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Sony aims for 5 million PS4 sales in FY2013 – TGS keynote

Thursday, 19 September 2013 02:28 GMT By Brenna Hillier

Sony’s Tokyo Game Show 2013 keynote talked up the consoles connected features and indie-friendliness, with executive Andrew House announcing a bold sales target for FY 2013.

Andrew House: PS4′s positioning in a connected world
The World Created by PlayStation 4 began with a presentation called “A Day With PlayStation”. A video showed a gamer chappie playing Capcom’s Deep Down, and using the PS4′s social features to share the experience – including via a mobile app. He exchanged messages with a couple of friends of his who were also playing games. One of these, a bright young lass, popped her Vita in her bag and went to uni, where she attended a lecture and then picked up a tank battle game right where she had left off at home.

Another Vita fan was shown playing God Eater 2 with three friends around a table, and four more were spotted using the newly-announced, Asia-only Vita TV to play a fighter at home.

The Share button was featured prominently throughout the video, as were comments and what looked like clan features. Basically, Sony was trying to communicate that the new PS4 and Vita ecosystem is a connected, social world. The presentation ended with the word “Connected”, in fact.

SCE Group CEO Andrew House then took the stage, sounding pretty fluent in his very first large audience Japanese language presentation. Nice work, Andy.

Wielding the phrase “evolution of consoles“, House asked what kind of role consoles can play in a connected world. He mentioned three major trends. The first is the growth of hardcore gamers who chase the latest games; he mentioned that Call of Duty: Black Ops 2 and Grand Theft Auto 5 prove console gaming is not a niche market anymore.

Secondly, House said that consoles are evolving as media and entertainment devices and can’t just be game boxes any more; tablets and mobiles are related to this, he added, as gamers want a more social experience.

Finally, free-to-play games are increasingly important.

House said that it’s important that consoles in the centre of the living room have a UI which will deliver games, media and social content to all members of the household, and be closely interfaced with social networks. These ideas informed the creation of the PlayStation 4.

House said game consoles were seen as “just toys” before Sony created a “mainstream” path for games. Now it’s planning to do that again, building on the success of the PlayStation Network.

One way it intends to do this is to provide connectivity – with the broader Internet and with mobile devices. To this end, Sony has built a “consumer-focused”, always-connected development environment. Every time a user switches on a PS4, they’ll see something from the broader connected world, and much of it will be personalised for individuals. He called on developers around the world to help deliver social, connected, personalised experiences together with Sony, mixing hardcore games with karaoke and party titles.

House said games are becoming much more expensive and difficult to make – more “like Hollywood” – but Sony is committed to building a development environment which makes making games as easy as possible. He cited Sony’s indie publishing philosophies.

House said Sony hopes to sell 5 million PS4 units by the end of 2013, but that’s not as unbelievable as it sounds – he means fiscal 2013, which ends in March 2014. The PS4 launches in Europe and North America in November, and arrives in Japan in February.

The executive said Sony hopes to sell 5 million PS4 units by the end of FY 2013.

Having announced a whopping sales target for PS4, House moved onto other products. The Asia-only Vita TV was first, with House noting that it’s targeted at new casual users in addition to existing PlayStation fans.

House also mentioned the PlayStation Cloud service, noting that Sony is still on track to bring it to North America, and noting that it will also support Vita in addition to PS4.

The presentation concluded with a slide titled “the best place to play”.

Masayasu Ito: Indies, the Dual Shock 4, and instant network
SCE engineering and production division boss Masayasu Ito was next up.

The theme of Ito’s speech seemed to be how PS4 has been designed to assist developers with adjusting to a new gaming world order in which mobile devices and social experiences are so important.

Mark Cerny worked with developers to ensure the new console met their needs rather than being designed in a vacuum. As a result, Sony elected to use affordable PC hardware, notably bumping up the system’s RAM to 8GB of DDR5 at the request of developers.

Continuing the theme of developer relations, Ito reiterated Sony’s commitment to, and program specifically design to entice, indies, as well as maintaining a “friendly” environment for providers at all levels, on both PS4 and Vita. He said content providers need the freedom to choose price, launch timing, and platform. “SCEI will always try to heed the opinions of indie developers,” he said. “As a platform holder, SCEI is grateful that we have the interest of indie developers.”

The presentation then cut to a showreel of independent games coming to PS4 and Vita. There were a lot of things I’ve forgotten the name of, but also Fez and Octodad.

Ito then moved onto the DualShock 4, highlighting its similarities to the DualShock 3, but noting its overall refinement. He also made a fuss over the Share button, the new Option key (which replaces Start and select), the capacitative touch pad and the Light Bar. Here’s something cute I’d not realised; when playing multiplayer, every player gets their own colour, so there’s no more fighting over which pad is which, or disastrously un-pausing to check. Ito concluded his DualShock 4 presentation by mentioning the headphone jack and speaker for sound effects.

The next topic Ito addressed was rapid network features. He said Sony wanted to ease user frustrations by making games playable as they download, and by speeding up downloads. In a similar vein, Sony wants the Share button to make uploading video and screenshots really quick and easy.

Interestingly, Ito said Sony has introduced real name identities, as opposed to nicknames or handles like the PlayStation network does now, because casual users aren’t as keen on connecting socially with strangers. It’s a theory; certainly the success of game requests on Facebook suggests casual users do like playing with friends. Ito stressed that real name use is optional, and is designed to expand the casual user base; hardcore fans can keep their handles.

The PS4′s camera is also tied into this quest for social identity. With a simple menu, players can take a photo or video to identify themselves. It’s just one of many initiatives Sony hopes will help make the PlayStation experiences tailored and customised to the individual.

PlayStation App
Ito then introduced the PlayStation App, a mobile app. SCE Worldwide Studios boss Shuhei Yoshida came on stage to perform a live demonstration using a new Xperia smartphone.

The first screen he showed was called What’s New, which shows what friends are doing. Yoshida saw a friend had bought Killzone, and sent a multiplayer match request. Another friend was broadcasting gameplay, so Yoshida showed how you could link straight out to Nico Nico and other social networks to engage with that. The next page, Topics, had panels devoted to various games, events and similar.

Next, Yoshida showed off a future feature – second screen controls, like the Wii U tablet or Xbox SmartGlass. By connecting the phone to the PS4, users will be able to access new kinds of gameplay which can then be integrated into the core PS4 or Vita game. Yoshida said it’s very easy for PS4 developers to use either PlayStation App or their own dedicated app to implement these features.

PlayStation and Vita TV Remote Play
Ito then introduced the world’s first demonstration of Vita TV Remote Play, which was announced last week. Yoshida was seen playing Knack on PS4, with a Dual Shock. He said if he had been playing the game at home, and his wife came in and wanted to use the TV, he could pause and switch to PlayStation Vita TV.

Yoshida briefly showed off how he could manipulate the Vita’s icons arrangement with the Dual Shock before initialising the Vita TV Remote Play app. Once a PS4 and Vita TV app are registered, you can seamlessly switch over to the Vita TV using your Dual Shock 4 – precisely where you left off on your PS4. It’s like Vita Remote Play, only you’re using another screen in your house instead of the handheld.

Ito concluded by reiterating that PlayStation can be connected to Vita, Vita TV, mobiles and tablets, and said that Sony hopes to make all these features available when the PS4 launches, although it can’t guarantee it. Sony wants you to enjoy the PlayStation ecosystem both inside and outside the house, and for players to enjoy it alongside their friends and family.

“That is the kind of fun world that we hope to create,” he said.

The keynote is now complete, but will be followed by the first of three stage events. Get caught up on what to watch from this year’s TGS.

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17 Comments

  1. Dragon246

    @Brenna,
    Any livestreaming options?

    #1 2 years ago
  2. Dark

    ^ http://uk.ign.com/videos/2013/09/18/ign-live-presents-sony-tgs-2013-keynote

    #2 2 years ago
  3. Dragon246

    ^nvm, thanks. Watched it on nico nico.

    #3 2 years ago
  4. Dragon246

    It will probably sell out. 5 million in 4 months isn’t a stretch.

    I am wondering if Sony is releasing these numbers only to rub salt on MS, since they know MS cant beat their numbers. Same as with pre-order numbers :D

    #4 2 years ago
  5. redwood

    @4 fingers crossed.

    #5 2 years ago
  6. yeoung

    5 mil on 4 months is ambitious, though considering their favourable position in the gaming community, not entirely unrealistic. Exciting times.

    #6 2 years ago
  7. Gekidami

    Apparently Sony also laid to rest any ideas that people wont be able to capture video over HDMI:
    http://www.polygon.com/2013/9/19/4747176/ps4-will-allow-video-capture-of-games-over-hdmi

    #7 2 years ago
  8. viralshag

    As great as the price and console is, I think 5mil units by the end of the financial year is bit of a stretch. But saying that they’ll probably move 2-2.5mil off the bat at launch during Nov/Dec then a steady amount over the following few months. I think 3.5-4mil is probably more accurate but I hope for them I’m wrong.

    Still need to decide on a console…

    #8 2 years ago
  9. Templar_Dante

    Them are fighting words.

    #9 2 years ago
  10. noamlol2

    i doubt it

    the launch games are crap, i mean BF4? watch dogs?ASS creed 4?

    non of them are actually next gen, i’ll wait til the witcher 3 comes

    and if the steam box are real,then by all hells i’ll buy that instead of the PS4
    the pricing of the PS store compared to steam or GMG are just crap

    #10 2 years ago
  11. TrickyAudio

    Really interested in the PlayStation App. Im guessing it’ll be on iOS, too (you’d imagine)

    Sony are making all the right noises this time around. Seems the woeful first few years of PS3 has taught them a thing or too, which is good. Bring back the PS2 era Sony and they’ll do well.

    #11 2 years ago
  12. AngryConsumer

    they will have no problem selling 5mill. i think they will sell even more, like 8mill. sony have taken most of the microsafts marked by now.

    #12 2 years ago
  13. Dragon246

    Btw, its not really a big number. PS3 sold 3.55 million units in similar time frame.

    #13 2 years ago
  14. Djoenz

    Fiscal year ends which month next year? I think 5 mil is too ambitious man, way too ambitious. Im a ps3fanboy sticking to current gen for a long time!

    Having to pay for mp still puts me off, launchgames are so so and we have to see if all games will have native 1080p.

    How much will that delicious steambox cost btw? :D

    #14 2 years ago
  15. antraxsuicide

    Sony can talk about mobile integration all they want, but I’ll trust the dedicated app that already exists and works well. They’re just playing catch-up because they know that if you aren’t gaming on a PS4, you’re not using it.

    The X1 has set itself up to be a console that you’ll always feel like you got your money’s worth on because you’ll always be using it.

    #15 2 years ago
  16. pcbros

    5 million could be reacheable… but I still feel that deep down inside most consumers are not decided on which system to get. In all fairness, besides price, neither one really has a solid advantage. It comes down to preference.

    But for all the fanboys out there, cheering for the “villian” console to fail will equal your own failure. No competition = $$$ crappy games.

    In a perfect world, Nintendo, Microsoft, Sony and PC/Valve would each own 25% of the market.

    #16 2 years ago
  17. mistermogul

    Put me down for one Sony!

    #17 2 years ago

Comments are now closed on this article.

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    Sullust, a planet that has not been previously shown, will be featured in one of Star Wars Battlefront’s maps. Star Wars Battlefront developer DICE revealed today that planet Sullust will be one of the game’s locations. The planet was mentioned in the films and other Star Wars works, but was only shown today. DICE posted […]

  • Destiny House of Wolves: Tower vendor changes

    House of Wolves will change the inventory of some of Destiny’s vendors and add new roles to others. Here’s everything that has been announced so far. You know that House of Wolves will bring a new social space to the game in the form of The Reef. But did you also know that the good […]

  • Nintendo apologises for Amiibo shortages, will reissue some out-of-stock figures

    Nintendo released a statement today to apologise for fan’s frustrations in finding some Amiibo figures and promised to handle distribution better going forward. Nintendo has been criticised recently for its lack of communication when it comes to new Amiibo figures. Something which has lead fans to not know if certain figures are limited to some […]

  • Halo: MCC “a black eye for us,” Halo 5 won’t suffer the same fate, says franchise director

    The development of Halo: The Master Chief Collection was of an “outrageous complexity,” which was one of the reasons it suffered a horrible launch. None of that will happen with Halo 5: Guardians, according to Frank O’Connor. Frank O’Connor, Halo franchise development director opened up to Xbox Achievements about the difficult task of developing The […]

  • Destiny House of Wolves: weapon Reforging explained

    When House of Wolves drops in a couple of weeks, you’ll be able to change the stats of some in-game weapons. This process is called ‘Reforging’. Alex goes over all the details Bungie revealed about the new Reforging system. This covers the materials you need, the weapons that can be reforged and much more. Make […]

  • GTA 5 PC: control the in-game phone with your iPhone using this mod

    GTA 5′s latest mod lets you control the in-game phone with your real-life iPhone. Reddit user Planetleak wanted to see if he would succeed in getting his iPhone to control the phone in GTA 5. He did it and has a video to prove it. It’s not a mod per-se, but it emulates mouse and […]

  • SoulCalibur dev wants to know fans’ favourite characters for “something huge”

    SoulCalibur developers are probably working on a new game, because they’re asking fans to vote on their favourite characters. Project Soul, the longtime developer of the SoulCalibur series is soliciting feedback on fans’ favourite characters. The developer said as much in a post on its Facebook page. “Calling all SoulCalibur Fans! Project Soul would like […]

  • Jason Voorhees doesn’t look out of place in new Mortal Kombat X trailer

    Jason Voorhees comes to Mortal Kombat X starting tomorrow and it’s time to celebrate his arrival. Jason Voorhees, the first DLC character for Mortal Kombat X has been given the trailer treatment. Jason is part of the game’s Kombat Pack, owners of which can start using him tomorrow, May 5. Being an iconic horror character, […]

  • Dragon Age: Inquisition – Dragonslayer DLC announced, free to all this week

    Dragon Age: Inquisition is getting a multiplayer expansion this week. BioWare has announced that all owners of Dragon Age: Inquisition will receive a new multiplayer expansion, for free. The expansion is called Dragonslayer and it’s centred around fighting dragons, hence the name. Three new playable characters will join the roster as you explore an all-new […]

  • Sonder is still happening, and this is the best news of the week

    Sonder is a really interesting-looking new indie adventure, which I am quite excited to remember exists. We first heard about Sonder in late 2013, when its debut trailer introduced us to a Kamai Media’s ambitious vision. In the intervening months Kamai has been hard at work on its space station management sim slash non-linear narrative […]

  • Twitter axes playable Internet Archive embeds

    The dream has died: Twitter has disabled Internet Archive game embeds. Remember how for a few days you could tweet a link to an a game on the Internet Archive and it was playable direct from that tweet? Well, Twitter has cancelled that. All those tweets now just show links. GamesIndustry suspects it has something […]

  • Lords of the Fallen, Divinity: Original Sin developers will reveal new games at E3 2015

    Lords of the Fallen developer Deck13 and Divinity: Original Sin developer Larian Studios have new projects in the works which will be revealed at E3 2015. Publisher Focus Home Interactive is behind both new games. In a French press release [PDF] spotted by RPG Codex, Focus said it will show off the two unrevealed titles […]

  • Rare game announce expected at E3 2015

    Rare’s new game will be shown off at E3 2015, apparently. Rare hasn’t announced a reveal, and neither has Microsoft, but it looks like the news has slipped out anyway. IGN cites a tweet from Rare creative director Simon Woodroffe in which he says that a new project from Rare designer Gregg Mayles will be […]

  • Batgirl expansion included in $40 Batman: Arkham Knight season pass

    Here’s what you get in the $40 Batman: Arkham Knight season pass. Batman: Arkham Knight’s season pass was announced last week, but apart from the news that it would cost a whopping $40/£33, we didn’t get many details of what it would include. Thankfully, Warner Bros. has since acknowledged the clamour this caused, as players […]

  • Star Wars Day Xbox sale discounts Force Unleashed, Lego games

    Star Wars Day is upon us, and here’s an Xbox sale to mark it. Microsoft is offering discounts on Xbox 360 games to celebrate May 4. From my desk here in Australia the sale is a bit light on content – two Lego games, plus The Force Unleashed and its DLC packs. Your mileage may […]

  • Here’s hoping this tease means we see Mass Effect at E3 2015

    Mass Effect boss Mike Gamble has shared a teaser image, which we’re more than happy to draw speculative conclusions from. The new Mass Effect game in the works at BioWare Edmonton is a mysterious beast. Judging by how long it’s been in development, it feels like we’re about due for a proper reveal, to clear […]

  • Watch almost a whole hour of Wolfenstein: The Old Blood

    Wolfenstein: The Old Blood is almost here. Are you ready for old-school shooter action? Wolfenstein: The Old Blood publisher Bethesda livestreamed almost an hour of the Machine Games shooter recently, and has now uploaded the archive to YouTube. Check it out below: Wolfenstein: The Old Blood launches digitally on PC, PS4 and Xbox One on […]

  • Splatoon lacks voice chat to promote a positive online experience

    Nintendo’s multiplayer game Splatoon will not contain a voice chat option in order to “focus on the positive aspects” of online gaming. Speaking in the latest issue of Edge magazine (thanks, GamesRadar), Splatoon co-director Yusuke Amano said personal experience with negativity in online voice chat was one of the main reasons for excluding the feature. […]

  • D4 on PC: differences from Xbox One version, system specs announced

    D4: Dark Dreams Don’t Die – Season 1 is coming to PC, and Access Games has provided a list of features different from the Xbox One version. We’ve pulled most of the changes off the game’s website and posted them below, along with the PC specs. D4 on PC Kinect gesture input controls replaced with […]

  • The Megalodon returns to Battlefield 4 with the latest CTE patch

    The Megalodon Easter Egg in Battlefield 4 may have been removed earlier this year from Naval Strike, but it has since resurfaced on the CTE with the latest patch. I’d make a Jaws reference, but it’s been done to death. The shark is shown in the video on the Paracel Storm map which was where […]

  • Survival horror game Kodoku has a new work-in-progress trailer

    Kodoku, the survival horror title from Carnivore Studio, has a new work-in-progress video available, showing you how the game is coming along. Announced for PlayStation 4 and Vita back in 2013, the game is slated for release sometime this year, and tasks the player with avoiding mythical Japanese ghosts using only magic and stealth. Thanks, […]

  • Current HoloLens prototype has noticeably “tighter” FoV compared to January build

    Microsoft’s augmented reality headset HoloLens is still very much in the prototype stage, according to various reports out of the Build Conference. Microsoft hasn’t discussed technical specs with the press yet as nothing is set in stone, but during a hands-on at Build, Ars Technica noticed the prototypes had a “x86 processor, 2GB RAM, 802.11ac […]

  • Silent Hills petition asking Konami to continue development has over 50,000 signatures

    A petition to save the Silent Hills game has been formed by fans in the hopes Konami will change its mind and bring the collaboration with Guillermo del Toro back from the dead. Konami confirmed on Monday the Silent Hill remake from film director Del Toro and Metal Gear’s Hideo Kojima had been cancelled, but […]

  • Attack on Titan has a US release date, title changed in EU over copyright claim

    Attack on Titan: Humanity in Chains will be released under a different title in Europe, according to the publisher, and while a release date has been set for North America, the same cannot be said for fans across the pond. According to Atlus, a copyright claim in Europe has forced the company to publish the […]

  • Yooka-Laylee meets final Kickstarter Stretch Goal in less than 24 hours

    The Kickstarter for Playtonic’s Yooka-Laylee sailed beyond its final £1 million ($1.5 million) Stretch Goal overnight, which will allow for a simultaneous release on all announced platforms. Once funded, Yooka-Laylee was slated for release on Linux, Mac, PC, PlayStation 4, Wii U, and Xbox One; however, a simultaneous release on all platforms wasn’t guaranteed unless […]

  • Not a Hero will miss its May 7 release date, but not by much

    Not a Hero will miss its May 7 release date, according to an announcement from Roll7. Not to worry though, it’s only by a week. According to the developer, the delay is due to “having undergone super-secret upgrades to crank shit up to 60fps.” The extra week will provide the additional time needed for tweaking […]

  • Assassin’s Creed, The Crew, Far Cry 4, other Ubisoft titles on sale through the Humble Store

    Ubisoft has put a number of its games on sale through the Humble Store. Franchises Assassin’s Creed and Far Cry are on discount as are single release titles. The list of games on sale are below. For pricing in your region, head over to the Humble Store. Anno 2070 Complete Edition Assassin’s Creed 3 Assassin’s […]

  • Payday 2: Repeater rifle, Peacemaker pistol introduced with The Butcher’s Western Pack

    Overkill Software released the 21st DLC pack for Payday 2 yesterday, titled The Butcher’s Western Pack. The pack will run you $4.99/€4.99 and other digital distribution channels. “For our 21st DLC we go back in time to visit the Wild West and the arsenal it was known for,” said the developers. “With it we’re introducing […]

  • The Yooka-Laylee Kickstarter just launched and has already met its funding goal

    Playtonic Games launched the Kickstarter campaign for Yooka-Laylee at 5pm UK, and in just over 30 minutes it already hit its $270,000 funding goal. You can watch the funding counter continue to roll over through the link. Yooka-Laylee is a 3D platformer where the characters use special moves such as Yooka’s tongue grapple and Laylee’s […]

  • Batch of hi-res Persona 5 screenshots released by PlayStation Japan

    A set of screenshots have been released for Persona 5, and while you’ve seen these before in magazines and on the official website, these are high-res versions. Some will even look familiar to those who watched the first gameplay trailer back in February. The shots were posted over on the PlayStation Japan Persona 5 game […]

  • Is Alien: Isolation getting HTC Vive support?

    Placeholder images for SteamVR icons have been found and it looks like there may be support for Alien: Isolation, so if you enjoy soiling yourself, get psyched! NeoGAF members found a thread on Reddit, where a little rooting around in a Steam directory unearthed the images. The list includes both games and apps, and as […]

  • Xbox Live multiplayer is free this weekend on Xbox 360

    Xbox 360 players in all Xbox Live regions can play multiplayer online for free this weekend. If you are a Silver member, this means you are Golden from May 1-3 and can play multiple games online with your buddies. All you have to do is log-in to Xbox Live.

  • Assassin’s Creed actor Michael Fassbender confirms film production starts September

    The Assassin’s Creed movie will start production this fall, actor Michael Fassbender (Prometheus, 300, X-Men:First Class) as confirmed. Speaking with ComingSoon.net, Fassbender said filming will start in September, which is inline with Ubisoft’s announcement in February. The actor will star in the film alongside Oscar-winning actress Marion Cotillard, both reuniting with their MacBeth director Justin […]

  • Eve Online boss states VR won’t be as big as we think next year

    I don’t think I’m the only one who wants VR to hurry up and manifest into a Sword Art Online-esque reality. Unfortunately, the chief executive officer at the studio behind Eve Online doesn’t think that will be happening any time soon. Talking to Venture Beat, Hilmar Veigar Pétursson touched on his excitement at the prospects […]

  • The Last of Us: Left Behind goes standalone in May on PS3, PS4

    Naughty Dog has announced that The Last of US DLC Left Behind will be released as a standalone experience next month. It can be purchased for both PlayStation 3 and PS4 through the PS Store and a two-hour demo of the Factions multiplayer will also be made available. “The Left Behind standalone game will have […]

  • EA’s annual E3 press conference takes place on June 15

    Electronic Arts has announced its annual E3 2015 press conference will take place the day before the show kicks off on June 15. EA, Microsoft, Sony and Ubisoft always hold press events the day before E3 officially starts, so this isn’t any surprise, really. The presser, dubbed “Live to Play”, will last one hour and […]

  • Steam exchange rate mix-up closes down community market

    The Steam community market was buggered up big time today after a mix-up with currency conversion had items selling from practically nothing, to millions of dollars. PC Gamer picked up on the news after a thread on Reddit appeared with screenshots depicting just how silly things were getting over there. The currency exchange rate data […]

  • Britney Spears signs five-year deal with Glu for new mobile game

    Pop star Britney Spears has signed a five-year deal with Glu mobile for a new, untitled game. The mobile game will feature her “voice, likeness, and creative influence,” and is due for release sometime next year. Glu also signed a deal with Katy Perry in February, so expect a game revolving around her to hit […]

  • Large Activision publisher sale on Steam discounts Call of Duty, Prototype, more

    Activision has put the majority of its library on sale through Steam this weekend, and if other titles weren’t included, it could be referred to as a Call of Duty sale. Below are a few standouts. Call of Duty: Advanced Warfare – Gold Edition 25% off Call of Duty: Ghosts 67% off Call of Duty: […]