Mon, Aug 12, 2013 | 12:30 BST
Iwata recognises lack of software as key Wii U problem
Nintendo president Satoru Iwata has highlighted the Wii U’s lack of software as a key issue in the console’s struggle at market, and has down-played the system’s price as a factor.
It comes as Nintendo’s recent financial report showed it only sold 160,000 Wii U consoles worldwide in Q1.
Speaking with CVG, Iwata stressed that if price truly was the reason for Wii U’s poor sales, then more people would be buying the basic white edition. Iwata added that the more expensive premium bundle is out-selling it, suggesting that pricing is not an issue.
Iwata explained, “If the price is actually an issue [with Wii U], then there is some contradiction between the current sales balance between the Basic and Premium versions of the Wii U. The basic version should have sold a lot, but the fact of the matter is that people are buying more of the premium version. So the issue is not there.”
“I understand that the real issue is the lack of software,” he added, “and the only solution is to provide the mass-market with a number of quality software titles.”