Microsoft’s Lift London studio working on four F2P projects

Tuesday, 9th July 2013 10:47 GMT By Dave Cook

Microsoft’s Lift London studio has confirmed it is working on four free-to-play projects that use connected devices and cloud features.

Based in Soho, the 43-strong studio is one of the newest members in Microsoft’s stable of partners. It is currently working with indie team Dlala to bring a project to market, much like an incubator scheme. It is now looking for partners for its next release.

Speaking at the Develop conference going on in Brighton right now, studio boss Lee Schuneman told attendees that Lift’s projects are “100 per cent first-party digital business working on tablet, mobile and connected platforms”.

Schuneman added that each game is viewed as a service with each of these four projects, and that the team wants to take characters in mobile games to the “next level”. He added, “We’re working across all Microsoft platforms, powered by the cloud, delivered to the connected audience.”

“We should look to rethink what triple-A stands for,” he continued. “Triple-A is not about team size or budget or what device it’s on. Triple-A could mean addressable audience times ambition. It’s about quality and audience scale. Clash of Clans is triple-A. Halo is triple-A. And a 21st century service is about how you represent your audience and generate content that’s culturally relevant.”

Thanks Eurogamer.



  1. junguler

    free to play ??!!
    silly me they have f2p games like killer instinct !!!
    thats amazing !!

    #1 1 year ago
  2. The_Red

    You know, there is a thing called moderation. First, they had no F2P game for Xbone so they had to get the freaking World of Tanks. Now, there is a brand new studio working on FOUR F2P games?

    Why not make 1 F2P project as a test (there is already KI to some degree), one downloadable game and 2 AAA titles or at least retail games.

    #2 1 year ago
  3. For Blood

    This is why games suffer now a days. You got 43 people working on four different games. Instead of having 43 people work on one good game, they have 43 people working on four moderate games.

    #3 1 year ago
  4. MidlifeAxe

    43 people for 4 projects? It doesn’t seem like a lot.

    #4 1 year ago
  5. DeyDoDoughDontDeyDough

    I just love settling down for a day’s gaming, browsing through my collection and figuring out how much a day of gaming is going to cost me. Love it.

    #5 1 year ago
  6. ps3fanboy

    free to play?… its more like hang’em up and empty their pockets as fast as possible, like road pirates do. *flush micros$haft down the dirtiest toilets ever*

    #6 1 year ago
  7. Lengendaryboss

    Destiny of spirits and Singstar by Sony say hello :P

    #7 1 year ago
  8. ps3fanboy

    *flush legendarychump downen the filthiest toilets evar*

    #8 1 year ago
  9. machy

    it’s not for x1 it’s for windows phones/tablets .. this days a game like D4 it’s A+ games by M$ logic #fact

    #9 1 year ago
  10. Lengendaryboss

    So the toliet in that place you call an home? Oh wait the bridge :D

    #10 1 year ago
  11. Biscuitpants

    tbh the quality on almost all free to play games are really poor and dont surprise me that 10 people work on them, free to play bf was definitely created by 5 people cause it sure as hell feels it

    #11 1 year ago

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