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EA’s Online Pass damaged its games and impeded the consumer, says Wilson

Thursday, 20th June 2013 15:07 GMT By Stephany Nunneley

EA Sports EVP Andrew Wilson said the Online Pass system it had in place damaged its games, and impacted fans in a negative manner.

Speaking to MCV during E3 last week, Wilson said the firm doesn’t have any further plans in the works to block used EA games stating it’s not the firm’s “aim” as it has been “done away with.”

“When we launched it, we did so because we are investing an exorbitant amount of money in online services and the provision of online services, and to be frank we still do,” he said.

“And we thought it made sense to get some compensation for the use of those services. However, what became apparent to us after running it for a while, was that the impact that was having to users having to enter codes before they could get into the game, was too great.

“We have a gamer-first mentality – we don’t always get credit for it but we do. We looked at it, and said: ‘we don’t want to put that barrier there for gamers to have to go through that process. We are going to take it away. We are going to get rid of it. We will go back to making great games and it will all work out.’”

Wilson said in order for the company to continue delivering “the best possible seamless experience,” it had to “get rid of those pieces in the middle” impeding the consumer.

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16 Comments

  1. MCTJim

    The title says it all. Glad the online pass is gone.

    #1 2 years ago
  2. ps3fanboy

    what a bunch of hypocrites!

    #2 2 years ago
  3. Hcw87

    @2
    Says the guy who pissed all over the WiiU-tanic before he went out and bought one right after.

    Keep making sense, dude.

    #3 2 years ago
  4. ps3fanboy

    @3 what the heck are you talking about???, i think you mix me up with that ps2fanboy or that ps4fanboy that are trying to imitate me with lookalike user names… and make me look bad. i may have used the wii-utanic word for fun but i have never ever pissed on nintendo.

    #4 2 years ago
  5. Hcw87

    Ok.

    Simple google search: http://www.vg247.com/2013/05/18/new-super-luigi-u-screenshots-show-various-stages-worlds/

    First post.

    Owned?

    #5 2 years ago
  6. CyberMarco

    @ps3fanboy

    http://i.minus.com/ibzGNkcoQfXEHE.gif

    HAHAHAHAHAHA! :D

    #6 2 years ago
  7. Kieran

    thats ps3fb put in his place lol hahaha

    #7 2 years ago
  8. Iliad

    @5 Laying down the “burn”. Genius.

    @6 Love the Psych clip.

    #8 2 years ago
  9. diego-rbb-93

    5# Another Epic Owned for the VG247.Com history. :)

    #9 2 years ago
  10. DSB

    But what about all the other things you’re doing that impedes your games?

    I guess you gotta start somewhere, but EA really has their work cut out for them. I hope they finish the job, but I doubt it.

    Micro-transactions are still a buzzword, and anyone against it is still a “vocal minority” to EA.

    #10 2 years ago
  11. VibraniumSpork

    I just hope that this isn’t a case of better the Devil you know. At least the Online Pass system operated with a simple, one-off fee. Surely it has to be replaced with something else? And could that be worse? I’m really not so hot on the idea of an endless stream of micro-transactions in its place.

    #11 2 years ago
  12. GrimRita

    EA are ALWAYS trying to ‘repair’ their reputation and never will. The company never has and never will understand community and managing their expectations.

    They introduce stupid things like the Online Pass, origin just to piss more consumers off and then wonder why no one likes them.

    #12 2 years ago
  13. heroes159

    @5 haha nice one dude. Fucking OWNED lol :D

    I always liked EA. There Prices are always reasonable in my region. I think they are trying hard to get to the good side after this new management. And i think its working. So Everything is good :D

    #13 2 years ago
  14. OlderGamer

    Not every game needs online, stop trying to push it like a back ally dealer. Also if games cost too much to make, make cheaper games. Typical today, blame everyone else, then punish your user base.

    Glad EA wised up. Or have they?

    #14 2 years ago
  15. fearmonkey

    Glad its gone, but what about Day one DLC?

    The Stone Prisoner DLC for Dragon Age: Origins was a smart way of going about it. Shale was one of the best characters in the game, and if you bought it, you got it free. If you rented, borrowed, or bought used, you needed to buy it seperately, and it was well worth it.

    The stupid way of doing it was Mass Effect 3′s Protean DLC where the DLC answered long awaited questions and should have been in the game at release. I hope EA doesnt ever go that route again.

    For Dragon Age: Inquisition, I would hope they would go more the Stone prisoner route, and not make Morrigan’s return a DLC on Day one. That would be a way to tick everyone off.

    #15 2 years ago
  16. Joe_Gamer

    For multiplayer titles, the larger your player-base the more valuable the game becomes, so of course limiting your player-base in any way is a bad idea. It was obvious long ago that project $10 and others like it are actually bad for the games themselves, I suspect that appeasing ignorant shareholder is the only reason they existed in the first place.

    #16 2 years ago

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