Wii U has the backing of UK specialist retailers

Friday, 2nd August 2013 11:34 GMT By Dave Owen

Things keep getting worse for Nintendo’s Wii U system. After posting dire financials for the last quarter, many UK supermarkets are going ahead with their plans to drop the console unless things turn around fast. However, specialist and online retailers have backed Nintendo to turn things around.

MCV spoke to numerous retailers in the UK to gauge their feelings on the Wii U. Asda and Morrisons have already stated that they will soon no longer be stocking the system or its games in store, though Asda will continue to sell them online.

Tesco will continue to stock Wii U systems, with the warning that it will only support it “to the levels that its market performance dictates.” That could mean it gets a very low profile indeed. Only Sainsburys has unequivocally vowed to keep stocking the console.

Meanwhile GAME has thrown its lot in with Nintendo. Speaking with MCV, GAME CEO Martyn Gibbs said “We fully support all Nintendo products, including Wii U. We’ve just seen very strong release performances of Pikmin 3 and New Super Luigi U and Nintendo’s digital offering is also going from strength-to-strength.

“Nintendo has proven time and again that they are experts in the market. The incredible growth of the 3DS over recent years is testament to that and we are looking forward to their plans for developing Wii U over peak and through 2014.”

Phil Browes of HMV said that the retailer hasn’t finalised its Q4 plans yet, but that the Wii U is currently included in the range.

It’s difficult to say how much of a difference this will make to the Wii U’s fortunes. Both GAME and HMV have struggled of late, but Nintendo will still be glad of their support. They’re hope now is that the holiday season, and the software support that comes with it, will be enough to see sales pick up and encourage consumers to pick an alternative to the upcoming PS4 and Xbox One.



  1. viralshag

    Someone is better than nobody I guess.

    #1 1 year ago
  2. spazman

    the Wii U is a cash cow with Creutzfeldt–Jakob disease

    #2 1 year ago
  3. actuallyisnotafox

    there is hardly a reason to buy one tbh. a 3ds is cheaper and in most cases better. rn a new nintedo console inst something we need.

    #3 1 year ago
  4. Joe Musashi

    Of course specialists will say this. When the UK’s biggest supermarket chain drops a product then it makes sense to move in. Make some noise about it, generate interest and know you won’t be being undercut by a rival you can’t compete with.

    This is a response to the Walmart / Asda behaviour, not the Nintendo product.


    #4 1 year ago
  5. monkeygourmet

    My local Sainsbury’s has a huge section for Nintendo.

    Nintendo Mugs, Yoshi Plush toys, Frisbee’s, collectors figures, Blow up Princess Peach etc…

    But absolutly no Wii U stuff!

    The Wii U… Less popular than a Frisbee… :)

    #5 1 year ago
  6. Bringit

    GAME has not struggled as of late Dave Owen. They are the biggest games retailer in the UK for sales.

    #6 1 year ago
  7. DrDamn

    Yeah all my nearest Sainsburys have token WiiU section still populated largely by launch titles. Tesco’s (including big and home ones) near me don’t stock WiiU.

    Can you name some of the other games retailers in the UK? GAME almost went under and shut a load of it’s stores. That’s not struggling?

    #7 1 year ago
  8. OrbitMonkey

    I reckon Nintendo want it to fail.

    They’ll make some announcement about dropping out of the home console market & concentrating on handhelds.

    All the analysts will say its a clever move & their stock price will go up.

    Maybe :)

    #8 1 year ago

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