PS3 sales in the UK have been respectable, but it should have sold more, says Sony UK boss

Thursday, 29th August 2013 15:22 GMT By Stephany Nunneley

PlayStation 3 should have moved more units in the UK despite its respectable sales, according to Sony’s UK VP and MD Fergal Gara who feels this can be attributed to the console launching 15 months later than Microsoft’s Xbox 360.

Speaking with Videogamer at gamescom, Gara said Sony could reclaim market share in the UK with PlayStation 4 “if it was all about day one.”

“If it was all about day one then the answer would probably be yes,” he said. “The truth is, it’s a long game. Let’s not forget that PS3 launched a long time after Xbox 360 and didn’t do quite as well as it should have done. But from being so far behind on timing and on pricing it’s delivered quite respectably despite all of that.

“We’re very conscious that it’s a long game, we’re very satisfied that we’re doing very, very well right now, but we’re also not getting carried away with ourselves, not getting in any way over-excited. It is a several year project.

“It doesn’t start and finish on November 29. That’s an important date but it is the start date.”

PS3 launched in the UK on March 23, 2007 four months its launch in Japan.

PS4 launches in the US on November 19 and in the UK on November 29.



  1. Biscuitpants

    was the lack of games that made the ps3 such a shitty console until about 2009

    #1 1 year ago
  2. viralshag

    Of all my friends in real life I don’t know any that went for the 360, almost all of them waited for the PS3 and I was the only one on the flipside that waited to get a PS3.

    I really don’t think MS took that much market share of them otherwise they wouldn’t be pushing for a bigger piece of the pie with the whole FIFA deal.

    #2 1 year ago
  3. Froseidon

    I think it was the lack of games and high price which led the PS3 to get off to a sluggish start, not to mention the hacking and down time. I think this made the 360 come out ahead, not the 15 months it wasn’t released.

    Also, I agree with @1 about the 2009 comment. Despite owning a 360, there has been some games I have wanted to play on the PS3 recently.

    #3 1 year ago
  4. ysleiro

    @#2 You don’t think MS took that much market share?

    The previous Xbox sold 24 Million the 360 sold approx 80 million. That’s over 3 times the previous piece of the pie. That market share came from somewhere.

    #4 1 year ago
  5. iSh3rlock

    PS4 Bundle incoming for europe.

    PS4 Console 500 GB Black + Killzone: Shadow Fall + Camera + PS4 Dual Shock (2) controllers
    EUR 499.99


    #5 1 year ago
  6. SplatteredHouse

    If you’re unable to effectively project your message, should you really be so surprised when only an overall minority hear, and respond? The advertising of PlayStation has been in a bit of a trough period the last few years.

    #6 1 year ago
  7. Francis O

    The hole UK Market is slumping in general, don’t worry about it dude.

    #7 1 year ago
  8. viralshag

    @4, They’re talking about the UK only, you’re talking about global sales. They’re not the same. The PS3 is still the more popular choice in the UK over the 360.

    @5, That’s a redonkulous bundle if true.

    #8 1 year ago
  9. KAP


    15 months is a long time for a console launch. Let me put it this way Imagine if Xbox One comes out 15 months after the PS4′s launch.. you honestly think that will not effect MS the same way……….?

    Come the **** on mate…. the average consumer isn’t gonna stay loyal to a brand for 15 months because of the ‘other’ £430 console*

    *Ironically being the price of the PS3 back in 2007.

    #9 1 year ago
  10. viralshag

    @9, Are you actually trying to compare the market and consoles of then to now?

    You mean to tell me that MS and Xbox had as much influence and power in the market with their first Xbox to really sway millions of people away from the idea of waiting for a PS3 following the PS2, one of the most successful consoles we’ve seen?

    That sounds pretty stupid to me. You do also know MS only allocated something like 400,000 units to the whole of the EU at launch right? Hardly looks like the territory was won in those 15 months. Not to mention at launch of the PS3 it was still the fastest selling home console in the UK despite the 360 being the only next-gen console available 15 months before hand…

    #10 1 year ago
  11. hitnrun

    For all the sneer-spitting contempt from British (and American) (and pretty much every other kind of) Sony fanboys at McDonald’s eating, Mountain Dew drinking, space marine loving Americans, the purchasing profile in the Anglosphere is basically the same. Check the numbers.

    So if you’re reading this in your first language, the Xbox won your country. As you would expect, given that the artistically and commercially relevant game industry is overwhelmingly anglophonic. Sorry about that.

    #11 1 year ago
  12. Professor Zoom

    Waiting for ‘PS3fanboy’s’ excuses…

    #12 1 year ago
  13. monkeygourmet

    How long after launch did it start breaking even?

    #13 1 year ago
  14. Dragon246

    Where did you get that 400k eu X1 shipment figure?

    #14 1 year ago
  15. pcbros

    A 250GB PS3 with GT6 (Uncharted 3 or inFamous 2 will do to) and PS Plus membership for $200 would help you reach those desired sales figures ;)

    Come one Sony… you can do it!

    #15 1 year ago

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