming to Wii U from now and into 2014, such as Sonic: Lost World, Super Mario 3D World, Bayonetta 2, Mario Kart 8, and more.

Do you feel it’s enough to get other developers off the sidelines and into Nintendo’s arms once more? Let us know below.

Via Nintendo Life.



  1. Tearsir

    So cute… XD

    #1 1 year ago
  2. VibraniumSpork

    I’m not a Nintendo hater, but surely this is too little too late?

    By the end of the year the Wii U will have disappeared from the PS4 and XB1′s rear view mirror altogether. They needed to plant their flag firmly in the sand before everyone’s money got flung at next-gen.

    How can they hope to raise their profile with these two huge console launches gobbling up the Chrimbo-spending market and adspace?

    #2 1 year ago
  3. YoungZer0

    This is getting fucking ridiculous now. The ship is already sinking and only now they are talking about the iceberg?

    #3 1 year ago
  4. Dragon

    ^Yup. Exactly.
    Typical Ninty though. Their current management is just incompetent to manage Wii U.

    #4 1 year ago
  5. pcbros

    They will most likely pick up some more users this holiday season but not enough. If they want drastic change, they need drastic action. Right now their boat is filling up with water and they just grabbed a small cup and are trying to rid of it.

    If Sony/Microsoft drop the prices of their respective current consoles right after their new consoles launch (before December), Wii U will be in more trouble. There is still a market for a less expensive and less powerfull console. Not everyone is going to shell out $400-500 for a game console. Nintendo just needs to take advantage of it.

    #5 1 year ago
  6. orakaa

    @3: +1

    The worst thing is that even now they are not going to do anything to effectively get third party publishers on board. Whatever they do, no one will come back.

    To me the best Nintendo console was the SNES, where they had both their first party titles but also the support of all the rest of the industry. Since then, they have only isolated themselves with N64, Wii and now WiiU (Gamecube had a little bit more support, but not that much).
    They probably thought that with the Wii being a huge success and making a profit without any need of third party developers, that it would be the same for WiiU and that people would blindly buy it. And it wasn’t the case.

    They don’t even have decent first party support. Damn, their “main” Christmas releases are a new Super Mario game and a quick remake (made in 6 months) of a 10 years old Zelda game? Nothing else?
    Their console have been released a year ago and they still don’t have real system sellers…

    #6 1 year ago
  7. OmegaSlayer

    That’s why people was so pissed about Bayonetta2 being on WiiU.
    Because lots of people saw where WiiU was going.

    #7 1 year ago
  8. monkeygourmet


    Sour grapes much?!

    #8 1 year ago
  9. pcbros

    @6 – SNES was a special console…

    The N64 marked the first time Nintendo decided to be different. I just wonder if they went that route with the Wii/ Wii U because they don’t have the power to keep up with Microsoft and Sony. Their network alone is inferior to the competition.

    But I agree, trying to survive on first-party titles alone is difficult.

    I just think they priced themselves way too high. Also, the GamePad the reason for this high price tag has yet to be proven as a must-have item.

    #9 1 year ago
  10. mistermogul

    @6 – “They probably thought that with the Wii being a huge success and making a profit without any need of third party developers, that it would be the same for WiiU and that people would blindly buy it.”


    I totally agree and that’s also why they stuck with the shite name ‘Wii U’ as they thought it would resonate with all the Wii owners which hasn’t happened either. In fact I think the name has hindered them due to people thinking it’s the same damn console…

    I freakin love Nintendo games but their business decisions leave a lot to be desired…

    #10 1 year ago
  11. monkeygourmet


    RE ‘The pad’ – Miiverse wouldn’t work without it, I think it’s a great feature but you can’t really demo it in a shop.

    I think Nintendo need to do a massive advert directly focussing on Miiverse, Art Academy and other Miiverse type features / sharing tools etc…

    #11 1 year ago
  12. orakaa

    @9: technically speaking, they ended up being different (from Sega Saturn and Playstation 1), only because they were trying to do the same as before (keeping cartridges instead of CD-ROM). They refused to innovate at that time.

    The Wii was basically a Gamecube with different controls and a new marketing approach. Due to Gamecube overall sales, I can understand they tried to spend less money on hardware for the Wii, but with the amount of money they gained with Wii sales, they had the possibility (money) to do something different or to compete directly with PS4/Xbox One (instead of releasing the equivalent of PS3/360 with a gimmick sort of tablet that still need to show some usefulness).

    It was a choice. And I think it was also a choice for N64, as well as Wii and WiiU to be different, for the sake of being different. It paid for Wii, but not really for the rest (they remained “outsiders” with N64, Gamecube and now WiiU, compared to their respective opponents).
    Nintendo as a company is stubborn and doesn’t listen, and that’s too bad, cause people love some of their games, but might not be ready to buy a console only for 3 to 5 games (my case).

    #12 1 year ago
  13. The_Red

    Nintendo needs to fire EVERY SINGLE person involved with Wii U asap. After that, they can either:
    A. Focus solely on handhelds.
    B. Hire new people that have never, EVER been associated with Wii U to work on a new console.

    That’s it. Wii U is not a sinking ship. It’s a ship that sunk last year, reach the bottom of ocean, found alien life forms from Abyss and then sunk into that abyss.

    #13 1 year ago
  14. Dave Cook

    @13 What did the tea-boy do? :O

    #14 1 year ago
  15. polygem

    i don´t know. i wouldn´t count the wiiu out just yet. not at all. i think it could indeed -still- u turn.
    i personally love the system. the pad is something i don´t want to miss. it actually feels strange to me that the one and ps4 wont have a dedicated pad. it´s awesome. i played wwhd just yesterday on the pad while my girlfriend worked on the computer and needed the screen. this stuff is brilliant. miiverse is great too. the wiiu software is coming now. all they need is a pricedrop and then attack with their first party heavy hitters and indy support. make unified accounts, bring miiverse to the 3ds, crossbuy needs to become a ninty reality. if the install base is there the cashcock sucking lazy third partys will jump in as well (i don´t miss them for the most part though). i am not painting things as black as many of you guys here. i certainly can´t understand why you guys aren´t buying into wiiu though. it´s a fantastic console. what do you want a ps4 or x1 for just yet? the launch line up is so damn lazy, nothing interesting yet imho.

    #15 1 year ago
  16. VibraniumSpork

    @15 “What do you want a ps4 or x1 for just yet? the launch line up is so damn lazy, nothing interesting yet imho.”

    Fiar enough, but neither carries the feintist whiff of a system that’ll become obsolete or fail to be supported by third party developers over the next few years. The WiiU – unexpectedly – does have that air about it. I’d like to buy one (what I’ve played on it so far was good!) but I’d be worried that I’d not find much to play on it a few months down the line I guess; the £200+ price tag just represents too high a risk for me at the moment.

    So, like you say, a price drop would be welcome. But it’d have to be hefty. Like, a 32GB version for between £100-£150. Ninty’d make a loss, but aren’t they the one company cash-rich enough to afford to?

    #16 1 year ago
  17. orakaa

    @15: the problem is that the WiiU is headed the same way as N64 and Wii, meaning that there will be very little to no third party support.

    Regarding PS4 and Xbox One, their launch line up are bad (which is why I won’t get a PS4 at launch) but their future is promising and titles will come. I’ve bought every Nintendo console so far (except 3DS and WiiU). On N64, Gamecube and Wii I barely bought more than 5 games for each console.
    I have no interest in the WiiU currently. The only title that has my interest is the Monolith Software title (X”).

    #17 1 year ago
  18. Cobra951

    It’s not headed the same way as the N64 or the Wii. Those consoles had their time in the sun. The WiiU won’t get even that. It’s going to fail before it goes anywhere. What a disappointment. I am such a longtime Nintendo fan too. This story’s kind of delusional talk is heartbreaking, like a terminally ill child talking about next Christmas.

    #18 1 year ago
  19. jakrabbit

    I owned a Wii U and would say to anyone willing to buy one, to stay away from it. Why I say that is Nintendo as a company need new management that aren’t a bunch of ninty fan boys that can make sound business decisions, which I believe will happen with the failure of the Wii U.
    To me mobile gaming is the future I know most will disagree but all it would take is for apple to come out with an “iGame” device (I know it’s a lame name) that has physical controls and that can stream to a TV so you can play on a big screen if you want.
    I just wish this is what Nintendo came up with instead of the Wii U.

    #19 1 year ago
  20. DrDamn

    I think they’ve made a huge mess of this first year of release. It was a big opportunity for them and they haven’t exploited it at all well.

    #20 1 year ago
  21. polygem

    yes, the price must go down. i really believe the wiiu will sell better soon anyway though. there are some great games in the pipeline.
    i for one really enjoy playing snes games on the pad too, the virtual console combined with the pad is a huge thing for me. i hope they will push this even more. there are so many snes games i would buy in a heartbeat. i´d also love to see some gamecube games on vc. well, even ds/3ds games could be played via pad/TV, it´s the same setup. there´s definitely potential to make the wiiu more awesome and i hope nintendo will take advantage of that. the right time will be now, as the competition releases their next machines. i am also a fan of the windwaker remake, i think it´s fantastic and a smart thing to do. i personally really didn´t care about the price eventhough i played the game twice already and i´m almost finished with the hd version now this time because i know exactly what to do :) it´s still fun and it looks even more gorgeous, i´d buy a mario sunshine hd (PLEASE!!!), eternal darkness hd instantly -full price.
    they definitely have a huge backlog worth rebuying. no shame to pull this card imo. a friend of mine just bought a wiiu, he never played ww and he likes it a lot. i think that´s a good thing, nothing to bitch and moan about. many people missed out on these games, if it´s cheap and easy to port them over, fine, they´re totally worth playing. the more people who can enjoy them the better. noone forces anyone into rebuying these games again. combined with the upcoming first party games, the indies AND a pricedrop, everything could u-turn over night.

    #21 1 year ago
  22. Ireland Michael

    Unless something changes really quickly, I’m afraid the Wii U is going to end up being the next Dreamcast.

    Countless potential. Not enough support.

    It won’t kill Nintendo, but it will definitely put a dent in the works. They can’t afford to survive off nostalgia anymore. It isn’t working,

    #22 1 year ago
  23. Legendaryboss

    @Polygem is back! woo, woo!

    My comment: oh please, like said the time for that has sailed.

    In 2014 theres barely a number third party titles from a major publisher on Wii U compared to PS4/One hell even PS3/360.

    Too little, too late.

    For the people who say Nintendo don’t need third parties, well…

    #23 1 year ago
  24. polygem

    @LB: hehe…just a little relapse, suffered from the vg247 itch, will crawl back into the shadows soon.

    #24 1 year ago
  25. Legendaryboss

    Creepy gif.

    #25 1 year ago
  26. pcbros

    Poor third-party support due to poor installed base, poor installed base due to poor third-party support, lack of Nintendo games and high price.

    They can’t fix the third-party support, they are trying hard to release Nintendo games, so the only other thing left is pricing. If Nintendo does not move a lot of Wii U’s this holiday considering a new Mario game will be released and people are usually in a buying mood… then they have to do another price cut or package more digital games (maybe included a digital release of Super Mario World 3D w/ $50 Virtual Console code).

    They are in a wierd position competing with the XB1 and PS4… but technically competiting with the XB360 and PS3 as well.

    @11 – “‘The pad’ – Miiverse wouldn’t work without it, I think it’s a great feature but you can’t really demo it in a shop.”

    But couldn’t they just have people use their mobile devices like Microsoft is doing?

    @12 – That’s what I meant to say, the competition was going with the CD and Nintendo was going a different route by sticking to cartridges.

    #26 1 year ago

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