Here are some awful acronyms that were considered for the name of the Xbox

Saturday, 6th July 2013 18:45 GMT By Phil Owen

Naming things is really hard, guys — just ask anybody who started playing an MMO a week after everybody else. But, if you can imagine it, naming a high-profile consumer product is even hard than that, and Microsoft had a long list of acronyms they were looking at before they settled on the name “Xbox” way back when.

Edge had a chat with Seamus Blackley of the original Xbox team, and he passed along a list of truly absurd acronyms that you’d have a hard time believing a major corporation would come up with had that same corporation not assaulted us with “Kinect.” Anyway, look at this list.

MAX (Microsoft Action Experience)
AIO (All In One)
MIND (Microsoft Interactive Network Device)
FACE (Full Action Center)
MITH (Microsoft Interactive Theatre)
XON (Experience Optimised Network)
MVPC (Microsoft Virtual Play Center)
TAC (Total Action Center – discs/games could be called TACs)
MARC (Microsoft Action Reality Center)
LEX (Live Entertainment Experience)
M-PAC (Microsoft Play and Action Center)
RPM (Real Performance Machine)
MOX (Microsoft Optimal Experience)
E2 (Extreme Experience)
MTG (Microsoft Total Gaming)
VIP (Virtual Interactive Player)
PTP or P2P (Powered To Play)
VIC (Virtual Interactive Center – disks/games could be called VICs)
MARZ (Microsoft Active Reality Zone)
TSO (Three, Six, Zero)
EHQ (Entertainment Headquarters)
O2 (Optimal Ozone or Optical Odyssey)
MIC (Microsoft Interactive Center)
R&R (Reality and Revolution)
MEA (Microsoft Entertainment Activator)
AMP (Active Microsoft Player)
VPS (Virtual Play System)
MAP (Microsoft Action Play)
MEGA (Microsoft Entertainment & Gaming Attendant or Microsoft Entertainment & Gaming Assembly)
CPG (CyberPlayGround)
VERV (Virtual Entertainment & Reality Venture)
OM (Odyssey of the Mind)
P2 (PowerPlay)
IS1 (Interactive System In One)
MET (Microsoft Entertainment Technology or Microsoft Entertainment Theatre)

We eventually got used to “Wii,” so I’m sure we would have grown accustomed to any of these as well. But Xbox, which was shorthand for one of the console’s code names, DirectX Box, is clearly the best, because it actually sounds like an item. But, again, Wii and Kinect are words we say with a straight face now, so I guess it doesn’t really matter. In any case, this is fun to think about.

The Edge article linked above (and here) also has some cool tidbits from Blackley about the various phases they went through in the naming process, and it’s all quite humorous.



  1. Rikki

    FACE is soooooo good!!! FULL ACTION CENTER! Man! THAT WAS AWESOME!

    #1 1 year ago
  2. Bowser

    “RPM (Real Performance Machine)”

    The rest are all legit terrible but I actually kinda like that one and can even see a “Microsoft RPM” logo in my head that looks cool.

    #2 1 year ago
  3. CyberMarco

    They could have used the name MES, Microsoft Entertainment System, and later Super MES. :P

    #3 1 year ago
  4. bradk825

    Wow, those are actually worse than what they arrived at. Xbox One doesn’t sound so bad now.

    #4 1 year ago
  5. dizzygear

    The probably just brainstormed and wrote down everything they came up with no matter how ridiculous.

    11-X… So it works with X11? Thats totally not confusing. There is also some irony in using the acronym for the worlds most used file sharing method P2P. Not to mention it looks like PSP.

    #5 1 year ago
  6. ChunkyLover112

    Oh, MS, you so amazing!

    #6 1 year ago
  7. machy

    @3 good one

    #7 1 year ago
  8. ChunkyLover112

    Btw, these names are still better than the “PlayStation”

    #8 1 year ago
  9. Lengendaryboss

    ”I was that baby!”
    -That doesn’t make any sense?

    The point is your point doesn’t make any sense.

    #9 1 year ago
  10. MrWaffles

    Microsoft’s RPM and Ms MET sound really nice, I’d play those!

    #10 1 year ago
  11. Biscuitpants


    #11 1 year ago
  12. Eddie Rodrigues

    MEGA sounds like a crazy government measure to stimulate people playing video games… for whatever reason.

    #12 1 year ago
  13. Blackened Halo

    Xbox isnt nothing special, but much better than these in the list :)

    #13 1 year ago
  14. AmiralPatate

    Acronyms are overrated anyway. Xbox is simple, it’s a box with an X on it. Playstation is also pretty much straightforward. Wii is… well Wii doesn’t make sense, but it’s simple.

    #14 1 year ago
  15. Blackened Halo

    the best name for a console had Atari ..I dont mean Atari was the best name, but Atari should be called “Syzygy” but there was some “all rights reserved” kind of thing so they couldnt use it …but imagine, console called Syzygy …awesome :D

    #15 1 year ago
  16. xxJPRACERxx

    The Microsoft VERV (Virtual Entertainment & Reality Venture) would have been nice.

    VERV 360
    VERV One

    #16 1 year ago
  17. Citrus raptor

    Oh, nineties.. you so silly.. :P

    Surprised that ‘Direct X Box’ wasn’t amongst them.

    #17 1 year ago
  18. yeoung

    Brought to you by the retro stoners committee. Some of them are just terrific though

    #18 1 year ago
  19. domnage

    LMAO “VIC” sounds so 80s…

    “-Hey, you wanna play some Destiny on vik?”
    “-FK YEAH! ‘MURICA!”

    #19 1 year ago
  20. mreko3230

    Yeah when everyone heard “PlayStation” for the first time, everyone thought it was a toy. And “PS Vita” is still awful.

    #20 1 year ago
  21. MadFingerz

    FACE? haha, that one is priceless.

    Personally I would love a console called “FAIL (Fuck, Ain’t It Lovely)”

    #21 1 year ago
  22. Digital Bamboo

    These are amazing. Truly hilarious peering into the mind of turn-of-the- millenium corporate types trying very hard to sound cool.

    @20 Agree, “Vee-tuh” is terrible. I cringe every time I hear it. I shall always pronounce it “V-eye-ta” in my head.

    #22 1 year ago
  23. Clupula

    X-Box is not exactly the greatest name ever. Neither is Playstation, for that matter, but at least, Playstation is a timeless name. X-Box screams “X-Treme Box!” where I imagine some white dude with jam shorts drinking Mountain Dew and eating Doritos while giving a thumbs up.

    I know it has to do with the Direct X thing, but the whole unfortunate late 90′s “X-Treme” thing was the first thing that popped into my mind upon hearing the name of the system.

    #23 1 year ago
  24. Clupula

    CyberPlayGround sounds like a porn website.

    #24 1 year ago

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