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Nvidia to license GPU tech to other companies

Wednesday, 19th June 2013 00:34 GMT By Brenna Hillier

Nvidia is planning to make its graphics tech available to smartphone and tablet manufacturers, putting it in competition with Qualcomm and opening the door to deals with Apple and Samsung.

CEO Jen-Hsun Huang told Reuters that Nvidia will license graphics cores and visual patents, helping it reach new markets and take advantage of smartphone and tablet demand in ways it can’t do just shilling its own chips and devices like the Shield.

“The bottom line is the world has changed and we’re expanding our business model to serve markets that we historically could not serve by selling chips alone,” he said.

“We will target customers where their capacity and desire to build their own application processors is great. This is a way for us to engage customers who don’t like to buy chips because they like to create their own, because they have the capacity, creativity and now the scale to build their own,” he added.

Currently, the majority of smartphone and tablet manufacturers use Qualcomm parts, while Apple and Samsung produce many of their own components. Apple also utilises graphics tech from Imagination Technologies, a UK-based rival partially owned by Apple and Intel.

Nvidia’s Tegra mobile processor is considered pretty top-notch, but very few devices use it at present. The expansion of Nvidia tech to other devices could give mobile gaming graphics a substantial boost.

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4 Comments

  1. CPC_RedDawn

    Whilst I have no allegiance towards either AMD or Nvidia, currently owning a HD7970 and loving it and previously owning a GTX480 and before that a HD4870x2 you can see I jump from company to company and buy what ever I like.

    I have to admit that Nvidia seem to be focusing where the real money is. I mean sure AMD have some massive deals with Microsoft and Sony for their APU’s in the next gen consoles and they too make the GPU for the Wii U these are massive chunks of money and their high end PC parts have been selling extremely well recently with the amazing drivers they have been throwing out and the never settle bundles too with BF4 just announced. But as much as I love high end PC gaming and PC gaming in general there is more or less no money in the hardware sales which is why they have to charge so much for the high end stuff to turn a profit because of running costs R&D alone is a massive undertaking and costs millions.

    Nvidia just seem to have chosen I think the more lucrative path with focusing on the mobile platform. Its where millions of phones, tablets, and laptops sell probably ten times that of what a console will sell in its entire life span. Just look at the Galaxy S3 nearly 60 million sales worldwide and the S4 is already outpacing it. That’s nearly the same amount of Xbox 360′s sold in its entire seven year run in under a year!!!

    If Nvidia can make deals with Apple, and Samsung and make their Tegra processors for the next wave of smartphones and tablets and maybe make a more powerful version for a notebook/laptop segment they will be laughing all the way to the bank. Which in tern gives them the money to pump more into R&D to further progress their high end PC hardware and also their upcoming Cloud based GRID system.

    #1 1 year ago
  2. DSB

    It’s really not as massive as you think. Microsoft and Sony may sell something like 70 million consoles each, but the PC market supposedly moves 70 million systems per quarter.

    AMD are in deep shit, and the truth is that neither Intel or Nvidia needed the console deals half as much as AMD does. And it’s still not nearly enough to get them on dry land.

    #2 1 year ago
  3. xxJPRACERxx

    nVidia should also became a game publisher, with a couple of 1st party devs and they should start making games that really use the full potential of their cards.

    edit: @2 Are you kidding, MS plan to sell a billion of xbox one! lol

    #3 1 year ago
  4. sh4dow

    Meh… from the headlines, I expected this to be about physx… you know – “tech that GPUs can use”.
    And I realize that the wrong expectation is totally my fault but still… that would have been awesome. This, I don’t care about.

    #4 1 year ago

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