Lovefilm UK axes game rentals to focus on TV and film

Tuesday, 2nd July 2013 11:25 GMT By Dave Cook

Lovefilm UK has announced it has ditched its game rental service to shift its focus squarely on TV and film.

The move was outlined on Lovefilm’s FAQ page, which reads, “We are no longer offering games rental packages to either new customers, or those who wish to change from a non-games package.

“In order to give the best possible service that we can, we are looking to focus on our strength, which is providing the best selection of film and TV content for our customers, and making it available whenever and wherever you want it.”

The service still exists on PS3, Xbox 360 and Wii U, and it’s due to feature on the Xbox One’s dash in November.

Thanks OXM.



  1. TrickyAudio

    Well thats shit.

    I was literally going to resub again because I wanted some older games to catch up with.

    Cheers, then.

    #1 1 year ago
  2. onlineatron


    #2 1 year ago
  3. onlineatron

    Okay, panic over. Found this:

    #3 1 year ago
  4. humanfish

    I’ve used Boomerang for a few years now, always had good service off them. I’m on their lowest tier I think, which gives me a maximum of one game per month, but for however long I want. For £4, it suits me just fine.

    If certainly recommend them.

    #4 1 year ago
  5. RandomTiger

    Interesting, I wonder how long it will take them to wind it down for everyone. I assume they will stop getting new titles in. Oh well, I was thinking about getting Netflix instead anyway.

    #5 1 year ago

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