StreetPass premium games pulled over 200,000 sales in a week

Monday, 8th July 2013 03:17 GMT By Brenna Hillier

Nintendo’s new StreetPass games, which are sold as DLC through a newly-added shop in Mii Plaza, have been quite popular already.

The new games generated significant sales within their first week, Nintendo president Satoru Iwata confirmed during the much-quoted investor Q&A.

“We only started distributing those new games a week ago, but already more than 200,000 consumers had purchased at least one out of those four games by last Sunday,” he said.

“We employed no mass-media advertising so we think we are off to a good start. I think that products like these ones will provide new business opportunities for Nintendo in the future.”

Iwata’s comments came in response not so much ato a question but to a rather refreshingly non-hostile comment from an investor asking Nintendo to pursue similar development in the future.

“We have until now been trying to create an environment in users can experience the StreetPass feature, so our objective was to create something that was simple and easy to understand. But we feel that the next step for us to take is to create games that are deeper, and we have actually been working on them for quite some time,” Iwata noted in response.

The executive said Nintendo has been introduced in releasing DLC-style titles for some time, with the example of Wii Motion: Play brought up, but said the Wii wasn’t ready for such a business model.

“But we now have the environment where we can do such things, and as we considered what we could do with Nintendo 3DS, we felt that it might be interesting to expand StreetPass Mii Plaza by adopting a similar (competition-style) model that we took in the past,” he said.

“We would certainly like to consider new possibilities for our future endeavours.”

Nintendo has been investigating ways to make StreetPass more rewarding for western users, and has determined to introduce WiFi hotspot relays to North America and Europe.

Thanks, Vooks.



  1. silkvg247

    If they don’t advertise streetpass, it’ll never really take off in the UK. I went to MK town over the weekend.. can’t get any busier than that – and managed to get a whopping one hit, which other than my work mates, is a first! So yeah no need or point to buy the extra games at the moment.

    I don’t think it’s because people don’t have 3DS, I think it’s because most people wouldn’t bring them out with them. It’s never really been promoted that way over here as far as I can tell.. in fact I had to work out what this streetpass stuff was because I’d never heard of it.

    #1 1 year ago
  2. dreamcastnews

    I usually get between 3-6 hits a day in Plymouth, and that’s just from walking my usual work route I think the Streetpass function is a fantastic way of bringing your handheld with you when leaving the house – something I’d rarely do with other handheld consoles I’ve owned.

    #2 1 year ago
  3. silkvg247

    So far I’ve travelled over 50 miles with it, and like I said, one hit. :p

    #3 1 year ago

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