Call of Duty: “the franchise has never been stronger”, says Hirshberg

Wednesday, 3 July 2013 10:52 GMT By Dave Cook

Call of Duty’s yearly campaign to assault our minds with incessant gunfire seems like it’s not going away moving into the next generation of hardware. Activision Publishing’s CEO Eric Hirshberg has stated that the franchise has never been stronger, and it’s keeping him confident in the IP’s transition to PS4 and Xbox One

Speaking with IGN, Hirshberg said, “All I can tell you is that the franchise has never been stronger. At this moment in time, we have more people playing every month, more people logging on to play every day, a better digital business with people playing longer into the cycle of each product and purchasing more DLC and purchasing micro-DLC and purchasing season passes.

“Those are all the hard measures. How is the content we’re making selling? Are people enjoying it? That seems to be going well. Then you look at the softer measures, just in terms of social media engagement and video views. Anticipation is high for Ghosts. When you’re building off such a strong foundation of engaged players, that’s usually a pretty good sign.”

Hirshberg added that Ghosts looks set to continue the series’ tradition of strong sales, “Now, at the end of the day, it all comes down to us making another great game. That’s why we set the stage for greatness with Ghosts by wiping the slate clean creatively, not doing another Modern Warfare game with Infinity Ward, allowing them to create an entirely new narrative and cast of characters.

“We’ve changed to a world where America is not the dominant force, but an underdog. That opened up new visual opportunities. It opened up new gameplay opportunities. We’re shaking things up. Multiplayer is going to have new ideas. Dynamic maps are something we’re doing. Character customization is something we’re doing.

“The story mode is going to be…I don’t know if you’ve seen what we [showed at E3], but it’s gorgeous. It’s emotional. It’s got a different kind of tonality and feeling to it. It all comes down to us making a great game every time out, and I’m confident that we are going to deliver something special with Ghosts.”

What do you make of the above?

This week, Activision released details of Call of Duty: Ghosts’ first multiplayer map ‘Free Fall’ which is set in a collapsing skyscraper as it hurtles earth-ward. Check out the details here.