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Square Enix “has some things to learn” – D’Astous

Tuesday, 23rd July 2013 23:32 GMT By Brenna Hillier

Just-resigned Eidos Montreal founder Stephane D’Astous has said Square Enix failed to capitalise on its development talent last financial year.

Square Enix had a fairly disastrous time of it last financial year despite releasing a number of triple-A titles – Tomb Raider, Hitman: Absolution and Sleeping Dogs.

Speaking to Polygon, D’Astous said Square Enix failed to translate game quality into sales success.

“We are in a situation that we have great games that could have sold more,” he said.

“They need to attack that very, very seriously. Last year was supposed to be a home-run season, but we didn’t hit a single home run; maybe a double or a triple, but they weren’t home runs.”

The publisher “has some things to learn about how to sell their games”, he noted.

“They have great, great franchises. In my book content is king,” he said. “I’m quite confident in the developer side of things.”

D’Astous said that Square Enix management needs to interface and communicate more with its teams.

“It took a lot of time before some information came out from HQ. It was unfortunate that the senior staff of the studios didn’t really participate in the new strategic plan,” he said.

“My management style is to have your major players participate in building a new strategic plan. But that wasn’t the case and it was then very hard to have the buy-in of the plan that landed on our desks. It wasn’t the way I would have worked.

“Communication is very lacking,” he added.

He now plans to remain on vacation until at least September, and noted that his departure from Eidos Montreal on Friday was carefully pre-meditated.

“It has been in discussion for the last few months. I’ve been really communicating my concerns, communicating my suggestions, my recommendations, since March. It has been quite tense,” he said.

D’Astous had plenty more to say about Square Enix; hit the link above for more of his thoughts.

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9 Comments

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  1. Lengendaryboss

    Square Enix.

    Why U No Listen And Learn From Your Fans? ;)

    Why U No Accept Feedback? :)

    Why U No Get Off Your High Horse? :D

    #1 9 months ago
  2. salarta

    Would have supported what he’s saying a year ago. Today, I don’t really care. Whether communication is good or bad, terrible things still happen to once great IPs out of both Eidos and parent company Squeenix.

    #2 9 months ago
  3. ayb91

    @1 well said legendaryboss. They just want to end their on careers by themselves, eh??

    #3 9 months ago
  4. wildBoar

    If 90% of their projects weren’t all Final fantasy 9018 x2 5 I’d propably care more about them getting their shit together. But stupidity and bad decisions need to have consequences, it’s how the industry evolves and improves. The real victims are the employees, hopefully they’ll form some great indie teams when they’ve had enuff.
    Independent devs FTW.

    #4 9 months ago
  5. Francis O

    LOL at Sleeping Dogs and Hitman being “triple A-Titles” Those are just two games that stole elements from other successful games, and didn’t even improve upon it. Combat in Sleeping dogs is clunky and lacks the smoothness of Batman Arkham City, which it copies.

    Hitman just isn’t good….another shooter that has garbage stealth elements that fail in comparison to Metal Gear and Splinter Cell.

    It doesn’t matter who had the rights to these game, they were all going to underperform in a extremely crowded market.

    #5 9 months ago
  6. fihar

    @5
    I’m not familiar enough with Hitman: Absolution, but Sleeping Dogs was a pretty good game.
    Obviously, the combat isn’t as good as Rocksteady’s Batman but the game’s got cars and free-running, which Batman doesn’t have.

    You’re comparing a specialized burger joint with a general American diner, of course the burger joint would serve better burgers, but the general American diner also serve Steaks and Ribs.

    #6 9 months ago
  7. Vice

    When would they go bunkrupt already, I want good publishers to have rights for Tomb Raider and FF games…

    #7 9 months ago
  8. Francis O

    @6 – Maybe Square should have made a game with better combat than having cars. And what are you talking about. Batman Arkham City is open world and free-running. You just can’t drive cars.

    #8 9 months ago
  9. dizzygear

    @7 Not until they release Drakengard 3 in the west.

    #9 9 months ago