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Plants vs Zombies 2 "is the biggest release ever for Popcap", says CEO

According to PopCap CEO Dave Roberts, free-to-play, iOS-exclusive sequel Plants vs Zombies 2 is PopCap's largest launch to date.

"It’s a big release. It is the biggest release for PopCap," the executive told GeekWire.

It's not clear if Roberts means the project used more resources to develop than any preceding release, or whether it's the most successful launch to date, but later comments suggest the latter is quite possible, depsite little promotion or fanfare.

"So far so good. The numbers are looking awesome, and the Apple promo hasn’t event kicked in yet," he said.

"The fact that we hit number one in the app store charts, based purely on - I mean there’s nothing, seriously. I don’t think anyone at EA has seen anything go up that fast to the top downloads.

"By 6AM this morning, it was already at number one. Literally, between 5AM and 6AM. My guess, by lunch today, we will have hit the same number of downloads that it took us five months to hit in the first version. It probably took us close to a year to hit that number on the PC.”

That's quite a validation for PopCap's decision to go free-to-play; the full interview through the link above contains some discussion of the business model.

Plants vs Zombies went global last week after enjoying a soft launch in Australia and New Zealand in early July.

Thanks, Joystiq.

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Plants vs. Zombies

Android, iOS, PS3, Xbox 360, PlayStation Vita, PC, Nintendo DS, Windows Phone

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Brenna Hillier avatar

Brenna Hillier

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Based in Australia and having come from a lengthy career in the Aussie games media, Brenna worked as VG247's remote Deputy Editor for several years, covering news and events from the other side of the planet to the rest of the team. After leaving VG247, Brenna retired from games media and crossed over to development, working as a writer on several video games.

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