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‘My money’s on PC, mobile, tablets’ – Bleszinski on Xbox One u-turn

Friday, 21 June 2013 09:16 GMT By Dave Cook

Cliff Bleszinski has penned a sizeable blog to expand on some of his recent Twitter statements regarding Xbox One’s anti-used policies. The former Epic Games designer believes that Microsoft’s preowned fee was a positive step for the industry, which regularly loses sales to retail chains such as GameStop and its ‘revolving door’ trade-in policy.

In the blog, Bleszinski slammed the knee-jerk reactions of what he called the, “the internet pitchfork mob who can only see 6 inches in front of their face without thoughtfully analyzing a situation,” and suggested that quick-to-ridicule gamers aren’t seeing the bigger picture of why Microsoft wanted to curb used games sales to begin with.

The designer then went on to share his own experience with the Gears of War 3 launch party, following years of development and effort, only to see a GameStop leaflet asking people to trade it back in almost instantly.

“Cut to flying home [after the event] and people start sending me pictures of the extremely well put together finely printed leaflets at the Gears 3 launch that said “Trade in this game by November 6th and get more than you normally would on your trade in!”

“Motherfucker. We had done a lot of work to keep the disc in tray, but those retail practices are deliberately set up to create a revolving door of game trade in. Folks say “Yeah, but Gamestop helps out a lot of games by pushing them!” to which I quote Chris Rock “Yeah, they’re like the uncle who paid for your college…but molested you.”

“Capitalism? Sure. It’s a free market and they’ve got every right to do this. I accept that. However when I see studio after studio closing and the aforementioned alluded titles failing I know something’s got to change. But Cars and Movies and Books haven’t had this problem, why are games different?”

He admitted that simply blaming used games for problems in the industry comes across as ‘whiney’, but he spelled out what he believes to be the future of the console market now that Xbox One will not charge its users to play used discs.

“So here’s what’s going to happen now that Microsoft has largely matched Sony’s (well played) move at E3. The shift to digital is still going to happen (FOR BOTH) but it’s going to be slow and subtle. Suddenly more DLC will be made available.

“More microstransactions will appear. And Day One Digital will (hopefully) be cheaper and will have so many added bells and whistles that consumers (with reliable enough bandwidth) will have a hard time refusing the tasty downloadable edition over the disc based one.”

He added, “I’ve said before if I worked at Microsoft I would not only POSITIVELY motivate users to go digital but also offer their own trading system in which they give you MORE money for your game than Gamestop and sell the used games for LESS than Gamestop. Include a Netflix style mailing system and move along your merry way by engaging the customer as opposed to treating them like criminals.

On Microsoft’s rocky ride over the Xbox One reveal, Blesinzki continued, “Years from now college courses are going to be taught in proper messaging and they’re going to use Microsoft’s E3 delivery as a worst case scenario,” and added, “I’ll admit, the once every 24 hour check was pretty silly.

“Customers can smell from a mile away when you’re treating them like children, peeking your head into their bedroom on a regular basis in an attempt to catch them doing something. Here’s the thing about Steam. It doesn’t FORCE you to be online. The ecosystem of Steam is so brilliant, from the community, to the summer sales, to the indie games, that you WANT to get online.

“My money is on the PC, mobile and tablets for the near future. I wandered around E3 looking at (too many) fantastic games shaking my head and worrying about how many are going to be deemed a failure due to the fact that yes, it may have sold 4 million copies, but it cost too much to make and market, so it was a wash.”

What do you make of the above? Is GameStop’s aggressive trade-in strategy denting the income of studios, are PC, mobile and tablets the way forward? Let us know below.

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107 Comments

  1. Ireland Michael

    “The internet pitchfork mob who can only see 6 inches in front of their face without thoughtfully analyzing a situation.”

    The irony of this statement is hilarious.

    “Motherfucker. We had done a lot of work to keep the disc in tray.”

    Here’s a suggestion. Start by not rehashing the same old tired, juvenile, macho gorey bullshit over and over and over and over again.

    #1 2 years ago
  2. unacomn

    “My money is on the PC”

    Figuratively, because with all the humbug we’ve gotten from you, don’t plan on selling well on PC.

    #2 2 years ago
  3. redwood

    some men see things they way they are and say why? .. Cliffy sees things they way he is and says “motherfucker!!!!”

    #3 2 years ago
  4. Lengendaryboss

    More Cliff B ramblings, perfect.

    #4 2 years ago
  5. dizzygear

    So first he stops making games for the PC because of TEHPIRATES RUINED ERRYTHING!!!11 and now he comes crawling back?

    What a joke.

    #5 2 years ago
  6. Aullah

    Console gamers cant see far, I agree… they just WANT STUFF FOR CHEAP. They dont realese the damage caused by shops when selling used games instead of new games. And even now, they cry about that they want the family sharing for downloadable games… geez… they cry about everything.

    my bet is on pc too.

    #6 2 years ago
  7. Pytox

    @4 only if gfwl comes back to pc for him prolly lol

    #7 2 years ago
  8. dreamcastnews

    I don’t understand why anyone would take this guys view seriously anyway. It’s not as if he’s made something great by himself.

    #8 2 years ago
  9. redwood

    Steam and MMO’s is why you still have a PC gaming market. Not because of Graphic cards or superior Processing power.
    Lord.. I feel like a broken record now..Am done commenting on cliffy articles. Just one prediction.. cliffy is gonna make an iOS game next.

    #9 2 years ago
  10. Jack Trettons love child

    Kinda agree with some of the comments Cliffy made. Publishers should get a cut of the used sales pie. Otherwise all we will see is safe bet games being made (yearly franchise updates ie fifa) Triple AAA blockbuster will be a thing of the past as the money to make VS money made will get smaller and smaller.

    Microsoft had a good vision of where gaming would be going but the execution of getting it across to us was very very poor. The last two weeks will go in gaming folk law as the biggest PR disaster ever made. But that’s not to say Microsoft didn’t have the right idea..

    #10 2 years ago
  11. Bomba Luigi

    Buhu, poor Cliffy only could afford to buy one Lamborghini with Making TripleA Games while used Market is there. Only One! Thats really, really sad.

    I know, not everybody is doing as good as he does, but its just Ridicilous that he runs around telling everybody that you can’t make Money with TripleA Games while Used Market is there. You can, Cliffy proofed it himself.

    #11 2 years ago
  12. redwood

    @10 ^ cool nick bro

    #12 2 years ago
  13. Aullah

    @10 “Publishers should get a cut of the used sales pie”
    FUCK NO!!! They should not. (The solution would be if shops sells new game instead of used.)

    #13 2 years ago
  14. noherczeg

    What if change isn’t bad? What if what we consider AAA today will be a “standard” for indie devs too in the future? I might be blind/ignorant, but should I really care/agonize about this at all? Hope my point gets through :\

    Edit: What I see now is that the Big Companies and their subordinates are having (maybe) a hard/er times. If this is only the case why should anyone bother? Gaming won’t die ever IMHO, so as a gamer I’ll be able to play with nice stuff in the future what ever happens right?

    #14 2 years ago
  15. misieque

    Still grappling with self-doubt over his usefulness in the face of old age, Cliff was never able to find peace with himself. Eventually, he left the Epic Games and assumed a new name, as he had done so many times before.

    #15 2 years ago
  16. tezzer1985

    Cliffy should shut up, and make a PC, Moblie and Tablet exclusive game….O right wait, his most successful game was a console game, exclusive to one console.

    The problem with the games industry, is that publishers make games that people don’t really want, and they all make the SAME game…I saw about 4-5 open world/online car racing games at E3, they all looked expensive, they all can’t be successful, so when most of them are not and the studio’s shut down…will that be because of used games…fuck no

    #16 2 years ago
  17. For Blood

    In the 90′s it was game rentals, now it is used games. Hell, used game stores were around in the 90′s. How about Cliffy B grow a set and shut up. He whines worse than a pregnant woman.

    #17 2 years ago
  18. Ireland Michael

    Why is it that 150 million dollars a film movies studios can blow away the market with constant record breaking profits, yet gaming as a whole can barely manage to eek out any profit from its products?

    It’s simple. Triple A gaming is a niche.

    The sooner the companies stops obsessing over graphics, the sooner we can all get back to enjoying a profitable industry.

    #18 2 years ago
  19. Stardog

    … then he says his money is on the PC?! You mean the place where, if you don’t get on Steam, you’ll go bankrupt?

    #19 2 years ago
  20. redwood

    @18 cause they know how to please the crowd… the thought that goes into movie making is 10X more than the amount of thought put into making games.

    #20 2 years ago
  21. Ireland Michael

    @20 “@cause they know how to please the crowd”

    Clearly not, if most publishers are barely managing to make a profit.

    “the thought that goes into movie making is 10X more than the amount of thought put into making games.”

    Not if most of the movies I’ve seen in the last few years are anything to go by, its not…

    #21 2 years ago
  22. Lahanas

    What he says about the internet pitchfork mob is absolutely right. Microsoft’s u-turn is essentially the win of internet bullying. The one-star reviews by people who havent even played Xbox One, the middle fingers on the Xbox Facebook page, the polls, the comments, all that stuff is absolutely disgusting.

    It proved that most core gamers are entitled fuckers that want to keep the industry grounded to an ancient model, so that they can sell their games without restrictions. They dont give a shit about the future and the health of the industry. And Sony just played along, thinking about the short term profit.

    Microsoft’s plans were a step forward and a step towards digital. The sooner we get rid of disks, the better. But I am afraid there will be no console gaming be the time that happens.

    #22 2 years ago
  23. Ireland Michael

    @22 Consumers clearly prefer to have physical ownership. There’s nothing even remotely “entitled” about wanting to *own* your own possessions.

    The only person to blame for the state of the industry are the people making the games. If ten birds swoop in to catch the same worm, most of them are going to end up starving.

    Why is it that titles like League of Legends and Minecraft can storm the industry and make millions while countless Triple A titles flop or don’t turn a decent profit?

    #23 2 years ago
  24. For Blood

    @22

    Why fix what isn’t broken?

    #24 2 years ago
  25. Lahanas

    It IS broken. Game creators deserve to be rewarded for every copy their game sells. Developers need money to keep making games. If a game changes hands 10 times and the companies just get the 60 dollars/euros from the initial sale, something’s wrong.

    If we want more AAA games (and yes we do), used games MUST be restricted if not banned alltogether.

    #25 2 years ago
  26. Samoan Spider

    ^ So who do you work for? That’s not a consumers opinion.

    #26 2 years ago
  27. Eregol

    Jim Sterling’s article on Destructoid is quite possibly the best article written from this whole debacle (sorry VG247 guys), and should be required reading for Sony and Microsoft fans, even Mr Bleszinski.

    #27 2 years ago
  28. dizzygear

    @25 “If we want more AAA games (and yes we do)”

    No i dont.

    #28 2 years ago
  29. For Blood

    You do realize if it went digital game sales would go down. People who don’t have internet would be left out and countries with really poor internet would be left out in the cold. The worldwide backlash is proof of that. The Xbone is only releasing in 21 countries. You seem like someone who wants to ban something just because you don’t agree with it. Choices is a better thing than just one option.

    #29 2 years ago
  30. Fin

    @27

    I really liked the one on Games Industry yesterday

    http://www.gamesindustry.biz/articles/2013-06-20-xbox-180-microsoft-pulls-back-from-the-brink

    #30 2 years ago
  31. Lahanas

    @26 I dont work for anyone my friend. I never sell my games. I love the AAA games that consoles gave us this gen, and I want to play more of them in the next generation. In order for creators to keep making them, they have to be rewarded for every copy they sell.

    #31 2 years ago
  32. sbrandon

    Cliffy in “speaks some sense” shocker. It’s quite simple – make digital download more appealing than disk based. Make it considerably cheaper and / or free dlc.
    Seriously, if thats how easy it is to make business exec descisions, i’m in the wrong job.

    #32 2 years ago
  33. CyberMarco

    @31

    Maybe there isn’t enough space in the market for all those AAA titles.

    It’s called over-saturated market, basic capitalistic mechanics…

    #33 2 years ago
  34. Beta

    As has been proven, restricting a consumer in how they use their disc will not go down well.

    The way you stop someone trading a game in or buying used is by making a game they want to keep. Not by applying restrictions and charges, or by bitching.

    #34 2 years ago
  35. fihar

    @18
    “It’s simple. Triple A gaming is a niche.”

    This.
    What the publishers still don’t get after all this time is that the market size for ‘hardcore’ video games is relatively small.
    They simply overestimates how many potential customers are out there.

    Making a AAA-game is like manufacturing a Supercar, you shouldn’t always rely on them for profits, unless you’re Ferrari, or in this case, Call of Duty.

    I’ve said this before in another article, movie studios don’t always rely on blockbusters for profits, they always have cheap horror and slasher movies to fallback on in case their movies bombed.
    It’s only recently that game publishers have started relying on mobile/tablet markets and F2P title. Hopefully, we’ll be seeing less AAA-titles in the future as publishers wises up and realize that what they’re doing isn’t working.

    Say what you want about Activision, but they’re the only one who gets it. Why waste money on pretty graphics when you can still sell a sh*tload of products by being technically mediocre?

    #35 2 years ago
  36. redwood

    @21 than how do they make x5 profits? but yeah even hollywood is in cirsis right now.
    However I disagree where people think that the game industry has matured into making games properly. very few houses really know how to make good games.. Alot of the AAA titles are just shitty these days. And the reason is that they are trying to make interactive movies and not games. And most of the pays and cost structures are also rather bloated.
    the problem here is simple..reduce cost.. and don’t blow your budget over hiring “keifer sutherland” to do voiceovers when you can spend more money on design revisions.

    #36 2 years ago
  37. sbrandon

    There was a good sale on xbox live a few months ago, i picked up Dirt 2, Civ Revolution, Grid and Portal 2 because they were mega cheap. I couldnt trade these games in but didnt care as they were cheap enough not to worry about. If i had them on disc i would have traded them in by now.

    #37 2 years ago
  38. The_Red

    Ok, some of the words in this blog… he’s gone from an corporate shill and idiot to a full time asshole. Well done Cliffy. Keep up the good work and I will not pay a cent for your PC / mobile / table work.

    (I know it’s dumb to say something like this about a game that doesn’t exist but seriously, the dude is an asshole. First he says vote with your wallets. People did so with X1 and PS4 pre-orders forcing MS to revise industry killing policies. MS has taken a step in the right direction. Cliffy? “You people are angry mobs who don’t see shit. Fuck consoles, I’m going tablet!”).

    #38 2 years ago
  39. Samoan Spider

    @31 I have to agree with CyberMarco and say that it’s over-saturated. In every other industry, nothing has the automatic right to do well or even survive. If it’s good enough then it will survive, and if it’s not, then the developer will have lost a life. Sometimes that means game over. The cycle will continue regardless. Maybe we need for the big boys to fall a peg or two and realise that we’re just as happy to play FTL or Minecraft or Torchlight 2 instead of Insert-catchy-name-here 4: Reloaded GOTY edition (Now with extra ‘splosions!)

    #39 2 years ago
  40. salarta

    Long post on his part is long, but understandable because he wants to get across everything of his impressions. It’s important to do that in this case. I’m going step by step as I read his blog.

    It sounds like in a lot of the preliminary comments he makes, Bleszinski has seen and been dealing with a lot of people that respond to problems others have with a “deal with it” attitude regardless of scale of the problems. That’s a shame, because if people are acting that way toward him and things he says, that’s the wrong way to go about things.

    Bleszinski seems to be afraid of being accused of backpedaling, and that’s a dangerous thought. Being able to admit a mistake is important. I’m not saying he definitely made one, only that in general being afraid of people accusing you of backpedaling is far worse than actually backpedaling when appropriate. Sort of like jumping off a cliff because you’re afraid of someone calling you a coward.

    Bleszinski referring to the people complaining about Microsoft’s planned DRM as an “internet pitchfork mob who can only see 6 inches in front of their face without thoughtfully analyzing a situation” assumes that everyone took a kneejerk reaction and didn’t think about the consequences. Most people did. I know I certainly did, and I found that many things that I noticed and that concerned me were things that Bleszinski NEVER addressed. I don’t expect him to see and read my comments, but I do expect that if he’s going to start spouting about how people need to thoughtfully analyze a situation, that he would notice the same issues I did and have an answer for them without needing to see my comments, considering how important those issues are.

    … Bleszinski using the meme about the 747 carrying the space shuttle… is just stupid. I’m not sorry about that, it’s pure ignorance on his part. He’s assuming that the meme should be taken at face value, that the person who made it actually WAS complaining about luggage fees. Either he was unwittingly ignorant to how many internet memes are just playful jokes, like in this case, or he deliberately ignored that side of how memes are used just so he could make the case he wanted to make. Due to that ignorance, I didn’t bother reading the paragraphs he wrote involving that meme.

    Most of Bleszinski’s problem thus far seems to be not with the ability of people to buy used games, but with the way that business is currently handled, primarily by Gamestop. And here’s where the big problem comes into play with everything he’s said. He’s been advocating Microsoft’s DRM plans ENTIRELY from the idea that used games existing as a market in any way, shape or form is automatically a bad thing, SOLELY because he wants developers to make the maximum amount of profit on anything they make.

    This is an ignorant blanket punishment for not just consumers, but for the ENTIRE MEDIUM, all because money money money. It’s the tried and true attitude of “some people out there are pirates, so let’s treat EVERYONE like pirates and punish everyone for the mistakes of a few.” Have no way of connecting to the internet? Afraid that you’ll never be able to play your XBox One games ever again in 20 years from now if servers get taken down, or worse, if Microsoft goes out of business? Tough shit! Your ability to play this games when you want and where you want is worthless, you don’t deserve to get what you pay for whenever you want it solely because the current used games model has Bleszinski convinced that used games can never be a good thing, or at least that the good of maintaining video game culture and letting people access what they paid for are worth far less than developers getting more money.

    I’m not watching a 30 minute video just because Bleszinski says I should, just like I refuse to throw away my money and time on games I don’t support and I know I would abhor playing just because some people on the internets try to bullshit that anything I say has no validity for oh so precious internet arguments unless I cater to their whims. I’m skipping that.

    Bleszinski is falsely jumping to the conclusion that just because many games that make lots of money put a lot of emphasis on high quality graphics, that means video games are “required” to be that way. This is not true. Casuals and hardcore alike have debunked this mistaken idea. Minecraft is wildly successful among hardcore gamers eager to support indie projects. Farmville and Angry Birds have been wildly successful with casuals. Neither set of games are running at 1080p through the most insane graphics card money can buy. Amazing graphics is a nice bonus, but they’re nowhere near as important as they’re made out to be. An impressive and unique art style goes a lot further than high graphical quality. It just so happens that the games that get the most marketing put into them, and the games that show the most promise for story, gameplay, etc are the ones companies are pumping tons of money in for the graphics.

    I have to roll my eyes at Bleszinski’s suggestion that Sony and Microsoft not instituting horrid DRM policies is going to cause a huge surge of DLC and microtransactions, including day one digital. These are practices the companies would be doing regardless, practices they would increase output on no matter what DRM was in place. If anything, I would expect more DLC and microtransactions if DRM was put in place, not less. Consumers accepting DRM would give the impression to companies that they can get away with all kinds of sleazy shit and rake in the money.

    Frankly, I think the section on “you’re going to see more DLC and more microtransactions” is scaremongering on Bleszinski’s part. Whether he deliberately intends it that way or not, I think ultimately the goal of saying that was to incite fear in gamers of the bogeymen of DLC and microtransactions to then conscript them into the fight in support of DRM.

    Aaaaaaaaand then Bleszinski accuses reporters of being the conniving sort, trying to bait executives into saying stupid things so they can get scandalous headlines and interview quotes. Because that’s all journalism is, right? For anything truly damning, like Mattrick’s “people that can’t go online should get a 360,” it should have been common sense for anyone that managed to climb to the level of executive that such statements are bad for PR and public image. Statements like those don’t require a book, they require basic thought.

    Microsoft wasn’t just “trying to sell well lit houses that require a fully intact electrical grid to a world that doesn’t have that yet” as Bleszinski statement gives. They were trying to sell that, but with the added requirements of:

    1) once plugged into one of your house sockets, any appliances you buy can only be used in your house or the houses of a few of your friends, so long as they have your password to use the lamp, toaster, whatever
    2) if your power is out for more than 24 hours, ALL appliances, even the ones with batteries, won’t work until you get power back in your house or the houses of your friends

    Imagine a world where that happens. Imagine a world where you have to have a password for every appliance you own, and that if you lose electricity for 24 hours (or one, at a friend’s house), not even your appliances that use batteries can be used until you get your power back. That’s the world Microsoft envisioned until they corrected their DRM policy mistakes. It would be a terrible future even if we had the kind of internet stability, spread and affordability that Microsoft imagines the world has.

    Though Bleszinski admits the 24 hour check-in was a bad idea.

    And thus is my own long commentary to his post.

    #40 2 years ago
  41. zersus

    Why the fuck are you covering shit from Mr. Bling-Bling-Blingzinski?
    Most ppl here hate him, me included. Fanboys of him can follow his tweets.
    Stop paying attention to him!

    #41 2 years ago
  42. Eregol

    @30 Seems a good article. I think it gives to much credit to the ‘eloquence’ of the statement MS released. Reading it back, that statement was dripping in contempt.
    ‘Ok, you guys want this stuff? Well, we’re going to take this stuff away. How do you like them apples?’ Sort of thing.

    #42 2 years ago
  43. Dave Cook

    @41 just because you hate someone doesn’t mean their opinion is irrelevant. He makes some good points about retail fucking over developers, albeit in a very brash tone.

    #43 2 years ago
  44. Gheritt White

    As Jim Sterling wrote: “if companies fail because they needed a console that inconvenienced consumers and imposed restrictions on other markets, well … that’s business for you.

    Prove you deserve to survive. It’s a business … and that means you’re not fucking entitled to your existence.”

    #44 2 years ago
  45. Lengendaryboss

    @Dave
    Spot on.

    #45 2 years ago
  46. salarta

    @42: I laughed when I read the line “We have listened and we have heard loud and clear from your feedback that you want the best of both worlds” from the Your Feedback Matters update. That sentence was so obviously the pissy kind from someone thinking of gamers as acting “entitled” for wanting to protect their consumer rights. It’s possible he meant that in a positive manner, but I very sincerely doubt it.

    @44: Damn right, every word of that.

    #46 2 years ago
  47. undermyrules

    Master race is backing on their feet slowly ..i just hope this is the last console generation so we PC gamers can enjoy beutifull games with no limitations by the console boxex.

    #47 2 years ago
  48. xAKUM3TSUx

    I REALLY don’t like this guy.

    #48 2 years ago
  49. Eregol

    @46 This bit too
    ‘These changes will impact some of the scenarios we previously announced for Xbox One. The sharing of games will work as it does today, you will simply share the disc. Downloaded titles cannot be shared or resold. Also, similar to today, playing disc based games will require that the disc be in the tray.’

    #49 2 years ago
  50. polygem

    i´d like to quote something from the jim sterling piece:

    “Xbox One tried to leap to step five without doing steps one, two, three, and four. It wanted to rush us from physical media to digital media, without clearly communicating its goals, or producing a console that gave direct and tangible benefits to the consumer, or proving it could withstand the demands of a product so reliant on the Internet, or without even ensuring there was a big enough audience for it.”

    that´s exactly what it was. thank heavens they failed. a success would have been a disaster. it´s for the better this way. for the consumer but also for the industry as a whole in the long run. ms and cliffy b. are the only shortsighted, superaggressive, monopolypowerhungry and greedy brickheads in this scenario.

    #50 2 years ago
  51. salarta

    @49: I didn’t take those portions as necessarily him expressing annoyance, more a matter of making it clear to people that features Microsoft originally said would come with the console are now no longer being supported. However, I don’t see WHY they can’t be supported. I’m sure Microsoft has a good reason, because I don’t see why sharing and reselling purely digital copies of games isn’t possible with the right coding in place. I can understand why it’s not possible when the game comes on a disc, because then you need to at least verify you have the game by putting the disc in the system, but downloading the whole game digitally should be fairly open.

    But hey, it’s no problem for me. It seems to me like it would be a way of standing out from the competition, giving more options on what to do with digital when you have purely digital, but I’ve never liked Microsoft making consoles anyway. I’ve always anticipated them to want to ultimately do what they were preparing to do with the XBox One before they got backlash: take away consumer rights, jack up prices, etc.

    #51 2 years ago
  52. manamana

    @polygem exactly and 100%agreed

    #52 2 years ago
  53. Christopher Jack

    I like how insulting he is to the very demographic that’s supported his games for years. Frankly I think he’s the one who can’t see 6 inches in front of his face.

    #53 2 years ago
  54. Eregol

    For anyone who wants to read the Jim Sterling Destructoid piece, it is here:
    http://www.destructoid.com/an-industry-that-needs-xbox-one-drm-is-a-failed-industry-256643.phtml

    #54 2 years ago
  55. tCruzin

    The one thing I do agree on is how GameStop pushing the trade-in’s. it’s for almost every hot game. I remember getting emails for Tomb Raider and Bioshock Infinite like a week or 2 after they released. “Get $30-$40 for your trade in this weekend, hurry in!” It’s kinda crazy.

    #55 2 years ago
  56. G1GAHURTZ

    @44:

    Here’s the problem.

    You had a situation where a company had a vision of the future that it wanted to head towards.

    Nobody needed to jump on board. Nobody needed to come if they didn’t want to.

    For all we know, MS could have sold 20m X1s over the next 7 years, but still have been making a profit.

    If they want to restrict their customers, why not?

    If they want to have a business plan that involved setting up a long term vision at the cost of selling much, much less than their competition, right now, why not?

    Where is the problem with doing what you want with your product?

    That’s not the problem.

    The problem is the many, many, strange individuals who decided that MS must fail at all costs.

    The individuals who decided that building up a campaign to coerce as many other people as they could, to not only refuse to buy an X1, but to also call for its failure.

    ‘I HATE THIS CONSOLE BECAUSE I HAVE TO BUY IT, BUT WHEN I BUY IT MS WILL HAVE FULL CONTROL OVER ALL MY PROPERTY, AND I WILL OWN NOTHING!!!’

    This really is a turning point in the psychology of consumerism, if you ask me.

    People have successfully forced one of the biggest and most powerful corporations in the world to change their product because ‘THAT’S NOT WHAT I WANT! I WANT TO SPEND MY MONEY ON WHAT I WANT YOU TO MAKE!!!’

    People talk about MS taking away people’s rights, but they’ve forgotten that people also have the right to simply not buy something and not play some games.

    #56 2 years ago
  57. uomoartificiale

    @56 so, MS has the “right” to create a new product that most their possible customers don’t like, those costumers have the “right” not to buy it, but they should shut the f*ck up? what about their “right” to vent their own opinions publicly?

    MS didn’t give up their “right” to create that console vision, they exercised it instead opting to make more money through a more customer-friendly approach with their customers. X1 pre-order got up, MS is surely happy now.

    #57 2 years ago
  58. fihar

    @56
    Because this thing could set precedent for future products, if it succeeds that is.
    I’m not saying I agree with how the majority views the Xbox One, but I could understand the sentiments behind it.

    Like what Brenna said though, it won’t matter in the long run, because we’ll cave eventually, just like we did with Steam, Online Passes, DRMs and day-1 DLCs.

    #58 2 years ago
  59. Eregol

    @56 People didn’t do that. People decided not to order, MS looked at the order figures, realised they wouldn’t cope with the low numbers they were seeing and changed their minds.
    This has nothing to do with an internet hate campaign, if it was they would have done it sooner as the campaign started at the reveal.

    #59 2 years ago
  60. For Blood

    G1GAHURTZ is one of those people who thinks he knows whats best for everyone and likes to tell them what they want, much like M$.

    #60 2 years ago
  61. redwood

    the “don’t buy it, if you don’t like it” argument does not function well when you are talking about mega corporates who have huge stakes in the over all landscape.
    You can be democratic as much as you want. but MS’s vision of the future was simply “more control” for “less content” .. because you are giving away control and also paying for it, so the over all delivered value did not make sense.. maybe one day when we have grown used to having no privacy at all.. when NSA is in our biometric implants.. than maybe than, in hindsight, xboxOne’s features will look ok to us. for now they don’t.

    #61 2 years ago
  62. wildBoar

    STOP WRITING ABOUT THIS GOD DAMN ATTENTION-WHORING PRICK VG!!!
    I didn’t bother to read the article I just scrolled down here to complain, cause who the fuck cares about what Bleszinski has to say? NO ONE.

    #62 2 years ago
  63. Dave Cook

    @62 No.

    #63 2 years ago
  64. TrickyAudio

    @61 Spot on

    #64 2 years ago
  65. CyberMarco

    @G1GA

    If MS wanted to embrace the future of gaming creating a very particular product good for them.

    You can’t come and bitch about the consumers who voice their opinion. If MS wanted really to make a leap in the gaming industry, they would have done regardless of the “little shitty brats who just want their toys”.

    As it seems MS craped its pants when the pre-orders didn’t turn out how they thought they would. In the end MS doesn’t have the balls to do what they had in plan, or at least didn’t really mean to do so…

    If you think that MS changed its DRM policy because of people giving the finger over their FB page and not because of the pre-orders you are a fool. It’s Microsoft’s incompetence that they can’t satisfy their established (Xbox 360 at least) customers.

    #65 2 years ago
  66. TrickyAudio

    The trouble is, Microsoft just assumed people would be cool with this. Obviously, that backfired horrifically so they reversed its policy.

    The ‘Dont buy it if you don’t like it’ thing actually happened: – More and more people pre-ordered a PS4 instead. It seems Microsoft got seriously worried about that and pulled the plug themselves.

    Saying people ‘forced’ them is total rubbish. The only people that forced Microsoft to backtrack was their shareholders.

    If they truly believed in the policy, they would of kept it. Simple as.

    #66 2 years ago
  67. OwnedWhenStoned

    @62

    Didn’t read it. Still complains.

    I love the internet.

    #67 2 years ago
  68. Christopher Jack

    @63, LoL. I love your brute honesty.

    #68 2 years ago
  69. G1GAHURTZ

    @59,65,66:

    There was no campaign?

    There was, and it had the biggest effect. http://www.vg247.com/forum/topic.php?id=14944

    @57,61:

    I disagree. Don’t buy it if you don’t like it is a one size fits all solution for just about every single product there is. Anyone has the right to spend their money elsewhere, or even not spend it at all.

    #69 2 years ago
  70. MCTJim

    I still preferred the way the had the original policy. Digital is the trend and the vision they had. People didn’t bother listening to what the benefits were if they went towards this. They only heard one word…DRM and that was it. Its understandable as people are always resistant to change, but what can I do? the majority rules and well, I guess I am just going to be in the minority and I have to eat humble pie with the turn around. Either way really its a win win for consumers. Unfortunately, they removed the sharing feature with friends and family..that was a big disappointment for me.

    #70 2 years ago
  71. Ireland Michael

    @66 “Saying people ‘forced’ them is total rubbish. The only people that forced Microsoft to backtrack was their shareholders.”

    You’re really splitting hairs there . The shareholders would have nothing to force them to backtrack on if not for all the negative backlash in the first place.

    So no matter how you bend at it, it still ends up being because of the consumers. They forced them to back down with their policies by *not* supporting the console, and showing them they would be more then happy to take their business elsewhere.

    Now that the DRM restrictions have been removed, I want to see this console succeed just as well as every other machine on the market – I have no format basic.

    My own personal concern is that the damage to consumer trust caused by this whole PR clusterfuck is going to end up leave a dent in the console’s sales, and affect its long term success.

    I hope not.

    #71 2 years ago
  72. TrickyAudio

    @69 Still didn’t force Microsoft to change anything.

    You just said ‘dont buy it, if you don’t like it’

    Well people started to preorder PS4 in large numbers because of that exact reason.

    So your solution is probably the key factor in MS changing its policy. It wasn’t a lynchmob of angry gamers, it was Microsoft’s fear of losing out.

    #72 2 years ago
  73. redwood

    @69 GIGA… am afraid we have to agree to disagree :)

    #73 2 years ago
  74. TrickyAudio

    @71 Splitting hairs maybe, but its still stands if Microsoft honestly wanted to keep their new system, they could of. They have enough money to do so, but they didn’t want to lose out to Sony from launch.

    The over all point is, they could of kept it. It wasn’t people that forced them, it was the fear of losing out.

    #74 2 years ago
  75. CyberMarco

    @69

    Again, it’s their incompetence and the non-professional stance that they kept. At least in my eyes they were afraid to lose a big chunk of the consumer pie.

    If they really didn’t give a f*ck about internet’s “minority”, then they could easily proceed as planned. They made fool of themselves.

    It’s a money-talks business.

    @70

    As it seems that “family-sharing” feature was just a glorified demo-version of games.

    #75 2 years ago
  76. Ireland Michael

    @74 I’d say the potential collapse of the entire foundation of their entertainment division was probably incentive enough.

    It’s the people that instilled that fear.

    #76 2 years ago
  77. G1GAHURTZ

    @Tricky:

    Ok, fair enough, you speculate that MS changed because of pre orders, yet MS made their announcement on the 20th. The same day we got this news: http://www.vg247.com/2013/06/19/many-gamestop-stores-in-the-us-are-out-of-xbox-one-day-one-edition-allocations/

    Because of this, I’m not convinced that it was entirely down to pre orders.

    Sony made a big song and dance out of the used game issue, because of the campaigns, and the people were celebrating it. You even had Jimmy Fallon bringing it into the non-core arena, which must have really hurt MS.

    @redwood:

    That’s fine by me, fella! Nothing wrong with that at all…

    #77 2 years ago
  78. Bomba Luigi

    Only MS knows the Reaons why the made the 180. But I guess its a safe bet to say that MS came to the Conclusion that they will sell more Consoles and make more Money by doing it.
    A big Coroporation only does something like this so fast when they very, very sure about that, so there has to be good Reasons for that.

    Like it or not, but MS was sure that the Vision they had for the Future would sell bad. That says a lot about the Vision and how much People of the World liked it.

    #78 2 years ago
  79. Eregol

    @70 You can’t really miss a feature you knew nothing about. It’s just a rumour, but another Pastebin account from an apparently ‘disgruntled’ MS employee states that the family sharing was a demo to buy system, not actually a fully shared library.
    While this may not be the case, the only reason that we thought the Family share library was as generous as 10 people all able to play the same game (one at a time though) was because of a random Pastebin account. That compared to the other smacks of over-generosity.

    #79 2 years ago
  80. lookingglass

    The Gamer is a selfish creature. The Gamer is intellectually obese. It eats through digital content, immediately seeking more to fuel its glutinous needs. The desire is so strong that it matters little to the Gamer how it gets content.

    With a limited attention span and an intellect of no interesting measure, the Gamer is self destructive. The Gamer will eat and eat even if its food source is dwindling and dying. It is often blinded by its hunger and is enraged if its food source is threatened, even if the creature is going to exhaust the source quickly and die itself.

    The fields of digital content could not sustain such a fat, short-sighted creature, so the fields perished and the Gamers with them.

    Now, only two dominant species remain. One we call the Mobile Gamer. The other is known simply as, The Master Race.

    #80 2 years ago
  81. DarkElfa

    Studio after studio closes because the publishers, like EA, beholden to their shareholder masters crush the studios that work for them and they end up making awful, buggy games and 7 sequel bastardpieces.

    #81 2 years ago
  82. MCTJim

    @79..read MS’s site.. plain as day..but now its no more :(

    #82 2 years ago
  83. Eregol

    @82 No, it isn’t. They still haven’t told you exactly how it was going to work. Just like every single one of their policies.
    Hell, they haven’t even released the specs of the XB1 yet, something you’d expect to be bread and butter.

    #83 2 years ago
  84. freedoms_stain

    @82, nope, there were no details about it, it was about as clear as mud.

    Now there is a dude on neogaf who claims it was a limited time trial rather than full game sharing, and he has a near perfect track record for Microsoft leaks stretching back to before the launch of the 360.

    #84 2 years ago
  85. ps3fanboy

    Cliff Boy here will not get one dime from me on any platform that is for sure. this guy is an real ahole in the gaming industry. *flushtoilets*

    #85 2 years ago
  86. ysleiro

    Why do so many of you feel like you know better than a person that has worked in the industry for longer than many of you have been able to hold a controller?

    If you took the time to actually read what he said you would see that he was pretty spot on in his analysis.

    He even spoke about how MS’s approach was silly (24hr check). He was at E3. I wasn’t, I’m sure many of us if not 100% of us commenting weren’t there either.

    May I suggest you guys unplug Sony’s (other word for rooster) out of your (rear hole) and ears and listen for once.

    Sheesh!!!

    #86 2 years ago
  87. CyberMarco

    @86

    Ehem… One word, capitalism.

    #87 2 years ago
  88. ysleiro

    @87 Not trying to be a rude person you know.

    Just saying, as much as I follow tech and games I’m no professional game developer. I would never just blatantly disregard an HONEST message being put out by an industry insider.

    #88 2 years ago
  89. DSB

    Cliffy. Cliff. Cliffboy. You’re talking shit again.

    @86 Experience only tells you where you’ve been, it doesn’t neccesarily tell you where you’re gonna go.

    Obviously the games industry isn’t very well run if they can run so many nickle and dime schemes and still be whining about how little they’re earning after the fact.

    Maybe the problem isn’t used games, piracy or any other scapegoat.

    Maybe they’re the problem.

    #89 2 years ago
  90. xxJPRACERxx

    The differences between the movie and vg industry are:

    1) The price of admission: it’s easier for people to spend $10 than $60.
    2) When the movie is over: YOU CAN’T RESELL YOUR TICKET TO ANOTHER PERSON!

    Also, sure games like FTL are fun to play, but you can’t seriously compare them to Triple-A games. I’m playing the Last of Us right now and one of it’s strong point is how immersive it is, all of this due to excellent gfx, lighting, animation, sound… For me it’s more than a game, it’s an experience! The day Triple-A games disappear is the day I stop playing vg.

    EB Games/Gamestop need to disappear.

    I’m not a fan of Cliffy B. but I respect him and I agree 100% with him, about “the internet pitchfork mob”, the state of the industry and how EB Games/Gamestop are a bunch of motherfuckers!

    #90 2 years ago
  91. xxJPRACERxx

    @87 Getting paid for your work is not capitalism.

    #91 2 years ago
  92. DSB

    @90 The movie industry also invests in a wide range of products.

    Some movies cost 1 million to make, others cost 10, others cost 100. The lower budget movies can take bigger risks, but they often earn more on the dollar than a big budget flick when they succeed.

    The fact that the games industry really believes that they can make the exact same product for the exact same people over and over again and get an amazing result is alarming to me.

    Of course they can’t.

    #92 2 years ago
  93. UuBuU

    Again ~ Cliff is right that something has got to change, and it’s got to be the ridiculous budgets that just get blown away on fluff like fancy visuals.

    If a company sells 4 million copies yet fails to make a profit, as he suggests, then they fucking deserve to go out of business for being so stupid.

    #93 2 years ago
  94. Samoan Spider

    @90 Surely when comparing the video game and movies industries a better comparison is using DVD’s as opposed to cinema tickets? Where you actually *own* the experience instead of *borrow* it like a cinema. And in that regard, your comparison then falls flat.
    Because the price of admission (buying the disc) is £10-£15 but is reaching a far wider audience than games, yet can be lent freely, rented, or even purchased 2nd hand from CEX or places like that for far less (or even from boot fairs for 3/5 of fuck all :D)
    Anyway, sadly, if the 2nd hand game market disappears a lot of gamers will disappear and your AAA titles will disappear too. The games industry has a symbiotic connection to the used game market that it hasn’t figured out yet and keeps trying to fight. One day, it’ll win and this whole thing will go down the shitter.

    Unless: The prices drop drastically! Capitalism.

    #94 2 years ago
  95. salarta

    @94: I also find it phenomenally dickish that some proponents, including Bleszinski, go so far as to also say being able to rent video games needs to be killed off. It’s like they’re completely ignorant that rental games will get their content to people that would otherwise never bother to play the game at all, and might *gasp* lead people to actually go out and buy a full-fledged copy of the game!

    That’s how I ended up buying Ar Tonelico. I rented it and enjoyed it so much that I decided to go ahead and buy it, which in turn led to me buying the third Ar Tonelico game straight out (I skipped ATII due to the problems people said the U.S. localization had).

    People like Bleszinski seem to think that the majority of rental and used game purchases would automatically translate to a full price video game purchase if rental and used games didn’t exist, and that’s not only wrong, it’s phenomenally stupid wrong. It’s also trying to say their view that money is more important than whether or not anyone gets to experience and appreciate what developers make is the only valid one.

    #95 2 years ago
  96. ysleiro

    @95 He didn’t say that. He said it should be offered.

    He proposed MS should implement a game rentals.

    Read the source.

    #96 2 years ago
  97. CyberMarco

    @91

    I was trying to say that the gaming industry is a business based on capitalism, if you observe how capitalism works you’ll get my point.

    #97 2 years ago
  98. TMRNetShark

    Cliffy B… the industry does not need you. Go home and never make a game again.

    #98 2 years ago
  99. Lengendaryboss

    @98
    Ouch!

    #99 2 years ago
  100. xxJPRACERxx

    @94 “Surely when comparing the video game and movies industries a better comparison is using DVD’s as opposed to cinema tickets?”

    The main revenue for the movie industry is from tickets, not DVDs. If the only way to watch a movie was from a disc, that disc would would cost $100, to $25.

    #100 2 years ago
  101. salarta

    @96: No he didn’t. He proposed that Microsoft should implement a used games component that sells used games for cheaper than Gamestop. I read the article, and after your comment, I even did a Find function just to make sure I didn’t miss anything for the words “rent” and “rental” and neither appear on the page.

    @100: All these people talking about how the movie industry gets all their money from tickets leads me to believe that perhaps what the game industry needs to do is bring back arcades. People bother to get up and go to see movies at the movie theater because they 1) get a unique experience, and 2) get to see films before they’re released on Blu-Ray and DVD. Maybe doing the same for video games will help them out. Plus, unlike with films, it’s not like someone can take a video camera to an arcade, record footage of the game and share it online for people to pirate. Hell, include elements of people being able to log into their profiles to either get achievements or save progress online that would pass onto their consoles when they get the console or PC version of the game.

    EDIT: Perhaps better yet, set up arcades near stores that sell video games. If Gamestop’s used games policy is really bringing in the people, an arcade set up nearby might get people to go over and try out the upcoming games, which in turn may lead to them buying the full copy when it releases.

    #101 2 years ago
  102. pcbros

    Everyone always complains how Gamestops are scum for giving crap for our used games and reselling them for 2-3x the amount they paid. Yet, with all the whining about XB1′s DRM, they just helped out Gamestop bigtime.

    They should use a system where every used game sold, a percentage goes to the developer.

    #102 2 years ago
  103. Maabren

    Cliff Bleszinski has lost it. He is all wrong. Developers should use less time and money on all kind of useless shit that never adds anything in the game. They also have to make good games, then gamers don’t sell or trade in. It’s all about gameplay and how to make gamers wanna play for many many hours. I have never sold or traded any real good games. Recon CB complaints because his shitty games ain’t worth keeping. And all those games changing hands many times are mostly rubbish. Take a hint CB and the rest of you who only sees money and max profit.

    #103 2 years ago
  104. DSB

    I think it was the great Kanye West who once said “I’ve got an idea on how to sell more music. It’s called make better music”

    #104 2 years ago
  105. onefivefive

    Baffling how so many people are so unwilling to actually support the industry they get so much from by buying a game new rather than just giving all their money to Gamestop. Very representative of the inflated sense of entitlement that most gamers (and media users in general) feel these days. It now makes total sense to go digital and always online because clearly gamers aren’t willing to throw and extra ten euro/pounds/dollars at a game so that the people who actually MADE the game get the reward. Everyone who calls this person wrong is why microtransactions, DLC, and online passes exist.

    #105 2 years ago
  106. Ireland Michael

    @105 I can’t speak for everyone else, but given the choice (and cash), I always buy new.

    Second hand gives me the option of collecting games that I may have missed out on during their original release, old import titles, games with limited print runs, etc.

    The vast majority of sales for any game occurs during its first few weeks on sale, when buying them second hand is barely an option. Most video game retail stores make so little from new sales that the second hand market is literally the only way they can sustain a profit. Especially the smaller business.

    The only other option? Increase the sale price of games on the shelves. And what happens when you do that? People run to Amazon, complaining that store prices are too high, and retail businesses lose even more money.

    Damned if you do, damned if you don’t.

    The second hand market is about as much of a threat to gaming as torrenting and piracy are to movies and music… absolutely none whatsoever.

    Digital is not the future. Lower budgets, streamlined development and a focus away from giant epic triple A design is. Gaming is a victim of its own poor design and management.

    #106 2 years ago
  107. JB

    @105 yeah entitled consumers are clearly the problem here…

    #107 2 years ago

Comments are now closed on this article.

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