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EA: “Microsoft has been very aggressive with us, as had Sony” says Moore

Thursday, 29 August 2013 11:12 GMT By Dave Cook

EA and Microsoft seem to have a special relationship as of late, what with Titanfall exclusivity, free FIFA 14 for European pre-orders and first dibs on Plants Vs Zombies: Garden Warfare. Regardless, Peter Moore has stressed again that the company is not favouring Microsoft over Sony, and has said they are both quite aggressive.

Speaking with GI.biz about EA’s relationship with Microsoft and Sony, Moore said, “We have relationships with both companies that go back many many years, so I think that what you saw [during EA's gamescom conference] was, just from a phasing perspective, you saw a little bit more of the Microsoft stuff. We have a lot of partnership opportunities with Sony, with the PlayStation 4, which we have done for many many years, that maybe we should start talking more about.

“But it may have seemed that way, I don’t think that we’re favouring one over the other, we love them both dearly. It’s important to the publishing community that both are very successful and I think they will be very successful. I think the gamers, the fanboys, I’m an Xbox guy, I’m a PlayStation guy, they’re going to make their choices. I see a lot of talk about people who are going to try to get both.

“Microsoft has been very aggressive with us, as had Sony, we’re a very powerful publisher obviously, that has the ability to deliver great content and makes a difference on their platforms, and they want to make sure they get that.”

On Microsoft and EA’s partnership to gift FIFA 14 to every Xbox One pre-order customer in Europe, Moore continued, “We look at opportunities to put as many copies of FIFA into consumers’ hands as we possibly can. We’re very proud of that game, we’re very proud of the fact that it’s not just a game that you play off a disc but the digital services, FIFA Ultimate Team, in particular is important to us, so the more consumers that own FIFA the better opportunity we have to interact with them, to be able to offer services to them, so it’s worked out well.

“Microsoft, particularly in Europe, feels it needs to catch up a little bit with the PlayStation brand and this is one way to do it. You take soccer and you add Europe to the mix and then you bring it together. And I suspect as well Microsoft is looking at ways to add value, as I’m sure Sony is here to make the price points feel a little bit more of a bargain. We sat down a while back and talked about this and that’s how it happened.”

What do you make of EA’s relationship with Microsoft? Don’t forget that Microsoft did announce it was in partnership with Microsoft back in May.

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19 Comments

  1. Djoenz

    SCE Europe CEO Jim Ryan :
    “It’s perfectly rational when a platform holder, or indeed a publisher, runs a pre-order campaign to engage in promotional behaviour to dial it up if you feel it’s not where you need it to be. That’s a rational thing for any businessman to do,”

    Peter Moore:
    “Microsoft, particularly in Europe, feels it needs to catch up a little bit with the PlayStation brand and this is one way to do it. You take soccer and you add Europe to the mix and then you bring it together. And I suspect as well Microsoft is looking at ways to add value, as I’m sure Sony is here to make the price points feel a little bit more of a bargain. We sat down a while back and talked about this and that’s how it happened.”

    #1 2 years ago
  2. wicktus

    Shut up moore, Turning your back on some gamers(Sony) is a dangerous and absurd decision to take

    http://images.bookcloseouts.com/covers/large/isbn978076/9780764517716-l.jpg

    #2 2 years ago
  3. FatalTee

    How many times have we talked about this – it is football, not soccer.

    #3 2 years ago
  4. OmegaSlayer

    Peter Moore, nothing more to add.
    He’s a former MS executive.

    Though I think shareholders will get his head soon if siding so openly with MS won’t pay off.

    Can’t stand 3rd party publishers not keeping balance between platforms.
    Last year Activision gained some of my respect and EA lost a lot.

    Publishers don’t understand that loads of people remembers these little stunts.
    I think many PS4 owners are not happy, and now it’s up to EA to get customers back.

    By the way, I wish the idiocy of timed exclusive DLC will stop soon, because it creates more bitter blood than revenues.

    #4 2 years ago
  5. Judicas

    @3 it will forever be soccer

    #5 2 years ago
  6. ArithonUK

    @5 No, it has ALWAYS been football. Only the middle-classes called it soccer in the 1800s. American Football or “ballown” started in 1820 around 540 years AFTER football started in England.

    Of the 45 national FIFA (Fédération Internationale de Football Association) affiliates in which English is an official or primary language, 43 use football in their organisations’ official names (only Canada and the United States use soccer).

    So the English speaking world out-votes you 43 to 2. You lose.

    #6 2 years ago
  7. BlockheadBrown

    I really don’t believe a word out of Peter Moore.

    #7 2 years ago
  8. Dendroball

    And yet nobody has been crying that EA has been leaning towards Sony this gen despite all of the exclusive or timed exclusive content the PS3 version of their games got over the 360 version (Dante’s Inferno, Medal of Honor, Battlefield 3, Dead Space 2, etc).

    #8 2 years ago
  9. revsouly

    When your actions cause people to question your loyalty…that is an answer in of itself

    #9 2 years ago
  10. sebastien rivas

    Exactly and right to the point.
    EA-MS aggressive in detriment to game and gamers.
    Gamers don’t care about the two signing deals. Gamers care what that action will have as effect, and that is in this circumstance no fifa 14 on PS4. Don’t get me wrong, I really don’t care for EA but I think of all those PS4er’s whom for some reasons love EA and are soccer fans.
    EA prefers to sing and sign huge financial deals instead of doing and being what they are, that is a 3rd party developers and develop video games.

    Duhhhhh

    Jesussss, it reeks

    #10 2 years ago
  11. DSB

    D’aawwwwwwww.

    Poor EA. I know what they mean. Those ultra-aggressive games companies are a real pain in the balls.

    #11 2 years ago
  12. Dendroball

    @11 I think you’re overreacting a bit here, how is it aggressive and in detriment to gamers when Fifa14 is also coming out on PS4 ? Frankly, it’s not like EA is giving its game for free because they just like Xbox players, if Sony really wanted a bundle made with EA for PS4, they would have contacted EA in the first place, moreover based on a recent interview from a Sony exec, they just don’t seem to care.

    Are you talking about exclusive or timed exclusive content ? But as I said earlier, EA was heavily leaning towards Sony this past gen and no one cared.

    So now a third party publisher can’t make exclusive deal with a console manufacturer ? Go tell that to Activision while you’re at it because as far as I know COD DLCs always came out before on the 360, and they’re actively preparing something similar with Sony on PS4 with Destiny.

    In the end, all of the internally developed titles from EA are coming out on both platforms, so yeah I guess it’s pretty aggressive …

    #12 2 years ago
  13. lacerz

    The PS4 is still less expensive if you were to purchase it along with FIFA, so who cares.

    There are a lot of long term issues that would cause me concern about purchasing a Xbox One.

    First, it appears Sony future proofed the PS4. Not so much for the X1. Cloud computing can’t handle the same loads that hardware can.

    Second, if the talks of Microsoft spinning the Xbox division off come to light, Xbox will lose about $250 BILLION in leverage. The numbers make it all pretty clear: Microsoft’s Windows division is valued at $107 billion; its business division at $99 billion; and its servers at $43 billion. Meanwhile, the entertainment and devices division, which includes Xbox, sits at a mere $3.6 billion. That would seriously gimp the Xbox’s ability to get these types of exclusives in the future.

    #13 2 years ago
  14. Dendroball

    @13 How come you already know Xbox One is not future proofed ? Because the PS4 GPU is slightly more powerful ? Once again all of those specs talks are just numbers and astroturfing, and ultimately numbers don’t matter (we’ve aready seen it with the Gamecube), games are what matter.

    #14 2 years ago
  15. lacerz

    @14 Too much dependence on the cloud instead of hardware, plus Microsoft’s own statements that they didn’t target high end graphics. Google “Xbox One Highest End Graphics”. No, Microsoft is pushing the Xbox as an entertainment play, not a future proofed gaming console.

    #15 2 years ago
  16. DSB

    @12 I was mostly referring to their business practices in the past. EA are arguably the most aggressive company out there when it comes to reaching for the gamers wallet at every possible moment.

    Mostly I was just poking at the headline. Obviously Moore didn’t see it as a bad thing.

    #16 2 years ago
  17. Dendroball

    @16 My bad I was actually replying to Sebastien. No problem, I got the irony in your words :)

    #17 2 years ago
  18. gameoholic007

    I never believe what Moore says through his crooked teeth. He acts like EA never made that partnership with M$.

    #18 2 years ago
  19. Legion

    “Don’t forget that Microsoft did announce it was in partnership with Microsoft back in May.” what the hell are you even trying to say?

    #19 1 year ago

Comments are now closed on this article.

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  • Bloodborne players are already documenting their crazy antics

    Bloodborne has been available for almost two days now in North America, and already players are posting interesting clips and character customization choices for the game. Below are interesting takes on creating a character and videos of a frustrating death and another full of blood coming from a very painful place – monster or not. […]

  • FIFA Ultimate Team celebrates sixth year in existence with giveaways

    FIFA Ultimate Team is celebrating its sixth year in existence with special events running from today until March 29. According to EA, every FUT fan will be handed one free pack every day, and those who play at least one match in the FUT Birthday Cup will have a chance to win rare “tradable In-Forms” […]

  • Halo Online is a F2P PC game in development exclusively for Russia – video

    Halo Online is a free-to-play game which will launch this spring in Russia, and is in development with Saber Interactive. According the reveal event attended by IGN Russia, the game was designed to run well on lower-end PCs and runs on a modified Halo 3 engine. The game is set on a secret UNSC space […]

  • SteamWorld Dig Xbox One release expected in late May

    SteamWorld Dig is coming to Xbox One, developer Image & Form has announced. A firm release date hasn’t been announced, but the studio expects the title to arrive on the system in late May. “We’re preparing quite an elaborate Easter egg for the Xbox One version – a gaming thing that we really wanted to […]

  • SMITE celebrating first anniversary with a sale on skins, Ultimate God Pack

    Hi-Rez Studios is celebrating the first anniversary of SMITE with a sale. From today through Friday, March 27, the Ultimate God Pack, which includes all current and future Gods, will run you $19.99. Alll individual pre-launch skins are 50% off, and all Gem Packs will award bonus gems. In addition, from March 27-29, all SMITE […]

  • Borderlands 2 has sold around 12 million copies, says Gearbox

    Speaking with Microsoft’s Major Nelson in his podcast, Gearbox Software boss Randy Pitchford stated Borderlands 2 has sold somewhere around the 12 million mark. As of August 2014, it was announced by Take-Two in its financial report the 2012 game had sold-in 10 million units. Pitchford noted in the podcast he learned of the figures […]

  • Broken Age releasing on PS4 and Vita same day as Act 2 on PC

    Double Fine Productions has announced it will release Broken Age on the PlayStation Store next month. Act 2 will also be released on PC. The full Broken Age adventure will release on PlayStation 4 and Vita on April 28 in North America and April 29 in Europe. It features cross-buy and cross-save. Broken Age Act […]

  • Star Citizen earned another $1 million within two weeks – total hits $76 million

    Star Citizen continues its funding streak with backers pumping another $1 million into the game’s development in the last two weeks. The total earned for the space sim has now reached $76 million ($76,015,532 to be exact) with 851,395 backers contributing to the staggering figure. Star Citizen’s latest update was version 1.1 which included two […]

  • Final Fantasy Type-0 HD, Resident Evil Revelations 2 and Battlefield: Hardline top Media Create charts

    Final Fantasy Type-0 HD, Resident Evil Revelations 2 and Battlefield: Hardline were the big ticket debuts during the March 16-2 period in Japan, with each game claiming the top three slots on the Media Create charts, respectively. Final Fantasy Type-0 HD moved 92,094 on PlayStation 4, while Resident Evil Revelations 2 moved 73,373 units on […]

  • You can now learn English or Spanish on Xbox One with the Rosetta App

    Want to learn English or Spanish? Rosetta Stone has an App for that on Xbox One. According to the language teaching firm, Rosetta Stone’s Discover Languages, the new application teaches English and Spanish by way of immersive simulation. Users will virtually travel to learn vocabulary and grammar “necessary for real-world interactions.” Here’s how it works: […]

  • PayDay 2 and PayDay: The Heist have sold over 9 million units combined

    The PayDay franchise is a lucrative IP for Starbreeze and Overkill, as both games combined have sold over 9 million copies as of November 2014. The company has also sold over 8 million paid DLC packages since PayDay 2 was released in 2013 (via NeoGAF). In its Q2 half year report issued in February, net […]

  • Nintendo wants to “surprise” customers with NX, not expand upon existing hardware

    Nintendo president Satoru Iwata has firm wants to “surprise” players with its new NX system. Speaking in an interview with Nikkei, translated by Kotaku, Iwata wouldn’t go into details on the new system, but stated expanding on a current gaming system would be “dull.” “In the past few years, the idea of what [encompasses] a […]

  • Kojima Station show suspended

    In another episode in the the ongoing kerfuffle between Hideo Kojima and Konami, the publisher has suspended the Kojima Station web show. Recent tweets from the newly created Japanese Metal Gear Solid account confirm that Kojima Station will not be broadcast tomorrow, but would not provide a date for the next episode. The Tweets were […]

  • Watch Battle Royale for free this weekend on Xbox Live

    Square Enix is celebrating the launch of Final Fantasy Type-0 HD by offering Xbox Live members in the UK a free rental of Battle Royale. Starting Saturday, March 28 and through Sunday, March 29, Xbox Live members in the UK will be able to rent Battle Royale through the Xbox Video Store, for free. The […]

  • Bloodborne journal, part 1: managing anxiety on the path to the Cleric Beast

    Bloodborne is both like and unlike the Souls games. Brenna descends into Yharnam with reluctance and trepidation. Need help succeeding in Bloodborne? You need our Bloodborne walkthrough and boss guide. Bloodborne isn’t Demon’s Souls or Dark Souls. Let’s get that out of the way right off. I enjoyed both Dark Souls games, but it was […]

  • PS Store Easter sale discounts MGS: Ground Zeroes, Far Cry 4, more

    The Easter Sale is live on the EU PS Store, with Metal Gear Solid 5: Ground Zeroes for less than £10, FIFA 15 Deluxe Edition for £30 and other savings. Some of the PlayStation 3, PS4 and Vita discounts are valid through April 8, other through April 15. PlayStation Plus members can also take an […]

  • Bloodborne video: how to unlock the first shortcut in Old Yharnam

    Here’s a video for Bloodborne players showing a quick way to unlock the first shortcut in Old Yharnam. It also provides a look at things you may have missed in Central Yharnam and The Sewers, courtesy of VaatiVidya. Don’t forget, we have guides posted for the game with more updates coming soon. Bloodborne released in […]

  • Bloodborne issue prevents summons at Vicar Amelia fight

    A Bloodborne bug has prevented players calling on help to take on one of the nasty early bosses. Bloodborne bosses are significantly easier to take down in co-op. Unfortunately, at least one of them is proving difficult to find help for – and not just because not many players have obtained the Small Resonant Bell […]

  • Mass Effect 3 on sale on EU PSN, but not free

    Mass Effect 3 is discounted on the European PSN, but it’s not free. Update 2: The option to add to cart now lets you choose between the free trial or full version. The full version is on sale for £6.49 or £5.84 for PlayStation Plus members. The free trial is of course is still available, […]

  • Elite: Dangerous Race to Elite winners announced, one player makes £10,000

    The winners of Elite: Dangerous’ Race To Elite competition have been announced, with one player receiving the grand prize of £10,000. Back when Elite: Dangerous launched, developer Frontier announced a competition that would award players to first reach Elite rank in trading, exploration, or combat, a prize of £1,000 each. The grand prize – £10,000 […]

  • GTA 5 Online Heists guide: How to make the most money with Special Bonuses and Elite Challenges

    You’re not hitting heists for the good of your health. Here’s how to max cash rewards. Money. GTA Online players love it. Greenbacks are the core of the entire experience, allowing you to buy the best weapons, vehicles and stupid haircuts. Heists, as promised, gives more opportunities than ever to earn serious cash, but once […]

  • PlayStation 4 firmware update 2.50 coming tomorrow

    PlayStation 4 firmware 2.50, codenamed Yukimura, is due for release tomorrow, March 26. Firmware update 2.50 for PlayStation 4 will be launching tomorrow, March 26, Sony has announced. Codenamed Yukimura, the system update is promised to bring suspend/resume feature, trophy sync improvements, accessibility options, and much more. 2.50 has been in beta testing a while […]

  • GTA 5 Online Heists guide: adversary modes, daily objectives, free roam challenges and more

    Heists aren’t the only addition in GTA Online’s latest DLC – there’s a lot of content that can earn you big RP and cash payouts. GTA 5 Online Heists guide: adversary modes, daily objectives, free roam challenges While heists are the talking point and big payoff after more than a year of waiting, there’s a […]

  • Battlefield Hardline: what’s the best Police sniper rifle?

    What’s the best bolt-action, Police sniper rifle for the Professional class in Battlefield Hardline? Let us help you answer that question. As you’re probably aware, Battlefield Hardline weapons are class specific and faction specific. This makes deciding on a good weapon and loadout much harder than it was in Battlefield 4. Which is where Westie […]

  • Evolve 1.3 patch nerfs Wraith, adjusts Kraken

    Evolve is receiving a new patch that aims to put an end to the Wraith’s dominance. Evolve developer Turtle Rock outlined a few of the changes coming in patch 1.3. The patch brings balance changes to the monsters – mainly the Wraith – as well as other various changes to Hunters’ tools based on player […]

  • Bloodborne: watch the opening 40 minutes

    The opening minutes of Bloodborne really do set the stage for what’s to come. They’ll also help you decide if this game is for you. Arekkz Gaming has captured the first 40 minutes of Bloodborne. Complete with the opening cutscene, and the first few obstacles you’ll face. The video is commentary free, so wear headphones […]

  • YouTube will relaunch livestreaming service with focus on eSports and gaming – report

    According to industry sources, Google is preparing to relaunch YouTube’s livestreaming service with a focus on eSports and gaming. According to anonymous sources speaking to TheDailyDot, Google is planning to bring back YouTube’s livestreaming service. The company is said to have started recruiting around 50 engineers with experience in the field, “a pretty big statement […]

  • I think I’m too old for Final Fantasy 15

    Final Fantasy 15 was nine years in the making – and counting. Are we the same people we were in 2006? Final Fantasy 15: Episode Duscae A demo available for PS4 and Xbox One. Offers a couple of hours of gameplay. More if you jump over the borders. Bundled with Final Fantasy 15 Type-0 and […]

  • New multiplayer mode for Splatoon announced

    Nintendo has sent over three screenshots for Splatoon along with information on the Wii U another of the title’s multiplayer modes. Called Ranked Battle, it keeps track of each player’s online ranking. Splat Zones is one of the additional ways to play online in this mode. It differs from Turf War, which is the main […]

  • 2015 WoW Arena World Championship has a $250,000 prize pool

    Blizzard has announced the WoW Arena World Championship will culminate at BlizzCon 2015. World of Warcraft 3v3 Arena teams from around the globe will compete for spot at the 2015 WoW Arena World Championship and for a share in the $250,000 prize pool. Online qualifiers will be held for North America, Southeast Asia, Australia, New […]