Thu, Sep 12, 2013 | 06:52 BST
PAX Australia 2014 not going to be in July, looking for a bigger venue – Yug
Although Guy ‘Yug’ Blomberg feels that PAX Australia was a great success, he’s already looking for solutions to the overcrowding and lack of playable E3 games.
Speaking to Gameplanet, Yug said that the team behind AusPAX have “definitely learned a lot from this year, and things like much bigger panels and theatre spaces, more panels, addressing food vendors and ATM lines”.
To alleviate this, Gameplanet report the team are looking into finding a larger venue for next year’s PAX.
Additionally, next year’s show “won’t be in July” because “It was tough on publishers to have their games playable at the show that early”.
While this was almost certainly the case, it was also true that San Diego Comic-Con, held on the exact same weekend, did have playable Xbox Ones and Playstation 4s, while PAX Australia had a Xbox One sitting in a glass pedestal.
However, Blomberg is confident that next year’s expo will be smoother, due to exhibitors having experienced a PAX and understanding the “festival atmosphere”.
“The guys in Australia, they’ve been to E3, they’ve been to Gamescom and things like that, but they don’t tend to go to PAX, PAX being a consumer-focused community show, not an industry business-to-business show. Now that PAX has happened, and they all came down and checked it out, they get it now.”
Ultimately though, Blomberg was proud of the way that the “spirit of PAX” carried over from the American shows, culminating in small moments, rather than big ones.
“I think the best moments you get out of a show like PAX are, weirdly enough, when you’re waiting in line for something and you just start talking to the people next to you and because you’ve all got similar interests, you find yourself very quickly getting into very passionate discussions about stuff.”
Great interview, Gameplanet.