Nintendo and Sony have “fundamentally different strategies,” when it comes to the handheld market

Thursday, 29th August 2013 21:16 GMT By Stephany Nunneley

Nintendo has said its handheld strategy is “fundamentally different” from Sony’s, according to Nintendo’s executive vice president of sales and marketing Scott Moffitt.

Speaking with Gamespot, Moffitt said Nintendo prefers its handhelds to be used as a device with unique experiences that users with time constraints can enjoy. Sony, on the other hand, sees its handhelds as an extension of the living room experience, only portable.

“On the handheld side, we’re heading in a very different direction than PlayStation with Vita,” said Moffitt. “It really comes back to, in my opinion, the core strategy. I believe their view on the market is that the handheld gaming occasion and the home gaming occasion are one in the same, that people just have the desire to keep continue playing their home console game when they leave the house.

“And our philosophy, our belief, our strategy, is that we believe it’s kind of a different occasion. The moment of time you’re willing to play, the amount of time you have able to play when you’re away from home is different and your gaming behavior is different

“You’re not going to grab the whole bag of Doritos chips and sit on the couch for three hours; you have 25 minutes until the bus comes or whatever it might be. So the nature of the game ought to be a little different and the nature of the experience ought to be a little different.”

Nintendo announced 2DS yesterday, which plays both 3DS and DS titles – only without 3D capabilities.

The system will launch on October 12 for $130.



  1. lexph3re

    “you have 25 minutes until the bus comes or whatever it might be.”

    Soo you would then say why have a Nintendo device when you can play an iOS/Android game in that time?

    Don’t shoot yourself in the foot Nintendo. Gaming everywhere is gaming everywhere, the size of the game also doesn’t matter if you never have to turn the game off. (For instance, playing Chrono Trigger on my Vita only have to turn it off when I feel like playing something else.)

    Stop trying to separate the handheld mentality with crap like that. And, just make games that make me WANT to play it in the living room, outside, on the bus or on my lunch break.

    #1 1 year ago
  2. monkeygourmet


    All their doing is trying to differentiate from Vita.

    It’s the reverse of what Sony did on the Announce of the Vita, I.e. PS3 AAA performance on the go… And now that hasn’t really worked, Vita is the Indie wonder machine.

    Truth is, both are losing ground to iPhones / Android and, in the future, the home consoles will start to lose ground against tablets.

    #2 1 year ago
  3. lexph3re

    That’s because the handheld market doesn’t know what it is. Nintendo is saying it should be small burst plays (with games like Pokémon, FE, PxZ, SMT) it contradicts the offerrings the device is giving.

    Vita has started by showing you CAN have these console like AAA games on the go and now showing that you can ALSO have Indie small form factor games too.

    But with both of them tearing the perception into different directions people are just jumping to iOS/Android for what they want.

    If Sony and Nintendo properly compete in the handheld market they would be great. But, they don’t they keep pissing on what a handheld game should be instead. The devices should just play games period

    #3 1 year ago
  4. monkeygourmet


    I agree. I still hate gaming on my iPhone though, I swear if those devices didn’t have a phone/camera/facebook on them, people would hardly bother.

    #4 1 year ago
  5. JamieAllen

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    #5 1 year ago
  6. noamlol2

    in all honesty i hate the design

    it reminds me of a tablet and you can’t fit it in your pocket since it’s not a “shell” design

    and there is another problem–the device is STILL region locked

    so imagine if you live in europe like me, and you want physical

    well tough shit son, all you got is just the crappy over-priced Eshop to buy from

    but i have to say this- 130$ including a memory card is a smart choice
    cause it’s good both for kids and adults

    but if they were to port out some gameboy advance titles to Eshop i would be most gracious (i own a 3DS xl)

    #6 1 year ago
  7. pcbros

    3DS/Vita > iPhone gaming…

    #7 1 year ago

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