NPD August 2013: 3DS tops hardware again, Madden 25 clear software winner

Friday, 13th September 2013 14:00 GMT By Stephany Nunneley

NPD released its August figures for the US overnight reporting a rise in software sales of 21% and a 40% year-over-year decline in hardware sales.

As usual the figures released by NPD do not include online, digital distribution, mobile, social or DLC sales – which would show a significant rise in percentages at least on the software end.

For the month of August, retail spend was slightly over $1.2 billion and even with the decline in hardware sales in a transitional market, new software and accessory sales were up 1% over July to $521 million.

Accessory sales, which include toys sold with video games such as Disney Infinity and Skylanders, were up 7% to $136.7 million.


Sales of new gaming hardware declined 40% year-over-year to $90.8 million, and for the fourth straight month, Nintendo 3DS was the best-selling piece of hardware in the US with over 6.47 million units sold in 2013 – 30% increase year-over-year.

Xbox 360 was again the best-selling homes console for the 32nd consecutive month, moving 96,000 units in August. Total retail spend on the platform (hardware, software and accessories) reached $213 million, the most for any console in the US.

Microsoft mentioned again in its note on the figures that pre-order sales of Xbox One are still trending as double that of Xbox 360 during the same time period.

Sony did not respond to the NPD figures.


Software sales fro August were up 21% to $305 million, and it was the first time the sector has seen a year-over-year increase since November 2011.

Madden 25 was the top selling software title for the month, with Saints Row 4, Disney Infinity (294,000 units), Splinter Cell: Blacklist and Minecraft Xbox 360 rounding out the top five.

While sales of the popular football title from EA Sports were down year-over-year, EA stated last week that according to its internal estimates, first week sell-through of Madden NFL 25 came to over 1 million units, compared to the 1.65 million units sold the prior year.

Nintendo included some unit sales with its NPD note stating that Mario & Luigi: Dream Team, which launched August 11 sold nearly 190,000 combined physical and digital units.

Pikmin 3, which landed in tenth place on the NPD chart (the first time a Wii U exclusive has hit the NPD top 10), released on August 4 and sold more than 115,000 combined physical and digital units.

New Super Luigi U for Wii U launched in stores on August 25 after two months as a digital-only download, and has now sold nearly 120,000 combined units.

So far in 2013, nine Nintendo 3DS games in the US have sold at least 250,000 combined physical and digital units.

These include:

Luigi’s Mansion: Dark Moon – 863,000 units
Animal Crossing: New Leaf – 739,000 units
New Super Mario Bros. 2 – 406,000 units (1.85 million units lifetime)
Fire Emblem Awakening – 390,000 units
Mario Kart 7 – 352,000 units (2.84 million units lifetime)
Pokémon Mystery Dungeon: Gates to Infinity – 298,000 units
Donkey Kong Country Returns 3D – 268,000 units
Super Mario 3D Land – 265,000 units (2.86 million units lifetime)
LEGO City Undercover: The Chase Begins – 264,000 units

Here’s the top 10 NPD software chat for August 2013:

  1. Madden NFL 25 (Xbox 360, PS3)
  2. Saints Row 4 (Xbox 360, PS3, PC)
  3. Disney Infinity (Xbox 360, Wii, PS3, Wii U, PC)
  4. Tom Clancy’s Splinter Cell: Blacklist (Xbox 360, PS3, Wii U, PC)
  5. Minecraft (Xbox 360)
  6. Mario & Luigi: Dream Team (3DS)
  7. NCAA Football 14 (Xbox 360, PS3)
  8. Payday 2 (Xbox 360, PS3)
  9. Final Fantasy XIV Online: A Realm Reborn (PS3, PC)
  10. Pikmin 3 (Wii U)



  1. CyberMarco

    #1 1 year ago
  2. Professor Zoom

    It’s quite impressive, Xbox 360 is still selling like cold sushi, even after 8 years on the market, let’s hope it’ll soon surpass the Wii 1 and PS3, now when their sales have stalled.

    #2 1 year ago
  3. dreamcastnews

    It’s quite impressive, 3DS is still selling like hot cakes. Even after almost 3 years on the market and such a slow start its doing great now.

    #3 1 year ago
  4. Sini

    where Flop U numbers at

    #4 1 year ago
  5. DSB

    Hot cakes, cold sushi. You guys. Stahp! I’m hungry :(

    It’s quite impressive, Madden is still selling like cold draft beer. Even after almost a million billion years on the market and all the recently shitty iterations.

    #5 1 year ago
  6. darthroseman

    I just appreciate Zoom using the proper form of “their”. Also, I thought Nintendo was going out of business according to the comments I’ve seen on this site…

    #6 1 year ago
  7. Professor Zoom

    #3 Sorry to break it to you, but it’s not doing that impressive, and it’s not reaching DS levels, far from actually, so far it’s only sold like 20% of the total DS consoles that were sold in 8 years, so I think 70-80 million is a pretty fair number of total 3DS’s been sold in 2018, that’s like half of the DS consoles sold.

    Good luck, you’ll face a hard time waking up tomorrow, realizing that your console is still selling slow, have bad software, and that your company is still struggling with Wii U sales, software and third party support.

    #7 1 year ago
  8. Lengendaryboss

    His company? He works for Nintendo? Okay… :? The 360 is impressive but 3DS at higher numbers isn’t?
    There’s a word for that.
    Bad software: subjective.
    Third party support: agree.
    Struggling at the moment? Yeah.

    Only two valid points and showing hypocrisy.

    Wanna go again?

    #8 1 year ago
  9. Professor Zoom

    #8 You keep saying ”wanna go again” Can’t you find better sentences to use? 3DS isn’t impressive when you compare it to the GBA and NDS. You’re making yourself looking like a Ninty fanboy, don’t embarass yourself much more.

    There aren’t more than 20-30 millions of you out there who love Nintendo content, wanna buy all the content they have to release and wanna buy a Wii U for that, many of you were those of you who bought it at launch window, because the Wii U is dead in the water already, so was the N64 and Gamecube and the time to convince me and other people to buy a Wii U has long past.

    The Wii U is gonna go up against things that are truly next gen and the Wii U is not a next gen console, the new ideas, the online infrastructure and third party support are broken. Casual and hardcore gamers are gonna buy XB1/360/PS4.

    Wanna go again?

    #9 1 year ago
  10. CyberMarco

    @9 Please, go buy a brain or something.

    Comparing the DS sales with the 3DS is pointless. The market isn’t like it was back in 2004 when the Nintendo DS released.

    Now there is more competition, PS Vita, smartphones, tablets etc. Not to mention a great global financial recension our economies are facing.

    #10 1 year ago
  11. Professor Zoom

    #10 ”Now there is more competition, PS Vita, smartphones, tablets etc. Not to mention a great global financial recension our economies are facing.”

    Are you trolling? How well a certain person, demography or country are doing finacially varies so it’s pointless to compare it that way, and there wasn’t the PSP, PS2 and mobile phones then? To say that the 3DS is doing ‘impressive’ is definitely pointless, your point makes no sense, if it’s so much about how much you spend, then people should just have bought a PS1 or Gamecube (instead of the DS) which costed 3 times lesser when the DS was out.

    #11 1 year ago
  12. Lengendaryboss

    Haters gonna hate. You would know plenty about embarrassment wouldn’t you?

    The rest is speaking right from your ass.

    Professor Zoom logic Xbox does impressive numbers, 3DS isn’t impressive at higher numbers. hypocrite.

    Denied, try again, troll harder.

    #12 1 year ago
  13. CyberMarco

    @11 You idiot! people probably spend less compared to 2004. Yes, smartphones and tablets are getting a big chunk of that demographic pie. Tablets are getting more sales compared to PCs as well.

    #13 1 year ago
  14. pcbros

    @9 – “3DS isn’t impressive when you compare it to the GBA and NDS.”

    Then I guess you would agree that the Xbox 360 was not that impressive when compared to the GBA and NDS.

    #14 1 year ago
  15. dreamcastnews

    @2 Eh? Who the fuck brought DS into this? I was talking about 3DS in 2013 not DS in like 2006, and this guy calls himself a professor!

    I wake up in the morning knowing I own all the current games machines because you know, I don’t prejudice against a machine because I’ve got a vendetta against its manufacturer. Truth be told, I don’t really like Sony – doesn’t mean I don’t own a PS3 and Vita though does it? Stop cutting off your nose to spite your face, asshole.

    #15 1 year ago
  16. Professor Zoom

    #13 There is PSV and smartphones? That’s a dumbass argument. One could argue that handheld gaming wasn’t as big 10 years ago as it is today or that there was PSP’s, mobile phones, Gamecubes, PS1′s and PS2′s then and now China with a population of half a billion people. I’m not comparing it financially, I’m comparing it with it predecossors and an estimation of 70-80 million total 3DS’s sold in 2018 I think is rather disappointing than impressive compared with the GBC, GBA and NDS. The Xbox 360 has went thourgh 5 or 6 years of financial crysis and have easily surpassed the orginal Xbox basically 4 times, so your dumbass argument doesn’t work.

    #16 1 year ago
  17. dreamcastnews

    @16 Why are you even comparing this generation console buying trends versus last generation I think is what everybody wants to know. The 3DS is selling well based on its OWN merits after a slow start was my original statement – I’m not taking anything away from the 360. Don’t forget how much of a rough time the Xbox had when it first arrived on the market, it was too expensive, too bulky, had a hideous controller and EA weren’t keen on Microsoft’s online policies.

    Don’t forget that Sony had the last generation stitched. The PS2 saw off competition from Sega, Nintendo and Microsoft, I firmly believe that the ‘victor’ goes in cycles though sometimes Nintendo get a win, other times Sony.

    #17 1 year ago
  18. CyberMarco


    First, the handheld and console markets are 2 different things, so PS2/GC doesn’t have anything to do.

    The PSP failed to make a great impact because of how Sony marketed/managed/supported etc. and because Nintendo is a master regarding portable consoles. It was cheaper compared to the PSP, had a bigger library too. Mobile phones where piss-poor back then, the only phone that resembled to a portable console was the Nokia Ngage and we know how it flopped.

    In china there is only the 3DS XL and it has been around for less than a year.

    Yeah, the estimates are disappointing compared to the GBA/DS but they aren’t disappointing compared to how the market is evolving now, compared to what the consumer can get from the competitors and to what the 3DS can achieve.

    Also the 360 surpassed the original’s XBox sale because of various things. It had a year head start compared to the PS3, it was cheaper, it had a bigger library and in general Sony was just making MS’s life easier.

    Also the global recension started around 2008 (Lehman Brothers etc…) and it boomed around 2009-2010 and now is rampant so no, when the 360 launched there wasn’t any major financial disaster!

    #18 1 year ago
  19. Dragon246

    I hope people realize that success is relative.
    For example – PS3 is more successful than 360, but less successful than PS2.
    Similarly, 3DS is more successful than PS Vita, but less than DS.

    So, neither perspective is more correct or wrong imo.
    Glass can be half full or half empty, amirite?

    #19 1 year ago
  20. professorisadumbass

    @profeesor zoom is a dumbass…. It’s clear you have hatred for Nintendo… That’s cool. You’re clearly a Xbox fanboy, touting the great 360 sales…. Wow, you’re a tool. Compare the 360 with the ps2, it’s a failure, too, by your logic. And no, at the 3ds current pace, of about 15 million a year, it will sell 90 million in six years… So shut your stupid mouth. There you go, now put your foot in your mouth, again. Dumb ass troll.

    #20 1 year ago
  21. Professor Zoom

    #18 You could play games on mobile phones too. Handhelds were piss-poor too at that time, one of the only reasons to play GBA was Pokemon. The 3DS sales will stall at some point, just like the N64, Gamecube, Virtual Boy, GBM, and Wii 1, once the 3D hype and once all the fanboys have got it, the 3DS sales will fastly come to an end, the GBM only lasted for a few months, the Wii 1 was lucky because of the Wii sports hype, but it didn’t last for more than 4 or 5 years, the Gamecube only lasted for 1 or 2 years before it got destroyed by the PS2 for 7 years. Nintendo consoles usually don’t have long lifetimes, the same thing with the 3DS, I don’t think it will last longer than 2016 where it has sold a total of 60 million, they won’t sell more than 20 million after 2016.

    The Wii U hype is already over, Smash Bros or Mario Kart aren’t gonna sell many U’s, the majority of those who wanna play these games have already bought the system.

    #21 1 year ago

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