Xbox One’s cloud tech will make it best place to play games, says Microsoft exec

Monday, 24th June 2013 11:01 GMT By Dave Cook

Xbox One’s cloud functionality will make it the premier place to play games in the next-generation, according to Microsoft’s director of marketing Craig Flannagan.

Speaking with MP1st, Flannagan said of online gaming on Xbox One, “The cloud is a really important part of it. Xbox One is going to be the best place to play games and a big reason for that is that games come alive because of the cloud.

“So, the game that you get on that first day is going to change. It’s going to be a different game. It’s going to evolve, have living worlds, worlds that change, worlds that persist. What we’re doing is we’re giving developers a palette so they can create games they wouldn’t be able to create anywhere else.”

“From an Xbox Live standpoint, [you'll have] the ability to play your games anywhere. Anywhere you go, you can sign in and all your games are there. With game DVR and Upload Studio, [you'll have] the ability to capture your multiplayer moments, good or bad, epic wins or epic fails, edit them up, and share them out. Those are the social features of the cloud and what’s going to make games different and only available on Xbox One.”

Flannagan’s comments echo Microsoft’s vocal backing of cloud technology for Xbox One, and just this morning we reported that Microsoft is to invest $700 million into a new cloud computing site in Des Moines, Iowa to boost Xbox Live and Xbox One’s cloud functionality.

Microsoft has also said that Xbox One will be over ten times as powerful as Xbox 360 thanks to cloud processing.

What do you think of Xbox One’s cloud strategy? Is it viable, or is it a gimmick? Let us know below.



  1. Pytox

    ugh the cloud

    #1 2 years ago

    What do I think about an MS exec boasting about an MS product?

    This is what I think, Dave.

    #2 2 years ago
  3. ps3fanboy

    Craig Flannagan! stop lying you butt munch! *flushtoilets*

    #3 2 years ago
  4. tatsujin

    1.24 TFLOP for sure will do.

    #4 2 years ago
  5. TrickyAudio

    All these clouds are gunna bring alot of rain.

    #5 2 years ago
  6. freedoms_stain

    Put up or shut up.

    Show us this in action or it’s Kinect all over again, all talk.

    I’m sick of hearing about “potentially”, fucking show us actually.

    #6 2 years ago
  7. Zensi

    I’m guessing everyone here has no idea how the “cloud” works – Get a book and find out before you start running your mouth. Alternatively you can not bother and pick and far inferior console

    #7 2 years ago
  8. Gekidami

    Indeed, they keep saying this but nothing at E3 demoed it. The games that apparently did use “The Cloud” didnt look better than anything else that didnt. And of course in the end this is most likely just going to be a form of DRM, because you need to be online to use it, its obvious MS intend to stick some form of cloud function into everything including SP, “offline” games.

    We do, thats the thing, thats why we arent believing it. I’d suggest you actually look into it from people who know what they’re talking about rather than MS’ PR department.

    #8 2 years ago
  9. Llewelyn_MT

    Central Europe is just next to Iowa. We sure wouldn’t get any lag.

    #9 2 years ago

    Excuse my ignorance but what exactly does the cloud do? Enhances the game?

    #10 2 years ago
  11. Fin

    Gahh, this hyperbole is starting to get to me.

    Sure, you can make games like that on X1, but there’s no reason (other than cost I guess) that you can’t make those kinda games on any other platform with an internet connection.
    Also, just cos you have the tech doesn’t mean game teams will actually use it.


    “Cloud” is just a fancy name for “servers on the internet”. They’re able to do computations fast as there’s so many of them.
    MS are pushing the “cloud” as a game changing thing, when it’s actually been around for years, they’ve just made it a bit more accessible to the average game team.

    #11 2 years ago
  12. polygem

    prism: the power of the cloud.
    when i hear ms talking about “worlds that change, worlds that persist” it gives me a shiver.
    no way i will support those crooks anymore.
    this isn´t even much about games anymore.

    #12 2 years ago
  13. Gheritt White

    It’s funny, ‘cos you’d think the game that would benefit from this the most would be Bungie’s Destiny… and that’s so far only been on Sony’s stages.

    #13 2 years ago
  14. psxman

    @10 It’s really no surprise you’ve had to ask since the above PR guff doesn’t actually say anything other than “omg cloud you gaiz!”
    In a Giant Bomb interview with Respawn, they simplified it down and said that each game will have its own cloud which can be used for whatever that particular game needs it for.

    Examples that have been talked about include the cloud acting as a dedicated server or creating the AI version of your ‘Driveatar’ in Forza 5.

    #14 2 years ago
  15. xAKUM3TSUx


    Can you explain to me? I know nothing about it. Doesn’t the PS4 have cloud too? (are they not the same thing?)

    Other than my questions- I love the idea of instant match-ups in online multiplayer. I just hope that promise doesn’t fall flat when the console is released.

    #15 2 years ago
  16. SplatteredHouse

    I agree that not seeing “THE CLOUD” in action really doesn’t do much for my belief in it. Tied in with the Digital Foundry explanation about its capability (limitation), as well as Sony also pointing out that their developers will have access to cloud capability on their platform…It evaporates a lot of the impact. Every time Microsoft speaks seems to prompt an answer with some reference to cloud. That, alongside Mattrick listing Skype as one of the reasons to own an Xbox One.

    @7 Sony developers can make use of cloud computation tech, too. (Are you really as well informed as you suppose?) But, if you’re that eager to rep Nintendo, don’t let me stop you!

    #16 2 years ago
  17. deeboy17

    Wow. Even when there is evidence there is still doubt amongst the ignorant. Some developers have already came out and spoke highly about cloud computing. Some of which have made exclusives based on Xbox one cloud technology. I don’t think they would lie on why they chose the Xbox for these exclusive titles. They even went out as far to name some of the features they use the cloud for but of course since when do people pay attention.

    #17 2 years ago
  18. Gekidami

    I’d recommend you read this, it does a good job of explaining what all this Cloud stuff is, and actually looks at what would really be possible on XB1 (not a lot):

    It also goes into what Sony’s Genkai is and how its different.

    #18 2 years ago
  19. CyberMarco


    So even the Xbox 360 is capable of using teh Cloud, so much for a next-gen experience! -.-

    #19 2 years ago
  20. _LarZen_

    MS need to show us a example in a game, so far I am having a hard time to swallow this.

    #20 2 years ago
  21. SplatteredHouse

    @17. Which evidence are you referring to? The closest thing to evidence I have seen is the Digital Foundry explanation piece, which suggests that Microsoft’s blowing hot air. Although, there are areas where the cloud capability may be used effectively, which could lead to a difference in the sort of game that would be possible…Still, again, it’s reliant and bound by the bandwidth and latency of one’s connection.

    If readers here are not having the best time, and Microsoft’s doing a piss-poor job of explaining and spelling out what the cloud means to consumers – what kind of chance does Joe Public have?
    No, sir. If it’s all the same to you, you can keep your magic beans!

    #21 2 years ago
  22. actuallyisnotafox

    bad thing is, what happens when something goes wrong with this cloud or microsoft say hey here’s cloud 2.0, well then all those features are…

    #22 2 years ago
  23. Ireland Michael

    Still waiting to see a single game that uses “the cloud” in the excessively hyperboled way Microsoft claims it can be.

    So far, nothing we’ve seen hasn’t already been completely standard to online PC gaming (and some console games) for the past decade or so. Its just an excuse to force developers to pay to use Microsoft’s servers, than allowing them to use their own.

    The whole “cloud” buzzword thing is getting excessively tedious at this point.

    #23 2 years ago
  24. deeboy17

    @21 Dude there are lots of articles out there that are not digital foundry. How bout this google or Bing Xbox cloud computing and do a little research. Better yet watch interviews from E3 on titanfall, dead rising, forza 5, and sunset overdrive all cloud powered games. Just do some research I could point you to links all day long but in the end I’m leading you. It’s better you find your way to enlightenment on the subject.

    #24 2 years ago
  25. SplatteredHouse

    Incidentally, its effect is also contained by the demonstrated interest in variety from players, and wealth of creativity from creators to actually break into new gameplay focuses and content direction.
    Are we likely to see advanced gameplay – does the cloud mean that AI gets more intricate, natural as one example. Or are we still going to have enemies that run behind boxes to shoot the player, while the more open character stood next to them is gunned down?

    “The whole “cloud” buzzword thing is getting excessively tedious at this point.”
    Yes. Very true. I’m getting sick of seeing it, at this point.

    #25 2 years ago
  26. CyberMarco


    Again, Titafall is coming to the Xbox 360 (and PC), so the X360 can really take advantage of the Cloud, if so I don’t see what so next-gen in it…

    #26 2 years ago
  27. deeboy17

    @19. If you have a 360 then you would notice that they have cloud saves 512 Mb. Their online services a cloud based for streaming not computation. That’s why respawn is not handling development for titanfall on 360. It won’t operate the same. Look it up.

    #27 2 years ago
  28. Ireland Michael

    @26 The term “cloud gaming” has essentially become nothing more than “we do some calculation server side” at this point, which is neither new, original, or revolutionary.

    @27 That doesn’t change the fact that PC games have been doing this stuff for over a decade. Heck, so did Phantasy Star Online and FFXI.

    #28 2 years ago
  29. Kanok

    This is sucked off Don Mattrick plan, but i still believe cloud is going to be great.

    #29 2 years ago
  30. xAKUM3TSUx


    Thanks a lot! Now I understand a little more about how amazing it “sounds”. I guess MS could some justice in showing how it works in action.

    Although this could possibly make a huge difference between both PS4 and XB One, it’s possible Gaikai could become like this in the future. For now I’ll say maybe MS finally has something Sony doesn’t.

    #30 2 years ago
  31. Joe Musashi

    (Cloudcheck) if err =! 1
    Set LODValue(m) 50;
    Set TexRes_game ‘%med%’;
    Set LODValue(m) 250;
    Set TexRes_game ‘%ultra%’;

    Power of the cloud. Plus some smoke and mirrors.


    #31 2 years ago
  32. manamana

    I wonder what will happen to titanfall on the 360. Or what will happen, if you lose connection. Probably less enemies on the maps and no spaceships popping in. I guess we will find out in spring …

    #32 2 years ago
  33. SplatteredHouse


    #33 2 years ago
  34. Ireland Michael

    @30 PS3 games have been capable of this sort of stuff for years, mainly due to the fact that Sony allows developers to user their own servers.

    Examples: LittleBigPlanet, ModNation Racers, Dust, any MMO on the system.

    #34 2 years ago
  35. SplatteredHouse

    To add to Ireland’s comment: “This game code model has already been pioneered with this generation’s multi-core processors. Developers quickly learned to break their games into jobs on PS3′s Cell processor and use a scheduling program to prioritise and distribute jobs across available resources.” – DF article Geki linked earlier.

    #35 2 years ago
  36. manamana

    @34 which makes it blatantly obvious that Microsoft payed a sack of diamonds for having a timed exclusive with Titanfall. Which in return, makes them appear even more douchey.

    #36 2 years ago
  37. xAKUM3TSUx


    …So this basically means both clouds servs. are about the same…even in the matchmaking department. The only difference is that Ps4 gives the developer more freedom in the aspect.


    Ya know that actually makes a lot of sense. Forgive me for being behind my times. I feel like such an idiot now lol.

    #37 2 years ago
  38. xAKUM3TSUx


    Exactly. It’s definitely possible on PS4…MS I’m looking at you.

    #38 2 years ago
  39. deeboy17

    @40 Ok this is an example of what I don’t get. MS says it’s built its console from the ground up based on cloud computing. Which is highly believable since they have a little cloud computing service called Azure maybe you heard of them maybe not. Sony purchases Gaikai a cloud streaming based company that is not known for cloud computation. When Microsoft says it uses cloud computing and developers are backing that claim and even making exclusives because of it. Some of which have said their game would not be possible anywhere else. One of Sony’s engineers comes out and just says it possible on the ps4 but we have issues with lag. No developers. No other employees. No executives. Just this one little engineer claims this with no games that even supposedly uses cloud and everyone takes it as a fact.

    #39 2 years ago
  40. deathm00n

    “The ability to play your games anywhere. Anywhere you go, you can sign in and all your games are there.” – Vita remote play

    “With game DVR and Upload Studio, [you'll have] the ability to capture your multiplayer moments, good or bad, epic wins or epic fails, edit them up, and share them out.” – PS4 Share function

    “Those are the social features of the cloud and what’s going to make games different and only available on Xbox One.” Yeah, it’s so different from Playstation!

    Microsoft really knows how to glorify something the competitors also have.

    #40 2 years ago

    LOL! What’s all this desperate downplaying, eh?

    I think Azure will put ‘XBL 2.0′ well ahead of PSN in a number of ways.

    Not the least, stuff like this:

    #41 2 years ago
  42. Erthazus

    I will buy this console if it will have evade button.

    #42 2 years ago
  43. CyberMarco


    Yeah, because that system wont be abused by little CoD butt-hurts, if there isn’t any proper moderation that is…

    #43 2 years ago
  44. TrickyAudio

    @43 Great idea…That is until some snotty little bad loser neg reps me for no reason.

    Xbox Live and PSN are great. The people that use it are the issue :D

    #44 2 years ago
  45. wildBoar

    Yeaaah, I don’t understand why Microsoft keeps touting about the power of the cloud. They’re making it seem like they’re throwing tons of cash at this mind you, but Azure is not exclusive to XBLA, they’re just stuffing that in there with the support for all their failing Tablets, Zunes, Surface and whatever. Propably for windows computers too, so it’s gonna be buys on those servers.
    They’ve also declined to comment that their so-called 300k servers being “built” are actual physical servers and not just digital ones.
    Microsoft hasn’t been able to launch a good device in years, that’s propably why they’re cramming all this media stuff into the One. It’s the one strong brand they have so they’re going to use it to launch all their other unsuccessfull apps.

    #45 2 years ago
  46. karma

    They made some pretty outrageous promises about the 360 too, and Kinect. I remember how we would be able to scan real world objects into out games with kinect, like a skateboard etc. Lol. MS live in the cloud, cloud of dreams that is.

    Its bullshit.

    #46 2 years ago
  47. Maabren

    I can’t see or imagine how MS will pull this off, but at least we will know later on. Lets hope it’s not a fail or horse-shit talk.

    #47 2 years ago
  48. SplatteredHouse

    @48 They said you can sell in-game added content that you created to other players – except it was Valve who actually realised it, almost a decade later on Steam, with Steam Workshop! And the man who stood up on stage and revealed that concept for Microsoft at the time of the 360 reveal, took up his skateboard and is long gone from Xbox.

    #48 2 years ago
  49. deeboy17

    @48. You can but only in Kinect labs. No developers apparently implemented this feature in their games or like a lot of people who just forgot about it. Anyway you can just very very limited ways like only one app I’ve seen.

    #49 2 years ago
  50. MCTJim

    It will be viable and it will work…how it does need not to be explained, just make it for the 700 million, pennies for this company.

    #50 2 years ago
  51. Holesome

    @9. MS has world-wide datacenters for Azure and XBOX.

    Microsoft owns the best enterprise datacenter facility in Europe. The Redmond company’s Dublin datacenter has been celebrated with the Best European Enterprise Datacenter Facility award…The Datacentre Leaders Award for Innovation and the European Code of Conduct for Data Centre Sustainability Best Practice were also granted for the facility.

    #51 2 years ago
  52. Kuwabara

    Its a shame they couldnt show at E3 through actual examples. They just talk garbage.

    #52 2 years ago
  53. Ireland Michael

    @55 They can’t show what doesn’t exist, sadly.

    #53 2 years ago
  54. Francis O

    Naw….I’ll pass. The Xbox One will be the best place to play shooters. But that’s about it. And at $499.99….. My 3DS will give me better experiences.

    #54 2 years ago
  55. Lengendaryboss

    More misconceptions, great!

    #55 2 years ago
  56. Sang2

    “worlds that change, worlds that persist”

    We don’t need the cloud for this, just look at what Frostbite 3 engine can do alone.

    Stupid Microsoft PR with their “We can do this others can not”

    Yeah right…

    #56 2 years ago
  57. anithedoc aint doing extra shit…they are simply taking the extra 100 dollars perxbox they are gonna make against the ps4 and putting it on cloud..the ps4 instead is putting all that shit into ps4 itself locally for a 100 dollars less….that makes sense to me else u r exposing system to lag via cloud…microsoft when recently asked if they are gonna remove the extra 100 dollars price and get back to a price of 400 dollars replied”extra 100 dollars on each xbo one means that if we sell 10 million xboxes we are gonna earn a profit of 1 billion dollars over “other console” these “billion dollar decision are the types of decision not taken immediat4ely..”microsoft is not doing anything…insteat off this 1 billion dollars they are gonna spend 700 million dollars in cloud and rest 300 million dollars in its maintanence…..but in the end all that matters is the consumers and they already lost them…so not even 1 xbox deserves to be sold…

    #57 2 years ago

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