Fri, Sep 06, 2013 | 11:21 BST
EA takes risks, has 6-8 new IP in the works, claims Soderlund
EA Games head Patrick Soderlund has stated that the company has between six and eight new IP in the works, following claims that it’s not making enough original titles.
Speaking with MCV, Soderlund highlighted the Star Wars license and Mirror’s Edge as key examples of the publisher taking risks.
He added, “We are working on a new Mirror’s Edge game, and although that’s not a new IP, it is a revival done in a new way. We are developing Star Wars Battlefront, which to us is a new IP, even though it isn’t technically. We have six to eight completely new IPs in the works. The day we stop making new IP is when we go onto life support. We need to incubate new ideas and push creative boundaries.”
Soderlund’s right, Star Wars and Mirror’s Edge aren’t new IP at all, so what do you think of the quote above? Is EA a risk-taker, or could it stand to be more adventurous?
Let us know below.