AMD believes due to its chips being inside both Xbox One and PlayStation 4, it will have an “edge” when it comes to PC development.
Speaking with Forbes, vice president Matt Skynner said due to the firm’s architecture being in the consoles, “it’s easier to port the games.”
“Because they’re first developed on our hardware, there should be a performance advantage,” he said. “They should run better on our hardware.
“Couple years ago when we saw how the console thing was gonna shake out, we thought how can we leverage this to a better Radeon gaming solution across other markets, so if we can create that performance advantage on the PC – from a graphics point of view – then we can give our customers a better gaming experience and grow our market share.”
Xbox One and PS4 are both out in November.