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AMD says Nvidia’s console gripes are “sour grapes.”

Monday, 19th August 2013 10:55 GMT By Dave Owen

AMD has quite a stake in the upcoming next-gen consoles. It’s manufacturing the CPU/GPU for both the Xbox One and PlayStation 4. Their competitor Nvidia has been critical of consoles lately, stating that new mobile devices will out-perform current-gen consoles and that financially the new consoles weren’t worth their time. AMD disagrees.

Speaking with Gaming Bolt, AMD’s PR lead Robert Hallock said Nvidia’s comments “seem a bit like sour grapes to me. The reality, according to industry legends like John Carmack (citation), is that the standardization of console hardware will, in his words, ‘make it cheaper and easier to develop games for multiple platforms.’

“And, he continues, that will improve the quality of games as devs spend time polishing them, rather than juggling architectural particulars. We are very proud to help enable this sort of ecosystem for game developers, and excited that such an ecosystem runs almost unilaterally on our hardware. I can’t imagine why anyone would willingly cede such a favorable situation.”

These comments are similar to those made in VG247′s interview with PS4 lead architect Mark Cerny, who stated that, by offering hardware standardization, consoles are highly beneficial to developers.

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16 Comments

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  1. VibraniumSpork

    *anticipates PC Master Race response* http://i0.kym-cdn.com/photos/images/newsfeed/000/478/172/4b4.gif

    #1 11 months ago
  2. Erthazus

    AMD has issue selling their videocards and the only way to sell the cheapest ones is to sell to Sony or Microsoft.
    Perfect fit.

    In any case by making x86 architecture with AMD stuff both consoles are going to age pretty fast and ports from consoles to PC will be easy as F.

    #2 11 months ago
  3. viralshag

    @1, Almost spot on…

    #3 11 months ago
  4. minxamo

    Yeah, Nvidia have been really childish since MS and Sony rejected them. I assume they found out around the time they started egesting bullshit charts and graphs telling everyone how great they are.

    #4 11 months ago
  5. TMRNetShark

    NVidia isn’t wrong in saying that mobile devices will be more and more powerful.

    That isn’t the problem. Power (and specifically batteries) are the limiting factor of having high clock speeds to run on CPU/GPUs.

    #5 11 months ago
  6. alterecho

    Nvidia’s tone would have been different if they had secured the deals. Nvidia is focusing on mobile ONLY because they lost out to AMD in console deals.

    #6 11 months ago
  7. Bashtee

    @2 I disagree. AMD was able to increase their market share with GPUs, mainly because of the APU-concept. Same goes for Intel (62% market share). Nvidia has no license to produce x86 chips, which is why they are trying to get a better foothold in the mobile market. However, this won’t be a longterm solution.

    I also believe that changing to the x86 architecture was a well-made dicision. There is a clear stagnation in CPU performance, because the demand for it is rather low. You can still play your HD games on 5-7 year old CPUs, not to mention all these office PCs. The focus shifted towards less energy consumption. I actually think that the next gen will most likely be our longest one.

    #7 11 months ago
  8. bradk825

    I think sour grapes sums it up. Mobile games are a nice distraction at times but if you are a core gamer you’re not going to be playing Gears of War or Destiny on a cell phone any time in the near future. The biggest games will, at least for the foreseeable future, but on bigger hardware. Consoles and PC.

    #8 11 months ago
  9. Cobra951

    Sour grapes? More like marketing push, which is understandable. Nvidia will prop up devices that bring them money, and downplay those which do not. Can’t blame them for the spin. On the flip side, since anything they say on the subject is skewed, it can’t be taken at face value.

    #9 11 months ago
  10. sebastien rivas

    Sounds like Nvidia is rumbling in the wind.

    Aggreed with @9, @7, @6

    No one forced Nvidia to not R&D on APU and/or not to partnership with Intel.
    Xbox/Ps4 would be a complete different game if it was not for Nvidia not thinking straight.

    You can rumble all you want but given the choice, gamers prefer to play on a 40 inches or bigger rather than 5.2 inch across or alike.

    #10 11 months ago
  11. KTF26

    @6
    nvidia is not focusing on mobile
    nvidia focus on there business with large enterprises
    the console deal is not a big business when you compare it with VDI servers deals with ibm, vmware, citrix, ….
    amd focus on end users business because intel and nvidia have better relationship with these large enterprises

    @10
    you can connect your mobile to a large screen through mhl and play using bluetooth controller… not a problem
    but right now must of mobile games not have a good support for controller
    but next year… who know???

    and yes, what nvidia’s boss says is right
    the upcoming mobile’s SoC will outperform current gen consoles
    not only tegra devices will do it even
    i think snapdragon will outperform next tegra

    #11 11 months ago
  12. Kalain

    Actually, I don’t think that this is sour grapes at all.

    AMD needed the consoles as they were/are losing out to Nvidia and Intel hand over fist. MS and Sony will need to shift a lot of consoles to help AMD out of their current financial situation.

    Nvidia has a nice sideline business in High-performance professional cards for those who wish to do rendering on a massive scale (Pixar etc etc). They also have the Nvidia Grid, or whatever it’s called, which is coming out shortly which can also be used for rendering VM/VDI’s and not just network rendering. Being in a company which is looking to upgrade our VDI network, it looks very appealing.

    Nvidia didn’t need the consoles at the price MS and Sony where demanding but AMD did. No, this is AMD just trying to us PR spin because Nvidia do have some great devices/GPU’s coming out.

    #12 11 months ago
  13. CPC_RedDawn

    AMD’s desktop GPU’s are much better than Nvidia’s at the moment. If anyone was in the market for a new GPU I would recommend them to AMD straight away.

    Their APU’s are insanely good value for money their top end APU at the moment the AMD A10 Richland APU being £125 and for that you get an extremely good CPU and a GPU that will be enough to power the majority of games at 720p at medium settings only failing in really intensive games like Crysis 3, and Metro.

    Their drivers have improved ten fold since the Never Settle Drivers were released in November last year and since then their drivers have been top notch.

    They just released their frame pacing driver fix in 13.8 beta drivers for crossfire platforms and using a software fix they have met or even beat in some cases Nvidia’s hardware based frame pacing technique which is just amazing.

    Their Never Settle Game bundles with all new GPU’s brought are VERY VERY hard to turn down, you get THREE free games and top line games too like Crysis 3, Bioshock Infinite, Tomb Raider, Hitman, and soon to be Battlefield 4 as well!

    Plus they just dropped the price of their current cards by nearly 20% to make room for their new GPU’s the 9970 which will be announced in Hawaii in September.

    AMD have been on the ball lately and it shows their last forecast put them on a 30% sales increase.

    What have Nvidia done lately? Released an overpriced GPU (TITAN) thats nearly 40-50% more expensive yet only 20-25% more powerful than HD7970 and GTX780. This caused a price hike in their GPU’s now they released the 700 series GPU’s and they are charging insane amounts for them and all the 700 series is apart from the top 780 which is a shrunken down TITAN the other lower cards (770, 760, etc) are just rebranded 600 series GPU’s with very slight differences such as certain shader clusters being enabled and more memory.

    If the rumors are true and the new AMD HD9970 is as powerful as people say it is and they have the yields up to good standards and they can sell it for a lesser price than the GTX780 whilst matching the king of kings performance (that king being the HD7990 a dual GPU) then AMD have another winner on their hands.

    #13 11 months ago
  14. nollie4545

    Dude, where are you getting this shit? Seriously, APUs are a crap solution for any enthusiast gamer, and AMD are trailing in the wake of development when it comes to GPU tech, just as they trail Nvidia in financial performance. AMD cannot hold a torch to either intel or Nvidia, they are a jack of all trades and a master of none. They have no answer to the GTX 780, they have no answer to Titan (how you can claim this card is overpriced considering it poke, sheer die size and compute performance I have no idea, I suppose the 7990 is good value?).

    Nvidia are clearly on to something given the growth of mobile gaming, now we have devices which can churn out some serious graphics in the palm of your hand.

    Not only that but the GTX 800 series is going to be a serious game changer given the project Denver CPU it will have on board.

    Where are AMD in the discrete market? They have no competitor for the 700 series cards, much less Titan. Whoop de do, APU and system on a chip sales to MS and Sony, cranking out a cheap shit product for the masses at a margin Nvidia clearly weren’t prepared to work for. Given their sales and strong financial performance over recent years, I can’t see the problem.

    If MS and Sony were serious about providing gamers with a truly next gen console they would have solid state drives, an intel CPU and an Nvidia GPU.

    Another 12 months and intel will have cracked the integrated graphics CPU market which is traditionally AMDs stomping ground, then it is all over. No wonder they were desperate for the console volume. You bump your gums about some 9000 series card when they haven’t even pitched the 8000 series yet nor matched the die shrink.

    The sad truth is neither Microsoft nor Sony could afford frontline Nvidia or Intel tech in their machines.

    Nvidia cards are expensive because of their huge R&D spend. They are premium product makers, and they know it. Same as Intel. You want market leading technology, no good moaning about the price. Given the ridiculous numbers of Intel CPUs and Nvidia GPUs sold into high end commerical organisations, I can understand why they won’t sell anything cheaply.

    #14 11 months ago
  15. TheWulf

    I just think that the ‘next gen’ is kind of a misnomer.

    I’m not a fan of graphical fidelity. So depth of field that makes me feel myopic, nausea-inducing motion blur, and shader/particle spam obscuring lazy art assets aren’t exactly what I consider to be a fun time. I’ve been known for being a proponent of aesthetics, and there’s only one technology in the past number of years that truly improves upon the aesthetics of a game, rather than just the fidelity. Yes, tessellation.

    And it’s the one thing that this ‘next gen’ doesn’t have. And that’s where AMD has truly dropped the ball, because it’s the only truly worthwhile change. It’s something that can make a game more beautiful, rather than just improving the fidelity, or making it more busy with spammy nonsense covering your screen. And it’s just not there. I feel AMD dropped the ball, here.

    The funny thing is is that the ‘next gen’ owners are the Master Race, because all they’re getting is fidelity, and they’re saying that the price of the new console is justified by the increase in fidelity. Isn’t that what this Master Race has been saying all along? That dropping money on hardware is worth it for the increased fidelity?

    My point here is obvious, and frankly, completely on the nose. You know it’s true as well as I do.

    It’s a huge amount of money being dropped for a small amount of fidelity, then it’s people who decide that that jump in fidelity is worth it brown-nosing everyone who doesn’t. Yeah, that sounds pretty Master Race-y to me.

    Personally, I’d advise people to just stick with the 360 and PS3 until this ‘next gen’ proves what it can do that’s truly different, beyond a small leap in fidelity. Now, this Nu Master Race can attack me all they like, but my heart is in the right place, here.

    #15 11 months ago
  16. nollie4545

    Thing is tessellation requires hardware designed from the boots up to do it, and it takes horsepower, although can give incredible results.

    I do have to smile when I see people bitching about how PC gamers spend money for quality and high graphical pre-sets, yet those same people are about to blow serious money a console which sports hardware deemed already obsolete in the PC world.

    #16 11 months ago