Tretton: PS4 price advantage “never a bad thing”, but Sony must “execute” on launch

Friday, 23rd August 2013 03:02 GMT By Brenna Hillier

SCE America boss Jack Tretton has acknowledged that a lower price isn’t all the PlayStation 4 needs to succeed over its rivals.

“I think ultimately, the gamer looks at ten-year product lifecycles; they look at the software offerings; they look at the value proposition, and the lowest priced system isn’t always the most successful,” Tretton said in an interview with Bloomberg.

“But being cheaper than your competition is never a bad thing.”

The PS4 is off to a strong start with pre-orders, Sony said recently, even outpacing PS2 and PS3, and Tretton said all Sony needs to do is follow through on its promises.

“I feel like we’ve got the gamer on our side; I feel like we’ve got the development community on our side; and now we’ve got to execute,” he said.

“The most important thing to get right is the consumer proposition, the value proposition. That people say, ‘I saw it, it looks great, I’ve got to have it.’ And if that’s the answer, then you’ve got a winner on your hands.”

Thanks, Gamespot. [image]



  1. silverstorm

    The only thing i’d say they need is at least one more AAA title. Yeah sure they got Killzone Shadowfall which looks great and Driveclub but that’s not much. And i could not give a fuck about Knack.

    #1 1 year ago
  2. fengato

    The price difference is not all that relevant here in Oz (PS4 $550 XB1 $600). Jack, you need to line up some dedicated servers for Ghosts if you’re going to keep me in your camp. Justify your new paid subscription model.

    #2 1 year ago
  3. Diingo

    Meanwhile the Wii U still costs $350.

    My brain cannot comprehend the stupidity behind this.

    #3 1 year ago
  4. fengato

    @3 Hopefully Nintendo is forced to learn from their mistakes one of these days, and really begin to rethink how they do business. Until that time they will remain isolated in fantasy land. There’s no reason why we couldn’t have a modern day snes: all the Nintendo goodness, plus a fully featured 3rd Party experience (graphics, networking etc). Talk about resting on your laurels…

    #4 1 year ago
  5. melonbuster1

    No game’s at launch that are a must have.. drive club is free to play. Tons of indie crap ware..killzone isn’t the best fps at launch. . Sony dropped the ball. . Pre order isn’t sales

    #5 1 year ago
  6. redwood


    #6 1 year ago
  7. noamlol2

    the PS3 really butched it this gen

    up until 2011 the PSN finally became viable and less laggy

    but they had one HUGE advantage, subscribtion free online service

    and it’s sad to see it go away, if steam is free and better then both platforms then why in the hells do we need to pay for online?

    the games are Peer2Peer not servers

    #7 1 year ago
  8. polygem

    i can only speak for myself but the launch line up for both is super boring. very weak. it reads like this. ok, not interested, next, nope, next uhhh…again?, nope, next, boring, next….and so on. i think it’s even lazy. it feels like systemupgrade 1.5. games.
    i wish at least PvZ garden cod would have made it. that looked like a lot of fun at least.

    this industry plays it too save, not aiming for the stars, no passion, no innovation. sad stuff…

    i want to stop complaining, not everything is bad…but this industry really excited me once.

    #8 1 year ago
  9. redwood

    ^ +1000… rime is another game that am sure is going to be a fresh experience.

    #9 1 year ago
  10. Belmont

    I think it ends up being a matter of preference, I always take Killzone over another million dollar tech demo from Crytek. Someone else might think differently .

    Another thing with Micro Vs Sony launch line up is that, with sony you have Infamous in February, the order for later in 2014 and a new naughty dog game (almost surely in 2014),micro will have Halo 5 and ?

    #10 1 year ago
  11. KAP

    I think these three launch games from Sony are fine when there being accompanied by AC4, BF4, Watchdogs, COD Ghost, plus the many indie titles that was shown at gamescom for launch.

    Why does many only focus on just the three Sony exclusives like they will only be the only titles your able to play?!

    “…And i could not give a fuck about Knack.” – Well lucky for you NO ONES FORCING you to buy the thing.

    #11 1 year ago
  12. polygem

    @red. yes rime looked great but it also looked like it will take a year or more to release.

    @belmont. i enjoyed the killzone games, i played them all, even the psp one, which was probably my favourite :)
    but i am not feeling the whole shooter genre anymore. i love halo, but 4 was a letdown as well. destiny is interesting. something like that at launch would make me excited, then add a unique, promising, charming, epic new title -like rime- to the mix and i would be all hyped up.

    forza, asscreed, killzone, cod, BF? sorry, been there a million times, was fun -sometimes-, thank you, but a new gen should bring fresh game experiences, if not, why even bother…

    unfortunately, i don’t feel any of the lauch games.
    that’s sad.

    #12 1 year ago

Comments are now closed on this article.