GTA 5 first day sales hit $800 million, according to Take Two’s internal estimates

Wednesday, 18 September 2013 20:07 GMT By Stephany Nunneley

GTA 5 has already made $800 million in one day, according to Take-Two’s internal estimates.

The estimated sell-through figure includes sales across both platforms in Europe and North America and does not include Japan and Brazil, where the game is not on sale yet.

“All of us at Take-Two are thrilled with the initial response to Grand Theft Auto V,” said Take-Two CEO Strauss Zelnick in the press release. “Once again, the team at Rockstar Games have outdone themselves, setting the entertainment industry’s new standard for creativity, innovation and excellence.

“Beginning at midnight on Monday, consumers around the world gathered in anticipation to be among the first to experience the evolution of this remarkable series. In North America alone, more than 8,300 stores opened their doors at midnight to welcome fans whose loyalty and enthusiasm were rewarded with what The New York Times called ‘the most immersive spectacle in interactive entertainment’.

“We are incredibly proud of Rockstar Games’ creative achievement and could not be more pleased with the success of this launch. Fiscal year 2014 is off to a great start.”

During Take-Two’s annual shareholder’s meeting this afternoon, Zelnick reiterated the firm’s release schedule for the rest of the year: Grand Theft Auto Online will be released on October 1 alongside NBA 2K14; October 29 will see the release of WWE 2K14; Nov 12 marks the release of XCOM: Enemy Within; and new DLC for Borderlands 2 and BioShock Infinite are in the cards as previously reported.

He also said the firm has “proven franchises and new IPs,” included in an extensive pipeline of content for next-gen systems, but he would not elaborate on the titles in development.

GTA 5 was released yesterday on PS3 and Xbox 360.