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Sony aims for 5 million PS4 sales in FY2013 – TGS keynote

Thursday, 19 September 2013 02:28 GMT By Brenna Hillier

Sony’s Tokyo Game Show 2013 keynote talked up the consoles connected features and indie-friendliness, with executive Andrew House announcing a bold sales target for FY 2013.

Andrew House: PS4′s positioning in a connected world
The World Created by PlayStation 4 began with a presentation called “A Day With PlayStation”. A video showed a gamer chappie playing Capcom’s Deep Down, and using the PS4′s social features to share the experience – including via a mobile app. He exchanged messages with a couple of friends of his who were also playing games. One of these, a bright young lass, popped her Vita in her bag and went to uni, where she attended a lecture and then picked up a tank battle game right where she had left off at home.

Another Vita fan was shown playing God Eater 2 with three friends around a table, and four more were spotted using the newly-announced, Asia-only Vita TV to play a fighter at home.

The Share button was featured prominently throughout the video, as were comments and what looked like clan features. Basically, Sony was trying to communicate that the new PS4 and Vita ecosystem is a connected, social world. The presentation ended with the word “Connected”, in fact.

SCE Group CEO Andrew House then took the stage, sounding pretty fluent in his very first large audience Japanese language presentation. Nice work, Andy.

Wielding the phrase “evolution of consoles“, House asked what kind of role consoles can play in a connected world. He mentioned three major trends. The first is the growth of hardcore gamers who chase the latest games; he mentioned that Call of Duty: Black Ops 2 and Grand Theft Auto 5 prove console gaming is not a niche market anymore.

Secondly, House said that consoles are evolving as media and entertainment devices and can’t just be game boxes any more; tablets and mobiles are related to this, he added, as gamers want a more social experience.

Finally, free-to-play games are increasingly important.

House said that it’s important that consoles in the centre of the living room have a UI which will deliver games, media and social content to all members of the household, and be closely interfaced with social networks. These ideas informed the creation of the PlayStation 4.

House said game consoles were seen as “just toys” before Sony created a “mainstream” path for games. Now it’s planning to do that again, building on the success of the PlayStation Network.

One way it intends to do this is to provide connectivity – with the broader Internet and with mobile devices. To this end, Sony has built a “consumer-focused”, always-connected development environment. Every time a user switches on a PS4, they’ll see something from the broader connected world, and much of it will be personalised for individuals. He called on developers around the world to help deliver social, connected, personalised experiences together with Sony, mixing hardcore games with karaoke and party titles.

House said games are becoming much more expensive and difficult to make – more “like Hollywood” – but Sony is committed to building a development environment which makes making games as easy as possible. He cited Sony’s indie publishing philosophies.

House said Sony hopes to sell 5 million PS4 units by the end of 2013, but that’s not as unbelievable as it sounds – he means fiscal 2013, which ends in March 2014. The PS4 launches in Europe and North America in November, and arrives in Japan in February.

The executive said Sony hopes to sell 5 million PS4 units by the end of FY 2013.

Having announced a whopping sales target for PS4, House moved onto other products. The Asia-only Vita TV was first, with House noting that it’s targeted at new casual users in addition to existing PlayStation fans.

House also mentioned the PlayStation Cloud service, noting that Sony is still on track to bring it to North America, and noting that it will also support Vita in addition to PS4.

The presentation concluded with a slide titled “the best place to play”.

Masayasu Ito: Indies, the Dual Shock 4, and instant network
SCE engineering and production division boss Masayasu Ito was next up.

The theme of Ito’s speech seemed to be how PS4 has been designed to assist developers with adjusting to a new gaming world order in which mobile devices and social experiences are so important.

Mark Cerny worked with developers to ensure the new console met their needs rather than being designed in a vacuum. As a result, Sony elected to use affordable PC hardware, notably bumping up the system’s RAM to 8GB of DDR5 at the request of developers.

Continuing the theme of developer relations, Ito reiterated Sony’s commitment to, and program specifically design to entice, indies, as well as maintaining a “friendly” environment for providers at all levels, on both PS4 and Vita. He said content providers need the freedom to choose price, launch timing, and platform. “SCEI will always try to heed the opinions of indie developers,” he said. “As a platform holder, SCEI is grateful that we have the interest of indie developers.”

The presentation then cut to a showreel of independent games coming to PS4 and Vita. There were a lot of things I’ve forgotten the name of, but also Fez and Octodad.

Ito then moved onto the DualShock 4, highlighting its similarities to the DualShock 3, but noting its overall refinement. He also made a fuss over the Share button, the new Option key (which replaces Start and select), the capacitative touch pad and the Light Bar. Here’s something cute I’d not realised; when playing multiplayer, every player gets their own colour, so there’s no more fighting over which pad is which, or disastrously un-pausing to check. Ito concluded his DualShock 4 presentation by mentioning the headphone jack and speaker for sound effects.

The next topic Ito addressed was rapid network features. He said Sony wanted to ease user frustrations by making games playable as they download, and by speeding up downloads. In a similar vein, Sony wants the Share button to make uploading video and screenshots really quick and easy.

Interestingly, Ito said Sony has introduced real name identities, as opposed to nicknames or handles like the PlayStation network does now, because casual users aren’t as keen on connecting socially with strangers. It’s a theory; certainly the success of game requests on Facebook suggests casual users do like playing with friends. Ito stressed that real name use is optional, and is designed to expand the casual user base; hardcore fans can keep their handles.

The PS4′s camera is also tied into this quest for social identity. With a simple menu, players can take a photo or video to identify themselves. It’s just one of many initiatives Sony hopes will help make the PlayStation experiences tailored and customised to the individual.

PlayStation App
Ito then introduced the PlayStation App, a mobile app. SCE Worldwide Studios boss Shuhei Yoshida came on stage to perform a live demonstration using a new Xperia smartphone.

The first screen he showed was called What’s New, which shows what friends are doing. Yoshida saw a friend had bought Killzone, and sent a multiplayer match request. Another friend was broadcasting gameplay, so Yoshida showed how you could link straight out to Nico Nico and other social networks to engage with that. The next page, Topics, had panels devoted to various games, events and similar.

Next, Yoshida showed off a future feature – second screen controls, like the Wii U tablet or Xbox SmartGlass. By connecting the phone to the PS4, users will be able to access new kinds of gameplay which can then be integrated into the core PS4 or Vita game. Yoshida said it’s very easy for PS4 developers to use either PlayStation App or their own dedicated app to implement these features.

PlayStation and Vita TV Remote Play
Ito then introduced the world’s first demonstration of Vita TV Remote Play, which was announced last week. Yoshida was seen playing Knack on PS4, with a Dual Shock. He said if he had been playing the game at home, and his wife came in and wanted to use the TV, he could pause and switch to PlayStation Vita TV.

Yoshida briefly showed off how he could manipulate the Vita’s icons arrangement with the Dual Shock before initialising the Vita TV Remote Play app. Once a PS4 and Vita TV app are registered, you can seamlessly switch over to the Vita TV using your Dual Shock 4 – precisely where you left off on your PS4. It’s like Vita Remote Play, only you’re using another screen in your house instead of the handheld.

Ito concluded by reiterating that PlayStation can be connected to Vita, Vita TV, mobiles and tablets, and said that Sony hopes to make all these features available when the PS4 launches, although it can’t guarantee it. Sony wants you to enjoy the PlayStation ecosystem both inside and outside the house, and for players to enjoy it alongside their friends and family.

“That is the kind of fun world that we hope to create,” he said.

The keynote is now complete, but will be followed by the first of three stage events. Get caught up on what to watch from this year’s TGS.

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17 Comments

  1. Dragon246

    @Brenna,
    Any livestreaming options?

    #1 1 year ago
  2. Dark

    ^ http://uk.ign.com/videos/2013/09/18/ign-live-presents-sony-tgs-2013-keynote

    #2 1 year ago
  3. Dragon246

    ^nvm, thanks. Watched it on nico nico.

    #3 1 year ago
  4. Dragon246

    It will probably sell out. 5 million in 4 months isn’t a stretch.

    I am wondering if Sony is releasing these numbers only to rub salt on MS, since they know MS cant beat their numbers. Same as with pre-order numbers :D

    #4 1 year ago
  5. redwood

    @4 fingers crossed.

    #5 1 year ago
  6. yeoung

    5 mil on 4 months is ambitious, though considering their favourable position in the gaming community, not entirely unrealistic. Exciting times.

    #6 1 year ago
  7. Gekidami

    Apparently Sony also laid to rest any ideas that people wont be able to capture video over HDMI:
    http://www.polygon.com/2013/9/19/4747176/ps4-will-allow-video-capture-of-games-over-hdmi

    #7 1 year ago
  8. viralshag

    As great as the price and console is, I think 5mil units by the end of the financial year is bit of a stretch. But saying that they’ll probably move 2-2.5mil off the bat at launch during Nov/Dec then a steady amount over the following few months. I think 3.5-4mil is probably more accurate but I hope for them I’m wrong.

    Still need to decide on a console…

    #8 1 year ago
  9. Templar_Dante

    Them are fighting words.

    #9 1 year ago
  10. noamlol2

    i doubt it

    the launch games are crap, i mean BF4? watch dogs?ASS creed 4?

    non of them are actually next gen, i’ll wait til the witcher 3 comes

    and if the steam box are real,then by all hells i’ll buy that instead of the PS4
    the pricing of the PS store compared to steam or GMG are just crap

    #10 1 year ago
  11. TrickyAudio

    Really interested in the PlayStation App. Im guessing it’ll be on iOS, too (you’d imagine)

    Sony are making all the right noises this time around. Seems the woeful first few years of PS3 has taught them a thing or too, which is good. Bring back the PS2 era Sony and they’ll do well.

    #11 1 year ago
  12. AngryConsumer

    they will have no problem selling 5mill. i think they will sell even more, like 8mill. sony have taken most of the microsafts marked by now.

    #12 1 year ago
  13. Dragon246

    Btw, its not really a big number. PS3 sold 3.55 million units in similar time frame.

    #13 1 year ago
  14. Djoenz

    Fiscal year ends which month next year? I think 5 mil is too ambitious man, way too ambitious. Im a ps3fanboy sticking to current gen for a long time!

    Having to pay for mp still puts me off, launchgames are so so and we have to see if all games will have native 1080p.

    How much will that delicious steambox cost btw? :D

    #14 1 year ago
  15. antraxsuicide

    Sony can talk about mobile integration all they want, but I’ll trust the dedicated app that already exists and works well. They’re just playing catch-up because they know that if you aren’t gaming on a PS4, you’re not using it.

    The X1 has set itself up to be a console that you’ll always feel like you got your money’s worth on because you’ll always be using it.

    #15 1 year ago
  16. pcbros

    5 million could be reacheable… but I still feel that deep down inside most consumers are not decided on which system to get. In all fairness, besides price, neither one really has a solid advantage. It comes down to preference.

    But for all the fanboys out there, cheering for the “villian” console to fail will equal your own failure. No competition = $$$ crappy games.

    In a perfect world, Nintendo, Microsoft, Sony and PC/Valve would each own 25% of the market.

    #16 1 year ago
  17. mistermogul

    Put me down for one Sony!

    #17 1 year ago

Comments are now closed on this article.

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    Five Nights at Freddy’s 3 released yesterday, and many fans theorise that it marks the end of the series. Five Nights at Freddy’s developer Scott Cawthon has released a new teaser image on his website, but rather than pointing to a new game, many fans believe the teaser signals the end of the series. The […]

  • Source 2 announced, will also be free

    Valve has formally unveiled Source Engine 2, the third major engine to go free to developers at GDC 2015. Source 2 is the successor to the engine Valve has been using since Counter-Strike: Source and Half-Life 2. Valve didn’t have much to say about the technicalities of this long-awaited release. It is apparently focused on […]

  • SteamVR: Valve’s Lighthouse tech allows you to walk around while playing

    SteamVR’s key differentiator is a piece of tech allowing headsets to connect with other devices for extra accurate, room-scale tracking. Valve has announced a new bit of technology called Lighthouse, which it is making freely available to any hardware manufacturer. Like the extra tracking LEDs on Sony’s updated Project Morpheus, Lighthouse improves the headset’s accuracy, […]

  • Steam Machines, Controller, streaming box to launch in November

    Steam Machines will finally become a reality before the end of the year. Valve’s living room PC systems will release in November, the company announced today. Well, I say Valve’s – the idea behind Steam Machines is that a number of manufacturers will offer variously priced systems. Alienware and Falcon Northwest are among the dozen […]

  • Telltale veterans form new team, announce teen thriller Oxenfree

    Oxenfree is a supernatural teen thriller from some of the team behind Telltale Games’ award-winning adventures. New indie Night School Studios unveiled Oxenfree at GDC 2015. It tells the story of a group of friends who accidentally open a “ghostly rift” at an overnight party on the coast. Night School, which is made up of […]

  • PS4 global sales now stand at over 20.2 million

    The PS4 has sold 20.2 million units worldwide. Sony announced the new PS4 sales milestone at GDC 2015 today. It’s a hell of an achievement and salt in the wounds for Microsoft, which hasn’t updated us on Xbox One sales since it shipped “almost” 10 million back in November last year, and has fallen back […]

  • PS4 VR headset Morpheus out in 2016, capable of 120 FPS – video

    Sony’s VR headset Project Morpheus has some impressive grunt. Virtual reality and Morpheus were the heart of Sony’s GDC 2015 presentation today, ahead of its newly announced first-half 2016 comemrcial launch. SCE Worldwide Studios boss Shuhei Yoshida detailed the headset’s impressive capabilities, notably the fact that it can handle 120 FPS VR games. The PS4 […]

  • Papo & Yo developer making a VR game about dinosaurs

    Some days you write a headline and it makes you so happy that that you have to do a little chair dance, you know what I mean? Papo & Yo developer Minority Media, whom I would personally go to the wall for after they cut out my heart and stomped on it via the medium […]

  • Wasteland 2, Shovel Knight and more in big ole bunch of indies coming to Xbox One

    Xbox One owners are about to receive a pile of great new indie games. At GDC 2015, Microsoft revealed a list of new indie games headed to Xbox One. Some of these titles have already released on other platforms, so it looks like Microsoft has really relaxed the parity clause of ID@Xbox – or perhaps […]

  • Here’s an indie VR game made with Unreal Engine 4

    GDC 2015 is blowing up with indie games, VR and Unreal Engine 4, so here’s a video combining all three. Loading Human is a virtual reality adventure from indie developer Untold Games. It’s in the works for Mac and PC, and Sony has given an early green light for Project Morpheus, too, so expect it […]

  • GTA Online: Daily Objectives and Adversary Mode coming next week

    Heists aren’t the only thing coming to GTA Online next week: players can also expect Adversary Modes, new Daily Objectives and other Freemode activities. GTA Online’s Adversary Modes are new PvP modes which feature a range of competitive challenges and will unlock as players progress through Heists. Here’s a rundown straight from Rockstar: Come Out […]

  • Syndicate is the latest free game download on Origin

    The latest free title to be added to EA’s Origin service is 1993′s Syndicate. For a limited time, you can download the game for free and keep it, much like previous titles such as Theme Hospital. The isometric, real-time, tactical-action game was developed by Bullfrog Productions and released in June 1993. It is a favorite […]

  • Ancient Labyrinth DLC for Lords of the Fallen now available

    The Ancient Labyrinth DLC for Lords of the Fallen is now available for PC, PlayStation 4, and Xbox One. It will run you $7.99 and builds upon the existing lore, characters, and storyline. Have a look at some new screenshots in the gallery below.

  • Shadowrun Online gets a name change and release date

    Shadowrun Online developer Cliffhanger Productions has announced the game’s name has been changed to Shadowrun Chronicles: Boston Lockdown and a release date for April has been set. The new title was formed via the developer and its Kickstarter backers, with the goal being to let those unfamiliar with the game know by the title alone […]

  • Amazon hosting Rockstar and 2K Games sale

    Amazon is hosting a Rockstar Games and 2K Games sale with discounts Max Payne titles, Bully and more. Here’s just some of the offerings listed: Manhunt 2 PC Download $3.00 Max Payne 3 PC Download $4.00 Bully: Scholarship Edition PC Download $3.00 LA Noire Xbox 360 $2.95 L.A. Noire: The Complete Edition PC Download $6.00 […]

  • Destiny weekly reset video shows off Inferno Crucible gameplay

    We have a gameplay video featuring Inferno Crucible gameplay featured in the Destiny weekly reset for you. In it, Arekkz Gaming gives you a look at Inferno Crucible and goes over the various intricacies. You can read up on the weekly reset through the links.

  • Resident Evil: Revelations 2 Episode 2 available from today

    Episode 2 for Resident Evil: Revelations 2 is now available. If you’ve purchased the Complete Season, you’ll be able to download Episode 2 on PS3, PS4 and Xbox One. Steam players should see the episode go live around 9-10pm PST, and Xbox 360 owners should be able to download very early tomorrow morning, per Capcom […]

  • Here’s a sneak peek video for Warhammer: End Times – Vermintide

    Fatshark Games has released a sneak peek video for its upcoming Games Workshop title, Warhammer: End Times – Vermintide. Vermintide is a FPS, co-op action title coming to PC, PlayStation 4 and Xbox One, and its set during the End Times of the Warhammer universe in the city of Ubersreik. Warhammer: End Times – Vermintide […]

  • Call of Duty: Advanced Warfare video shows Ascendance DLC early access weapon

    As you know, Xbox Season Pass holders now have early access to the Ascendance DLC Pack bonus weapons for Call of Duty: Advanced Warfare. Now you can watch a trailer for the weapon. The OHM directed energy hybrid weapon can switch between an LMG and Shotgun “on the fly,” and it also includes the OHM-Werewolf […]

  • March PS Plus games include OlliOlli 2, Oddworld: New ‘n’ Tasty, more

    March PlayStation Plus titles have popped up on the PS Plus page. Noticed by NeoGAF user skynidas, the titles include: OlliOlli2 (PS4/VITA) Valiant Hearts: The Great War (PS4) Oddworld: New ‘n’ Tasty (PS4) Counterspy (PS4/PS3) Papo & Yo (PS3) Sherlock Holmes: Crimes and Punishment (PS3) A notice has also been posted on the EU PS […]

  • Sci-fi horror game Caffeine will release on Xbox One, PS4 alongside PC – new trailer

    Caffeine creator Dylan Browne has announced the Unreal Engine 4 game will be released on Xbox One. The game will be published through Microsoft’s Indie Program. As previously announced, it is also coming to PC and and now PlayStation 4. Caffeine is a sci-fi horror game which stars a young boy who has been abandoned […]

  • Xbox 360 Preview program invites going out this month

    Much like the Xbox One Preview program, starting early this month, invites for the Xbox 360 Preview program will start rolling out. Select invitees will be able to join program directly from their Xbox 360. A special Xbox Live message will be sent, directing users to head over to their Settings page. Further instructions are […]

  • Tron: Legacy director in negotiations for Gran Turismo film

    Tron: Legacy director Joseph Kosinski is said to be in early negotiations to direct the Gran Turismo film. This is according to the Hollywood Reporter, which states Michael De Luca is still slated as one of the producers alongside Matt Milam, Dana Brunetti, Josh Bratman, DeVon Franklin and Elizabeth Cantillon. Plot details are still unknown […]

  • Fifth add-on pack for Alien: Isolation is available for download

    The Trigger, which is is the fifth add-on pack for Alien: Isolation, is available to download from today. In it, players will “compete against the clock” across three new maps in Survivor Mode. Set before the events of the main game, players step into the shoes of Sevastopol Station’s Ricardo who will do what he […]

  • HBO Go app now available on PlayStation 4

    Sony has announced the HBO Go app will be made available for download later today for PlayStation 4. The app works just like the PS version. Now you can watch True Detective, Game of Thrones, Veep and more through your console. Information on installation is available through the PS Blog.

  • Skyrim mods no longer restricted to 100MB in size

    Bethesda has announced a beta for Creation Kit update 1.9.33, lifts the 100MB size restriction for Skyrim mod makers. The beta is for both Skyrim’s PC launcher and the Creation Kit which will allow for unlimited file sizes. Here are the notes: Creation Kit 1.9.33 Update Creation Kit now supports unlimited file sizes for mods […]

  • Mad Max release date set for September, PS3 and Xbox 360 versions canned

    Mad Max from Just Cause developer Avalanche Studios has been given a September release date, along with the new of a last-gen cancellation. The axing of the PlayStation 3 and Xbox 360 versions were announced via Game Informer. Mad Max is the magazine’s featured game for the April issue. Avalanche, according GI, nixed development on […]

  • MGS 5: The Phantom Pain out in September, Kojima “closing the loop” on saga

    Metal Gear Solid 5: The Phantom Pain will be released in September, according to an IGN Italy video, which also features Hideo Kojima discussing “With Metal Gear Solid 5, I’m finally “closing the loop” on the Metal Gear saga. The video has since been removed, but an image cap of the date is posted above. […]

  • Forza Horizon 2 Rockstar Energy Car Pack now available

    The Rockstar Energy Car Pack for Forza Horizon 2 for Xbox One is available now, alongside the free car for March. The free car is the Acura Integra Type-R, and the Rockstar pack included the following vehicles: 2014 Volkswagen Beetle GRC 2015 Subaru WRX STI 1996 BMW 850CSi 2015 Jaguar XFR-S 1970 Volkswagen #1107 Desert […]

  • 3DS firmware update kills web browser exploit

    Nintendo has issued a 3DS firmware update which fixes a web browser exploit that was being used to run pirated Game Boy Color ROMs since January as well as inject code within downloadable games. Another piece of code, per Eurogamer, changed the setting on the handheld to make it region-free. The exploit was only available […]

  • Unreal Tournament video shows updated textures on Outpost 23

    The latest footage from Epic’s new Unreal Tournament has surfaced, and it shows off the game’s first high-textured map which is called Outpost 23. As you can see from Zaccubus’ video, its the same are which Epic showed in the flythrough video from last year, only with updated textures and some new areas outside. The […]

  • Final add-on for Sunset Overdrive arrives in April

    The final add-on for Sunset Overdrive, Dawn of the Rise of the Fallen Machines, will be released in April. On April 1 to be exact. No, that’s not an April Fool’s joke from Insomniac Games either. Below, you can watch a fist-look at the new story, area, and traversal mechanic.

  • Heroes of the Storm playable at EGX Rezzed

    Heroes of the Storm will be playable at EGX Rezzed. This will be the first UK public hands-on with the online team brawler. Blizzard will also host giveaways and friendly tournaments at its stand. Tickets for all three days of Rezzed are still available, and you can purchase a pass through the official website. EGX […]

  • PES 2015 Data Pack 4 coming next week with Winter Transfers, new faces

    Data Pack 4 for Pro Evolution Soccer 2015 has been dated, and it updates the game with Winter Transfers, new player faces, and additional stadiums. The latest free update contains real-time player transfers made within the January window, and player ratings have also been updated. Additionally, a number of improved likenesses to key players will […]

  • Here’s the changelog for Dragon Age: Inquisition Patch 5

    Notes for upcoming Patch 5 for Dragon Age: Inquisition have been posted, noting improvements to gameplay and stability, and the new features outlined back in early February. Along with the new party storage system added to the Undercroft at Skyhold, players also have the ability to adjust the size of subtitles. Below you will find […]

  • Game of Thrones, Mortal Kombat X, Batman mobile games on the way

    Warner Bros. has announced free-to-play mobile titles spanning its DC Comics, Mortal Kombat and Game of Thrones properties. The following five new games under development are: Mortal Kombat X from NetherRealm Studios: The game blends fighting and card collection with cinematic gameplay and Fatalities. Play as both classic and fighters, and if you own the […]

  • Win! Beta access to new MMORPG Skyforge and DLC worth $70

    We have ten Wrath of the Gods Founders Packs to giveaway for new RPG Skyforge, worth over $70. All you need to do to win a Wrath of the Gods pack is enter your details in the form below and we’ll pick 10 winners at random on Thursday, March 5, after 3pm GMT. Skyforge is […]

  • PC gaming expected to be worth $35 billion by 2018

    PC gaming is alive and well. In fact, it’s expected to be worth $35 billion by 2018. According to game-business group Open Gaming Alliance, the PC gaming industry is expected to grow beyond its current $26 billion worth and to a massive $35 billion by the year 2018. The information is based on data collected […]