EA feels gamers are looking to mobile for innovation due to “demanding” console industry

Wednesday, 25th September 2013 21:24 GMT By Stephany Nunneley

EA’s Richard Hilleman feels gamers are turning to the mobile space for innovation due to the console industry having demanded too much from the consumer.

Speaking at DICE Europe, Hilleman said where at one time games created by Nintendo’s Shigeru Miyamoto were the hot ticket, now it’s portable, touch screen gaming.

“I thank Miyamoto for [his contribution to games] but he’s falling down on the job,” said Hilleman. “And for the past five years that job has been taken over by a dead guy [Steve Jobs] from Cupertino.

“We’ve asked for too much time, too much skill, and too much money, sometimes all at once. Customers today… are generally looking for a single fabric of play. They want their game where they want it, when they want it, and at a price they can defend to other people.”

Hilleman believes next-gen can win its consumers back by adhering to new trends such as content creation.

According to his research, console games keep people playing for two hours or more, while PC games tend to keep people glued to their screens for 90 minutes. Mobile games only hold a gamer’s attention for 90 seconds.

“Once I get your butt on a couch, I can get two hours for sure,” he said to the audience. “That granularity means I cannot build the same game on every platform. I cannot build Battlefield on every platform.

“We are no longer in step function; we are in evolution. We are not changing every four years; we are in continuous change. Gen 4 will increasingly become a surrogate to the development of the platform overall, to the point where the hardware doesn’t even matter any more.”

Thanks, GI International.



  1. _LarZen_

    When it comes to mobile/tablet gaming I hope developers will go for more companion apps.

    Just look what you can do in The Division. If that app is as good as it looks it could evolve our way of gaming in a big way.

    In case some you you have missed it, here is a video of it in action.

    #1 1 year ago
  2. GrimRita

    I totally disagree here. He is clearly not digging deeper in to this ‘research’. PC gamers probably spend more time because the majority of games played are MMOs, MOBAs, RTS and Simulations like Football Manager – which suck time out of you.

    Console games are short attention grabbing ‘lets complete this crap in 5 hours’ middle of the road gaming

    Mobile – for quick time fillers ie- on the tube, having a dump, waiting for someone and mobile has innovated. There’s plenty of examples, especially the ones EA bought up and ripped the heart and soul out of like Popcap.

    And I think he is pinning his hopes on next gen being the life saver – well it simply wont because companies like his will keep churning out the same kind of crap on current gen. Indies will unlock the limited potential of console gaming.

    #2 1 year ago
  3. MrWaffles

    This guy is smart. Mention Steve Jobs and Miyamoto in first paragraph = insta comments.

    On topic:
    Is this taking into consideration popcap games and facebook games? Because on PC you’d be surprise of how much time old fellas will burn on those (6+ hours a day).

    The “grandma” not using a pc image is long gone.

    #3 1 year ago
  4. BrahManDude

    i’m pretty sure we’ll NOT be seeing innovation through mobile because there are much better platforms to be innovative

    #4 1 year ago

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