PS4 pre-order numbers being handled “as responsibly as we can”, says Sony exec

Friday, 23rd August 2013 06:53 GMT By Brenna Hillier

Sony UK chief Fergal Gara has described high demand for the PlayStation 4 as a “good problem to have”, but one that Sony is taking seriously.

“The problem with pre-orders, which is a good problem to have, is that they’re very, very high. Higher than we’ve ever seen in 20 years in this business,” Gara said, speaking to OPM.

Consequentially, Sony has “a situation to manage”.

“As an ex-retailer myself I understand this at least as well as anyone else: we need to help retailers manage the expectations of their customers and not let them down. And that is why we advise them that, from August 5, they should not guarantee anyone they will get their unit on day one.”

Sony wants to make sure no retailer promises what they cannot deliver, and now that is has locked down the console’s launch date, will begin working out precisely how many units each retailer will have.

“We are going to be looking at a sell-out situation and chasing demand, it’s a problem, it’s kind of a good problem to have, but it is a problem and we’re trying to manage that as responsibly as we possibly can,” he concluded.

The PS4 has already attracted over 1 million pre-orders, with demand outpacing that exhibited for the PS2 and PS3. The question of demand outstripping supply is a loaded one, as Sony was not able to supply sufficient PS3 consoles at launch, leading to delays in Europe.

SCE America boss Jack Tretton has exhibited cautious optimism about the PS4′s future, but said the lower price point isn’t enough; Sony has to deliver on its launch promises.

Thanks, Joystiq.



  1. monkeygourmet

    I wonder how the Xbone & PS4′s network infrastructure will hold up with millions of people logging on and downloading on day 1?

    Especially Xbone, as it has a day 1 patch for the console and Forza.

    #1 1 year ago
  2. eaglerapida13

    good for them,still buy a xbox one

    #2 1 year ago
  3. Docker Al

    Here in Australia retailers are advertising that you can pre-order now to join the queue for 2014. No problems getting an Xbox One for release day for the moment.

    #3 1 year ago
  4. Tech-N9ne


    I’ll be more confident in Microsoft to handle this kinda traffic than Sony. I mean Microsoft develops solutions for other companies to handle this, plus those 300,000 servers might become useful here. :)

    #4 1 year ago
  5. gomersoul

    Microsoft will handle their launch better, because they only need half of what Sony need… the popularity of the ps4 could cause a chaotic launch. crossing my fingers that my local game has me covered. and if people can’t get one, how long do they have to wait?

    #5 1 year ago
  6. polygem

    have both on preorder. my only problem…there are no games i want to play on them


    i will keep my preorders for a while but if nothing changes i think i will cancel and buy one of these things later next year.

    #6 1 year ago
  7. lookingglass

    Xbox will launch without a hitch. XBL is alien technology compared to PSN.

    But PSN will be fine too. No one connects their PS4 to the internet anyways.

    Or is it they go to system settings and disable wi-fi every night? No wait, they turn their routers off while they sleep! That’s right, they unplug all the wires everyday and when they game they make 100% sure it is not, in any way, shape or form, connected to any source of internet.

    Millions of people playing PS4 on launch day… no one online… So freaking next gen I can’t wait. oh. my. gawd. holy. furk.

    #7 1 year ago
  8. naffgeek

    My only concern with getting a PS4 is the network infrastructure.

    X360 has been my online console of choice but I am going PS4 next gen so BF4 better run smooth or i’ll be gutted.

    Especially now we are paying for it.

    #8 1 year ago
  9. machy

    @lookingglass my friend account on FIFA was hacked and ms done nothing about it and he wasn’t alone “”google it if u not believing me”"

    #9 1 year ago
  10. Arnvidr

    @lookingglass What on earth are you talking about? I have my PS3 set to turn off automatically after a while, and it’s off at night anyway, but I don’t see what point you’re trying to make?

    #10 1 year ago
  11. CycloneFox

    @12: He’s referencing to PS-fanboys making fun of the first iteration of XB One which needed to be “always-on”.

    I, as a gamer who owns both a PS3 and an Xbox360, but prefer my PS3 because of the games and PSN plus and who will buy a PS4 and don’t plan to buy an XB One which makes me a fanboy for some people, I suppose, will of course have my console wired and “always-on” but the enforcement and withdrawal was not only a dick move but also marketing-wise plain stupid.
    The thing is, that I love consoles because of their independency from any other system. I can just take it to a friend, plug it into any TV and nothing more. Two cables, that’s it. I don’t want to be forced to have another PC at my TV, next to my actual PC.
    Consoles are consoles and that is good. They are no steam, Origin, iOS. Just plug in power, a TV, put in a disc or cartridge and play.
    It is good to have optional features like a steam-like game library which depends on an online-account. If microsoft really stood behind this vision they bemoan the loss of so much now, why don’t they just sell their games in two fashions and, if the gamer chose to buy a game digitaly, enable him to use the instant game switch features and family sharing, like Sony does that already on PSP, PS3 and PSVita, while satisfing consumers who want to own their disk-based games, even if it’s just one copy then? It wasn’t necessary to make that 180 and upset everyone.

    @the discussion of people asking if Sony can handle such a big release not only hardware-wise but also with its online service: That may have been the case back in ~2007. But Sony is not green in this department. Actually they have more experience in big hardware-launches than most companies. And PSN really advanced since 2006. The numbers of registered and online accounts in PSN is already nearly twice as high as in Xbox live, which renders everything lookingglass said meaningless anyway.

    #11 1 year ago
  12. Lengendaryboss

    If you and him honestly think its just Playstation fanboys calling out MS on that he needs his head checked out: because he misinterprets things how he sees fit.

    #12 1 year ago
  13. Belmont


    That’s it man !

    #13 1 year ago
  14. indk

    What’s funny about your comment is you talk like you actually believe what you’re saying. Whenever you think you’re coming at people with facts, please POST links to your so called “facts” so you can actually back up what you’re saying. Because from what I see, you are wrong sir. And Steam does not require you to be always online. Nice try though.

    #14 1 year ago
  15. RobSigw


    I’ve been lucky to order one here for 399 $ with free shipping. You should check if they still have PS4. Good luck!

    #15 1 year ago

    don’t forget

    November 15: Canada, the US

    November 29: SCEE territories including Australia, Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Russia, Spain, Sweden, Switzerland and the United Kingdom

    November 29: Latin America – Argentina, Brazil, Chile, Colombia, Costa Rica, El Salvador, Guatemala, Mexico, Panama and Peru.

    #16 1 year ago
  17. Gheritt White

    Going by these comments it looks like the XB1 is gonna be the kids’ console of choice next gen, while everyone 21 and over will be going for a PS4.

    #17 1 year ago
  18. AngryConsumer

    looks like the guardians of the microsofts have teamed up here to bash sony and its ps4. there cant be a normal discussion without them spreading their fud, in every news about sony or ps4 here. what a bunch of sad & insecure individuals you are.

    #18 1 year ago

    Sony makes a good job…

    A new PlayStation 349 a new Controller 54 then they work together with indies and give them kits for free etc. etc.

    Overall a new experience for the next 7 years with the best exclusives of the world.

    I think a man has to do what a man has to do

    I preordered 2 x the Killzone Shadow Fall bundle at amazon 1 for me the other for my brother

    #19 1 year ago
  20. DSB

    @17 Dude I’m totally stunned by the turnaround we’ve seen.

    Like last gen I had this idea that the Xbox fanboys were largely these laid back guys who were like “Yeah whatever, I just like this damn thing” and the Sony fanboys were these pathetic little sissies going “LEAVE SONY ALONE! [Mindless Conspiracy Theory!] Everybody’s against my poor little multi-billion dollar company!”

    And now…. It’s totally the opposite. How did that happen?

    Seriously, I was never that hysterical when Sega got their ass handed to them. Not even a little bit. I was pretty fucking sad about it, but that’s the way the cookie crumbles.

    #20 1 year ago
  21. bradk825

    Sony has probably learned a lot from the PS3 launch and doesn’t want to have a repeat of what happened last time. Having camping out for days only to go home empty-handed was embarassing. Having a large number of people go home with one that won’t boot up was even worse. Then there were the incidents of violence in the line-ups.

    They won’t let that happen again, or at the least, if it does, they will have done their due diligence to ensure they tried to prevent it.

    #21 1 year ago
  22. Gheritt White

    @20: Nail on the fucking head mate, and I respect your opinion too. It happened more or less overnight at the XB1 reveal. Everybody was on the fence after Sony’s lukewarm showing in Feb, but after the XB1 reveal and MS’ less-than-stellar E3, it was kind of curtains for Xbox in terms of the more reasonably minded.

    I now identify more with pro-Sony comments, simply because that crowd now counts a greater number of well-reasoned individuals, as opposed to baling fanboys. I guess the only crowd Xbox have left to follow them are their mindless, drooling fanboys – people who were largely outnumbered in the current gen by people who just want a good, simply system on which to play their games.

    But yeah, I have def noticed tyhe same thing – not just here, but most relevant places I visit online.

    #22 1 year ago
  23. pcbros

    @22 – “I guess the only crowd Xbox have left to follow them are their mindless, drooling fanboys – people who were largely outnumbered in the current gen by people who just want a good, simply system on which to play their games.”

    Great to see how “reasonably minded” PS4 fans can be…

    #23 1 year ago
  24. Gheritt White

    @23: What I mean to say is that the proponents of Xbox in the current gen seemed more reasonably minded, by and large, than the PS community, at least in terms of comments. It already seems this situation has turned on its head. I am therefore in agreement with DSB.

    What about that was so hard to understand? Do you need me to draw you a picture?

    Also, I’m not a PS4 fan. I am platform agnostic; it’s just at present I’m more inclined to favor purchasing a PS4 than an XB1 based on the titles available for each platform.

    And, since you’re obviously new here, I’ve been an Xbox owner for two consecutive gens now hand have frequently been called an Xbot by mindless, drooling PS fanboys. I welcome the shoe being on the other foot – you all look alike to me.

    #24 1 year ago
  25. Hcw87

    How does it make any sense to classify PS users as more mature than the Xbox users?

    Whenever there is a MS article _ANYWHERE_ on the net, there are Sony fanboys jumping all over it in a matter of seconds. It’s like they talk shit because it’s the ”cool thing to do”, kinda like middle school mentality.

    The only reasonable thing to do is buy both consoles, or buy one and don’t talk shit about the other. It only makes you look premature (like the countless Sony fanboys that have creeped out of nowhere since May).

    #25 1 year ago
  26. Gheritt White

    @25: I’m talking in broad brush-strokes here, as evinced on VG247 over the years since the site launched.

    Also, most people now jumping on MS since May Xbox guys, like myself, who aren’t impressed by their current output or projected future offerings.

    • Sony droids are still douches.
    • Xbots are still douches.

    It’s just that, to all accounts, the reasonable middle-ground has by and large swapped brand-support from Xbox to PlayStation, IMHO.

    Lastly, why the FUCK do you care so much? I’m invested in this conversation because I like DSB and it’s nice to see him/her share my opinion – I’m therefore prepared to back it up. Where the fuck are YOU coming from? Afwaid da nasty man on da interwebz is saying howwid fings abowt your precious Microsoft again?

    #26 1 year ago
  27. pcbros

    @24 – Can’t you read your own comments?

    You basically just called every Xbox fan a mindless and drooling fanboy.

    Not sure how you can see that…

    #27 1 year ago
  28. Gheritt White

    @27: I think you’ll find I’m calling most/all platform-specific fanboys mindless and drooling..

    It’s just there seem to be more of them behind the Xbox at the moment, whereas previously it was all PlayStation ‘tards like TEA and ps3fanboy.

    Also, note the difference between current-gen and next-gen when referring to platform fanboys.

    Have I made myself clear, or do I need to repeat myself in words of only one syllable?

    #28 1 year ago
  29. pcbros

    @26 – Do you not see how about 50% of comments on any Microsoft article comes from Sony trolls?

    Just take a look at the latest Microsoft article here

    #29 1 year ago
  30. pcbros

    @28 – “I think you’ll find I’m calling most/all platform-specific fanboys mindless and drooling”

    Now read your comment on #22…

    “I guess the only crowd Xbox have left to follow them are their mindless, drooling fanboys”

    You said the ONLY fans Xbox has left are mindless, drooling fanboys. But I guess you are taking that statement back?

    #30 1 year ago
  31. Hcw87

    The fact that you think people care how long you’ve been on this site is actually quite funny. But more sad.

    Also swearing now? Yeah, i see some insecure child trying to be cool on the interwebz again.

    Fanboys are fanboys, one side isn’t worse than the other. But if you DO want to look at the numbers, i’m pretty sure you’ll find way way more Sony fanboys in the world, rather than the other way around at the moment.

    #31 1 year ago
  32. Gheritt White

    @30: No, I’m saying you’re fucking asinine not to expect a bit of hyperbole in comments you read on VG24/7 – *especially* when between two people who recognise each other and are in agreement. Do I need to back up all my statements with credited links now as well?

    How’s this: “I ONLY want to fuck your Mum; your Dad has NO appeal for me.” When, in actual fact, we all know I like your Dad giving me a good rimming from time to time.


    If you’re looking for consistency, chum, look elsewhere – the only thing that remains is I don’t give a flying fuck what you think and I really don’t have shit to prove to you.

    As for the thread you pick out, I wouldn’t say Lengendaryboss, DSB, NiceFellow, Clupula, DrDamn, Eon, Joe Musashi or Cobra951 are fanboys – I can’t vouch or any of the rest. However I think comment #15 on that article addressed your point far more succinctly than me.

    #32 1 year ago
  33. Gheritt White

    @31: No dickhead, I care about how long I’ve been here – it’s a point of personal pride. I really like it here and am pleased that I stayed through the TEA debacle that drove Blerk and Psychotext away.

    And yes, I’m an insecure child. You got me! Caught me red-handed. I’m so fucking ashamed right now.

    Lastly, it depends on your definition of fanboy. Fans? Yes. Fanboys? I doubt it. IMHO Sony have actually given gamers a clear reason to back their next-gen console, whereas MS muddled the message for too long.

    #33 1 year ago
  34. pcbros

    I might be relatively new here, but I actually noticed that a lot of Sony articles are filled with positive comments from fans. For example, when Sony announced a $500 PS4 Killzone bundle with 2nd controller and the camera… the article was filled with cheers.

    Yet, when Microsoft announces they are giving Fifa 14 or Forza 5 with the Xbox One, the majority of the comments are from Sony fanboys calling Microsoft desperate.

    So let me get this straight…

    - Sony packing a PS4, a game, a camera AND a second controller = COOL!
    - Microsoft packing a XB1, a game and a camera = DESPERATE!

    I definitely don’t see this “shift” in fanboys. Maybe in the past, VG247 was filled with Sony trolls and it’s calmed down. But at the momment I see an equal amount of Sony and Microsoft trolls.

    #34 1 year ago
  35. DSB

    Yeah, I gotta say neither Sony or Microsoft have really made me tingle in this whole run-up, but Sony have obviously had the better gameplan this time around.

    Even if they perhaps aren’t as ambitious as Microsoft, they knew what they were about, and I do respect that.

    Last time I bought a 360 close to day one, and I’ve stuck with it, but this time I’m gonna wait and let the games pile up. The only thing I’m properly excited about is Destiny, and if that’s coming to PC then I don’t see myself getting a new box any time soon.

    #35 1 year ago
  36. Hcw87

    Oh i dunno man, whenever someone retorts in pre-school insults, something tells me they’re pretty upset or just mentally challenged.

    So for some reason, i think you really do care about what he’s saying. Otherwise you wouldn’t even bother sinking that low.

    #36 1 year ago
  37. Lengendaryboss

    Well that escalated quickly.

    Where are we getting 50% and more Sony Fanboys in the world from? More comments by the same person doesn’t make more fanboys.
    I can point out three Xbox fanboys Super and Professor then Sony fanboys Angryconsumer/ that war name guy/janvinor guy (spelt wrong): two/three fanboys on both sides.

    I can’t see anyone else stooping their levels on that link.

    #37 1 year ago
  38. Gheritt White

    Did you see me comment in either of those articles? I’d wager you didn’t, I don’t care about such trivial minutiae. And yes, this site had a HUGE problem with PS fanboys; now we have a glut of MS ones which are, while hilarious, entirely unwelcome.

    How’s this to screw with your single-platform mentality – I like the look of Killer Instinct and Sunset Overdrive, but I *also* like InFamous: Second Son and The Order: 1886.


    #38 1 year ago
  39. Gheritt White

    @35: Agreed, I won’t be getting any/either before Xmas 2014. Then I’ll have to, for job stuff.

    @36: Or, maybe, JUST maybe, I could be having some fun here? Although the mentally challenged bit probs isn’t far off the mark.

    @ 37: Had a tough day, still at work, kinda spoiling for a fight tbh.

    #39 1 year ago
  40. Lengendaryboss

    I believe the difference is you can’t buy Xbox One without Kinect whereas with PS4 you can optionally choose. I dunno.

    Although if it were the exact same situation i would call hypocrisy quicker than any of you.

    #40 1 year ago
  41. pcbros

    @32 – Look I don’t know what the heck you are talking about.

    I just said your comment, that sounded a lot like “The ONLY crowd Microsoft has left now are mindless, drooling fanboys” was ironic, and sounded like something a fanboy would say.

    #41 1 year ago
  42. Gheritt White

    @41: Ignore me, I’m just using you for my own amusement. I apologise, you actually seem nice.

    Right, back to work…

    #42 1 year ago
  43. pcbros

    @40 – But my point is people were applauding that “option”.

    Second, the hyprocrisy has nothing to do with the bundled camera… it was with the game being bundled.

    When Microsoft announced XB1 would receive Fifa 14 or Forza 5, people said they were desperate.

    @42 – It’s all good ;)

    EDIT: Just for the record, I’m neither an XB1 or PS4 fan yet. Neither one has proved anything to me. I’m going to wait to see how their features, network, interface, and performance stack up in the real world.

    Right now, I’m just contemplating getting a Wii U (due to the price drop and Zelda bundle) and upgrading my PC.

    #43 1 year ago
  44. Gheritt White

    @43: In which case, welcome to the club. You’ll soon find there’s a core bunch of commenters here who obviously aren’t in their tweens, and there’s another bunch who can’t formulate a proper argument. And then then there’s Erthazus. You’ll soon be able to spot the difference.

    #44 1 year ago
  45. pcbros

    Bringing things back to Sony, I was actually looking into a PSP/Vita. They had some pretty good games.

    Did Sony ever figure out how users who own UMD’s could download the digital version?

    #45 1 year ago

    Gheritt White i love ur comments :)

    #46 1 year ago
  47. DSB

    Yeah, don’t ever change Gheritt :P

    #47 1 year ago

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