Iwata promises “Nintendo-like” profits for full fiscal year

Tuesday, 6th August 2013 10:51 GMT By Dave Cook

Nintendo president Satoru Iwata has penned an address in the company’s fully-released financial report that promises to deliver “Nintendo-like” profits by the end of fiscal year March 30, 2014.

As you may recall, Nintendo’s financials weren’t all doom and gloom, despite only 160,000 Wii U consoles being sold in the three-month Q1 period worldwide.

The financial report is now available to download in its entirety, and Iwata’s address to the market goes as follows:

“Since the launch of the Nintendo Entertainment System in 1983, Nintendo has been offering the world unique and original entertainment products under the development concept of hardware and software integration.

“In the field of home entertainment, where there are few Japanese world-class industries, Nintendo has established a well-known brand truly representing video game culture throughout the world. Our basic strategy is the expansion of the gaming population, which is to encourage as many people in the world as possible, regardless of age, gender or gaming experience, to embrace and enjoy playing video games.

“The Nintendo 3DS system, which we launched in 2011 as the successor of Nintendo DS, has such features as 3D gameplay without the need for any special glasses and various communication functions, and thus offers a wide range of entertainment. Also, we released the Wii U system, the successor of Wii, in the year-end sales season of 2012. Wii U has a new controller named the Wii U GamePad with a 6.2 inch touch screen.

“The Wii U GamePad enables a variety of gameplay, and proposes deeper game experiences and new entertainment that people have never had the opportunity to enjoy before. We will continue to offer software and services that take advantage of the unique features of our video game systems and strive to accelerate the sales pace of our platforms by communicating their unique value to a wide audience.

“Regarding our network strategy, we introduced a network communication system called Miiverse where game fans around the world can share and discuss their game experiences, and have opportunities to empathize with one another. Furthermore, for the purpose of adapting to the changes in the environment surrounding the video game market and increasing our business opportunities, we are continuing to expand our digital business by offering paid add-on content, digitally distributing packaged software and so forth.

“We reorganized our development divisions in order to make hardware and software development more efficient. In order to offer various software titles, we advance joint development with outside software developers and build an environment, such as Nintendo Web Framework, which provides a way of developing the Wii U software using web technologies. Thus, we strive to strengthen our medium and long-term competitiveness.

“Nintendo posted an operating loss for the fiscal year ended March 31, 2013. However, we strive to regain “Nintendo-like” profits for the fiscal year ending March 31, 2014 by providing many people with fascinating games and services.

“We continue to make brand-new and unique proposals, and make efforts for the growth of the home entertainment industry with a mission that is to pleasantly surprise people and put smiles on the faces of everyone Nintendo touches.”

It was a long one sorry, but it does give an overall view of what Nintendo is striving for moving forward – namely – more games and services.

What do you think?

Thanks Nintendo Life.



  1. viralshag

    Nintendo is like the Neverland of the gaming industry.

    #1 1 year ago
  2. monkeygourmet

    I would like to see evidence of:

    a new MOTHER game
    Star Fox Universe
    F Zero (even though Miyamoto said it doesn’t exist)
    Animal Crossing MMORPG
    Zelda U
    Zombie U2 (bono edition)
    New Miyamoto IP
    Pilot Wings U
    a 2D Castlevania on Wii U using the 2 screens
    GBA games on E shop
    Mario Paint U
    Lots of Sega reboots, Burning Rangers etc…

    Without evidence of titles similar to this, it’s hard to believe these kind of statements.

    #2 1 year ago
  3. Faithseekers

    Never going to happen. Nintendo is out of touch with gamers

    #3 1 year ago
  4. JavelinX

    Wii U at 230£ + Super mario 3d world… I’m in!

    #4 1 year ago
  5. monkeygourmet


    Well you could get a standard Wii U for £149 at the moment, Mario 3D will be about £29.99 if you shop around.

    Thats £180ish leaving you a bit spare for a USB drive or couple of games.

    #5 1 year ago
  6. Mike W

    Does anyone else in this thread have a Wii U besides me?

    #6 1 year ago
  7. viralshag

    I certainly don’t. I just don’t have a very high opinion of their games or their consoles.

    #7 1 year ago
  8. kingy

    I want a wii u its just too expensive ,lack of games is also a issue

    #8 1 year ago
  9. mistermogul

    @6 – I do!

    As far as Nintendo going back to “Nintendo-like” profits, they are gonna need to sell more than 10,000 units per quarter in PAL territories to that eh?!

    #9 1 year ago
  10. Joe Musashi

    Is “Nintendo-like” a financially recognised metric?? What does it actually, specifically mean?

    Oh. Right. It’s saying something without actually saying something. Another classic [something something keyword] for the easily/willingly led to quote parrot-fashion.

    I guess I’ll just file it next to other fluff-statements like “unprecedented demand” and “record breaking” and “very special relationship”.


    #10 1 year ago
  11. DrDamn

    @Mike W
    I do!

    Like this quote:
    “The Wii U GamePad enables a variety of gameplay, and proposes deeper game experiences and new entertainment that people have never had the opportunity to enjoy before.”

    Enables and proposes, but thus far Nintendo haven’t delivered any of the above. Where are the Nintendo games which do this? Watching the E3 Nintendo Direct about WiiU you’d be forgiven for not realising there was a second screen. So disappointed with their output in respect of the consoles main feature.

    #11 1 year ago
  12. Lengendaryboss

    @10 :)

    #12 1 year ago
  13. sh4dow


    “Is “Nintendo-like” a financially recognised metric??”

    Love it!

    #13 1 year ago
  14. Clupula

    When your unofficial catchphrase is “Please understand,” maybe you’re just not very good at your job.

    #14 1 year ago
  15. viralshag

    @11, Maybe they forgot about the second screen? Maybe they didn’t even want to have on in the first place?

    I imagine the Nintendo office having a throne with a Wii on it, and all the employees looking to it for guidance on what to do next.

    #15 1 year ago
  16. Dragon246

    “Nintendo like profit”
    “Nintendo magic”

    “We forecast 9 million Wii Us for this fiscal year” (see their fy report)

    Man, they are smokin’ some serious shit.

    May well be true. The better they realize Wii was a flash in the pan, the better. Blue ocean strategy was a one trick pony.

    #16 1 year ago
  17. monkeygourmet


    Have you ever, ever, ever known anyone high up to actually admit something?

    It’s such a rare thing.

    Im working within a huge organisation at the moment with a large number of shareholders, and, believe me, NO FUCKER wants to be accountable for anything.

    People don’t even get sacked when they are high up… they just… move on.

    Also, bullshit like ‘Nintendo like’ is spouted by every spin merchant out their.

    No one wants to take the bullet or cross the ‘invisable line of blame’…

    Sucks, but it’s true.

    #17 1 year ago
  18. monkeygourmet


    I liked his apologies on Nintendo Direct. Well, I did at first, it was refreshing. Needs to be backed up by action though.

    I prefer it to people like Major Nelson or other execs acting like a complete cock all the time.

    I like Cerney, but he has a bit of a ‘rapey’ vibe that creeps me out.

    #18 1 year ago
  19. Lengendaryboss

    Huh i thought i was the only one who noticed Cenry gave off that vibe as well: but when he starts talking he sounds like a down earth human being instead of a PR Bot: but then again people with a “rapey” vibe do also have that personality.

    #19 1 year ago
  20. backup

    selling 50 dollar at 250 hell yeah

    #20 1 year ago
  21. polygem

    you got to love this. so charming and refreshing in this industry. not just constant numbercounting, dickwaving, supercompetitve suits. you can always sense the passion when iwata talks. i like this guy. gives me a good vibe. nintendolike profits, that´s so ace.
    they just focus on the product and focus on the quality of the product. i guess thats why their games are so relaxing and fun to play-and often so much better than the rest…they will survive all this and walk away proud.

    #21 1 year ago
  22. monkeygourmet


    I was going to say ‘molesty’… But not only is that not a word, i’m also venturing far too close to ‘libel’…

    #22 1 year ago

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