Oculus Rift being a thing everybody likes to talk about, devs are regularly asked if their games will support it. Mostly they don’t answer, but when Telltale’s The Walking Dead writer Gary Whitta says he thinks it would be cool, you comment. In this case, said comment was “we’re… ‘looking into’ it :o”.
— Gone Home (@GoneHomeGame) August 16, 2013
This led to Oculus PR being like, “hey, bro, hit me up,” and so “looking into” support became “talking about” it very quickly.