Last month the landmark O’Bannon vs. the NCAA case — dealing with NCAA student athletes being unable to capitalize financially on being famous with some earning the schools they represent far more money than their scholarships they receive would indicate — took a turn when the NCAA decided not to renew their license with EA Sports’ NCAA Football series. Now, the SEC, which claims the last seven national football championships, is also pulling out of the series.
The statement in which the announcement was made was light on details declaring only: “Each school makes its own individual decision regarding whether or not to license their trademarks for use in the EA Sports game(s). The Southeastern Conference has chosen not to do so moving forward.”
Just like the NCAA decision didn’t, this decision likewise won’t matter hugely. Gone will be the SEC logo on playing fields and fan signs, but there’s nothing that can stop EA from allowing players to name the conferences whatever they want to and uploading the SEC logo for that conference, much like how even though players in NCAA Football games have always been represented by numbers but people can give them real player names if they want.