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Xbox One’s first TV commercial focuses on NFL

Friday, 6 September 2013 03:48 GMT By Brenna Hillier

What is Xbox One for? It’s for watching the football*, apparently, while making Skype calls with your friends, who are mysteriously also watching the football but in an open air bar equipped with a big screen TV and console.

IGN reports this is the first TV commercial for Xbox One, and it has nothing to say about video games. To be fair, everyone likely to look at this article already knows all about the games, but may conceivably need to be informed about sport, while the wider audience who find this sort of thing deeply compelling probably aren’t going to be swayed by some clips from Forza 5. Also, this ad began airing alongside the 2013 NFL season, so there’s a lot of potential consumer synergy there.

Anyway, I’m looking forward to seeing what Microsoft and Sony bring to the party as we count down towards the November launch of both consoles; the latter has a particularly interesting back catalogue of TV spots.

Microsoft began making a major push for TV content on Xbox Live since well before the Xbox One debuted and looks set to try and muscle in among cable TV providers as a living room all-in-one device.

Thanks, Shack News. *Football as defined by Americans. Don’t even get the Australian started on this topic, Euro friends.

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31 Comments

  1. JJ

    the commercial was shown during the 1st Nfl game

    #1 2 years ago
  2. Aullah

    But you can watch NFL without it, right? I dont get it.

    #2 2 years ago
  3. pcbros

    This was smart advertising. They show the football, skype and social aspects of the Xbox One during an NFL game. This way they attract football fans to the Xbox One.

    Everyone knows the Xbox One is a gaming platform, now time to show them what else it can do.

    #2 – I believe Microsoft struck a deal with the NFL, so you get what is essentially the NFL package (you can watch every game) on the XB1 along with Fantasy Football.

    #3 2 years ago
  4. Dragon246

    You know, I prefer “inside out” strategy of Sony more like the “outside in” one at MS has.
    And its easy to say who is winning.

    Sure, extra things are always important, but first try to cater to the core audience for a while before going out. Its a better strategy imo.

    #4 2 years ago
  5. ddtd

    It ses like RedZone on steroids. I bet fantasy football players will get on board.

    #5 2 years ago
  6. pcbros

    @4 – I hope you are not referring to that annoying PS4 commercial with some weirdo walking the streets in a purple suit lol…

    #6 2 years ago
  7. Aullah

    @3 pcbros WTF is fantasy football? Im not a jenkie, I have no fuckin idea…

    #7 2 years ago
  8. pcbros

    @7 – I’m no expert, but you essentially draft your own players and depending how those individual players do in reality, you get points.

    You’d have to google it :)

    #8 2 years ago
  9. Dragon246

    @6,
    Which one?

    #9 2 years ago
  10. ddtd

    @4 Sony’s strategy is certainly working better when it comes to marketing towards hardcore gamers, but that demographic isn’t going to “win” (use that term loosely, because winning is merely selling more than the competition, not literally beating the other out of business) the war for sales alone.

    There’s a significant number is casuals out there that only pick up the controller to play the new Madden, Fifa or NBA 2K game. What these consumers are going to gravitate to are features outside of games that give perceived value to their purchase.

    For the NFL fan, these are features they’re going to gravitate towards.

    #10 2 years ago
  11. ddtd

    Wow. I wrote gravitate one too many times.

    #11 2 years ago
  12. pcbros

    @9 – The only one they have aired in the USA.

    @10 – Don’t forget they are targeting casual and NFL fans with this particular commercial. But they will no doubt have commercials that target hardcore gamers.

    I’m sure they are trying to make this the must have entertainment unit for your living room (games, TV, football, internet, skype, etc).

    #12 2 years ago
  13. Animeboy413

    Wow I really want XBox One

    #13 2 years ago
  14. Animeboy413

    Do, believe XBox One is the better whole value then PS4

    #14 2 years ago
  15. Legion

    “…who are mysteriously also watching the football but in an open air bar equipped with a big screen TV and console.”

    The guy was having a party on his roof. I don’t know how many times I have setup my TV outside for a Football game? Too many to count. And parties on the roof are Legen…. wait for it………….. dary!

    @7 http://en.wikipedia.org/wiki/Fantasy_football_(American)

    #15 2 years ago
  16. dsr

    This is ridiculous.
    People who they are trying to target with this ad are not going to pay $500 for a box to watch TV on their TV.

    #16 2 years ago
  17. Major Mayhem 70

    The commercial was very effective for what it was trying to convey. In the US football is boss. Many football fans play video games so showing the Xbox displaying a video game isn’t necessary. Xbox is already know for gaming. The commercial was show how the Xbox and the NFL is connected. It was shown on the first game of the season. Smart marketing hands down. Kudos to Xbox One.

    #17 2 years ago
  18. polygem

    @4: yeah agree, just like nintendo do it.

    i can see what they’re doing here, i can see that it makes a lot of sense but at the same time i think they transport a “strange” message with this. they say, our focus isn’t games anymore.
    especially after all the negative feedback they received they should focus on gaming gaming gaming with their marketing for the next year.
    …but well, the fact IS, it’s just not their focus, so what can they do?
    i must admit that this disappoints me. the 360 was my main console. i liked a lot of things about it. i wanted to buy the nextbox day one but if everything they show screams, oh boy, i hate this shit…then why should i go out and buy it? because i knew the 360 was a good experience (before the ads). no, that’s not enough. they killed all the trust with their drm and halo tv series bs.
    i really think sony do a much better job atm. they focus on what they’re good at and show small puzzle pieces of what’s to expect in the future to make people wanting more and make them excited. nintendo does the same. i love the nintendo directs. perfect communication. ms thinks bigger, that’s ok…but their vision is not for me. nothing i want in my life. must not mean their box aint successful, just doesn’t look like it’s for me.

    edit…and well…THIS is THE dudebro trailer. it just is.

    #18 2 years ago
  19. taternuggets

    @16 You could not be more wrong. The fantasy football aspect alone will be a system seller.

    #19 2 years ago
  20. mistermogul

    This is a very cheesy ad…

    #20 2 years ago
  21. tenthousandgothsonacid

    Great * footnote Brenna :)

    #21 2 years ago
  22. Fethennour

    It reminds me of something : “TV” “TV” “TV” “Sports” “Sports” “TV” “Sports” “Sports” “TV” “TV” “Sports” “TV” :D

    #22 2 years ago
  23. EVO V

    @21 I agree , made my skin crawl , yuk !

    #23 2 years ago
  24. CyberMarco

    Gotta love the fineprint details in the bottom, all those features aren’t available out-of-the-box but require extra hardware/subscription.

    Consumerism these days! :P

    #24 2 years ago
  25. pcbros

    @21 – “This is a very cheesy ad…”

    They should have had a loser walking down the street in a wanna-be Joker’s suit (purple), have a group of people follow him and then right before he reaches some type of battleground, he does a two-handed fist pump.

    That would have showed off a lot more clearly what the system can do :P

    #25 2 years ago
  26. Javinator

    Sony’s First PS4 commercial had no games either. It did not show any of the PS4′s abilities. NOTHING. Lol
    It didn’t even show the PS4 system (Deja Vu – Feb 20). It was just weird:
    http://youtu.be/CqTQzGxwKpc

    #26 2 years ago
  27. FeaturePreacher

    $500 to do something your phone can already do. This seems to have all the appeal that those dancing surface ads did.

    #27 2 years ago
  28. noamlol2

    it seems they haven’t learned a single thing from E3…

    #28 2 years ago
  29. dmendro

    I think everyone would agree the XBOX 360 was successful and a great gaming system. HEre’s some of the launch commercials for the 360.

    http://www.youtube.com/watch?v=IXBbNHIWP-0

    http://www.youtube.com/watch?v=VsrB0jep4-M

    http://www.youtube.com/watch?v=3bWKBq27rWk

    Not one showed games!!!! :P

    #29 2 years ago
  30. pcbros

    @30 – “it seems they haven’t learned a single thing from E3…”

    Judging by Sony’s commercial linked above, seems like they haven’t learned a single thing from the PS4 reveal back in February… (actual system and games not shown) ;)

    @29 – “$500 to do something your phone can already do”

    They are showing off features not found on the PS4. Sounds smart to me.

    Why would Microsoft create a hardcore game commercial and run it during NFL games? Wouldn’t showing off their NFL features be a smarter thing to do during NFL games?

    Now when the regular guy (not just hardcore elite gamers) goes to Best Buy, he will be asking, “Hey does the PS4 also have Skype, Fantasy Football and the NFL package?”. Microsoft is differentiating the Xbox One from the PS4, which is smart. You don’t want people to think both consoles are the same, then people will just buy the cheaper one.

    Microsoft is trying to reach hardcore gamers and casual gamers. They want this to be our living room entertainment system. Not a just a game console.

    Don’t forget, hardcore gamers represent a small percentage in the world. The sales figures of the Wii vs PS3/XB360 is pretty large (~100M vs ~79M). Nintendo’s problem with the Wii was that they focused on casual gamers and didn’t really go after the hardcore COD/BF4 gamers. They didn’t really have the 3rd-party support to compete head to head with Microsoft and Sony. Which is ok, because their systems tend to be cheaper and their first-party games tend be great :)

    Microsoft is in a different position than Nintendo was with the Wii. They have the casual gamers (Kinect 2, Skype, Fantasy Football, etc) and they have the 3rd-party support to bring in the hardcore gamers too. So no one gets left out.

    #30 2 years ago
  31. sg1974

    “Sony needs to decide if their console is an entertainment device or a gaming machine. Ours is a gaming machine.” Aaron Greenberg, 2010.

    How times change.

    #31 2 years ago

Comments are now closed on this article.

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  • Dead Island 2 delayed into 2016 to ensure series is “taken to the next level”

    Dead Island 2 has been delayed into 2016 by Yager in order to ensure the sequel “takes Dead Island to the next level.” According to a tweet from the developer, it set “big goal” for the game, and in order to deliver what fans expect, the team needs more time to reach development goals. “We […]

  • Project Cars: here’s a list of all available cars at launch

    Project Cars will contain many, many cars and if we are counting correctly, there will be 74 total at launch. The standard edition contains 65 total, and when factoring the free car as well as the Modified and Limited Edition cars packs, you can add an additional nine cars to the mix. Comb through the […]

  • Competitive matchmaking support is coming to Team Fortress 2

    Team Fortress 2 will soon feature support for competitive matchmaking, which Valve says is a “high priority” project for it at the moment. According to a report from TeamFortress.tv, which visited Valve headquarters recently, Valve is looking into the possibility of 6v6 or 9v9 matches 9v9, a possible quick play option and it is also […]

  • GTA 5 PC patch fixes garage, Job crashes – full notes here

    Rockstar has pushed out a 353 MB patch for GTA 5 on PC The patch fixes a number of annoying bugs related to vehicles and garages, some deathmatch issues and purchase errors. It should also fix various freezing and crashing bugs, as well as a little issue with Steam. Time will tell if the patch […]

  • Fire Emblem If will come in White Kingdom and Black Kingdom versions with amiibo support

    We’ve finally got some juicy details on the next Fire Emblem game, but the most interesting aspect is that there will be two versions of the game. According to Siliconera, who translated an interview between Intelligent Systems and 4Gamer, there will a White Kingdom and a Black Kingdom version that offer different aspects of the […]

  • Deception 4: The Nightmare Princess heads west with “Golden Toilet” pre-order bonus

    Deception 4: The Nightmare Princess will debut on western PlayStation 4 systems this summer, Koei Tecmo has announced. It is also coming to PS3 and Vita. The game was produced by Keisuke Kikuchi of Fatal Frame fame and takes up where Deception 4: Blood Ties left off allowing players to relive Laegrinna’s pursuit to free […]

  • Nintendo US eShop update: Puzzle & Dragons Super Mario demo, Paper Mario, more

    Nintendo has updated the North American end of the eShop with a demo of Puzzle & Dragons Super Mario Bros. Edition, Paper Mario on Virtual Console, and amiibo Tap. The full update is below. eShop update amiibo Tap – free – Wii U Star Wars Pinball DLC – Wii U Paper Mario – Wii U […]

  • Deus Ex: Mankind Divided PC port handed off to Nixxes

    The PC port of the new Deus Ex has been handed over to Netherlands based studio, Nixxes software. After the initial reveal trailer at the beginning of April, we’ve only had a few morsels in the way of additional news. The most intriguing tidbit to date has got to be the fact that you’ll be […]

  • First-ever PC Gaming Show to take place at E3 2015 in June

    PC gaming will finally have its very own E3 press conference this year, thanks to PC Gamer and AMD. The PC Gaming Show will take place on June 16 at the Belasco Theater in Los Angeles and it will be livestreamed on Twitch. PC Gamer said speakers at the presentation will include representatives from Blizzard, […]

  • Majora’s Mask light available now on Club Nintendo for 6000 stars

    Club Nintendo shuts up shop on September 30 and members are being encouraged to spend accumulated stars before then. And what better to spend them on, than this adorable Majora’s Mask light? If you’re a member based in Europe you can nab it for 6000 stars. If you’re in Australia or New Zealand, it’ll only […]

  • Unity support announced for HoloLens, will work with Windows universal apps

    Microsoft is partnering with game engine developers Unity in order to make HoloLens compatible with apps and games which use the cross-platform engine. The partnership was announced yesterday during its Build Developer Conference. Universal apps for Windows 10 systems will also be available on Xbox One later this year, suggesting possible HoloLens functionality with the […]

  • Splatoon Nintendo Direct airs Thursday, May 7

    A Nintendo Direct focused on Splatoon, the Wii U multiplayer title, on May 7. It will kick off at 7am PDT/10am EDT/3pm UK and it can be watched via the Nintendo Direct website. You can also have a look at the game through Nintendo’s Twitch channel. The last game-specific presentation took place last week and […]

  • GTA 5 PC: clean up the streets as a member of the San Andreas PD with this new mod

    Remember the awesome mods for GTA 4 and San Andreas that let you run amok online as a member of the po-po? Well, dust off your taser and load up your gun, because it’s coming to GTA 5. The new mod for GTA 5 is currently in alpha and can be downloaded at palmbeachgames.com. You […]

  • Indie shoot ‘em up Project Root comes to Xbox One, PS4 and PSVita

    Project Root is a self-proclaimed rejig of the shoot ‘em up genre that was released on PC last year, and it’s finally coming to consoles. Combining free-roaming elements with the usual business of shooting things, Project Root was released this week for Xbox One, PS4 and the PSVita.

  • You can now bet on eSports online, starting with League of Legends

    If you’re getting bored with sticking a pony on the races, you can expand your gambling horizons at Unikrn where you can watch esports streams and get a little action on the side. The new platform was set up by Rahul Sood – previously the general manager of Microsoft Ventures. At the moment, customers are […]

  • Has Watch Dogs 2 been leaked?

    Ubisoft employee, Julien Risse, may have inadvertently confirmed Watch Dogs 2, thanks to his online CV over at LinkedIn. Videogamer.com spotted the slip up, in which Risse lists Watch Dogs, the DLC Bad Blood, and Watch Dogs 2 on his profile. Creative Director Jonathan Morin has already talked about his ideas for improvements for the […]

  • GTA 5′s Trevor makes his Jackass debut, complete with leopard-print knickers

    YouTuber Abstract Mode has shared his vision of what Trevor Philips’ life might have been like, had he not been completely batshit crazy. Watch Trevor get mauled, run over, and hit by a train, before taking a majestic swan-dive into someone else’s pool at the climax. Thanks, Kotaku.

  • Call of Duty: Black Ops 3 season pass will cost you £35

    Call of Duty: Black Ops 3 isn’t released until November 6, but you can already hand over your cash for the Season Pass. The Season Pass is available for pre-purchase on Steam for £34.99, and will cover four DLC packs – although the details we have on the content are limited to ‘exciting’ at this […]

  • GTA Online’s cheating assholes are no match for this player’s vengeance

    Think you’re smart for using invisibility and infinite ammo glitches? You need to be taught a lesson, sucker. You can have all the hacks you want but if your GTA Online game is weak, you’ll still get your ass handed to you. As this fool discovered when attempting to hassle another player. There’s a fair […]

  • PS4 sales help Sony’s games division swing to profit

    Sony’s PlayStation business has made an operating profit of 48.1 billion yen ($404m / £261.5m) in the past 12 months. That’s thanks to stellar sales of the PlayStation 4 and PS Plus, even as sales of the PS3 have stalled and the company wrote off costs for the PSTV and PS Vita. The profit puts […]

  • New patch for Dirt Rally gives co-driver’s attitude a tune-up

    Dirt Rally gets a new patch three days after release on Steam. On Monday, we reported that the newest Dirt game has popped up on Steam’s Early Access and is available to pick up for £24.99, as well as giving you an eyeful of tasty screenshots. The patch – released yesterday – fixes some issues […]

  • New The Witcher 3 screenshots show combat, exploration and general carousing

    New screenshots released on the official facebook page for The Witcher 3 show Geralt annihilating a winged beast, out and about in the world exploring, and living the life of Reily amidst a bustling feast. We were already treated to some glorious screenshots a few days ago, but these new ones are in-game and give […]

  • Destiny: 14 things you might have missed during House of Wolves intel drops

    Destiny: House of Wolves does a great deal more than just slap some new content on the existing game structure. House of Wolves changes Destiny in a lot of interesting and very welcome ways. Bungie showed off many of these changes in its livestream, and let both me and Arekkz come and have a look […]

  • Scratch that cyberpunk itch with Technobabylon on May 21 – new trailer

    Technobabylon more like Wrecked-yo-babbling with my smooth flow about how good Wadjet Eye games are. I don’t know y’all, it’s clock off time and everything feels like a reach. Wadjet Eye makes pretty good adventure games – award winning, in fact. The latest project to spring forth from the benevolent, sheltering hand of the label […]

  • Skullgirls 2nd Encore brings exclusive new features to PS4, Vita in northern summer

    Skullgirls, the little indie fighter that could, is getting another crack at it. Skullgirls 2nd Encore is the second re-release of the one-time troubled 2D versus fighter from lab Zero Games. Having survived the shut down of its developer and collapse of its publishing contrast, Skullgirls re-emerged as Skullgirls: Encore, adding in a ton of […]

  • Danganronpa series generates “impressive” sales for Vita exclusive

    Danganronpa is selling quite nicely, thank you, says NIS America. Danganronpa is a series of murder mystery visual novel puzzlers in a similar vein to games like 999. Two of these have been released for Vita in the west – Trigger Happy Havoc and Goodbye Despair. Speaking to MCV, NIS America CEO and president Takuro […]

  • I have no idea what is going on in J-Stars Victory VS+ but I kind of like it

    In this J-Stars Victory VS+ trailer, we see – uhh. Well. We certainly see some things. Look y’all, I was a massive weaboo in high school, but that was back in the dark ages when we had to take out Manga Entertainment VHS tapes from dingy little specialist rental joints that were literally underground, and […]

  • Please just watch this terrific trailer for Toren

    Toren is the kind of game I dream about when I drift off to sleep at night. This indie puzzle adventure strikes a spark in my little soul in the same way as Ico and Tequila Works’ Rime do. Mysterious, almost ethereal fantasy setting – check. Chance to actually walk around in that setting – […]

  • Play classic MS-DOS games on your own tweets

    In today’s episode of “what will they think of next”, someone’s figured out how to post playable versions of classic games in tweets. For some time now, Twitter has allowed you to embed various forms of media in tweets, most noticeably YouTube videos, simply by pasting a URL into the compose field. Turns out this […]

  • VR: Unreal Engine to add HTC Vive support

    The biggest digital PC game distributor and the most popular game development engine have both backed VR. It’s going to happen. An upcoming Unreal Engine 4 update will expand the development suite’s support to the HTC Vive, Valve’s VR headset. In this glorious new future where work on one of the most important engines in […]

  • WWE 2K15 PC supports modding

    WWE 2K15 may be the series’ PC debut, but it’s already getting into the spirit of the platform. WWE 2K15 does indeed support mods on PC, 2K’s Marcus Stephenson has confirmed. @ElementGamesTV you can. Now buy. — Marcus Stephenson (@stephensonmc) April 28, 2015 As Destructoid points out, this opens the door to all sorts of […]

  • Overkill’s The Walking Dead coming to PC, PS4 and Xbox One in 2016

    Overkill’s The Walking Dead is one step closer to your grasping little paws. Overkill’s The Walking Dead will be published by 505 Games, Overkill parent Starbreeze has announced. 505 also published Payday 2, Overkill’s previous title, so the two companies have established a working relationship. In a press release, the publisher said the co-op title […]

  • Call of Duty: Black Ops 3 pre-orders net Advanced Warfare DLC

    Buy Call of Duty: Black Ops 3 for later, enjoy bonus Advanced Warfare content now. Blacks Ops 3 is being supported by a rather cunning pre-order incentive even more likely to get you to lay your cash down sooner than you might otherwise. Gamespot reports a Black Ops 3 pre-order will receive a couple of […]

  • Steam Game Ban system lets developers determine who to block

    Steam users can now be blocked from individual games by their developers. Steam has always supported multiplayer bans for disruptive users, but a newly-implemented system allows developers to ban users from individual games using their own anti-cheat systems. Game Bans are enforced by Valve, but are enacted at the developer’s request and discretion. This change […]

  • Far Cry 4 devs matching Red Cross donations up to $100K to aid Nepal earthquake victims

    Far Cry 4 developer Ubisoft Montreal will match any pledges made to The Red Cross up to $100,000 to aid Nepal after the 7.8 earthquake struck the area in and around Kathmandu in Nepal. According to Ubisoft: “Having spent the last few years working on Far Cry 4, a game heavily inspired by Nepal and […]

  • Tales of Zestiria retail listing notes September release date, PS4 version

    Tales of Zestiria is coming west in northern autumn, and while it’s confirmed as a PlayStation 3 release, a Dutch retailer has it listed as coming to PS4 as well. Of course, listing it for PS4 could also be a typo, not that I would personally know about that sort of thing, really. However, according […]