Wed, Jul 03, 2013 | 17:17 BST
SCE boss Andrew House discusses digital ownership, PS4 camera, importance of PSN to Sony Pictures
SCE president and CEO Andrew House has said the entertainment industry need to be “very conscious” of the idea of game ownership, and what it means in the age of digital content.
Speaking in a wide-ranging interview with The Guardian, House said the issue of ownership is not “just the views of the vocal minority”.
“It became an expression of a little bit of concern bubbling up around the subject of what ownership means in an age of digital content overall,” he said. “We and other entertainment industry players need to be very conscious of that and very careful. Bringing it back to the fundamentals again, we need to be fair and to think of the consumer experience first.”
While discussing matters already touched upon before, House also shed light on why the PlayStation 4 camera “>wasn’t automatically included in the box with the console.
“There’s consumer flexibility. We have a camera which will build some great consumer experiences, especially when it’s used in conjunction with the Dual-Shock 4, but we’re not mandating that, or forcing that purchase on the consumer,” he said.
Finally, House also feels PSN will help Sony Pictures due to the 110 million accounts signed up through the service.
“With 110 million PlayStation Network accounts worldwide, that’s a substantial business opportunity for Sony Pictures to reach a different audience,” he said. “”Work is [already] under way to develop original TV-style programming content, which could be made available with some form of exclusivity to people on the PSN – essentially using PSN as a distribution network – particularly for members of PlayStation Plus.
“Where that starts to come together is that once you have a large, global network of consumers, then having access to entertainment content assets can enhance the services that you’re providing, differentiate you from the competition and provide consumers with something new and potentially exclusive.
“That makes our entertainment businesses even more important to Sony’s overall strategy than perhaps they had been in the past.”