Forza 5 promo straps camera to McLaren P1 for old-school animation

Microsoft's marketing gurus strapped a camera to a McLaren P1 and drove it at high speed past oversized images of Forza 5 to make this flipbook style animation video.

It's a lot of effort to go to, but the result is kind of cool; check it out below. Forza Motorsport 5 is a launch title for Xbox One, which arrives in November.

Thanks, Polygon.